Butter, Yellow Fats and Oils - Europe - March 2011
Thanks partly to its larger population and high levels of penetration; Germany is the largest market for butter and margarine in the Big 5 European countries. Sales in the review countries stand at €2.24 billion in 2010; with Germany, France, Italy Spain and the UK totalling €712 million. However, the UK is top for cooking and edible oils, with the market valued at €3.74 billion. Many traditional British dishes are prepared using oil, and, for similar reasons, France is also a major market for butter and oils. Italian and Spanish sales, on the other hand, are highly dependent on olive oil, with many consumers following a traditional Mediterranean diet.
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