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Butter, Yellow Fats and Oils - Europe - March 2011

Thanks partly to its larger population and high levels of penetration; Germany is the largest market for butter and margarine in the Big 5 European countries. Sales in the review countries stand at €2.24 billion in 2010; with Germany, France, Italy Spain and the UK totalling €712 million. However, the UK is top for cooking and edible oils, with the market valued at €3.74 billion. Many traditional British dishes are prepared using oil, and, for similar reasons, France is also a major market for butter and oils. Italian and Spanish sales, on the other hand, are highly dependent on olive oil, with many consumers following a traditional Mediterranean diet.

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Table of contents

  1. Issues in the Market

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Germany leads in butter and margarine, the UK is top for oil
                • Health and eco trends in new product development
                  • Taste is still important
                    • Varied consumer base
                    • European Market Size and Forecast

                      • Key points
                        • Butter
                          • The Big 5
                            • Figure 1: Butter: Value in local currency, 2004-14
                            • Figure 2: Butter: Volume, 2004-14
                            • Figure 3: Butter: Spend per capita (population), 2004-14
                          • Other European countries
                            • Figure 4: Butter: Value in local currency, 2004-14
                            • Figure 5: Butter: Volume, 2004-14
                            • Figure 6: Butter: Spend per capita (population), 2004-14
                          • Margarine
                            • The Big 5
                              • Figure 7: Margarine: Value in local currency, 2004-14
                              • Figure 8: Margarine: Volume, 2004-14
                              • Figure 9: Margarine: Spend per capita (population), 2004-14
                            • Other European countries
                              • Figure 10: Margarine: Value in local currency, 2004-14
                              • Figure 11: Margarine: Volume, 2004-14
                              • Figure 12: Margarine: Spend per capita (population), 2004-14
                            • Oils
                              • Figure 13: Cooking and edible oils: Value in local currency, 2004-14
                              • Figure 14: Cooking and edible oils, by volume, 2004-14
                              • Figure 15: Cooking and edible oils: Spend per capita (population), 2004-14
                          • Market Segmentation

                            • Key points
                              • The Big 5
                                • France
                                  • Butter
                                    • Figure 16: France - Butter: Market segmentation, by volume, 2009
                                    • Figure 17: France - Butter: Market segmentation, by value, 2009
                                  • Margarine
                                    • Figure 18: France - Margarine: Market segmentation, by volume, 2009
                                    • Figure 19: France - Margarine: Market segmentation, by value, 2009
                                  • Oil
                                    • Figure 20: France - Cooking and edible oils: Market segmentation, by volume, 2009
                                    • Figure 21: France - Cooking and edible oils: Market segmentation, by value, 2009
                                  • Germany
                                    • Butter
                                      • Figure 22: Germany - Butter: Market segmentation, by volume, 2009
                                      • Figure 23: Germany - Butter: Market segmentation, by value, 2009
                                    • Margarine
                                      • Figure 24: Germany - Margarine: Market segmentation, by volume, 2009
                                      • Figure 25: Germany - Margarine: Market segmentation, by value, 2009
                                    • Italy
                                      • Butter
                                        • Figure 26: Italy - Butter: Market segmentation, by volume, 2009
                                        • Figure 27: Italy - Butter: Market segmentation, by value, 2009
                                      • Margarine
                                        • Figure 28: Italy - Margarine: Market segmentation, by volume, 2009
                                        • Figure 29: Italy - Margarine: Market segmentation, by value, 2009
                                      • Oil
                                        • Figure 30: Italy - Cooking and edible oils: Market segmentation, by volume, 2009
                                        • Figure 31: Italy - Cooking and edible oils: Market segmentation, by value, 2009
                                      • Spain
                                        • Butter
                                          • Figure 32: Spain - Butter: Market segmentation, by volume, 2009
                                          • Figure 33: Spain - Butter: Market segmentation, by value, 2009
                                        • Margarine
                                          • Figure 34: Spain - Margarine: Market segmentation, by volume, 2009
                                          • Figure 35: Spain - Margarine: Market segmentation, by value, 2009
                                        • Oil
                                          • Figure 36: Spain - Oil: Market segmentation, by volume, 2009
                                          • Figure 37: Spain - Oil: Market segmentation, by value, 2009
                                        • UK
                                          • Butter
                                            • Figure 38: UK - Butter: Market segmentation, by volume, 2009
                                            • Figure 39: UK - Butter: Market segmentation, by value, 2009
                                          • Margarine
                                            • Figure 40: UK - Margarine: Market segmentation, by volume, 2009
                                            • Figure 41: UK - Margarine: Market segmentation, by value, 2009
                                          • Oil
                                            • Figure 42: UK - Cooking and edible oils: Market segmentation, by volume, 2009
                                            • Figure 43: UK - Cooking and edible oils: Market segmentation, by value, 2009
                                          • Other European countries
                                            • Austria
                                              • Butter
                                                • Figure 44: Austria - Butter: Market segmentation, by volume, 2009
                                                • Figure 45: Austria - Butter: Market segmentation, by value, 2009
                                              • Margarine
                                                • Figure 46: Austria - Margarine: Market segmentation, by volume, 2009
                                                • Figure 47: Austria - Margarine: Market segmentation, by value, 2009
                                              • Belgium
                                                • Butter
                                                  • Figure 48: Belgium - Butter: Market segmentation, by volume, 2009
                                                  • Figure 49: Belgium - Butter: Market segmentation, by value, 2009
                                                • Margarine
                                                  • Figure 50: Belgium - Margarine: Market segmentation, by volume, 2009
                                                  • Figure 51: Belgium - Margarine: Market segmentation, by value, 2009
                                                • Denmark
                                                  • Butter
                                                    • Figure 52: Denmark - Butter: Market segmentation, by volume, 2009
                                                    • Figure 53: Denmark - Butter: Market segmentation, by value, 2009
                                                  • Margarine
                                                    • Figure 54: Denmark - Margarine: Market segmentation, by volume, 2009
                                                    • Figure 55: Denmark - Margarine: Market segmentation, by value, 2009
                                                  • Norway
                                                    • Butter
                                                      • Figure 56: Norway - Butter: Market segmentation by volume
                                                      • Figure 57: Norway - Butter: Market segmentation, by value, 2009
                                                    • Margarine
                                                      • Figure 58: Norway - Margarine: Market segmentation, by volume, 2009
                                                      • Figure 59: Norway - Margarine: Market segmentation, by value, 2009
                                                    • Portugal
                                                      • Butter
                                                        • Figure 60: Portugal - Butter: Market segmentation, by volume, 2009
                                                        • Figure 61: Portugal - Butter: Market segmentation, by value, 2009
                                                      • Margarine
                                                        • Figure 62: Portugal - Margarine: Market segmentation, by volume, 2009
                                                        • Figure 63: Portugal - Margarine: Market segmentation, by value, 2009
                                                      • Russia
                                                        • Butter
                                                          • Figure 64: Russia - Butter: Market segmentation, by volume, 2009
                                                          • Figure 65: Russia - Butter: Market segmentation, by value, 2009
                                                        • Oil
                                                          • Figure 66: Russia - Cooking and edible oils: Market segmentation, by volume, 2009
                                                          • Figure 67: Russia - Cooking and edible oils: Market segmentation, by value, 2009
                                                        • Switzerland
                                                          • Butter
                                                            • Figure 68: Switzerland - Butter: Market segmentation, by volume, 2009
                                                            • Figure 69: Switzerland - Butter: Market segmentation, by value, 2009
                                                          • Margarine
                                                            • Figure 70: Switzerland - Margarine: Market segmentation, by volume, 2009
                                                            • Figure 71: Switzerland - Margarine: Market segmentation, by value, 2009
                                                          • Ukraine
                                                            • Butter
                                                              • Figure 72: Ukraine - Butter: Market segmentation, by volume, 2009
                                                              • Figure 73: Ukraine - Butter: Market segmentation, by value, 2009
                                                            • Margarine
                                                              • Figure 74: Ukraine - Margarine: Market segmentation, by volume, 2009
                                                              • Figure 75: Ukraine - Margarine: Market segmentation, by value, 2009
                                                          • Companies and Product Innovation

                                                            • Key points
                                                              • Global region
                                                                • Figure 76: Percentage of new product launches, by region, April 2010-March 2011
                                                              • European region
                                                                • Figure 77: Percentage of new product launches, by top ten European countries, April 2010-March 2011
                                                                • Figure 78: Percentage of new product launches, by the ‘Big 5’ countries, April 2010-March 2011
                                                              • New product launches by leading claims
                                                                • Figure 79: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2010
                                                              • France
                                                                • Figure 80: Number of new product launches, France, 2008-11
                                                                • Figure 81: Top five claims on new product development, France, 2008-11
                                                              • Butter – quintessentially French
                                                                • Health spreads
                                                                  • Organic olive oil
                                                                    • Germany
                                                                      • Figure 82: Number of new product launches, Germany, 2008-11
                                                                      • Figure 83: Top five claims on new product development, Germany, 2008-11
                                                                    • No trans fats
                                                                      • Taste matters
                                                                        • Flavoursome butter
                                                                          • Oils for the very youngest of consumers
                                                                            • Italy
                                                                              • Figure 84: Number of new product launches, Italy, 2008-11
                                                                              • Figure 85: Top five claims on new product development, Italy, 2008-11
                                                                            • Dominant olive oil
                                                                              • Economy alternatives
                                                                                • Health-enhancing margarine
                                                                                  • Spain
                                                                                    • Figure 86: Number of new product launches, Spain, 2008-11
                                                                                    • Figure 87: Top five claims on new product development, Spain, 2008-11
                                                                                  • Eye-catching packaging
                                                                                    • Convenience counts
                                                                                      • For a limited time only
                                                                                        • Flavoured olive oil
                                                                                          • UK
                                                                                            • Figure 88: Number of new product launches, UK, 2008-11
                                                                                            • Figure 89: Top five claims on new product development, UK, 2008-11
                                                                                          • Suitable for vegetarians
                                                                                            • Innovative packaging
                                                                                              • More natural ingredients
                                                                                              • The Consumer

                                                                                                • Key points
                                                                                                  • Butter
                                                                                                    • Figure 90: Use of butter in household, by country, 2010
                                                                                                    • Figure 91: Types of butter eaten most often, by country, 2009
                                                                                                  • France
                                                                                                    • Figure 92: Trends in frequency of eating butter, France, 2006-09
                                                                                                    • Figure 93: Use of butter in household, by types, France, 2010
                                                                                                  • Germany
                                                                                                    • Figure 94: Trends in frequency of eating butter, Germany, 2006-09
                                                                                                    • Figure 95: Use of butter in household, by types, Germany, 2010
                                                                                                  • GB
                                                                                                    • Figure 96: Trends in frequency of eating butter, GB, 2006-09
                                                                                                    • Figure 97: Use of butter in household, by types, GB, 2010
                                                                                                  • Spain
                                                                                                    • Figure 98: Trends in frequency of eating butter, Spain, 2006-10
                                                                                                  • Margarine and low fat/dairy spreads
                                                                                                    • Figure 99: Use of margarine and low fat/dairy spreads in household by country, 2010
                                                                                                  • France
                                                                                                    • Figure 100: Trends in frequency of eating margarine and low fat/dairy spreads, France, 2006-09
                                                                                                  • Germany
                                                                                                    • Figure 101: Trends in frequency of eating margarine and low fat/dairy Spreads, Germany, 2006-09
                                                                                                  • GB
                                                                                                    • Figure 102: Trends in frequency of eating margarine and low fat/dairy spreads, GB, 2006-09
                                                                                                  • Spain
                                                                                                    • Figure 103: Trends in frequency of eating margarine and low fat/dairy spreads, Spain, 2006-10
                                                                                                  • Oils
                                                                                                    • France
                                                                                                      • Figure 104: Trends in frequency of using cooking oils, France, 2006-10
                                                                                                      • Figure 105: Trends in types of cooking oils used most often, France, 2006-10
                                                                                                    • Germany
                                                                                                      • Figure 106: Trends in frequency of using cooking oils, Germany, 2006-10
                                                                                                      • Figure 107: Trends in types of cooking oils used most often, Germany, 2006-10
                                                                                                    • GB
                                                                                                      • Figure 108: Trends in frequency of using cooking oils, GB, 2006-10
                                                                                                      • Figure 109: Trends in types of cooking oils used most often, GB, 2006-10
                                                                                                    • Spain
                                                                                                      • Figure 110: Trends in frequency of use of any olive oil, Spain, 2006-10
                                                                                                      • Figure 111: Trends in frequency of use of refined olive oil, Spain, 2006-10
                                                                                                      • Figure 112: Trends in frequency of use of virgin olive oil, Spain, 2006-10
                                                                                                      • Figure 113: Trends in frequency of use of sunflower oil, Spain, 2006-10
                                                                                                      • Figure 114: Trends in frequency of use of other oils, Spain, 2006-10
                                                                                                      • Figure 115: Trends in types of packaging used, Spain, 2006-10
                                                                                                  • Appendix – Demographic Data

                                                                                                      • Figure 116: Frequency of use of butter, by demographics, France, 2010
                                                                                                      • Figure 117: Frequency of use of butter, by demographics, Germany, 2010
                                                                                                      • Figure 118: Frequency of eating of butter, by demographics, Spain, 2010
                                                                                                      • Figure 119: Frequency of use of butter, by demographics, GB, 2010
                                                                                                      • Figure 120: Frequency of use of margarine and low fat/dairy spreads, by demographics, France, 2010
                                                                                                      • Figure 121: Frequency of use of margarine and low fat/dairy spreads, by demographics, Germany, 2010
                                                                                                      • Figure 122: Frequency of eating margarine and low fat/dairy spreads, by demographics, Spain, 2010
                                                                                                      • Figure 123: Frequency of use of margarine and low fat/dairy spreads, by demographics, GB, 2010
                                                                                                      • Figure 124: Frequency of use of cooking oils, by demographics, France, 2010
                                                                                                      • Figure 125: Frequency of use of cooking oils, by demographics, Germany, 2010
                                                                                                      • Figure 126: Frequency of use of cooking oils, by demographics, GB, 2010
                                                                                                      • Figure 127: Frequency of use of any olive oil, by demographics, Spain, 2010
                                                                                                      • Figure 128: Frequency of use of refined olive oil, by demographics, Spain, 2010
                                                                                                      • Figure 129: Frequency of use of virgin olive oil, by demographics, Spain, 2010
                                                                                                      • Figure 130: Frequency of use of sunflower oil, by demographics, Spain, 2010
                                                                                                      • Figure 131: Frequency of use of other oils, by demographics, Spain, 2010

                                                                                                  Companies Covered

                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                  Butter, Yellow Fats and Oils - Europe - March 2011

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