Buying for the Home Online - UK - April 2011
Mintel’s definition of home goods for this report is based on the following categories: large domestic appliances (eg washing machines, fridges, dishwashers); small domestic appliances (eg toasters, food processors); furniture; lighting; household textiles; kitchenware; cookware and tableware; garden plants and flowers; DIY and garden tools and equipment; DIY materials; and carpets and other flooring.
Online transaction is defined as any purchase by a consumer where the act of ordering and giving payment details is completed entirely using the internet, wherever the goods are collected from or delivered to at the end of the purchase process. This therefore includes items bought online for collection from the store.
Although online ordering for purchase in-store is not included in this definition, it is obviously an important factor for an increasing number of retailers and is therefore included within the scope of discussions.
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