Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Camping and Caravanning - Ireland - September 2015

Ireland experienced an unseasonable and heavy rainfall-filled summer in 2015, which is likely to have had a detrimental effect on the number of Irish consumers camping or caravanning. Given that camping is a more weather-sensitive activity than other holiday types, poor weather conditions during peak camping months are likely to deter a number of consumers from venturing into the great outdoors.

This report answers the following areas:

  • How is the camping and caravanning sector expected to perform in 2015?
  • What are the constraints facing this market?
  • What are the reasons that have prevented camping or caravanning in the past?
  • What services would Irish consumers be interested in seeing at campsites?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Consumer data
            • Data sources
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Estimated total visitors who camped or used a caravan while holidaying in IoI, 2010-20
                  • Forecast
                    • Figure 2: Estimated total visitors who camped or used a caravan while holidaying in IoI, by domestic and overseas visitors, 2010-20
                  • Market factors
                    • Consumer confidence rising could threaten the camping sector
                      • Hotels remain the most popular accommodation
                        • Figure 3: Types of accommodation used for overnight stays in NI or RoI in the last 12 months, NI and RoI, July 2014
                      • Poor weather likely to decrease footfall
                        • Caravan production witnesses a slight decline in 2015
                          • Glamping offers an alternative to ‘traditional’ camping
                            • Companies and innovations
                              • The consumer
                                • Camping in a tent is the most popular camping accommodation
                                  • Figure 4: Types of accommodation used in the past three years, NI and RoI, September 2015
                                • Irish consumers seek to camp and caravan close to home
                                  • Figure 5: Locations in which consumers have camped or caravanned in the last three years, domestic, NI and RoI, September 2015
                                  • Figure 6: Locations in which consumers have camped or caravanned in the last three years, overseas, NI and RoI, September 2015
                                • Weather and preference for hotels keeping consumers from campsites
                                  • Figure 7: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, NI and RoI, September 2015
                                • Electric hook-up the main amenity Irish consumers would pay more for
                                  • Figure 8: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI and RoI, September 2015
                                • What we think
                                • Issues and Insights

                                  • How is the camping and caravanning sector expected to perform in 2015?
                                    • The facts
                                      • The implications
                                        • What are the constraints facing this market?
                                          • The facts
                                            • The implications
                                              • What are the reasons that have prevented camping or caravanning in the past?
                                                • The facts
                                                  • The implications
                                                    • What services would Irish consumers be interested in seeing at campsites?
                                                      • The facts
                                                        • The implications
                                                        • Market Overview

                                                          • Key facts
                                                            • Consumer confidence on the rise
                                                              • Figure 9: Indexed consumer confidence, NI, Q4 2012-Q1 2015
                                                              • Figure 10: Indexed consumer sentiment, RoI, September 2014-July 2015
                                                            • Stronger confidence could see holidaymakers trading up
                                                              • Hotels and rented accommodation remain top accommodation pick
                                                                • Figure 11: Types of accommodation used for overnight stays in NI or RoI in the last 12 months, NI and RoI, July 2014
                                                              • Movement on hotel building could boost competition
                                                                • Short break holidays are on the rise among Irish consumers
                                                                  • Figure 12: Percentage of RoI consumers who took a holiday in Ireland (RoI), by length of holiday, 2010-14
                                                                • Poor Irish weather could disturb campers
                                                                  • Caravan production witnesses a slight decline in 2015
                                                                    • Figure 13: Number of touring caravans produced in the UK, November 2012-May 2015
                                                                  • Growing demand for bigger caravans
                                                                    • Glamping offers an alternative to ‘traditional’ camping
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Camping in Ireland attracts more than 2.5 million in 2014
                                                                          • Figure 14: Estimated total visitors who camped or used a caravan while holidaying in IoI, by domestic and overseas visitors, 2010-20
                                                                          • Figure 15: Estimated total visitors who camped or used a caravan while holidaying in IoI, by domestic and overseas visitors, 2013-15
                                                                        • Domestic tourists expected to decrease in 2015
                                                                          • Figure 16: Estimated total visitors who camped or used a caravan while holidaying in IoI, NI and RoI, 2010-20
                                                                          • Figure 17: Estimated total visitors who camped or used a caravan while holidaying in IoI, NI and RoI, 2010-20
                                                                        • Visitor numbers expected to rise in 2015
                                                                          • Figure 18: Estimated total visitor numbers, IoI, NI and RoI, 2010-20
                                                                      • Strengths and Weaknesses

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • Who’s Innovating?

                                                                            • Key facts
                                                                              • Betsy Blue
                                                                                • Haven caravan sites have the X Factor
                                                                                  • OPUS Moto
                                                                                  • Company Profiles

                                                                                      • Tourism Authorities
                                                                                        • Fáilte Ireland
                                                                                          • Tourism NI (formerly NITB)
                                                                                            • NI Camping and Caravan Sites
                                                                                              • Annalong Holiday Park
                                                                                                • Rushin House Caravan Park
                                                                                                  • Chestnutt Holiday Park
                                                                                                    • Six Mile Water Caravan Park
                                                                                                      • Clare Glen Caravan Park
                                                                                                        • RoI Camping and Caravan Parks
                                                                                                          • Camac Valley Tourist Caravan and Camping Park
                                                                                                            • Garrettstown House Holiday Park
                                                                                                              • Glen of Aherlow Caravan & Camping Park
                                                                                                                • Wave Crest Caravan Park
                                                                                                                  • Glenross Caravan & Camping Park
                                                                                                                    • Dunmore East Holiday Park
                                                                                                                      • Killarney Flesk Caravan & Camping Park
                                                                                                                        • Barley Cove Holiday Park
                                                                                                                          • Eagle Point Camping
                                                                                                                          • The Consumer – Usage of Camping and Caravanning

                                                                                                                            • Key points
                                                                                                                              • Camping in a tent is the most popular camping accommodation
                                                                                                                                • Figure 19: Types of accommodation used in the past three years, NI and RoI, September 2015
                                                                                                                              • Camping proves popular among younger consumers
                                                                                                                                • Figure 20: Consumers who have stayed in a tent in the last three years, by gender and age, NI and RoI, September 2015
                                                                                                                              • Motorhomes and static caravans appeal more to older consumers
                                                                                                                                • Figure 21: Consumers who have stayed in a static caravan or motorhome in the last three years, by gender and age, NI and RoI, September 2015
                                                                                                                              • NI Millennials show stronger caravan usage
                                                                                                                                • Camping and caravanning proves popular among families
                                                                                                                                  • Figure 22: Consumers who have stayed in a tent in the last three years, by age of child/ren in the household, NI and RoI, September 2015
                                                                                                                                • Caravanning popular with families
                                                                                                                                  • Figure 23: Consumers who have stayed in a static caravan or motorhome in the last three years, by age of child/ren in the household, NI and RoI, September 2015
                                                                                                                                • Irish consumers remain open-minded about camping and caravanning
                                                                                                                                • The Consumer – Location of Camping

                                                                                                                                  • Key points
                                                                                                                                    • Irish consumers seek to camp and caravan close to home
                                                                                                                                        • Figure 24: Locations in which consumers have camped or caravanned in the last three years, domestic, NI and RoI, September 2015
                                                                                                                                      • Leinster and Munster prove most popular camping counties in RoI
                                                                                                                                        • Figure 25: Consumers who have camped or caravanned in the Leinster or Munster in the last three years, NI and RoI, September 2015
                                                                                                                                        • Figure 26: Consumers who have camped or caravanned in Leinster and Munster in the last three years, by gender and social class, RoI, September 2015
                                                                                                                                      • NI consumers favour Co. Antrim and Co. Down
                                                                                                                                        • Figure 27: Consumers who have camped or caravanned in Co. Antrim and Co. Down in the last three years, NI and RoI, September 2015
                                                                                                                                      • Irish consumers look to the UK and France for overseas camping
                                                                                                                                        • Figure 28: Locations in which consumers have camped or caravanned in the last three years, overseas, NI and RoI, September 2015
                                                                                                                                        • Figure 29: Consumers who have camped or caravanned in the UK or France in the last three years, NI and RoI, September 2015
                                                                                                                                        • Figure 30: Number of UK holiday parks, by top five operators, September 2015
                                                                                                                                    • The Consumer – Reasons for Not Camping or Caravanning

                                                                                                                                      • Key points
                                                                                                                                        • Strong level of consumers would prefer to stay in hotel accommodation
                                                                                                                                          • Figure 31: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, NI and RoI, September 2015
                                                                                                                                        • Women and affluent consumers most likely to prefer a hotel/guesthouse
                                                                                                                                          • Figure 32: Consumers who have not been on a camping or caravanning holiday in the last three years because they would rather stay in a hotel or guesthouse, by gender and social class, NI and RoI, September 2015
                                                                                                                                        • Weather worries keep a third away from campsites
                                                                                                                                          • Figure 33: Consumers who have not been on a camping or caravanning holiday in the last three years because they were put off by the weather, by age, NI and RoI, September 2015
                                                                                                                                        • Comfort a key issue for affluent consumers
                                                                                                                                          • Figure 34: Consumers who have not been on a camping or caravanning holiday in the last three years because they were put off by a lack of comfort, by social class, NI and RoI, September 2015
                                                                                                                                        • Some feel they are the wrong age to go camping
                                                                                                                                          • Figure 35: Consumers who have not been on a camping or caravanning holiday in the last three years because they feel they are the wrong age for it, by age, NI and RoI, September 2015
                                                                                                                                      • The Consumer – Facilities Consumers Would Pay Extra For

                                                                                                                                        • Key points
                                                                                                                                          • Electric hook-up the main amenity Irish consumers would pay more for
                                                                                                                                            • Figure 36: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI and RoI, September 2015
                                                                                                                                          • Employed consumers show appetite for electric hook-ups
                                                                                                                                            • Figure 37: Consumers who would pay more for an electric hook-up when taking a camping or caravanning holiday, by gender and age, NI and RoI, September 2015
                                                                                                                                          • Private washing facilities most important to NI women
                                                                                                                                            • Figure 38: Consumers who would pay more for a private toilet/shower/bath facilities when taking a camping or caravanning holiday, by gender and social class, NI and RoI, September 2015
                                                                                                                                          • Consumers with teenagers would pay more for swimming pools
                                                                                                                                            • Figure 39: Consumers who would pay more for a swimming pool when taking a camping or caravanning holiday, by presence of children in the household, NI and RoI, September 2015
                                                                                                                                        • Appendix

                                                                                                                                          • NI Toluna data
                                                                                                                                            • Figure 40: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, NI, September 2015
                                                                                                                                            • Figure 41: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 42: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 43: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, NI, September 2015
                                                                                                                                            • Figure 44: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 45: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 46: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, NI, September 2015
                                                                                                                                            • Figure 47: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 48: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 49: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI, September 2015
                                                                                                                                            • Figure 50: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI, September 2015 (continued)
                                                                                                                                            • Figure 51: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI, September 2015 (continued)
                                                                                                                                          • RoI Toluna data
                                                                                                                                            • Figure 52: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, RoI, September 2015
                                                                                                                                            • Figure 53: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 54: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 55: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015
                                                                                                                                            • Figure 56: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 57: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 58: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015
                                                                                                                                            • Figure 59: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 60: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 61: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, RoI, September 2015
                                                                                                                                            • Figure 62: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, RoI, September 2015 (continued)
                                                                                                                                            • Figure 63: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, RoI, September 2015 (continued)

                                                                                                                                        Companies Covered

                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                        Camping and Caravanning - Ireland - September 2015

                                                                                                                                        £1,095.00 (Excl.Tax)