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Camping and Caravanning - UK - April 2011

Camping and caravanning refers to holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motorhomes as accommodation. Holidaymakers may own or rent their equipment and can travel to their destination carrying their tent or towing their caravan or trailer tent. Alternatively, they can stay in caravan holiday homes (statics) or tents that are already in place at the camping or caravanning park.

An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.

The standard travel and tourism definitions used in the terminology of this report are as follows:

  • tourism is any travel which involves an overnight stay away from home.
  • a holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such as the IPS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.
  • a long holiday is a holiday of four nights or more away from home; a short break is a holiday that involves one to three nights away from home.
  • short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts but including the Canary Islands, which are treated as a part of the Spanish market. Long-haul, therefore, refers to holidays outside Europe.
  • an inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.
  • an independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).
  • Seat- or flight-only is a type of independent holiday, and the terms are used to denote holidays in which travellers only purchase a return fare and thereafter book their own accommodation, car hire etc.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Camping and caravanning holidays taken in the UK (including owned statics), 2005-15
              • Figure 2: Camping and caravanning holidays taken in the UK (excluding owned statics), 2005-15
              • Figure 3: Camping and caravanning holidays taken overseas, 2005-15
            • Recessionary boost
              • 2011 looking good
                • Camping is top choice but has lowest spend
                  • Figure 4: Volume of UK camping and caravanning holidays by segment, 2010
                  • Figure 5: Average expenditure on UK camping and caravanning holidays by segment, 2010
                • Market factors
                  • Weather impact
                    • Competition
                      • Demographic future
                        • Petrol problems
                          • Figure 6: Monthly UK petrol diesel and oil price trends, 2009-11
                        • Companies, brands and innovation
                          • Operators report 2011 increase
                            • Innovations
                              • The consumer
                                • Figure 7: Camping and caravanning holidays taken in the last three years, January 2011
                              • 2009-11 surge
                                • Figure 8: Percentage of respondents that took a camping and caravanning holiday in the last three years, February 2009 vs January 2011
                              • Type taken
                                • Who goes
                                  • Positive opinions grow
                                    • Figure 9: Attitudes towards camping and caravanning holidays, 2011
                                  • Family feeling
                                    • Plans and potentials
                                      • What we think
                                      • Issues in the Market

                                          • What can operators do to meet the challenge of an aging population?
                                            • How can operators best ensure that their appeal to the core family market endures?
                                              • Is the recession-driven boost to camping and caravanning holidays over?
                                                • Can perception of value overcome poor weather?
                                                  • How much of a problem are the record-high petrol/diesel costs, and what can operators do about them?
                                                  • Future Opportunities

                                                      • Trend: Affection
                                                        • Trend: Life Hacking
                                                        • Internal Market Environment

                                                          • Key points
                                                            • Over one third took no holiday in 2010
                                                              • Figure 10: Percentage of adults booking UK and overseas holidays, 2010
                                                            • 2010 – a volume and value low
                                                              • Figure 11: Total number of holidays and expenditure, 2005-10
                                                            • ‘Staycations’ shrink
                                                              • Figure 12: Total number of domestic holidays and expenditure, 2005-10
                                                              • Figure 13: Total number of overseas holidays and expenditure, 2005-10
                                                              • Figure 14: Average expenditure on domestic holidays, 2005-10
                                                              • Figure 15: Monthly UK petrol diesel and oil price trends, 2009-11
                                                            • Average overseas spend keeps rising
                                                              • Figure 16: Average expenditure on overseas holidays, 2005-10
                                                              • Figure 17: Time spent away during holidays/short breaks, 2010
                                                            • Short-haul suffers
                                                              • Figure 18: Outbound holiday visits, by region visited, 2005-10
                                                              • Figure 19: Annual average exchange rates for sterling, 2007-11
                                                            • Rain stops play
                                                              • Figure 20: Mean UK annual temperatures and rainfall, 1960-2010
                                                            • VAT change
                                                            • Broader Market Environment

                                                              • Key points
                                                                • All eyes on Q1 2011
                                                                  • Figure 21: GDP quarterly percentage change, Q1 2004-Q4 2010
                                                                • Confidence crunch
                                                                  • Figure 22: Consumer Confidence index, January 2008- February 2011
                                                                • Camp-age
                                                                  • Figure 23: Trends in the age structure of the UK population, by gender, 2005-15
                                                                  • Figure 24: Forecast adult population trends, by lifestage, 2005-15
                                                                • Key socio-economics expanding
                                                                  • Figure 25: Forecast adult population trends, by socio-economic group, 2005-15
                                                                • Internet importance
                                                                  • Figure 26: Broadband penetration by demographics, 2004-10
                                                              • Competitive Context

                                                                • Key points
                                                                  • UK hotels hit in 2009
                                                                    • Figure 27: The UK hotel market, by revenue, 2005-10
                                                                  • Costs fall abroad
                                                                    • Figure 28: Hotel price comparison across the 45 most popular European cities (excluding the UK), January 2009-11
                                                                    • Figure 29: European holiday costs for UK tourists, January 2011
                                                                • Strengths and Weaknesses in the Market

                                                                    • Strengths
                                                                      • Family appeal
                                                                        • Flight to value
                                                                          • UK holiday popularity
                                                                            • Future plans
                                                                              • Overseas demand
                                                                                • Weaknesses
                                                                                  • Weather vulnerability
                                                                                    • Taxing times
                                                                                      • Ageing population
                                                                                        • Petrol prices
                                                                                          • Cut-price Europe challenge
                                                                                          • Who’s Innovating?

                                                                                            • Key points
                                                                                              • ‘Event’ camping
                                                                                                • Interior heat, exterior paint
                                                                                                  • Close to nature
                                                                                                    • Eco-ethical
                                                                                                      • Buy and collect
                                                                                                        • New old technology
                                                                                                        • Market Size and Forecast

                                                                                                          • Key points
                                                                                                            • ‘Staycation’ boost
                                                                                                              • Figure 30: Camping and caravanning holidays taken in the UK (including owned statics) and overseas, 2006-15
                                                                                                              • Figure 31: Camping and caravanning holidays taken in the UK (excluding owned statics) and overseas, 2006-15
                                                                                                            • Forward bookings look good
                                                                                                              • Forecasts
                                                                                                                • Figure 32: Camping and caravanning holidays taken in the UK (including owned statics), 2005-15
                                                                                                                • Figure 33: Camping and caravanning holidays taken in the UK (excluding owned statics), 2005-15
                                                                                                                • Figure 34: Camping and caravanning holidays taken overseas, 2005-15
                                                                                                              • Forecast methodology
                                                                                                              • Segment Performance

                                                                                                                • Key points
                                                                                                                  • Camping tops volume, but average spend lowest
                                                                                                                    • Figure 35: Volume of UK camping and caravanning holidays by segment, 2006-10
                                                                                                                    • Figure 36: Value of UK camping and caravanning holidays by segment, 2006-10
                                                                                                                    • Figure 37: Average expenditure on UK camping and caravanning holidays by segment, 2006-10
                                                                                                                  • West Country and Wales win out
                                                                                                                    • Figure 38: UK regions visited on holidays, by camping/caravanning holidaymakers, 2010
                                                                                                                    • Figure 39: Overseas destinations visited on holidays, by camping/caravanning holidaymakers, 2010
                                                                                                                  • Driving along
                                                                                                                    • Figure 40: Main method of transport used on holidays, by camping/caravanning holidaymakers, 2010
                                                                                                                • Market Share

                                                                                                                  • Key points
                                                                                                                    • Camping and caravanning growth
                                                                                                                      • Figure 41: Accommodation used on domestic trips (includes holidays, business, VFR and other purposes), 2006-09
                                                                                                                    • Hotels top of the heap overseas
                                                                                                                      • Figure 42: Type of accommodation used on holidays abroad by camping/caravanning holidaymakers, 2010
                                                                                                                  • Companies and Products

                                                                                                                      • The Camping and Caravanning Club
                                                                                                                          • Figure 43: Key financials for The Camping and Caravanning Club Limited, 2009-10
                                                                                                                        • Canvas Holidays
                                                                                                                            • Figure 44: Key financials for Canvas Holidays Limited, 2008-09
                                                                                                                          • Eurocamp and Keycamp (Holidaybreak)
                                                                                                                              • Figure 45: Key financials for the camping division of Holidaybreak plc, 2009-10
                                                                                                                            • Forest Holidays
                                                                                                                                • Figure 46: Key financials for Forest Holidays LLP, 2009-10
                                                                                                                              • Haven Holidays
                                                                                                                                  • Figure 47: Key financials for Haven Leisure Ltd, 2008-09
                                                                                                                                • Hoseasons
                                                                                                                                    • Figure 48: Key financials for The Hoseasons Group Ltd, 2008-09
                                                                                                                                  • National Caravan Council
                                                                                                                                      • Figure 49: Key financials for National Caravan Council Ltd, 2008-09
                                                                                                                                    • Park Resorts
                                                                                                                                        • Figure 50: Key financials for Park Resorts Ltd, 2009-10
                                                                                                                                      • Vacansoleil
                                                                                                                                        • UKCampsite.co.uk
                                                                                                                                        • Channels to Market

                                                                                                                                          • Key points
                                                                                                                                            • DIY is top choice
                                                                                                                                              • Figure 51: How holidays/short breaks were booked by adults who went camping/caravanning in the UK and/or overseas, 2010
                                                                                                                                            • Short lead-ins most popular
                                                                                                                                              • Figure 52: When holidays/short breaks were booked by adults who went camping/caravanning in the UK and/or overseas, 2010
                                                                                                                                          • Camping and Caravanning Holidays Taken

                                                                                                                                            • Key points
                                                                                                                                              • Popularity increases
                                                                                                                                                • Figure 53: Camping and caravanning holidays taken in the last three years, January 2011
                                                                                                                                                • Figure 54: Percentage of respondents that took a camping and caravanning holiday in the last three years, February 2009 vs January 2011
                                                                                                                                              • Youth popularity – particularly tents
                                                                                                                                                • Pre-families, families
                                                                                                                                                  • Across affluence
                                                                                                                                                    • Camping out
                                                                                                                                                    • Camping and Caravanning Holiday Location

                                                                                                                                                      • Key points
                                                                                                                                                        • More than nine in ten have stayed in UK
                                                                                                                                                          • Figure 55: Location of camping or caravanning holiday in the last three years, January 2011
                                                                                                                                                        • Men, women, younger, older
                                                                                                                                                          • For the kids
                                                                                                                                                            • On the map
                                                                                                                                                            • Attitudes Towards Camping and Caravanning Holidays

                                                                                                                                                              • Key points
                                                                                                                                                                • Positive attitudes grow
                                                                                                                                                                  • Figure 56: Attitudes towards camping and caravanning holidays, 2009 vs 2011
                                                                                                                                                                • Families favour, older reluctance
                                                                                                                                                                  • Half now say ‘value for money’
                                                                                                                                                                    • The ‘great’ outdoors
                                                                                                                                                                      • 2011/12 plans
                                                                                                                                                                        • ‘Potentials’ less interested in saving money
                                                                                                                                                                          • Figure 57: Attitudes towards camping and caravanning holidays, by most popular camping and caravanning holidays taken in the last three years, January 2011
                                                                                                                                                                          • Figure 58: Attitudes towards camping and caravanning holidays, by next most popular camping and caravanning holidays taken in the last three years, January 2011
                                                                                                                                                                      • Targeting Opportunities

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Target groups
                                                                                                                                                                            • Figure 59: Camping and caravanning holidays target groups, January 2011
                                                                                                                                                                          • Happy Campers
                                                                                                                                                                            • Demographic profile
                                                                                                                                                                              • Cool With Camping
                                                                                                                                                                                • Demographic profile
                                                                                                                                                                                  • Camping Cautious
                                                                                                                                                                                    • Demographic profile
                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                        • Figure 60: Volume forecast of camping and caravanning holidays taken in the UK (including owned statics), best and worst case scenarios, 2010-15
                                                                                                                                                                                        • Figure 61: Volume forecast of camping and caravanning holidays taken in the UK (excluding owned statics), best and worst case scenarios, 2010-15
                                                                                                                                                                                        • Figure 62: Volume forecast of camping and caravanning holidays taken overseas, best and worst case scenarios, 2010-15
                                                                                                                                                                                    • Appendix – Camping and Caravanning Holidays Taken

                                                                                                                                                                                        • Figure 63: Most popular camping and caravanning holidays taken in the last three years, by demographics, January 2011
                                                                                                                                                                                    • Appendix – Camping and Caravanning Holiday Location

                                                                                                                                                                                        • Figure 64: Location of camping or caravanning holiday in the last three years, by most popular camping and caravanning holidays taken in the last three years, January 2011
                                                                                                                                                                                        • Figure 65: Most popular location of camping or caravanning holiday in the last three years, by demographics, January 2011
                                                                                                                                                                                    • Appendix – Attitudes Towards Camping and Caravanning Holidays

                                                                                                                                                                                        • Figure 66: Attitudes towards camping and caravanning holidays, by most popular location of camping or caravanning holiday in the last three years, January 2011
                                                                                                                                                                                        • Figure 67: Most popular attitudes towards camping and caravanning holidays, by demographics, January 2011
                                                                                                                                                                                        • Figure 68: Next most popular attitudes towards camping and caravanning holidays, by demographics, January 2011
                                                                                                                                                                                        • Figure 69: Other attitudes towards camping and caravanning holidays, by demographics, January 2011
                                                                                                                                                                                    • Appendix – Targeting Opportunities

                                                                                                                                                                                        • Figure 70: Attitudes towards camping and caravanning holidays, by target groups, January 2011
                                                                                                                                                                                        • Figure 71: Camping and caravanning holidays taken in the last three years, by target groups, January 2011
                                                                                                                                                                                        • Figure 72: Location of camping or caravanning holiday in the last three years, by target groups, January 2011
                                                                                                                                                                                        • Figure 73: Target groups, by demographics, January 2011

                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                    • Alton Towers
                                                                                                                                                                                    • Automobile Association (AA)
                                                                                                                                                                                    • Bourne Leisure Group
                                                                                                                                                                                    • Canvas Holidays Ltd
                                                                                                                                                                                    • Eurocamp
                                                                                                                                                                                    • Eurostar UK Ltd
                                                                                                                                                                                    • Eurotunnel Shuttle Services
                                                                                                                                                                                    • Forestry Commission
                                                                                                                                                                                    • Gfk NOP
                                                                                                                                                                                    • Haven Holidays
                                                                                                                                                                                    • HM Revenue & Customs
                                                                                                                                                                                    • Hoseasons Holidays Ltd
                                                                                                                                                                                    • Keycamp
                                                                                                                                                                                    • Park Resorts Limited
                                                                                                                                                                                    • Ryanair Holdings plc
                                                                                                                                                                                    • Thomas Cook Group PLC

                                                                                                                                                                                    Camping and Caravanning - UK - April 2011

                                                                                                                                                                                    £1,750.00 (Excl.Tax)