Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Camping and Caravanning - UK - April 2012

“Some 14% of Londoners are considering exiting the capital and ‘travelling in the UK while the Games are on so [they] can avoid it’, creating a significant target market likely to respond to the opportunity to get away but not break the bank.”

– Tom Rees, Senior Travel and Tourism Analyst

Some questions answered in this report include:

  • How can operators take advantage of the 2012 Olympics?
  • Will the staycation trend continue?
  • How can camping and caravanning trips be positioned to ‘win back’ lapsed holidaymakers?
  • What are the spending challenges facing camping and caravanning holidaymakers?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Total number and forecast of camping and caravanning holidays, 2006-16
              • Figure 2: Estimated volume of UK camping and caravanning holidays, by segment, 2011
            • Market factors
              • Two or three trips most likely
                • Figure 3: Percentage of adults booking UK and overseas holidays, 2010 and 2011
              • Average domestic holiday spend increases
                • Figure 4: Total number of domestic holidays, 2006-11
                • Figure 5: Average expenditure on domestic holidays, 2006-11
              • Weather impact
                • Figure 6: Mean UK annual temperatures and rainfall, 2000-11
              • VAT change for statics
                • C2 and AB surge forecast
                  • Figure 7: Forecast adult population growth, by socio-economic group, 2011-16
                • Ageing challenge
                  • Figure 8: Forecast trends in the age structure of the UK population, 2011-16
                  • Figure 9: Forecast trends in the lifestage structure of the UK population, 2011-16
                • Companies, brands and innovation
                  • The consumer
                    • Six in ten have been camping or caravanning
                      • Figure 10: Camping and caravanning holidays taken, February 2012
                    • South West/West Country top destination
                      • Figure 11: Top locations of camping or caravanning holidays (UK and overseas) in the last three years, February 2012
                      • Figure 12: Trends in camping or caravanning holiday country location choice, January 2011 vs February 2012
                    • Positive impression
                      • Figure 13: Attitudes towards camping and caravanning holidays, February 2012
                    • What we think
                    • Issues in the Market

                        • How can operators take advantage of the 2012 Olympics?
                          • Will the staycation trend continue?
                            • How can camping and caravanning trips be positioned to ‘win back’ lapsed holidaymakers?
                              • What are the spending challenges facing camping and caravanning holidaymakers?
                              • Future Opportunities

                                  • Trend: Carnivore, Herbivore...Locavore
                                    • Trend: Click and Connect
                                    • Internal Market Environment

                                      • Key points
                                        • Two thirds of adults take holidays
                                          • Figure 14: Percentage of adults booking UK and overseas holidays, 2010 and 2011
                                          • Figure 15: Total number of holidays and expenditure, 2006-11
                                        • Fourth year of staycation trend
                                          • Figure 16: Total number of domestic holidays and expenditure, 2006-11
                                        • Overseas holiday volume flat, while spending falls
                                          • Figure 17: Total number of overseas holidays and expenditure, 2006-11
                                        • Average domestic spend increasing
                                          • Figure 18: Average expenditure on domestic holidays, 2006-11
                                          • Figure 19: Average annual unleaded petrol and diesel prices, 2006-12
                                          • Figure 20: Monthly UK petrol, diesel and oil price trends, January 2009-January 2012
                                        • Overseas average expenditure drops
                                          • Figure 21: Average expenditure on overseas holidays, 2006-11
                                        • European surge; euro rate improves slightly
                                          • Figure 22: Outbound holiday visits, by region visited, 2006-11
                                          • Figure 23: Annual average exchange rates for Sterling, 2007-12*
                                        • Temperature rises for 2011
                                          • Figure 24: Mean UK annual temperatures and rainfall, 1960-2011
                                          • Figure 25: UK weather trends, 2006-11
                                        • Statics hit by VAT
                                        • Broader Market Environment

                                          • Key points
                                            • Family fortunes
                                              • Figure 26: Forecast adult population trends, by lifestage, 2006-16
                                              • Figure 27: UK households, by size, 2006-16
                                              • Figure 28: Trends in the age structure of the UK population, 2011-16
                                              • Figure 29: Trends and projections in the UK population, by age group, 2006-16
                                            • The value of value
                                              • Figure 30: Forecast adult population trends, by socio-economic group, 2006-16
                                            • It’s the economy
                                              • Figure 31: GDP quarterly percentage change, Q1 2006-Q4 2011
                                              • Figure 32: UK Consumer Confidence Index, January 2008-February 2012
                                            • Online in the UK
                                              • Figure 33: Broadband penetration, by demographics, 2006-11
                                          • Competitive Context

                                            • Key points
                                              • Olympic hotel warnings suggest opportunities
                                                • Figure 34: Market size by volume of trips and nights staying in UK hotels, by domestic and inbound visits, 2006-11
                                              • Holiday centre stays up
                                                • Figure 35: Volume and value of the UK holiday centres market, 2006-11
                                              • Costs shift for overseas destinations
                                                • Figure 36: Hotel price comparison across the 45 most popular European cities (excluding the UK), January 2009-January 2012
                                                • Figure 37: Post Office Holiday Costs Barometer, 2011 and 2012
                                            • Who’s Innovating?

                                              • Key points
                                                • The great indoors
                                                  • Bus, ‘copter…tank?
                                                    • Caravans for bikes, caravans for autumn
                                                      • Time for change
                                                        • Done in 60 seconds
                                                          • Zoos and gardens
                                                            • Online and overseas
                                                              • ‘Greenest ever’
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Growth resumes
                                                                    • Figure 38: Camping and caravanning holidays taken in the UK (including owned statics) and overseas, 2006-16
                                                                    • Figure 39: Camping and caravanning holidays taken in the UK (excluding owned statics) and overseas, 2006-16
                                                                  • Forecasts
                                                                    • Figure 40: Total number and forecast of camping and caravanning holidays, 2006-16
                                                                    • Figure 41: Total number and forecast of camping and caravanning holidays taken in the UK (including owned statics), 2006-16
                                                                    • Figure 42: Total number and forecast of camping and caravanning holidays taken in the UK (excluding owned statics), 2006-16
                                                                    • Figure 43: Total number and forecast of overseas camping and caravanning holidays, 2006-16
                                                                  • Forecast methodology
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • All segments return to growth
                                                                        • Figure 44: Volume of UK camping and caravanning holidays, by segment, 2006-11
                                                                        • Figure 45: Value of UK camping and caravanning holidays, by segment, 2006-11
                                                                        • Figure 46: Estimated average expenditure on UK camping and caravanning holidays, by segment, 2006-11
                                                                        • Figure 47: Average expenditure on UK camping and caravanning holidays, by segment vs average domestic and overseas holiday spend, 2011
                                                                      • Lazy days
                                                                        • Figure 48: Activities enjoyed during holidays/short breaks by camping/caravanning holidaymakers, 2010 and 2011
                                                                    • Market Share

                                                                      • Key points
                                                                        • Hotels hold up against travel drop
                                                                          • Figure 49: Domestic trips accommodation (including holidays, business, VFR and other purposes), 2006-10
                                                                      • Companies and Products

                                                                          • Vacansoleil
                                                                            • Park Resorts
                                                                                • Figure 50: Key financials for Park Resorts Ltd, 2010 and 2011
                                                                              • National Caravan Council
                                                                                • Hoseasons
                                                                                    • Figure 51: Key financials for The Hoseasons Group Ltd, 2009 and 2010
                                                                                  • Haven Holidays
                                                                                      • Figure 52: Key financials for Haven Leisure Ltd, 2009 and 2010
                                                                                    • Forest Holidays
                                                                                        • Figure 53: Key financials for Forest Holidays LLP, 2010 and 2011
                                                                                      • Eurocamp/Keycamp
                                                                                        • The Caravan Club
                                                                                            • Figure 54: Key financials for The Caravan Club Ltd, 2009 and 2010
                                                                                          • Canvas Holidays
                                                                                              • Figure 55: Key financials for Canvas Holidays Ltd, 2009 and 2010
                                                                                            • The Camping and Caravanning Club
                                                                                                • Figure 56: Key financials for The Camping and Caravanning Club Ltd, 2010 and 2011
                                                                                            • Camping and Caravanning Holidays Taken

                                                                                              • Key points
                                                                                                • Six in ten have been camping/caravanning
                                                                                                  • Figure 57: Camping and caravanning holidays taken, January 2011 and February 2012
                                                                                                • Age and family indicators
                                                                                                  • Lapsed users and luxury
                                                                                                    • Type of takers
                                                                                                      • Non-users
                                                                                                      • Location of Camping and Caravanning Holidays

                                                                                                        • Key points
                                                                                                          • More than nine in ten travelled in UK
                                                                                                            • Figure 58: Location of camping or caravanning holiday in the last three years, February 2012
                                                                                                          • Destinations don’t change
                                                                                                            • Figure 59: Camping or caravanning location choice, January 2011 vs February 2012
                                                                                                          • Going local
                                                                                                            • Caravans confer freedom
                                                                                                              • Figure 60: Location of camping or caravanning holiday in the last three years, by type of camping or caravanning holiday, February 2012
                                                                                                            • Overseas loyalty
                                                                                                              • Figure 61: Attitudes towards camping and caravanning holidays, by camping or caravanning location choice in the last three years, February 2012
                                                                                                          • Attitudes Towards Camping and Caravanning Holidays

                                                                                                            • Key points
                                                                                                              • Positive attitudes prominent
                                                                                                                • Figure 62: Attitudes towards camping and caravanning holidays, 2009-12
                                                                                                              • Gender, age – and kids
                                                                                                                • Value perception cuts across demographics
                                                                                                                  • The negatives
                                                                                                                    • The planners
                                                                                                                      • Opinions of the yes and no camp
                                                                                                                        • Figure 63: Attitudes towards camping and caravanning holidays, by holidays taken, February 2012
                                                                                                                    • Targeting Opportunities

                                                                                                                      • Key points
                                                                                                                        • Target groups
                                                                                                                          • Figure 64: Camping and caravanning holidays target groups, February 2012
                                                                                                                        • Continual Campers
                                                                                                                          • Demographic profile
                                                                                                                            • Marketing message
                                                                                                                              • Could Camp
                                                                                                                                • Demographic profile
                                                                                                                                  • Marketing message
                                                                                                                                    • Camped Out
                                                                                                                                      • Demographic profile
                                                                                                                                        • Marketing message
                                                                                                                                          • Camp Apathetic
                                                                                                                                            • Demographic profile
                                                                                                                                              • Marketing message
                                                                                                                                                • The Negative Camp
                                                                                                                                                  • Demographic profile
                                                                                                                                                    • Marketing message
                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                        • Figure 65: Forecast of camping and caravanning holiday volume, best and worst case scenarios, 2011-16
                                                                                                                                                        • Figure 66: Forecast of camping and caravanning holidays taken in the UK (including owned statics) volume, best and worst case scenarios, 2011-16
                                                                                                                                                        • Figure 67: Forecast of camping and caravanning holidays taken in the UK (excluding owned statics) volume, best and worst case scenarios, 2011-16
                                                                                                                                                        • Figure 68: Forecast of overseas camping and caravanning holiday volume, best and worst case scenarios, 2011-16
                                                                                                                                                    • Appendix – Camping and Caravanning Holidays Taken

                                                                                                                                                        • Figure 69: Experience of camping and caravanning holidays taken, by demographics, February 2012
                                                                                                                                                        • Figure 70: Other experience of camping and caravanning holidays taken, by demographics, February 2012
                                                                                                                                                    • Appendix – Location of Camping and Caravanning Holidays

                                                                                                                                                        • Figure 71: Location of camping or caravanning holiday in the last three years, by demographics, February 2012
                                                                                                                                                    • Appendix – Attitudes Towards Camping and Caravanning Holidays

                                                                                                                                                        • Figure 72: Attitudes towards camping and caravanning holidays, by location of camping or caravanning holiday in the last three years, February 2012
                                                                                                                                                        • Figure 73: Most popular attitudes towards camping and caravanning holidays, by demographics, February 2012
                                                                                                                                                        • Figure 74: Next most popular attitudes towards camping and caravanning holidays, by demographics, February 2012
                                                                                                                                                    • Appendix – Targeting Opportunities

                                                                                                                                                        • Figure 75: Camping and caravanning holidays taken in the last three years, by target groups, February 2012
                                                                                                                                                        • Figure 76: Attitudes towards camping and caravanning holidays, by target groups, February 2012
                                                                                                                                                        • Figure 77: Target groups, by demographics, February 2012

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Bourne Leisure Group
                                                                                                                                                    • Bowhills Villa and Farmhouse Holidays
                                                                                                                                                    • Camping and Caravanning Club
                                                                                                                                                    • Canvas Holidays Ltd
                                                                                                                                                    • Eurocamp
                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                    • Forest Holidays
                                                                                                                                                    • Forestry Commission
                                                                                                                                                    • Haven Holidays
                                                                                                                                                    • Holidaybreak plc
                                                                                                                                                    • Hoseasons Holidays Ltd
                                                                                                                                                    • Keycamp
                                                                                                                                                    • London Stock Exchange plc
                                                                                                                                                    • National Caravan Council
                                                                                                                                                    • Park Resorts Limited
                                                                                                                                                    • The Caravan Club
                                                                                                                                                    • The NEC Group
                                                                                                                                                    • Twitter, Inc.
                                                                                                                                                    • Vacansoleil
                                                                                                                                                    • Wyndham Worldwide Corporation

                                                                                                                                                    Camping and Caravanning - UK - April 2012

                                                                                                                                                    £1,995.00 (Excl.Tax)