Camping and Caravanning - UK - April 2016
“Camping and caravanning is gradually repositioning itself. Rather than just being the default option for those looking for an affordable way of holidaying, it is starting to be seen as an activity which offers people a high standard and wide choice of accommodation, while at the same time allowing them to reconnect with nature and switch off from their busy day-to-day lives.”
– Michael Oliver, Senior Leisure and Media Analyst
This report answers the following key questions:
- How can operators shift the focus on camping in a tent away from being the cheap holiday option?
- What can holiday parks do to extend their appeal without alienating their core customer?
The market is characterised by a drive towards offering a wider choice of accommodation options, particularly at the premium end of the market, increased use of digital technology to make the act of planning and booking a trip easier and also the introduction of innovations which are making going camping and caravanning more convenient.
This report covers the market for camping and caravanning, which Mintel defines as holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motorhomes as accommodation. Holidaymakers may own or rent their equipment, and can travel to their destination carrying their tent, towing their caravan or trailer tent or driving their motorhome/campervan.
Alternatively, they can stay in caravan holiday homes (statics), timber-clad lodges, apartments, tents or camping pods that are already in place at the holiday park or camp/caravan site.
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