Camping and Caravanning - UK - May 2009
Camping and caravanning holidays are currently enjoying a renaissance, with many operators reporting increased bookings. Tent sales, particularly for large and luxury options, are rising although caravan sales have been down. Fixed holiday homes (statics) are performing well and many parks are booked to capacity in peak season. Investment is being made in accommodation, facilities and the luxury bar is being raised; the industry seems well placed in this time of recession.
This report investigates the current state of the camping and caravanning market and its future prospects. Although loved by many, they are equally rejected by a significant proportion of the population, creating a challenge to the industry – attract consumers outside of the peak season and extend business into the shoulder months.
How will camping and caravanning fare during the recession? Will it see a resurgence because of its budget positioning?
What are the long-term prospects for the industry once the recession has passed?
Will the popularity of the UK as a camping and caravanning destination continue to win out over overseas alternatives for the domestic consumer?
What are the most popular places to go camping and caravanning and why?
Who are the core camping and caravanning consumers and is this changing?
What effect is recent media attention (on both traditional camping and caravanning holidays and ‘new’ styles such as glamping) having?
How has poor summer weather in recent years affected the industry? What can operators do to counter this possible problem for many holidaymakers?
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