Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Camping and Caravanning - UK - May 2009

Camping and caravanning holidays are currently enjoying a renaissance, with many operators reporting increased bookings. Tent sales, particularly for large and luxury options, are rising although caravan sales have been down. Fixed holiday homes (statics) are performing well and many parks are booked to capacity in peak season. Investment is being made in accommodation, facilities and the luxury bar is being raised; the industry seems well placed in this time of recession.

This report investigates the current state of the camping and caravanning market and its future prospects. Although loved by many, they are equally rejected by a significant proportion of the population, creating a challenge to the industry – attract consumers outside of the peak season and extend business into the shoulder months.

Main issues

  • How will camping and caravanning fare during the recession? Will it see a resurgence because of its budget positioning?

  • What are the long-term prospects for the industry once the recession has passed?

  • Will the popularity of the UK as a camping and caravanning destination continue to win out over overseas alternatives for the domestic consumer?

  • What are the most popular places to go camping and caravanning and why?

  • Who are the core camping and caravanning consumers and is this changing?

  • What effect is recent media attention (on both traditional camping and caravanning holidays and ‘new’ styles such as glamping) having?

  • How has poor summer weather in recent years affected the industry? What can operators do to counter this possible problem for many holidaymakers?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Main issues
        • Definitions
          • Abbreviations
          • Future Opportunities

            • The cool consumer goes camping
              • The real camping thing
                • Bargains and reputation
                • Market in Brief

                  • Riding high
                    • Figure 1: Domestic holidays and camping/caravanning holidays, 2004-09
                    • Figure 2: Overseas holidays and camping/caravanning holidays, 2004-09
                  • Shorter, spontaneous breaks
                    • Something new
                      • Customer demands
                      • Internal Market Environment

                        • Key points
                          • Growth in multiple breaks
                            • Figure 3: Percentage of adults booking UK and overseas holidays, 2004-08
                          • Volume of holidays taken
                            • Figure 4: Domestic vs overseas holidays, 2004-09
                          • Holidaymakers going further
                            • Figure 5: Outbound holiday visits, by region visited, 2004-08
                          • Expenditure still rising
                            • Figure 6: Domestic and overseas holidays expenditure, 2004-09
                            • Figure 7: Average spend per trip, 2004-09
                          • Domestic short breaks getting shorter
                            • Figure 8: Length of last holiday abroad, 2004-08
                          • Whatever the weather
                            • Figure 9: Mean UK annual temperatures and rainfall, 1960-2008
                          • Nostalgia and price drive retro holidays
                            • Camp festival
                              • TV, film and media influences
                              • Broader Market Environment

                                • Key points
                                  • Economic turmoil
                                    • Figure 10: Trends in personal disposable income and consumer expenditure, 2004-14
                                    • Figure 11: Consumer Confidence Index, March 2008-February 2009
                                  • Britain’s concerns are changing
                                    • Figure 12: How concerns of the British population have shifted, February 2008-January 2009
                                  • Wealthier classes increasing
                                    • Figure 13: Forecast adult population trends, by socio-economic group, 2004-14
                                  • Ageing Britain
                                    • Figure 14: Forecast adult population trends, by lifestage, 2004-14
                                    • Figure 15: Trends in the age structure of the UK population, by gender, 2004-14
                                    • Figure 16: UK household sizes, 2004-14
                                  • Life online
                                    • Figure 17: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-08
                                  • Exchange rates favour UK breaks
                                    • Figure 18: Annual average exchange rates for Sterling against the euro and US Dollar, 2005-09
                                  • Homes abroad
                                    • Figure 19: English households with second home abroad, 2000/01-2007/08
                                  • VAT and government support
                                  • Competitive Context

                                    • Key points
                                      • Figure 20: Overseas holidays vs self-catering holidays, 2004-09
                                    • Action (wo)man
                                      • Figure 21: Activity holidays taken, 2004-09
                                  • Strengths and Weaknesses in the Market

                                      • Strengths
                                        • Cool nostalgia
                                          • Budget getaway
                                            • Outdoors, sport and nature
                                              • Festivals and live music
                                                • Real experiences
                                                  • Weaknesses
                                                    • Image
                                                      • Weather
                                                        • Too family-centric
                                                          • Planning permission
                                                            • Shrinking family demographic
                                                            • Who’s Innovating?

                                                              • Key points
                                                                • On offer
                                                                  • Facilities and activities
                                                                    • Caravan improvements
                                                                      • Online and Twitter
                                                                        • Wi-Fi
                                                                          • New tents and caravans
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Figure 22: Number of camping holidays taken in the UK and overseas, 2004-14
                                                                              • Figure 23: Distribution of camping/caravanning holidays in UK parks, 2004-08
                                                                            • The past
                                                                              • The present
                                                                                • The future
                                                                                  • Factors used in the forecast
                                                                                  • Segment Performance

                                                                                    • Key points
                                                                                      • More mini breaks
                                                                                        • Figure 24: Duration of last camping/caravanning holiday, domestic and overseas, 2004-08
                                                                                      • Travel options
                                                                                        • Figure 25: Method of transport used for last camping/caravanning holiday, domestic and overseas, 2004-08
                                                                                      • Where to roam
                                                                                        • Figure 26: Countries/towns visited for last domestic camping/caravanning holiday, 2004-08
                                                                                        • Figure 27: Countries visited for last camping/caravanning holiday abroad, 2004-08
                                                                                      • Booking times
                                                                                        • Figure 28: When last domestic camping/caravanning holiday was booked, 2004-08
                                                                                        • Figure 29: When last camping/caravanning holiday abroad was booked, 2004-08
                                                                                      • Luxury camping
                                                                                        • Eco choices
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Sites abound
                                                                                              • Domestic breaks
                                                                                                • Figure 30: Type of accommodation used for last domestic holiday, 2004-08
                                                                                              • Holidays overseas
                                                                                                • Figure 31: Type of accommodation used for last holiday abroad, 2004-08
                                                                                            • Companies and Products

                                                                                              • Key points
                                                                                                • Selected players
                                                                                                  • The Camping and Caravanning Club
                                                                                                    • Canvas Holidays
                                                                                                      • Forest Holidays
                                                                                                        • Haven Holidays
                                                                                                          • Hoseasons
                                                                                                            • Keycamp
                                                                                                              • Park Resorts Ltd
                                                                                                                • Vacansoleil
                                                                                                                  • Woolacombe Bay Holiday Parks
                                                                                                                  • Distribution

                                                                                                                    • Key points
                                                                                                                      • Figure 32: How last domestic camping/caravanning holiday was booked, 2004-08
                                                                                                                      • Figure 33: How last camping/caravanning holiday abroad was booked, 2004-08
                                                                                                                  • What Makes a Good Holiday?

                                                                                                                    • Key points
                                                                                                                      • Consumer priorities
                                                                                                                        • Important aspects of the holiday
                                                                                                                          • Figure 34: Key factors of good holidays, February 2009
                                                                                                                      • Who Goes Camping and Caravanning?

                                                                                                                        • Key points
                                                                                                                          • Camping and caravanning involvement
                                                                                                                            • Figure 35: Experience of camping and caravanning holidays, February 2009
                                                                                                                          • Experience and potential
                                                                                                                            • Who ‘camps’, and how
                                                                                                                            • Attitudes Towards Camping and Caravanning

                                                                                                                              • Key points
                                                                                                                                • Family-oriented and cheap
                                                                                                                                  • Figure 36: Attitudes towards camping and caravanning, February 2009
                                                                                                                                • For families and value message reaches target
                                                                                                                                  • When money gets tighter
                                                                                                                                    • Weather is a drawback
                                                                                                                                      • Hard work holidays
                                                                                                                                      • Targeting Opportunities

                                                                                                                                        • Key points
                                                                                                                                          • Target groups
                                                                                                                                            • Figure 37: Camping and caravanning target groups, February 2009
                                                                                                                                            • Figure 38: Target groups, by attitudes towards camping and caravanning holidays, February 2009
                                                                                                                                          • True Campers
                                                                                                                                            • Budget Campers
                                                                                                                                              • Apathetic
                                                                                                                                                • Rain Stopped Play
                                                                                                                                                  • Getting out and about
                                                                                                                                                    • Figure 39: Target groups, by key factors of good holidays, February 2009
                                                                                                                                                  • Camping divides the population
                                                                                                                                                    • Figure 40: Target groups, by experience of camping and caravanning holidays, February 2009
                                                                                                                                                • Appendix – What Makes a Good Holiday?

                                                                                                                                                    • Figure 41: Key factors of good holidays, by demographic sub-group, February 2009
                                                                                                                                                    • Figure 42: Less popular factors of good holidays, by demographic sub-group, February 2009
                                                                                                                                                • Appendix – Who Goes Camping and Caravanning?

                                                                                                                                                    • Figure 43: Camping and caravanning holidays at home and abroad, by key factors of good holidays, February 2009
                                                                                                                                                    • Figure 44: Camping and caravanning holidays at home and abroad, by less popular key factors of good holidays, February 2009
                                                                                                                                                    • Figure 45: Most frequent experiences of camping and caravanning holidays, by demographic sub-group, February 2009
                                                                                                                                                    • Figure 46: Least frequent experiences of camping and caravanning holidays, by demographic sub-group, February 2009
                                                                                                                                                • Appendix – Attitudes Towards Camping and Caravanning

                                                                                                                                                    • Figure 47: Most popular attitudes towards camping and caravanning, by demographic sub-group, February 2009
                                                                                                                                                    • Figure 48: Next most popular attitudes towards camping and caravanning, by demographic sub-group, February 2009
                                                                                                                                                • Appendix – Targeting Opportunities

                                                                                                                                                    • Figure 49: Target groups, by demographic sub-group, February 2009

                                                                                                                                                Companies Covered

                                                                                                                                                • Asda Group Ltd
                                                                                                                                                • Bank of England
                                                                                                                                                • Blacks Outdoor Retail Ltd
                                                                                                                                                • Bourne Leisure Group
                                                                                                                                                • Co-operative Group
                                                                                                                                                • Confederation of British Industry
                                                                                                                                                • Costa
                                                                                                                                                • Eurocamp
                                                                                                                                                • Eurostar UK Ltd
                                                                                                                                                • Gfk NOP
                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                • Haven Holidays
                                                                                                                                                • Holidaybreak plc
                                                                                                                                                • J. Sainsbury
                                                                                                                                                • John Fowler Holidays Limited
                                                                                                                                                • Marks & Spencer
                                                                                                                                                • National Caravan Council
                                                                                                                                                • Office for National Statistics
                                                                                                                                                • Somerfield
                                                                                                                                                • Tesco Plc
                                                                                                                                                • The Sun
                                                                                                                                                • Thomas Cook Group PLC
                                                                                                                                                • TripAdvisor LLC
                                                                                                                                                • Waitrose
                                                                                                                                                • Wm Morrison Supermarkets

                                                                                                                                                Camping and Caravanning - UK - May 2009

                                                                                                                                                £1,995.00 (Excl.Tax)