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Canada Outbound - March 2011

Although full results for 2010 are not yet available for most markets, data from national tourism organisations and Statistics Canada shows that outbound travel picked up in 2010 and that 2011 could be even more promising. Markets are certainly ramping up promotional activity. India has launched a year-long campaign to attract more Canadians to its vast country. It predicts that by 2015, over 336,000 Canadians could head there, up from 221,000 in 2010.

Travel and Tourism Analyst

Travel and Tourism Analyst is a unique series of 20 reports, designed to keep tourism organisations, tourist boards, leading travel operators, academic institutions and investment houses in touch with global travel trends.

Gain insight into:

  • The most significant developments in transport trends
  • Accommodation trends
  • Travel industry technology issues
  • Growth travel market sectors
  • Shifting outbound travel trends
  • Niche travel markets

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Canadian mid-year population, 1965-2050
          • Figure 2: Age demographics of Canadian population, 2010-50
        • Economy
            • Figure 3: Canadian GDP, 2005-09
          • Exchange rates
            • Figure 4: Exchange rates with major currencies, 2006-10
          • Tourism balance
            • Figure 5: Tourism balance statistics, 2007-09
        • Outbound Tourism

          • Arrivals
            • 2010 marks rebound in Canadian outbound travel
              • Figure 6: Outbound overnight trips to international destinations, 2005-09
            • Destinations
              • Figure 7: Top 12 overseas outbound markets, based on overnight person-visits, 2008-09
            • Asia
              • China
                • Hong Kong
                  • India
                    • Thailand
                      • Japan
                        • Other
                          • Figure 8: Tourism arrivals to Asia, 2008-09
                        • Caribbean
                          • Cuba
                            • Dominican Republic
                              • Jamaica
                                • Figure 9: Canadian tourist arrivals at leading Caribbean destinations, 2008-09
                              • Europe
                                • UK
                                  • France
                                    • Italy
                                      • Germany
                                        • Figure 10: Overnight person-visits to Europe, by major market, 2008-09
                                      • Netherlands
                                        • Spain
                                          • Republic of Ireland
                                            • North America
                                              • US
                                                • Mexico
                                                  • Figure 11: Overnight visits to North America, 2008-09
                                              • Market Characteristics

                                                • Pre-booking behaviour and booking methods
                                                  • Travel agencies
                                                    • Online usage alters booking behaviour
                                                      • The research phase
                                                        • Marketing and promotional materials
                                                          • Demographics
                                                              • Figure 11: Demographic profile of Canadian outbound travellers, 2008-09
                                                            • Purpose of visit
                                                              • Figure 12: Purpose of overnight trips, by Canadians visiting the US and other overseas countries, 2009
                                                            • Expenditure
                                                                • Figure 13: Total expenditure by Canadians on overnight visits to selected US states and overseas markets, 2008-09
                                                              • Length of stay
                                                                • US
                                                                  • Overseas
                                                                    • Figure 14: Overnight trips by outbound travellers, by length of stay, 2006-09
                                                                  • Seasonality
                                                                    • Figure 15: Person-trips by quarter of re-entry to Canada, 2008-09
                                                                • Transport

                                                                    • Figure 16: Person trips to the US by type of transportation used on the return journey to Canada, 2008-09
                                                                  • Air
                                                                    • Leading Canadian airlines
                                                                      • Road
                                                                        • Rail
                                                                          • Sea
                                                                          • Accommodation

                                                                              • Figure 17: Type of accommodation used, by Canadian overnight visitors in the US, 2007-09
                                                                          • Travel Agencies and Tour Operators

                                                                              • Travel agencies
                                                                                • Tour operators
                                                                                • What Next?

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  Canada Outbound - March 2011

                                                                                  £295.00 (Excl.Tax)