Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Candles - US - August 2012

Candle sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to scrutinize how they spend their dollars and take steps to minimize their spending of discretionary income. However, some candle brands in the FDMx market have posted sales growth during the yearly review period, indicating that candle companies still have the potential to drive sales in difficult economic conditions. Candles continue to be widely used and enjoyed by consumers, and candle manufacturers and retailers must find ways to engage consumers and secure their dollars even though purchase frequency has declined as a result of the recession.

The key to success in the candles category seems to be creating and launching products that excite and engage consumers, along with communicating the emotional benefits that candles can deliver to high-demand consumer segments, most notably women. Strengthening the positioning of candles as both a decorative and lifestyle product may also help grow sales and usage. In order to help companies better understand the candle consumer and to create products and messaging that drive growth, this report looks to understand how U.S. retail sales have performed in the last few years, what the market forecast looks like between 2012 and 2017, and how macroeconomic conditions are impacting candle sales.

In addition, this report will address competitive categories, what strengths candle companies can leverage against competitive products, and what are some of the leading brands that have achieved success in a market impacted by macroeconomic conditions. Consumer behavior and purchase habits will also be analyzed in this report so that candle manufacturers and retailers can understand how consumers are purchasing candles, how often they are purchasing candles, and what scents they are looking for.

This report builds on the analysis presented in Mintel’s Candles—U.S., August 2011, as well as previous reports in August 2010, August 2009, February 2008, February 2007, February 2006, February 2005, and January 2003 of the same title.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: U.S. retail sales and fan chart forecast of candles, at current prices, 2007-17
                        • Market factors
                          • Economic challenges contribute greatly to decline of market
                            • Figure 2: University of Michigan’s index of consumer sentiment (ICS), 2007-12
                          • Private label offerings continue to make an impact
                            • Baby Boomers and growing ethnic populations may help grow sales in the future
                              • Though women drive this market, men are becoming a more influential segment
                                • Figure 3: Candle usage, by gender, May 2012
                              • Retail channels
                                • Figure 4: Locations purchased candles from, May 2012
                              • Key players
                                • The candle consumer
                                  • Greatest usage comes from younger consumers; usage declines with age
                                    • Figure 5: Candle usage, by age, May 2012
                                  • Candles used most often in living or family rooms
                                    • Figure 6: Where candles for burning are used, May 2012
                                  • Consumers most likely to purchase candles a few times per year
                                    • Figure 7: Frequency of candle purchase, by gender, May 2012
                                  • Most cited candle scent preference is for spice/ingredient scents
                                    • Figure 8: Preferred scents for candles for burning, May 2012
                                  • What we think
                                  • Insights and Opportunities

                                    • Partnering with large brands and celebrities can drive growth
                                      • Placing focus on design and décor of candle containers, including exterior packaging
                                        • Help consumers experience other places, locations through candles
                                        • Issues in the Market

                                            • How can candle companies compete with air fresheners in a declining market landscape?
                                              • What impact do rising petroleum costs have on the candles market?
                                                • To what extent will growing ethnic populations play a role in the candle market?
                                                • Trend Applications

                                                    • Trend: Creature Comfort
                                                      • Trend: Experience Is All
                                                        • 2015 Trend: Old Gold
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Candle sales continue to decline in weak economy and highly competitive, fragmented market
                                                              • Sales and forecast of candles market
                                                                • Figure 9: Total U.S. retail sales and forecast of candles, at current prices, 2007-17
                                                                • Figure 10: Total U.S. retail sales and forecast of candles, at inflation-adjusted prices, 2007-17
                                                              • Fan chart forecast
                                                                  • Figure 11: Total U.S. retail sales and fan chart forecast of candles, at current prices, 2007-17
                                                                • Walmart sales
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Unemployment rates continue to impact consumer confidence
                                                                      • Figure 12: Unemployment, January 2007-June 2012
                                                                    • Consumer confidence offers measure of slow recovery in spending
                                                                      • Figure 13: University of Michigan’s index of consumer sentiment (ICS), 2007-12
                                                                    • Private label offerings continue to make an impact
                                                                      • Growing ethnic populations may help market in the future
                                                                        • Figure 14: Population, by race and Hispanic origin, 2007-17
                                                                    • Competitive Context

                                                                      • Other air care products strong competition for candles
                                                                        • Figure 15: Air freshener usage, May 2012
                                                                        • Figure 16: Qualities associated with air freshener types, May 2012
                                                                      • Sprays/aerosols and plug-ins chief competition for candles
                                                                        • Figure 17: Air freshener usage, May 2012
                                                                    • Retail Channels

                                                                      • Key points
                                                                        • Majority of candle purchases take place through “other retail channels”
                                                                          • Supermarkets and drug stores struggle to compete
                                                                            • Sales of candles, by channel
                                                                              • Figure 18: Total U.S. retail sales of candles, by channel, 2011 and 2012
                                                                          • Retail Channels—Supermarkets

                                                                            • Key points
                                                                              • Supermarket channel sales declining slowly
                                                                                • Supermarket sales of candles
                                                                                  • Figure 19: U.S. supermarket sales of candles, at current prices, 2007-12
                                                                              • Retail Channels—Drug Stores

                                                                                • Key points
                                                                                  • Drug stores experience sharpest decline
                                                                                    • Drug store sales of candles
                                                                                      • Figure 20: U.S. Drug store sales of candles, at current prices, 2007-12
                                                                                  • Retail Channels—Other Retail Channels

                                                                                    • Key points
                                                                                      • Majority of candle purchases taking place through other channels
                                                                                        • Figure 21: Locations purchased candles from, May 2012
                                                                                      • Other retail channel sales of candles
                                                                                        • Figure 22: Other retail channel sales of candles, at current prices, 2007-12
                                                                                    • Retail Channels—Natural Channel Marketplace

                                                                                      • Key points
                                                                                        • Natural channel sales continue to grow though market remains small
                                                                                          • Natural supermarket sales of candles
                                                                                            • Figure 23: Natural supermarket sales of candles, at current prices, 2009-11
                                                                                            • Figure 24: Natural supermarket sales of candles, at inflation-adjusted prices, 2009-11
                                                                                          • Natural channel sales of candles by segment
                                                                                            • Figure 25: Natural supermarket sales of candles, by segment, 2009 and 2011
                                                                                        • Leading Companies

                                                                                          • Key points
                                                                                            • A highly fragmented, competitive market
                                                                                              • FDMx manufacturer sales of candles
                                                                                                • Figure 26: FDMx manufacturer sales of candles in the U.S., 2011 and 2012
                                                                                            • Brand Share—Leading FDMx Manufacturers

                                                                                              • Key points
                                                                                                • SC Johnson losing share but still leading market
                                                                                                  • Candle-Lite drops despite growth from Everyday Essentials and Essential Elements collections
                                                                                                    • Yankee Candle experiences gains with Home Classics offering
                                                                                                      • Signature Brands experiences decline despite growth from Betty Crocker candles
                                                                                                        • Manufacturer sales and brand sales of candles with $30 million+ in FDMx sales
                                                                                                          • Figure 27: FDMx sales and brand share for companies with $30 million+ in FDMx sales, 2011-12
                                                                                                      • Brand Share—Other Manufacturers

                                                                                                        • Key points
                                                                                                          • Some smaller brands grow despite overall market decline
                                                                                                            • Febreze candles grow slightly, but Home Collection declines
                                                                                                              • Village Candle experiences growth
                                                                                                                • Reckitt Benckiser making its name known in the FDMx market
                                                                                                                  • Figure 28: AirWick television ad, 2012
                                                                                                                • Other Manufacturer sales and brand sales of candles
                                                                                                                  • Figure 29: FDMX sales and brand share for companies with $10-29.9 million in FDMx sales, 2011-12
                                                                                                              • Innovations and Innovators

                                                                                                                • Key market players lead with most launches
                                                                                                                  • Figure 30: New candle product launches, 2006-12
                                                                                                                • Private label launches decreasing, but still have an impact
                                                                                                                  • Figure 31: Share of branded and private label candle launches, 2006-12
                                                                                                                • Botanical/herbal most common product claim of 2011
                                                                                                                  • Figure 32: Incidence of claims associated with new candle product launches, 2006-12
                                                                                                                • Yankee Candle focuses on launching new scents and going after men
                                                                                                                  • Glade looks to attract new types of consumers with playful scents
                                                                                                                    • Slatkin & Co.’s new packaging targets younger consumers and aligns with larger Bath & Body Works brand
                                                                                                                      • Companies offering upscale, décor-inspired containers
                                                                                                                        • Figure 33: New candle packaging and product re-launches, 2006-12
                                                                                                                      • Scentsy making a name for itself in the market
                                                                                                                      • Marketing Strategies

                                                                                                                        • Overview of the brand landscape
                                                                                                                          • Brand analysis: Glade
                                                                                                                            • Figure 34: Brand analysis of Glade candles, 2012
                                                                                                                          • Online initiatives
                                                                                                                              • Figure 35: Tweets from Glade twitter account, 2012
                                                                                                                            • TV presence
                                                                                                                              • Figure 36: Glade 2in1 candle television ad, 2011
                                                                                                                            • Print and other
                                                                                                                              • Brand analysis: Febreze
                                                                                                                                • Figure 37: Brand analysis of Febreze, 2012
                                                                                                                              • Online initiatives
                                                                                                                                  • Figure 38: Tweets from Febreze twitter account, 2012
                                                                                                                                  • Figure 39: Febreze consumer review—Meadows and Rain Candle, May 2012
                                                                                                                                  • Figure 40: Febreze consumer review—Febreze Gain original scent candle, May 2012
                                                                                                                                  • Figure 41: Febreze consumer review—Febreze Gain original scent candle, May 2012
                                                                                                                                • Brand analysis: Yankee Candle Company
                                                                                                                                  • Figure 42: Brand analysis of Yankee Candle Company, 2012
                                                                                                                                • Online initiatives
                                                                                                                                    • Figure 43: Tweets from Yankee Candle Company twitter account, 2012
                                                                                                                                    • Figure 44: Yankee Candle Sneak Peek Video, May 2012
                                                                                                                                    • Figure 45: Yankee Candle Pure Radiance Introduction video, February 2012
                                                                                                                                  • Print and other
                                                                                                                                    • Brand analysis: Scentsy
                                                                                                                                      • Figure 46: Brand analysis of Scentsy, 2012
                                                                                                                                    • Online initiatives
                                                                                                                                        • Figure 47: Tweets from Scentsy twitter account, 2012
                                                                                                                                        • Figure 48: Scentsy Consultant Video, May 2012
                                                                                                                                        • Figure 49: Scentsy Scents, February 2012
                                                                                                                                      • Print and other
                                                                                                                                        • Brand analysis: Village Candle
                                                                                                                                          • Figure 50: Brand analysis of Village Candle, 2012
                                                                                                                                        • Online initiatives
                                                                                                                                            • Figure 51: Tweets from Village Candle twitter account, 2012
                                                                                                                                          • Brand analysis: Bath & Body Works
                                                                                                                                            • Figure 52: Brand analysis of Bath & Body Works, 2012
                                                                                                                                          • Online initiatives
                                                                                                                                              • Figure 53: Tweets from Bath & Body Works twitter account, 2012
                                                                                                                                              • Figure 54: Bath & Body Works Video, May 2012
                                                                                                                                              • Figure 55: Bath & Body Works Video, May 2012
                                                                                                                                          • Candle Usage

                                                                                                                                            • Key points
                                                                                                                                              • Women more likely than men to use candles, but men are not too far behind
                                                                                                                                                • Figure 56: Candle usage, by gender, May 2012
                                                                                                                                              • Greatest candle usage comes from 25-34 age segment
                                                                                                                                                • Figure 57: Candle usage, by age, May 2012
                                                                                                                                              • Mid- to higher-income households more likely to use candles for burning and decoration purposes, plus flameless candles
                                                                                                                                                • Figure 58: Candle usage, by household income, May 2012
                                                                                                                                            • Where Candles are Used in the Home

                                                                                                                                              • Key points
                                                                                                                                                • Candles most likely to be used in living and family rooms
                                                                                                                                                  • Figure 59: Where candles for burning and for decoration are used, May 2012
                                                                                                                                                • Younger consumers more likely to burn candles in their bedrooms
                                                                                                                                                  • Figure 60: Where candles for burning are used, by age, May 2012
                                                                                                                                                • Older and younger consumers differ in how they use candles as décor
                                                                                                                                                  • Figure 61: Where candles for decoration are used, by age, May 2012
                                                                                                                                                • Higher-income households burn candles in more rooms
                                                                                                                                                  • Figure 62: Where candles for burning are used, by household income, May 2012
                                                                                                                                                  • Figure 63: Where candles for decoration are used, by household income, May 2012
                                                                                                                                              • Candle Purchase Frequency

                                                                                                                                                • Key points
                                                                                                                                                  • Both women and men most likely to purchase candles a few times a year
                                                                                                                                                    • Figure 64: Frequency of candle purchase, by gender, May 2012
                                                                                                                                                  • Older consumers least likely to purchase candles once a month
                                                                                                                                                    • Figure 65: Frequency of candle purchase, by age, May 2012
                                                                                                                                                  • Majority of households only purchasing candle a few times a year
                                                                                                                                                    • Figure 66: Frequency of candle purchase, by household income, May 2012
                                                                                                                                                  • Flameless candle purchasers more likely to purchase candles at higher frequencies
                                                                                                                                                    • Figure 67: Frequency of candle purchase, by candle usage, May 2012
                                                                                                                                                • Purchase Locations

                                                                                                                                                  • Key points
                                                                                                                                                    • Women are more likely to purchase candles at specialty stores
                                                                                                                                                      • Figure 68: Locations purchased candles from, by gender, May 2012
                                                                                                                                                    • Younger consumers are more likely to purchase candles at a variety of retailers
                                                                                                                                                      • Figure 69: Locations purchased candles from, by age, May 2012
                                                                                                                                                    • Higher-income households least likely to purchase candles at mass merchandisers
                                                                                                                                                      • Figure 70: Locations purchased candles from, by household income, May 2012
                                                                                                                                                    • Consumers who purchase votives and pillars are more likely to shop at specialty stores
                                                                                                                                                      • Figure 71: Locations purchased candles from, by types of candles purchased, May 2012
                                                                                                                                                  • Purchase Habits and Preferences

                                                                                                                                                    • Key points
                                                                                                                                                      • Most consumers prefer to purchase a variety of scents
                                                                                                                                                        • Figure 72: Candles purchase behaviors, by gender, May 2012
                                                                                                                                                        • Figure 73: Amount of candles purchased, by gender, May 2012
                                                                                                                                                        • Figure 74: Types of candles purchased, by gender, May 2012
                                                                                                                                                      • Younger consumers more likely to purchase a variety of scents and candle types
                                                                                                                                                        • Figure 75: Candles purchase behaviors, by age, May 2012
                                                                                                                                                        • Figure 76: Amount of candles purchased, by age, May 2012
                                                                                                                                                        • Figure 77: Types of candles purchased, by age, May 2012
                                                                                                                                                      • Middle- to higher-income households more likely to vary the scents and type of candles that they buy
                                                                                                                                                        • Figure 78: Candles purchase behaviors, by household income, May 2012
                                                                                                                                                        • Figure 79: Amount of candles purchased, by household income, May 2012
                                                                                                                                                        • Figure 80: Types of candles purchased, by household income, May 2012
                                                                                                                                                    • Interest in New Product Attributes

                                                                                                                                                      • Key points
                                                                                                                                                        • Women more likely to be interested in candles with reusable containers
                                                                                                                                                          • Figure 81: Interest in candle attributes, by gender, May 2012
                                                                                                                                                        • Consumers 18-34 most likely to be interested in new candle product attributes
                                                                                                                                                          • Figure 82: Interest in candle attributes, by age, May 2012
                                                                                                                                                        • Lower-income households more likely to be interested in candles with reusable containers
                                                                                                                                                          • Figure 83: Interest in candle attributes, by household income, May 2012
                                                                                                                                                      • Brand Familiarity and Preferences

                                                                                                                                                        • Key points
                                                                                                                                                          • Glade claims strongest brand awareness among consumers
                                                                                                                                                            • Figure 84: Familiarity with candle brands, by gender, May 2012
                                                                                                                                                          • Younger consumers more likely to be familiar with more premium, boutique brands
                                                                                                                                                            • Figure 85: Familiarity with candle brands, by age, May 2012
                                                                                                                                                          • Yankee Candle and Bath & Body Works resonate with higher- and middle- income segments
                                                                                                                                                            • Figure 86: Familiarity with candle brands, by household income, May 2012
                                                                                                                                                        • Correspondence Analysis

                                                                                                                                                          • Methodology
                                                                                                                                                            • Glade and Febreze command “everyday” and “value” associations
                                                                                                                                                              • Yankee Candle Company, Bath & Body Works, and L’Occitane associated with being high quality
                                                                                                                                                                • Figure 87: Correspondence Analysis, May 2011
                                                                                                                                                                • Figure 88: Attitudes toward candle brands, May 2011
                                                                                                                                                            • Preferred Candle Scents

                                                                                                                                                              • Key points
                                                                                                                                                                • Consumers prefer spice/ingredient candle scents
                                                                                                                                                                  • Figure 89: Preferred scents for candles for burning, by gender, May 2012
                                                                                                                                                                • Across the board, consumers of all age segments prefer spice/ingredient scents
                                                                                                                                                                  • Figure 90: Preferred scents for candles for burning, by age, May 2012
                                                                                                                                                                • Lower-income households most likely to prefer a variety of scents
                                                                                                                                                                  • Figure 91: Preferred scents for candles for burning, by household income, May 2012
                                                                                                                                                                • Scent not as large of a driver for candles used for decoration
                                                                                                                                                                  • Figure 92: Preferred scents for candles for decoration, by gender, May 2012
                                                                                                                                                                  • Figure 93: Preferred scents for candles for decoration, by household income, May 2012
                                                                                                                                                              • Reasons for Not Using Candles

                                                                                                                                                                • Key points
                                                                                                                                                                  • Lack of need is main reason for not buying/burning candles
                                                                                                                                                                    • Figure 94: Candle purchase detractors, by gender, May 2012
                                                                                                                                                                  • Older consumers’ reasons for not buying/burning candles more widely distributed
                                                                                                                                                                    • Figure 95: Candle purchase detractors, by age, May 2012
                                                                                                                                                                  • Expense and lack of need key drivers for those in lower-income households
                                                                                                                                                                    • Figure 96: Candle purchase detractors, by household income, May 2012
                                                                                                                                                                • Race and Hispanic Origin

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Hispanic and other races more likely to use candles for burning and flameless candles
                                                                                                                                                                      • Figure 97: Candle usage, by race/Hispanic origin, May 2012
                                                                                                                                                                    • Blacks and Hispanics more likely to burn candles in bedrooms and bathrooms
                                                                                                                                                                      • Figure 98: Hispanic population, by age, 2007-17
                                                                                                                                                                      • Figure 99: Where candles for burning are used, by race/Hispanic origin, May 2012
                                                                                                                                                                    • Hispanics and other races more likely to purchase candles once a month
                                                                                                                                                                      • Figure 100: Frequency of candle purchase, by race/Hispanic origin, May 2012
                                                                                                                                                                    • Blacks more likely to purchase candles from mass merchandisers
                                                                                                                                                                      • Figure 101: Locations purchased candles from, by race/Hispanic origin, May 2012
                                                                                                                                                                    • Blacks and Hispanics more likely to be interested in flower scents than any other scent type
                                                                                                                                                                      • Figure 102: Preferred scents for candles for burning, by race/Hispanic origin, May 2012
                                                                                                                                                                    • Hispanics most likely to be interested in candles that self-extinguish
                                                                                                                                                                      • Figure 103: Households, by race of householder and presence and ages of children, 2011
                                                                                                                                                                      • Figure 104: Interest in candle attributes, by race/Hispanic origin, May 2012
                                                                                                                                                                  • Appendix—Other Useful Consumer Tables

                                                                                                                                                                    • Candle usage
                                                                                                                                                                        • Figure 105: Candle usage, by generations, May 2012
                                                                                                                                                                        • Figure 106: Candle usage, by region, May 2012
                                                                                                                                                                      • Where candles are used in the home
                                                                                                                                                                        • Figure 107: Where candles for burning are used, by region, May 2012
                                                                                                                                                                        • Figure 108: Where candles for burning are used, by generations, May 2012
                                                                                                                                                                        • Figure 109: Where candles for decoration are used, by region, May 2012
                                                                                                                                                                        • Figure 110: Where candles for decoration are used, by race/Hispanic origin, May 2012
                                                                                                                                                                        • Figure 111: Where flameless candles for used, by age, May 2012
                                                                                                                                                                        • Figure 112: Where flameless candles for used, by household income, May 2012
                                                                                                                                                                        • Figure 113: Where flameless candles for used, by race/Hispanic origin, May 2012
                                                                                                                                                                      • Preferred scents
                                                                                                                                                                        • Figure 114: Preferred scents for candles for burning, by region, May 2012
                                                                                                                                                                        • Figure 115: Preferred scents for candles for burning, by generations, May 2012
                                                                                                                                                                        • Figure 116: Preferred scents for candles for decoration, by age, May 2012
                                                                                                                                                                        • Figure 117: Preferred scents for candles for decoration, by generations, May 2012
                                                                                                                                                                        • Figure 118: Preferred scents for candles for decoration, by race/Hispanic origin, May 2012
                                                                                                                                                                      • Interest in new product attributes for candles
                                                                                                                                                                        • Figure 119: Interest in candle attributes, by region, May 2012
                                                                                                                                                                        • Figure 120: Interest in candle attributes, by generations, May 2012
                                                                                                                                                                      • Retail locations candles are purchased from
                                                                                                                                                                        • Figure 121: Locations purchased candles from, by region, May 2012
                                                                                                                                                                        • Figure 122: Locations purchased candles from, by generations, May 2012
                                                                                                                                                                        • Figure 123: Locations purchased candles from, by candle usage, May 2012
                                                                                                                                                                        • Figure 124: Locations purchased candles from, by candle usage, May 2012
                                                                                                                                                                        • Figure 125: Locations purchased candles from, by candles purchase behaviors, May 2012
                                                                                                                                                                      • Candle purchase frequency
                                                                                                                                                                        • Figure 126: Frequency of candle purchase, by region, May 2012
                                                                                                                                                                      • Younger generations more likely to purchase candles more frequently
                                                                                                                                                                          • Figure 127: Frequency of candle purchase, by generations, May 2012
                                                                                                                                                                        • Candle brand familiarity
                                                                                                                                                                          • Younger generations more likely to have greater familiarity with range of candle brands
                                                                                                                                                                              • Figure 128: Candle brands, by generations, May 2012
                                                                                                                                                                              • Figure 129: Candle brands, by race/Hispanic origin, May 2012
                                                                                                                                                                              • Figure 130: Candle brands, by region, May 2012
                                                                                                                                                                            • Purchase habits and preferences
                                                                                                                                                                              • Figure 131: Candles purchase behaviors, by region, May 2012
                                                                                                                                                                              • Figure 132: Candles purchase behaviors, by generations, May 2012
                                                                                                                                                                              • Figure 133: Amount of candles purchased, by race/Hispanic origin, May 2012
                                                                                                                                                                              • Figure 134: Amount of candles purchased, by generations, May 2012
                                                                                                                                                                            • Types of candles purchased
                                                                                                                                                                              • Figure 135: Types of candles purchased, by race/Hispanic origin, May 2012
                                                                                                                                                                              • Figure 136: Types of candles purchased, by frequency of candle purchase, May 2012
                                                                                                                                                                              • Figure 137: Types of candles purchased, by amount of candles purchased, May 2012
                                                                                                                                                                            • Reasons for not using candles
                                                                                                                                                                              • Figure 138: Candle purchase detractors, by race/Hispanic origin, May 2012
                                                                                                                                                                          • Appendix—Trade Associations

                                                                                                                                                                            Companies Covered

                                                                                                                                                                            • Lancaster Colony Corporation
                                                                                                                                                                            • National Trust (Enterprises) Ltd
                                                                                                                                                                            • Procter & Gamble USA
                                                                                                                                                                            • Reckitt Benckiser USA
                                                                                                                                                                            • Reed Candle Company
                                                                                                                                                                            • S.C. Johnson & Son, Inc.
                                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                                            • Yankee Candle Company Inc., The

                                                                                                                                                                            Candles - US - August 2012

                                                                                                                                                                            US $3,995.00 (Excl.Tax)