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Car Aftermarket - China - November 2017

“Car maintainers in China are maturing, together with their cars – the average length of driving reaches 3.5 years in 2017. They now prefer independent auto shops for minor maintenance and quick repair. Female car owners in their 20s worth being paid more attention to, given their higher maintenance frequency. Car owners in tier two and three cities are even more important as they own more cars and have higher interest in learning maintenance knowledge than their tier one city counterparts.”
– Aaron Guo, Senior Analyst, China

This report looks at the following areas:

  • The thriving opportunity for independent auto shops
  • Why online to offline mode is not working in auto aftermarket
  • Which car owner group should service providers focus on?

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definition
            • Figure 1: Definition of different monthly household income groups, by city tier
          • Excluded
          • Executive Summary

              • The market
                • Figure 2: Best- and worst-case forecast of auto aftermarket value, China, 2012-22
              • Companies and brands
                • Figure 3: Top 10 players in automobile aftermarket, by sales value, 2015 vs 2016
              • The consumer
                • Aging cars and changing maintenance structure
                  • Figure 4: Average number of years since purchase, August 2017 vs July 2016
                  • Figure 5: Claim rate on ‘I share the responsibilities for this with other family members’, by gender and age, August 2017 vs July 2016
                • Thriving independent auto shops
                  • Figure 6: Place to get maintenance, by different service providers, August 2017
                  • Figure 7: Gap between female and male car owners (benchmark) on the places to get selected maintenance, August 2017
                • Three different car maintenance groups
                  • Figure 8: Gap between Enthusiasts and all car owners (benchmark) on interested social media information, August 2017
                • What we think
                • Issues and Insights

                  • The thriving opportunity for independent auto shops
                    • The facts
                      • The implications
                        • Why online to offline mode is not working in auto aftermarket
                          • The facts
                            • The implications
                              • Which car owner group should service providers focus on?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • A market with great potential
                                      • Multiple market factors
                                      • Market Size and Forecast

                                        • A double-digit growing market
                                          • Figure 9: Best- and worst-case forecast of auto aftermarket value, China, 2012-22
                                        • One of the fastest growing segments among household expenditure
                                          • Figure 10: Consumer expenditure and growth rate, by selected sector, 2016
                                        • Outstanding growing speed compared to mature markets
                                          • Figure 11: Market size of auto aftermarket, by selected markets, 2011-16
                                      • Market Drivers

                                        • Supportive regulations
                                          • Increasing car parc
                                            • Figure 12: Car parc and annual growth rate, by selected markets, 2011-17(est)
                                          • Rising road mileage and density
                                            • Figure 13: Total road mileage and density in China, 2012-16
                                          • The rise of specialised online platforms
                                            • High maintenance spending contribution per car
                                              • Stepping out of the warranty period
                                                • Stay longer in maintenance
                                                • Key Players – What You Need to Know

                                                  • Dealer groups are having diversified development
                                                    • Return to offline
                                                      • Small but beautiful
                                                      • Market Share

                                                        • Top players are seizing shares from the rest
                                                          • Figure 14: Top 10 players in automobile aftermarket, by sales value, 2015 vs 2016
                                                        • Diverse changes in aftersales revenue
                                                        • Competitive Strategies

                                                          • Expanding channels to the market
                                                            • Expanding customer base
                                                              • Focus on offline
                                                              • Who’s Innovating?

                                                                • Starting a business on WeChat
                                                                  • Figure 15: Official WeChat account and mini program of Iyourcar
                                                                • Parking slot sharing
                                                                  • Second-hand car finance
                                                                  • The Consumer – What You Need to Know

                                                                    • Tier two and three city families own more cars and stay longer in maintenance
                                                                      • Females and tier one city car owners are frequent maintainers
                                                                        • Thriving independent auto shops
                                                                          • Different types of maintenance service users
                                                                          • Car Ownership and Maintenance Responsibility

                                                                            • More tier two and three city families owning more than one car
                                                                              • Figure 16: Car ownership, by city, August 2017
                                                                            • More family members involved in car maintenance
                                                                              • Figure 17: Car maintenance responsibility, August 2017 vs July 2016
                                                                            • Females in their 20s becoming increasingly important
                                                                              • Figure 18: Claim rate on ‘I share the responsibilities for this with other family members’, by gender and age, August 2017 vs July 2016
                                                                          • Car Usage Duration

                                                                            • Increasing overall ownership length
                                                                              • Figure 19: Average number of years since purchase, August 2017 vs July 2016
                                                                            • A nearer wave of replacement
                                                                              • Figure 20: Car usage duration, August 2017 vs July 2016
                                                                            • 40s in tier two and three cities stay longer in maintenance
                                                                              • Figure 21: Car usage duration, by demographic groups, August 2017
                                                                          • Maintenance Frequency

                                                                            • On average five times of maintenance per year
                                                                              • Figure 22: Car maintenance frequency, by minor and deep maintenance, August 2017
                                                                            • Female car owners are frequent maintainers
                                                                              • Figure 23: Car maintenance frequency, by gender and age, August 2017
                                                                            • Tier one city car owners are frequent maintainers
                                                                              • Figure 24: Gap between tier one city and tier two and three city car maintenance service users (benchmark) on maintenance frequency, August 2017
                                                                            • Experienced Drivers perform less frequent maintenance
                                                                              • Figure 25: Gap between Experienced Drivers and general car owners (benchmark) on maintenance frequency, August 2017
                                                                          • Choice of Service Providers

                                                                            • 4S stores remain the default choice for deep maintenance…
                                                                              • Figure 26: Place to get maintenance, by different service providers, August 2017
                                                                            • …but Experienced Drivers are leaving 4S stores more quickly
                                                                              • Figure 27: Gap between general car maintainers and Experienced Drivers (as benchmark) on adoption rates of 4S stores on selected maintenance services, 2017 versus 2016
                                                                            • Independent auto shops are thriving
                                                                              • Figure 28: Adoption rate of independent auto shops on selected maintenance services, 2017 versus 2016
                                                                            • Online platforms seem to fail market test once incentives are withdrawn
                                                                              • Different preferences between male and female car owners
                                                                                • Figure 29: Gap between female and male car owners (benchmark) on the places to get selected maintenance, August 2017
                                                                              • DIY is about lifestyle
                                                                                • Figure 30: Key drivers of choices of service providers, August 2017
                                                                            • Interested Social Media Information

                                                                              • Not just about selling a car
                                                                                • Figure 31: Interested social media information, August 2017
                                                                              • DIYers look for more lifestyle information
                                                                                • Figure 32: Gap between DIYers and general car owners (benchmark) on the interested social media information, August 2017
                                                                              • Female car owners pay more attention to driving tips
                                                                                • Figure 33: Gap between female and male car owners (benchmark) on the interested social media information, August 2017
                                                                            • Car Maintenance Attitudes

                                                                              • Mapping out the different car maintenance service users
                                                                                • Figure 34: Segmentations of car maintenance service users, August 2017
                                                                                • Figure 35: Attitudes towards car maintenance, % of strongly agree, by consumer segmentation, August 2017
                                                                              • Doubters
                                                                                • Who are they?
                                                                                  • Maintenance habit
                                                                                    • How to target them?
                                                                                      • Figure 36: Gap between Doubters and all car owners (benchmark) on interested social media information, August 2017
                                                                                    • Enthusiasts
                                                                                      • Who are they?
                                                                                        • Maintenance habit
                                                                                          • Figure 37: Car maintenance responsibility, by consumer segmentation, August 2017
                                                                                          • Figure 38: Gap between Enthusiasts and all car owners (benchmark) on interested social media information, August 2017
                                                                                        • How to target them?
                                                                                          • Let-it-be-ers
                                                                                            • Who are they?
                                                                                              • Maintenance habit
                                                                                                • Figure 39: Car usage duration, by consumer segmentation, August 2017
                                                                                              • How to target them?
                                                                                              • Meet the Mintropolitans

                                                                                                • Higher maintenance frequency
                                                                                                  • Figure 40: Gap between MinTs and Non-MinTs (benchmark) on maintenance frequency, August 2017
                                                                                                • The call of social element
                                                                                                  • Figure 41: Gap between MinTs and Non-MinTs (benchmark) on interested social media information, August 2017
                                                                                                • Skewing towards Enthusiasts
                                                                                                  • Figure 42: Types of car maintainers, by consumer classification, August 2017
                                                                                              • Appendix – Market Size and Forecast

                                                                                                  • Figure 43: Total market value of auto aftermarket, 2012-22
                                                                                              • Appendix – Methodology and Abbreviations

                                                                                                • Methodology
                                                                                                  • Fan chart forecast
                                                                                                    • Abbreviations

                                                                                                    Car Aftermarket - China - November 2017

                                                                                                    US $3,990.00 (Excl.Tax)