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Car Aftermarket - UK - November 2012

“The replacement car parts market has in recent years been stubbornly affected by competitive pricing and reluctance by many motorists to invest in their vehicles. Overcoming this problem is vital for value to be added back to the market as well as in preventing replacement parts increasingly becoming commodity items.”

– Neil Mason, Head of Retail Research

Some questions answered in this report include:

  • How can consumer demand be stimulated?
  • What can be done to encourage trading up?
  • What is the impact of increased reliability of modern cars?
  • How can greater confidence be created for consumers to use new distribution channels?
  • How successful has branding been?

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Table of contents

  1. Introduction

      • Definition
        • Exclusions
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: UK car parts aftermarket, by value, at current prices, 2007-17
              • Market factors
                • Companies, brands and innovation
                    • Figure 2: UK – Tyres: Company market share, by value, 2011
                  • The consumer
                    • Figure 3: Age of car owned, October 2012
                    • Figure 4: Replacement parts bought, October 2012
                    • Figure 5: Where car repairs have been carried out in the last 12 months, October 2012
                    • Figure 6: Attitudes towards cars and car repairs, October 2012
                  • What we think
                  • Issues in the Market

                      • How can consumer demand be stimulated?
                        • What can be done to encourage trading up?
                          • What is the impact of increased reliability of modern cars?
                            • How can greater confidence be created for consumers to use new distribution channels?
                              • How successful has branding been?
                              • Trend Application

                                  • Survival skills
                                    • Experience Is All
                                      • Trend 2015: Access Anything Anywhere
                                      • Internal Market Environment

                                        • Key points
                                          • Used car market performing the strongest
                                            • Figure 7: Private new car registrations and used car sales, 2007-12
                                          • New car sales show little evidence of sustained recovery
                                            • Used car market appears stronger
                                              • UK car parc is relatively stable
                                                • Figure 8: Number of cars in the car parc, 2005-11
                                              • Four fifths of cars over three years old
                                                • Figure 9: Age structure of the car parc in years, 2011
                                              • Miles driven by car owners is in decline
                                                • Figure 10: Road traffic (vehicle miles) driven by cars and taxis, 2007-11
                                              • Lights, suspension and brakes are key areas for parts replacement
                                                • Figure 11: Road vehicle testing scheme (MOT), selected reasons for failure, car tests, 2008-11
                                              • Diesels steadily growing their share of the market
                                                • Figure 12: New car registrations, by fuel type, 2007-12
                                              • Mixed messages on vehicle replacement intentions
                                                • Figure 13: Car buying intentions in the next 12 months, March 2012
                                              • Home maintenance increasingly eschewed by drivers
                                              • Broader Market Environment

                                                • Key points
                                                  • UK economy continues to stutter
                                                    • Figure 14: GDP, PDI, consumer expenditure and savings, at constant 2007 prices, 2007-17
                                                  • ... with drivers wary of spending on parts
                                                    • Fuel prices remain high
                                                      • Figure 15: Monthly UK petrol diesel and oil price trends, 2009-12 *
                                                    • Is rising affluence at an end?
                                                      • Figure 16: Forecast adult population trends, by socio-economic group, 2007-17
                                                    • Older adults set to grow profile
                                                      • Figure 17: Trends in the age structure of the UK population, 2007-17
                                                  • Competitive Context

                                                    • Key points
                                                      • Costs to keep a car on the road keep increasing
                                                        • Figure 18: Consumer expenditure on car purchasing, servicing and repair and motoring expenses, seasonally adjusted at current prices, 2008-11
                                                      • Parts manufacturers face competition at a global level
                                                        • Cost pressures help shift many towards use of the internet
                                                          • Counterfeiting remains a challenge
                                                          • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • A dynamic market
                                                                    • Green developments
                                                                      • Customer focus
                                                                        • Winter opportunities for those in the tyre sector
                                                                          • Online interaction proving popular with manufacturers
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Car parts aftermarket not immune from downturn
                                                                                • Figure 19: UK car parts aftermarket*, by value, at current and constant prices, 2007-12
                                                                              • Tyres dominate automotive aftermarket sales
                                                                                • Figure 20: Segmentation of the car parts aftermarket, by value, at current prices, 2007-12
                                                                              • The future
                                                                                • Figure 21: UK car parts aftermarket, by value, at current prices, 2007-17
                                                                              • Forecast
                                                                                • Figure 22: UK car parts aftermarket, by value, at current prices, 2007-17
                                                                            • Market Segmentation

                                                                              • Key points
                                                                                • Tyre market hit by recession and trading down...
                                                                                  • Figure 23: the tyre market , by value (at current prices) and volume, 2007-12
                                                                                • ... yet dominated by premium tyres
                                                                                  • Figure 24: Tyre segmentation for replacement car tyres, by volume percentage, 2010
                                                                                • Stronger used car market boosts other parts sales
                                                                                  • Figure 25: Segmentation of the car aftercare market, by value, at current prices, 2007-12
                                                                              • Market Share

                                                                                • Key points
                                                                                  • Relatively fragmented tyre market
                                                                                    • Figure 26: UK – Tyres: Company market share, by value, 2011
                                                                                • Companies and Products

                                                                                  • Parts suppliers
                                                                                    • Bosal International
                                                                                      • Bosch
                                                                                        • Delphi
                                                                                          • Federal-Mogul
                                                                                            • Hella
                                                                                              • Tenneco
                                                                                                • TRW
                                                                                                  • Visteon
                                                                                                    • Valeo
                                                                                                      • Retailers
                                                                                                        • A1 motor stores
                                                                                                          • Euro Car Parts
                                                                                                            • GSF Car Parts
                                                                                                              • Halfords
                                                                                                                • Motor World
                                                                                                                  • Tyres
                                                                                                                    • Bridgestone
                                                                                                                      • Continental
                                                                                                                        • Goodyear
                                                                                                                          • Hankook
                                                                                                                            • Michelin
                                                                                                                              • Pirelli
                                                                                                                              • Brand Communications and Promotion

                                                                                                                                • Key points
                                                                                                                                  • Overall expenditure shows increase
                                                                                                                                    • Figure 27: Main media advertising expenditure on car aftermarket products*, 2008-12
                                                                                                                                  • Tyres dominate aftermarket expenditure
                                                                                                                                    • Figure 28: Main media advertising expenditure, by key group, 2008-12
                                                                                                                                  • Brake and exhaust systems see collapse in expenditure
                                                                                                                                    • Figure 29: Main media advertising expenditure on car aftermarket products, by product category, 2008-12
                                                                                                                                  • Television proves the most popular medium for advertisers
                                                                                                                                    • Figure 30: Main media advertising expenditure on car aftermarket products, % share by media type, 2008-11
                                                                                                                                  • Manufacturers opt for digital media while installers for television
                                                                                                                                    • Major names dominate tyre sector
                                                                                                                                      • Figure 31: Total adspend on tyres by company, 2008-11
                                                                                                                                    • Tyre companies focus on television advertising
                                                                                                                                      • Figure 32: Tyre adspend, by media type, 2008-11
                                                                                                                                    • No obvious big spenders among other aftermarket parts
                                                                                                                                      • Figure 33: Tyre adspend, by media type, 2008-11
                                                                                                                                    • Press advertising has a stronger profile for other accessories
                                                                                                                                      • Figure 34: Other accessory adspend, by media type, 2008-11
                                                                                                                                  • Channels to Market

                                                                                                                                    • Key points
                                                                                                                                      • Independent garages important for automotive parts replacement
                                                                                                                                        • Figure 35: Aftermarket outlets for sales of replacement parts* 2008, 2010 and 2012
                                                                                                                                      • Independents garage numbers fall back
                                                                                                                                        • Petrol forecourts also suffer from a fall in outlets
                                                                                                                                          • Dealers respond to increased competition
                                                                                                                                            • Fast fit market continues to develop with Kwik Fit dominant
                                                                                                                                              • Figure 36: Top ten tyre and exhaust fitting centres, by number of outlets, 2010 and 2012
                                                                                                                                            • Car accessory shops suffer with Halfords coming to dominate the market
                                                                                                                                              • Figure 37: Top car accessory chains, by number of outlets, 2012
                                                                                                                                            • Specialists dominate for tyre market
                                                                                                                                              • Figure 38: Tyre distribution, by outlet, 2010
                                                                                                                                            • The internet
                                                                                                                                              • Slow progress in moving tyre sales online
                                                                                                                                                • Other replacement parts affected by do-it-for-me market
                                                                                                                                                  • Price key for all
                                                                                                                                                  • The Consumer – Car Ownership

                                                                                                                                                    • Key points
                                                                                                                                                      • Around two third of adults own a car
                                                                                                                                                          • Figure 39: Car ownership, October 2012
                                                                                                                                                        • Young drivers are least likely to drive a car purchased from new
                                                                                                                                                          • Londoners shun car ownership
                                                                                                                                                            • Income plays a part in owning new or used
                                                                                                                                                              • Three quarters of cars are over three years old
                                                                                                                                                                  • Figure 40: Age of car owned, October 2012
                                                                                                                                                                • Income plays important part in age of car
                                                                                                                                                                  • Urban drivers prefer to purchase new
                                                                                                                                                                    • Ford and Vauxhall dominate the market
                                                                                                                                                                        • Figure 41: Make of main car, October 2012
                                                                                                                                                                      • Ford has a much broader appeal amongst drivers
                                                                                                                                                                        • Those on the highest incomes appear to favour Ford
                                                                                                                                                                        • The Consumer – Parts Replacement

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Tyres top the list as parts that need replacing
                                                                                                                                                                                • Figure 42: Replacement parts bought, October 2012
                                                                                                                                                                              • Tyres – a considered purchase?
                                                                                                                                                                                • Men more likely to purchase replacement parts
                                                                                                                                                                                  • Young drivers are key purchasers
                                                                                                                                                                                    • Urban drivers appear more prone to parts replacement
                                                                                                                                                                                      • Parts replacement more of an issue for owners of second hand vehicles
                                                                                                                                                                                        • Figure 43: Replacement parts bought, by car ownership, October 2012
                                                                                                                                                                                      • Strong link between car age and need to replace parts
                                                                                                                                                                                        • Figure 44: Replacement parts bought, by age of main car, October 2012
                                                                                                                                                                                    • The Consumer – Undertaking of Repairs

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Independent garages are the most popular choice
                                                                                                                                                                                            • Figure 45: Where car repairs have been carried out in the last 12 months, October 2012
                                                                                                                                                                                          • Men opt for brands
                                                                                                                                                                                            • Young drivers happier to look at alternatives to garages and dealers
                                                                                                                                                                                              • Geographic presence helps mechanics and fast fit centres
                                                                                                                                                                                                • Dealers in favour with owners of new cars
                                                                                                                                                                                                  • Figure 46: Where car repairs have been carried out in the last 12 months, by car ownership, October 2012
                                                                                                                                                                                                • Independent garages and DIY repairs popular with owners of older cars
                                                                                                                                                                                                  • Figure 47: Where car repairs have been carried out in the last 12 months, by age of main car, October 2012
                                                                                                                                                                                                • Exhausts, brakes and batteries require professional assistance
                                                                                                                                                                                                  • Figure 48: Where car repairs have been carried out in the last 12 months, by replacement parts bought, October 2012
                                                                                                                                                                                              • The Consumer – Attitudes Towards Replacement Parts

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Drivers want reliability and will rely on others to repair their vehicle
                                                                                                                                                                                                      • Figure 49: Attitudes towards cars and car repairs, October 2012
                                                                                                                                                                                                    • Older car owners and high earners seek out reliability
                                                                                                                                                                                                      • Fast fit centres prompt divided views from young drivers in particular
                                                                                                                                                                                                        • Branded goods favoured by more affluent drivers
                                                                                                                                                                                                          • Young show strong interest in DIY repairs
                                                                                                                                                                                                          • Appendix – Consumer – Car Ownership

                                                                                                                                                                                                              • Figure 50: Car ownership, by demographics, October 2012
                                                                                                                                                                                                              • Figure 51: Age of your main car, by demographics, October 2012
                                                                                                                                                                                                              • Figure 52: Make of main car, by demographics, October 2012
                                                                                                                                                                                                          • Appendix – Consumer – Parts Replacement

                                                                                                                                                                                                              • Figure 53: Replacement parts bought, by demographics, October 2012
                                                                                                                                                                                                          • Appendix – Consumer – Undertaking of Repairs

                                                                                                                                                                                                              • Figure 54: Where car repairs have been carried out in the last 12 months, by demographics, October 2012
                                                                                                                                                                                                          • Appendix – Consumer – Attitudes Towards Replacement Parts

                                                                                                                                                                                                              • Figure 55: Agreement with the statements ‘Reliability is an important factor in deciding which brand of car I buy’ and ‘I lack the knowledge to carry out repairs to modern cars’, by demographics, October 2012
                                                                                                                                                                                                              • Figure 56: Agreement with the statements ‘Modern cars are less likely to break down these days’ and ‘The length of the car warranty is very important to me when buying a new/used car’, by demographics, October 2012
                                                                                                                                                                                                              • Figure 57: Agreement with the statements ‘I’d like to be able to carry out more repairs to my car myself’ and ‘I’d rather buy a brand new car to avoid mechanical problems you can get with used cars’, by demographics, October 2012
                                                                                                                                                                                                              • Figure 58: Agreement with the statements ‘I trust fast fit garages to provide a good quality service’ and ‘I am prepared to pay more for branded replacements/new parts’, by demographics, October 2012
                                                                                                                                                                                                              • Figure 59: Agreement with the statements ‘It’s worth changing your car regularly to avoid expensive repair costs’ and ‘I would avoid fast fit garages as I find them more expensive than other garages’, by demographics, October 2012
                                                                                                                                                                                                              • Figure 60: Agreement with the statements ‘Diesel vehicles are generally more reliable than petrol’ and ‘It’s enjoyable carrying out repairs to my car’, by demographics, October 2012

                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                          • Bank of England
                                                                                                                                                                                                          • BMW (GB) Ltd
                                                                                                                                                                                                          • Bosal International
                                                                                                                                                                                                          • Delphi Corporation
                                                                                                                                                                                                          • Dunlop Slazenger Group Ltd
                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                          • Ford Motor Company Limited (UK)
                                                                                                                                                                                                          • Garmin International Inc.
                                                                                                                                                                                                          • Halfords Ltd
                                                                                                                                                                                                          • Nightfreight GB Ltd
                                                                                                                                                                                                          • Pacific Retail Group
                                                                                                                                                                                                          • Panasonic
                                                                                                                                                                                                          • Samsung Electronics (UK) Ltd
                                                                                                                                                                                                          • Tenneco
                                                                                                                                                                                                          • The Goodyear Tire & Rubber Company
                                                                                                                                                                                                          • TRW Automotive
                                                                                                                                                                                                          • Twitter, Inc.
                                                                                                                                                                                                          • Volkswagen AG

                                                                                                                                                                                                          Car Aftermarket - UK - November 2012

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