Car Purchasing Process - Canada - May 2015
“The challenge for automotive manufacturers is multi-faceted with bottom line results relying on factors such as attracting new customers to a brand, for example Millennials, who are less car-dependent than in previous decades and who rely on mobile technology in their everyday lives. Additionally, automotive brands face production uncertainty in Canada and the fallout that occurs with vehicle recalls.”
– Andrew Zmijak, Research Analyst, Consumer Behaviour and Social Media
This report looks at the following areas:
- Reaching Millennial car buyers
- Increasing vehicle ownership in Canada through immigration
- There’s something about Quebec
- Social media can combat negative press concerning manufacturer recalls
With a number of technological improvements enhancing the car buying research process, and the competition within the automotive sales market being very aggressive, the car buying consumer has never been as informed as he or she is today.
This report explores how auto manufacturers, car dealers and affiliated media such as car research and vehicle inventory websites can compete in an increasingly competitive space, particularly for players looking to pick up incremental sales or those looking to defend their current share of the marketplace.
The primary focus of this report will be based on the results of Mintel’s exclusive research and focuses on the car purchasing process; including the vehicle purchase decision, vehicle purchase period, the type of vehicle consumers intend to purchase, vehicle purchase motivations, the research process, the use of research resources and mobile devices used in the car purchasing process. As well, trends/innovations, issues and insights, and profiles of major automotive research resources are explored.
For the purpose of this report, Mintel defines car purchasing as the act or the intended act of buying a new, used, or certified pre-owned (CPO) vehicle.
Types of vehicles referenced in this report include the following: compact, crossover, mid-size, SUV, full-size, pickup truck, subcompact, van, luxury, and sports car.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.