Car Purchasing Process - UK - May 2012
“The much expected recovery of the new car market following the recent recession has failed to materialise. Cautious consumers have in many cases opted to delay the purchase of a vehicle or buy used. For manufacturers and dealers, the result is ever more intense pressure to ensure that they fully understand the needs and desires of buyers.”
– Neil Mason, Head of Retail Research
Some questions answered in this report include:
- Will new car sales return to 2006 levels?
- What interplay do new car sales have with the used sector?
- Are mass-market brands in long-term decline?
- Can car purchasing be made more enjoyable?
- What future for dealers?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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