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Car Retailing - Brazil - June 2014

“Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them secondhand”
– Victor Fraga, Senior Analyst

This report investigates the car retailing market in Brazil.

The market covers small, medium, large, multiple use and sports utility vehicles primarily for carrying small numbers of passengers. Market size is based on annual new registrations; it excludes secondhand sales.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
                • Figure 1: Car retailing sector sales, by value - Brazil – 2009-19
                • Figure 2: Car retailing sector sales, by volume - Brazil – 2009-19
                • Figure 3: Leading retailer sales in the Brazilian car retailing sector, by volume 2012-13
                • Figure 4: Leading retailer sales in the Brazilian car retailing sector, by value and volume 2013
              • Market drivers
                • Companies and innovation
                  • The consumer
                    • Figure 5: Car ownership, January 2014
                    • Figure 6: Purchase channels in car retailing sector, by attitudes, January 2014
                  • What we think
                  • Trend Application

                      • Mintel Futures: Help Me Help Myself
                        • Trend: Return to the Experts
                          • Trend: Transumers
                          • Market Drivers

                              • The price is not right
                                • The car jungle
                                  • Go North-East
                                    • A fiery and exotic cocktail
                                    • Who’s Innovating

                                        • Scoring a goal
                                          • GM and the Chevy Factory
                                            • Small and versatile
                                              • Requiem for a dream
                                                • Honey, I shrunk the cars
                                                • Market Size, Forecast and Segment Performance

                                                  • Key points
                                                    • A market long stalled
                                                      • Production hits the brakes
                                                          • Figure 7: Car retailing sector sales, by value, Brazil – 2009-19
                                                          • Figure 8: Car retailing sector sales, by volume - Brazil – 2009-19
                                                        • Are we ready to restart?
                                                            • Figure 9: Car retailing sector sales, by value - Brazil – 2009-19
                                                            • Figure 10: Car retailing sector sales, by volume - Brazil – 2009-19
                                                          • Small vehicles prevail
                                                              • Figure 11: Segment sales in the Brazilian car retailing sector, by volume 2012-13
                                                            • Forecast Methodology
                                                            • Market Share

                                                                • Overtaking the front-runners
                                                                    • Figure 12: Leading retailer sales in the Brazilian car retailing sector, by volume 2012-13
                                                                  • Search for the new
                                                                    • Playing musical chairs
                                                                      • Figure 13: Leading retailer sales in the Brazilian car retailing sector, by value and volume 2013
                                                                  • Company profiles

                                                                    • Volkswagen
                                                                      • Company background
                                                                        • Company performance
                                                                          • Retail offering
                                                                            • Fiat
                                                                              • Company background
                                                                                • Company performance
                                                                                  • Retail offering
                                                                                    • General Motors
                                                                                      • Company background
                                                                                        • Company performance
                                                                                          • Retail offering
                                                                                            • Ford
                                                                                              • Company background
                                                                                                • Company performance
                                                                                                  • Retail offering
                                                                                                    • Honda
                                                                                                      • Company background
                                                                                                        • Company performance
                                                                                                          • Retail offering
                                                                                                          • The Consumer – Car Ownership

                                                                                                            • Key points
                                                                                                              • Everybody wants to rule the road
                                                                                                                  • Figure 14: Car ownership, January 2014
                                                                                                                • The young and the old drive less
                                                                                                                    • Figure 15: Car ownership, by age group, January 2014
                                                                                                                  • An elite product
                                                                                                                      • Figure 16: Car ownership, by socioeconomic group, January 2014
                                                                                                                  • The Consumer – Purchase Channels

                                                                                                                    • Key points
                                                                                                                      • Few have bought a car
                                                                                                                          • Figure 17: Purchase channels in car retailing sector, by attitudes, January 2014
                                                                                                                        • …and even fewer have bought it new
                                                                                                                            • Figure 18: Purchase channels in car retailing sector, car buyers January 2014
                                                                                                                          • The North-East consumers prefer authorized dealers
                                                                                                                              • Figure 19: Purchase channels in car retailing sector, by attitudes, January 2014
                                                                                                                          • The Consumer – Car Purchase Attitudes

                                                                                                                            • Key points
                                                                                                                              • Try before you buy
                                                                                                                                  • Figure 20: Car purchase attitudes in car retailing sector, January 2014
                                                                                                                                • Buyers at authorized dealers have high demands
                                                                                                                                    • Figure 21: Car purchase attitudes in car retailing sector, by type of dealer, January 2014
                                                                                                                                  • It all starts on the internet
                                                                                                                                      • Figure 22: Car purchase attitudes in car retailing sector, by age group, January 2014
                                                                                                                                  • The Consumer – Purchase Drivers

                                                                                                                                    • Key points
                                                                                                                                      • Cost is at the forefront
                                                                                                                                          • Figure 23: Purchase drivers in car retailing sector, January 2014
                                                                                                                                        • Women are more price sensitive
                                                                                                                                            • Figure 24: Purchase drivers in car retailing sector, by gender, January 2014
                                                                                                                                          • … and so are the young
                                                                                                                                              • Figure 25: Purchase drivers in car retailing sector, January 2014
                                                                                                                                          • Appendix – Car Ownership

                                                                                                                                              • Figure 26: Car ownership, January 2014
                                                                                                                                              • Figure 27: Most popular car ownership, by demographics, January 2014
                                                                                                                                              • Figure 28: Next most popular car ownership, by demographics, January 2014
                                                                                                                                              • Figure 29: Other car ownership, by demographics, January 2014
                                                                                                                                              • Figure 30: Car ownership, by purchase channels, January 2014
                                                                                                                                              • Figure 31: Car ownership, by car purchase attitudes, January 2014
                                                                                                                                              • Figure 32: Car ownership, by most popular car purchase drivers, January 2014
                                                                                                                                              • Figure 33: Car ownership, by next most popular car purchase drivers, January 2014
                                                                                                                                          • Appendix – Purchase channels

                                                                                                                                              • Figure 34: Purchase channels, January 2014
                                                                                                                                              • Figure 35: Most popular purchase channels, by demographics, January 2014
                                                                                                                                              • Figure 36: Next most popular purchase channels, by demographics, January 2014
                                                                                                                                              • Figure 37: Purchase channels, by car purchase attitudes, January 2014
                                                                                                                                              • Figure 38: Purchase channels, by most popular car purchase drivers, January 2014
                                                                                                                                              • Figure 39: Purchase channels, by next most popular car purchase drivers, January 2014
                                                                                                                                          • Appendix – Car purchase attitudes

                                                                                                                                              • Figure 40: Car purchase attitudes, January 2014
                                                                                                                                              • Figure 41: Most popular car purchase attitudes, by demographics, January 2014
                                                                                                                                              • Figure 42: Next most popular car purchase attitudes, by demographics, January 2014
                                                                                                                                          • Appendix – Car purchase drivers

                                                                                                                                              • Figure 43: Car purchase drivers, January 2014
                                                                                                                                              • Figure 44: Most popular car purchase drivers, by demographics, January 2014
                                                                                                                                              • Figure 45: Next most popular car purchase drivers, by demographics, January 2014

                                                                                                                                          Companies Covered

                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                          Car Retailing - Brazil - June 2014

                                                                                                                                          £3,199.84 (Excl.Tax)