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Carbonated Soft Drinks - Europe - June 2011

GNPD covers the Carbonated Soft Drinks sub-category which includes traditional fizzy drinks, sodas, or pop. The product needs to be carbonated. The market includes: colas (Coke, Pepsi); carbonated lemonades/lemon-lime soda; mixers (tonic water, Indian tonic water, bitter lemon); general fruit flavoured carbonates (sparkling non-alcoholic cider); as well as traditional carbonates (ginger beer/ale, root beer, birch beer). Carbonated energy drinks or sports drinks such as Red Bull are excluded.

GMN covers packaged colas, lemon/lemon & lime, orange and other flavoured carbonated soft drinks. It excludes carbonated fruit juices and waters. Market size is based on sales through all retail channels (off trade) including direct to consumer. Colas include both diet and standard varieties. Orange includes both diet and standard varieties. Lemon includes lemon and lemon and lime, and both diet and standard varieties. Others include tonics and bitter drinks. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Carbonates weather the recession and head for growth
                    • Figure 1: Carbonated soft drinks (total): Volume, 2006-15
                  • More dynamic growth in Eastern Europe
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovation
                            • Intensive NPD underlines continued value growth
                              • Markets are moving towards more concentration
                                • Figure 2: New product activity in carbonated soft drinks, Europe, % share by country, 2010
                              • The consumer
                                • Declining usage frequency affects volume trends
                                  • Figure 3: Frequency of drinking colas and fizzy drinks, by age group, France, Germany, Spain, GB, %, 2010
                              • European Market Size and Forecast

                                • Key points
                                  • Total market size
                                    • Figure 4: Carbonated soft drinks (total): Volume, 2004-15
                                  • Retail market size
                                    • Value
                                      • Figure 5: Carbonated soft drinks (retail): Value in local currency, 2004-15
                                    • Volume
                                      • Figure 6: Carbonated soft drinks (retail): Volume, 2004-15
                                    • Spend per capita
                                      • Figure 7: Carbonated soft drinks (retail): Spend per capita (population), 2004-15
                                  • Market Segmentation

                                    • Key points
                                      • The total market
                                        • Figure 8: Carbonated soft drinks (total): Segmentation, 2010
                                      • France
                                        • Figure 9: France - Carbonated soft drinks (retail): Market segmentation, by volume
                                        • Figure 10: France - Carbonated soft drinks (retail): Market segmentation, by value
                                      • Germany
                                        • Figure 11: Germany - Carbonated soft drinks (retail): Market segmentation, by volume, 2010
                                        • Figure 12: Germany - Carbonated soft drinks (retail): Market segmentation, by value, 2010
                                      • Italy
                                        • Figure 13: Italy - Carbonated soft drinks (retail): Market segmentation, by volume, 2010
                                        • Figure 14: Italy - Carbonated soft drinks (retail): Market segmentation, by value, 2010
                                      • Spain
                                        • Figure 15: Spain - Carbonated soft drinks (retail): Market segmentation, by volume, 2010
                                        • Figure 16: Spain - Carbonated soft drinks (retail): Market segmentation. by value, 2010
                                      • UK
                                        • Figure 17: UK - Carbonated soft drinks (retail): Market segmentation, by value, 2010
                                      • Russia
                                        • Figure 18: Russia - Carbonated soft drinks (retail): Market segmentation, by volume, 2010
                                        • Figure 19: Russia - Carbonated soft drinks (retail): Market segmentation, by value, 2010
                                      • Other East European markets
                                      • Companies and Product Innovation

                                        • Key points
                                            • Figure 20: New product activity in carbonated soft drinks, % share of global region, 2010
                                            • Figure 21: New product activity in carbonated soft drinks, Europe, % share by country, 2010
                                            • Figure 22: New product activity in carbonated soft drinks, % share by category, by country, by top 5 flavours Big 5, 2010
                                            • Figure 23: New product activity in carbonated soft drinks, % share by top five claims in the Big 5 European countries, 2010
                                          • France
                                              • Figure 24: New product activity in carbonated soft drinks, % share of new product launches, France, 2007-10
                                              • Figure 25: New product activity in carbonated soft drinks, % share by claim, France, top five, 2007-10
                                            • Most innovative products
                                              • Limited edition drinks for sophisticated tastes
                                                • Growing number of organic drinks
                                                  • Low calorie and health claims dominate new product launches
                                                    • Schweppes focuses on fruit flavoured summer refreshments
                                                      • Not forgetting children
                                                        • Germany
                                                            • Figure 26: New product activity in carbonated soft drinks, % share of new product launches, Germany, 2007-10
                                                            • Figure 27: New product activity in carbonated soft drinks, % share by claim, Germany, top five, 2007-10
                                                          • Most innovative products
                                                            • Low calorie refreshments hold sway
                                                              • Mixes turn to malt
                                                                • A cool spritzer for a hot summer’s day
                                                                  • Bursting with health
                                                                    • Italy
                                                                        • Figure 28: New product activity in carbonated soft drinks, % share of new product launches, Italy, 2007-10
                                                                        • Figure 29: New product activity in carbonated soft drinks, % share by claim, Italy, top five, 2007-10
                                                                      • Most innovative products
                                                                        • Italians love non-alcoholic aperitifs
                                                                          • Trendy bottle design improves brand image
                                                                            • Always looking for new flavours and new promotion opportunities
                                                                              • No artificial ingredients in sight
                                                                                • Healthy colas for health-conscious consumers
                                                                                  • Spain
                                                                                      • Figure 30: New product activity in carbonated soft drinks, % share of new product launches, Spain, 2007-10
                                                                                      • Figure 31: New product activity in carbonated soft drinks, % share by claim, Spain, top five, 2007-10
                                                                                    • Most innovative products
                                                                                      • Caffeine-free cola takes advantage of health trends
                                                                                        • Sugar-free remains order of the day
                                                                                          • Attention to specific dietary requirements
                                                                                            • Real fruit for a refreshing taste
                                                                                              • Cool soda for hot summer months
                                                                                                • UK
                                                                                                    • Figure 32: New product activity in carbonated soft drinks, % share of new product launches, UK, 2007-10
                                                                                                    • Figure 33: New product activity in carbonated soft drinks, % share by claim, UK, top five, 2007-10
                                                                                                  • Most innovative products
                                                                                                    • Ginger beer is still a British favourite
                                                                                                      • New pack design in line with fashion trends
                                                                                                        • Low calorie lemonades for weight watchers
                                                                                                          • Using local produce for a reassuring touch
                                                                                                            • Grandmother’s recipes for extra appeal
                                                                                                            • The Consumer

                                                                                                              • Key points
                                                                                                                • Cola
                                                                                                                  • Frequency of use
                                                                                                                    • France
                                                                                                                      • Figure 34: Trends in frequency of drinking colas, France, 2010
                                                                                                                    • Germany
                                                                                                                      • Figure 35: Trends in frequency of drinking colas, Germany, 2010
                                                                                                                    • Spain
                                                                                                                      • Figure 36: Trends in frequency of drinking colas, Spain, 2010
                                                                                                                      • Figure 37: Trends in frequency of drinking colas, GB, 2010
                                                                                                                    • Pan-European analysis of frequency of use
                                                                                                                      • Type analysis
                                                                                                                        • France
                                                                                                                          • Figure 38: Trends in types of colas drunk most often, France, 2010
                                                                                                                          • Figure 39: Trends in types of colas drunk most often, Germany, 2010
                                                                                                                          • Figure 40: Trends in types of colas drunk most often, Spain, 2010
                                                                                                                          • Figure 41: Trends in types of colas drunk most often, GB, 2010
                                                                                                                        • Fizzy drinks
                                                                                                                          • Frequency of use
                                                                                                                            • France
                                                                                                                              • Figure 42: Trends in frequency of drinking fizzy drinks, France, 2010
                                                                                                                              • Figure 43: Trends in frequency of drinking fizzy drinks, Germany, 2010
                                                                                                                              • Figure 44: Trends in frequency of drinking fizzy drinks, Spain, 2010
                                                                                                                              • Figure 45: Trends in frequency of drinking fizzy drinks, GB, 2010
                                                                                                                            • Pan-European analysis of frequency of use
                                                                                                                              • Type analysis
                                                                                                                                • France
                                                                                                                                  • Figure 46: Trends in types and flavours of fizzy/energy drinks drunk most often, France, 2010
                                                                                                                                • Germany
                                                                                                                                  • Figure 47: Trends in types and flavours of fizzy/energy drinks drunk most often, Germany, 2010
                                                                                                                                • Spain
                                                                                                                                  • Figure 48: Trends in types and flavours of fizzy/energy drinks drunk, Spain, 2010
                                                                                                                                • GB
                                                                                                                                  • Figure 49: Trends in types and flavours of fizzy/energy drinks drunk most often, GB, 2010
                                                                                                                              • Appendix – Demographic Data

                                                                                                                                  • Figure 50: Frequency of drinking colas, by demographics, France, 2010
                                                                                                                                  • Figure 51: Frequency of drinking colas, by demographics, Germany, 2010
                                                                                                                                  • Figure 52: Frequency of drinking colas, by demographics, Spain, 2010
                                                                                                                                  • Figure 53: Frequency of drinking colas, by demographics, GB, 2010
                                                                                                                                  • Figure 54: Frequency of drinking fizzy drinks, by demographics, France, 2010
                                                                                                                                  • Figure 55: Frequency of drinking fizzy drinks, by demographics, Germany, 2010
                                                                                                                                  • Figure 56: Frequency of drinking fizzy drinks, by demographics, Spain, 2010
                                                                                                                                  • Figure 57: Frequency of drinking fizzy drinks, by demographics, GB, 2010

                                                                                                                              Companies Covered

                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                              Carbonated Soft Drinks - Europe - June 2011

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