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Carbonated Soft Drinks - UK - June 2014

“Carbonated soft drinks are consumed with meals by three in eight users but tailoring flavours more closely to meals may boost consumption further. Half of users believe that CSDs with less sweet flavours would complement a meal better.”

– Richard Ford, Food and Drink Analyst

Some issues covered in this report include:

  • CSDs should counter negative health perceptions by doing more to promote the wide availability of lighter variants
  • Pairing CSDs with meals offers growth opportunities
  • Natural ingredients offer a way to trade consumers up

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Table of contents

  1. Introduction

      • Definition
        • Excluded
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Forecast of total UK value sales of carbonated soft drinks, 2009-19
              • Forecast
                • Market factors
                  • Ongoing negative media focus on sugar and sugary drinks is affecting consumers
                    • The wider use of stevia leaf extract offers scope to quell concerns around sugar and artificial sweeteners
                      • CSD brands are well placed to benefit from the decline in alcohol consumption
                        • The 2014 ‘summer of sport’ offers marketing opportunities to the industry
                          • Companies, brands and innovation
                            • Cola brands continue to dominate CSD value sales in the off-trade
                              • Figure 2: Shares of leading brands in the UK retail carbonated soft drinks market, by value, 2013-14*
                            • Coke leads NPD in 2012
                              • CSD adspend surges in 2013
                                • The consumer
                                  • Five in six consumers drink carbonated soft drinks
                                    • Figure 3: Usage of carbonated soft drinks, by type, March 2014
                                  • Consumption of CSDs peaks in the home
                                    • Figure 4: Usage of carbonated soft drinks, by location, March 2014
                                  • A quarter of consumers drink fewer CDS than six months ago
                                    • Figure 5: Change in use of CSDs, March 2014
                                    • Figure 6: Reasons for drinking fewer CSDs, March 2014
                                  • Quenching one’s thirst is the most popular reason for drinking CSDs
                                    • Figure 7: Reasons for drinking carbonated soft drinks, March 2014
                                  • Half of users think that CSDs with less sweet flavours would complement a meal better
                                    • Figure 8: Attitudes towards CSDs, March 2014
                                  • What we think
                                  • Issues and Insights

                                      • CSDs should counter negative health perceptions by doing more to promote the wide availability of lighter variants
                                        • The facts
                                          • The implications
                                            • Pairing CSDs with meals offers growth opportunities
                                              • The facts
                                                • The implications
                                                  • Natural ingredients offer a way to trade consumers up
                                                    • The facts
                                                      • The implications
                                                      • Trend Application

                                                          • Trend: Guiding Choice
                                                            • Trend: Patriot Games
                                                              • Mintel Futures: East Meets West
                                                              • Market Drivers

                                                                • Key points
                                                                  • Slowing growth in the CSD core user group poses challenges for brands
                                                                    • Figure 9: Trends in the age structure of the UK population, 2009-14 and 2014-19
                                                                  • Ongoing negative media focus on sugar and sugary drinks is affecting consumers
                                                                    • Possibility of a sugar tax raised
                                                                      • Brands respond with NPD
                                                                        • The 2014 ‘summer of sport’ including the FIFA World Cup and Glasgow Commonwealth Games offers sales opportunities
                                                                          • The EU’s vote of confidence in aspartame and Coca-Cola’s use of stevia send a positive signal for wider usage in CSDs
                                                                            • Aspartame
                                                                              • Stevia
                                                                                • Sustainability remains a concern to the CSD category
                                                                                  • CSD brands are yet to fully realise the opportunity afforded by falling alcohol consumption
                                                                                    • Figure 10: Household consumption of alcoholic drinks (in and out of home), 2001-11
                                                                                • Strengths and Weaknesses

                                                                                  • Strengths
                                                                                    • Weaknesses
                                                                                    • Who’s Innovating?

                                                                                      • Key points
                                                                                        • Coca-Cola leads NPD, fuelled by new packaging innovation
                                                                                          • Figure 11: Share of new product launches within the UK CSD market, by ultimate company, 2010-13
                                                                                        • Bottlegreen is the latest brand to target the premium mixers market
                                                                                          • Sector shows environmental credentials with almost two in three new products featuring eco-friendly packaging
                                                                                            • Figure 12: Share of new product launches within the UK CSD market, by top 10 claims, 2010-13
                                                                                          • More than one in four new launches bear a low/no/reduced calorie claim
                                                                                            • Brands use products to demonstrate their presence on social media channels
                                                                                              • Cola’s share of launches declines as other flavours gain ground in 2013
                                                                                                • Figure 13: Share of new product launches within the UK CSD market, by flavour (incl. blend), 2010-13
                                                                                              • Drinks giants develop a taste for cherry
                                                                                                • Botanical flavours offer an opportunity to add value
                                                                                                  • CSDs seek to mimic flavours typically found in alcoholic drinks
                                                                                                    • International innovation looks to functionality in CSDs
                                                                                                    • Market Size and Forecast

                                                                                                      • Key points
                                                                                                        • Volume growth is forecast to slow down in the years ahead
                                                                                                          • Figure 14: UK total value and volume sales of carbonated soft drinks 2009-19
                                                                                                        • Vagaries of weather see volatile growth in CSDs
                                                                                                          • Sugar concerns pose a threat to the market
                                                                                                            • Inflation to drive value growth in the market
                                                                                                              • Figure 15: Forecast of total UK value sales of carbonated soft drinks, 2009-19
                                                                                                              • Figure 16: Forecast of total UK volume sales of carbonated soft drinks, 2009-19
                                                                                                            • Take-home sales are forecast to see only modest growth
                                                                                                              • Figure 17: UK take-home value and volume sales of carbonated soft drinks 2009-19
                                                                                                            • On-premise sales may benefit from increasing consumer confidence
                                                                                                              • Figure 18: UK on-premise value and volume sales of carbonated soft drinks, 2009-19
                                                                                                            • Forecast methodology
                                                                                                            • Market Segmentation

                                                                                                              • Key points
                                                                                                                • Off-trade colas grew volumes ahead of the market
                                                                                                                  • Mixers are the strongest-performing segment by volume in the off-trade
                                                                                                                    • Adult drinks see sharpest increase in off-trade value growth
                                                                                                                      • Figure 19: Off-trade value and volume sales of carbonated soft drinks and adult soft drinks, by type, 2012 and 2013
                                                                                                                  • Market Share

                                                                                                                    • Key points
                                                                                                                      • Coca-Cola leads the pack with healthy value and volume growth
                                                                                                                        • Figure 20: Leading manufacturers’ shares in the UK retail carbonated soft drinks and adult soft drinks market, by value, 2013/14*
                                                                                                                      • Coke Zero steams ahead
                                                                                                                        • Pepsi Max makes strong gains
                                                                                                                          • AG Barr maintains market share despite phasing out flavours ahead of failed merger
                                                                                                                            • Figure 21: Leading brands in the UK retail carbonated soft drinks and adult soft drinks market, by value, 2012/13 and 2013/14
                                                                                                                            • Figure 22: Leading brands in the take-home carbonated soft drinks and adult soft drinks market, by volume, 2012/13 and 2013/14
                                                                                                                            • Figure 23: Top five manufacturers’ value sales in the UK retail carbonated soft drinks and adult soft drinks market, 2012/13 and 2013/14
                                                                                                                            • Figure 24: Top five manufacturers’ volume sales in the UK retail carbonated soft drinks and adult soft drinks market, 2012/13 and 2013/14
                                                                                                                        • Companies and Products

                                                                                                                          • AG Barr
                                                                                                                            • Background
                                                                                                                              • Recent activity
                                                                                                                                • Product range
                                                                                                                                  • Product innovation
                                                                                                                                    • Advertising and promotion
                                                                                                                                      • Britvic Plc
                                                                                                                                        • Background
                                                                                                                                          • Product range
                                                                                                                                            • Product innovation
                                                                                                                                              • Advertising and promotion
                                                                                                                                                • Coca-Cola
                                                                                                                                                  • Background
                                                                                                                                                    • Product range
                                                                                                                                                      • Product innovation
                                                                                                                                                        • Recent activity and promotion
                                                                                                                                                          • Fentimans
                                                                                                                                                            • Background
                                                                                                                                                              • Product range and innovation
                                                                                                                                                                • Recent activity and promotion
                                                                                                                                                                  • PepsiCo
                                                                                                                                                                    • Background
                                                                                                                                                                      • Product range and product innovation
                                                                                                                                                                        • Recent activity and promotion
                                                                                                                                                                          • SHS Group
                                                                                                                                                                            • Background
                                                                                                                                                                              • Product range
                                                                                                                                                                                • Product innovation
                                                                                                                                                                                  • Recent activity and promotion
                                                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Total adspend reaches a four-year high in 2013
                                                                                                                                                                                        • Figure 25: Main monitored advertising spend on carbonated soft drinks, 2010-13
                                                                                                                                                                                        • Figure 26: Main monitored media advertising expenditure in the UK carbonated soft drinks market, by top 10 advertisers*, 2010-13
                                                                                                                                                                                      • Coke extends its dominance
                                                                                                                                                                                        • Freedrinks rockets to third place behind Pepsi
                                                                                                                                                                                          • Britvic and Schweppes pare back adspend
                                                                                                                                                                                            • Figure 27: Main monitored media advertising expenditure* on carbonated soft drinks, by top 10 brands**, 2010-13
                                                                                                                                                                                          • Cola brands account for three quarters of total spend
                                                                                                                                                                                            • Coca-Cola
                                                                                                                                                                                              • The brand puts calories centre stage in an industry first
                                                                                                                                                                                                • Diet Coke celebrates 30th anniversary
                                                                                                                                                                                                  • 2014 sees major campaign for Coke Zero and the World Cup
                                                                                                                                                                                                    • Coke launches “bigger and better” ‘Share a Coke’ activity for summer 2014
                                                                                                                                                                                                      • Coke continues to build seasonal relevance
                                                                                                                                                                                                        • Sprite and Fanta support new products
                                                                                                                                                                                                          • PepsiCo sees its share of adspend decline in 2013 despite calling on Beyoncé
                                                                                                                                                                                                            • Pepsi looks to tap into the World Cup
                                                                                                                                                                                                              • Freedrinks (Zeo) is third only to Coca-Cola and PepsiCo in 2013 adspend
                                                                                                                                                                                                                • Support for TV boosts advertising to a four-year high
                                                                                                                                                                                                                  • Figure 28: Main monitored media advertising expenditure in the UK carbonated soft drinks market, by media type, 2010-13
                                                                                                                                                                                                                • Support for cinema advertising sees strong recovery
                                                                                                                                                                                                                • Brand Research

                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                      • Figure 29: Attitudes towards and usage of brands in the carbonated soft drink sector, March 2014
                                                                                                                                                                                                                    • Correspondence analysis
                                                                                                                                                                                                                      • Brand attitudes
                                                                                                                                                                                                                        • Figure 30: Attitudes, by carbonated soft drink brand, March 2014
                                                                                                                                                                                                                      • Brand personality
                                                                                                                                                                                                                        • Figure 31: Carbonated soft drink brand personality – Macro image, March 2014
                                                                                                                                                                                                                        • Figure 32: Carbonated soft drink brand personality – Micro image, March 2014
                                                                                                                                                                                                                      • Brand experience
                                                                                                                                                                                                                        • Figure 33: Carbonated soft drink brand usage, March 2014
                                                                                                                                                                                                                        • Figure 34: Satisfaction with various carbonated soft drink brands, March 2014
                                                                                                                                                                                                                        • Figure 35: Consideration of carbonated soft drink brands, March 2014
                                                                                                                                                                                                                        • Figure 36: Consumer perceptions of current carbonated soft drink brand performance, March 2014
                                                                                                                                                                                                                      • Brand recommendation
                                                                                                                                                                                                                        • Figure 37: Likely recommendation of various carbonated soft drink brands, March 2014
                                                                                                                                                                                                                    • The Consumer – Usage of CSDs

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Standard CSDs are drunk by over two thirds of adults
                                                                                                                                                                                                                          • Figure 38: Usage of carbonated soft drinks, by type, March 2014
                                                                                                                                                                                                                        • Standard CSDs remain the more widely drunk type
                                                                                                                                                                                                                          • Half the nation drink light CSDs
                                                                                                                                                                                                                            • Usage of CSDs falls with age
                                                                                                                                                                                                                              • Cola is the most popular type of CSD
                                                                                                                                                                                                                                • One in 10 adults drink lighter CSDs only
                                                                                                                                                                                                                                  • Affluent consumers drive consumption of mixers out of home
                                                                                                                                                                                                                                    • Half of adults consume CSDs in foodservice/on-trade outlets
                                                                                                                                                                                                                                      • Figure 39: Usage of carbonated soft drinks, by location, March 2014
                                                                                                                                                                                                                                    • Almost a third drink five or more types of CSDs per month
                                                                                                                                                                                                                                      • Figure 40: Repertoire of usage of carbonated soft drinks, by type, March 2014
                                                                                                                                                                                                                                  • The Consumer – Changes in Usage of CSDs and Reasons for Drinking Less

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • A quarter of consumers drink fewer CSDs than six months ago
                                                                                                                                                                                                                                        • Figure 41: Change in usage of CSDs, March 2014
                                                                                                                                                                                                                                      • Half of those drinking fewer CSDs are put off by sugar
                                                                                                                                                                                                                                        • Figure 42: Reasons for drinking fewer CSDs, March 2014
                                                                                                                                                                                                                                      • A third of consumers who drink fewer CSDs aim to save money
                                                                                                                                                                                                                                        • A third of consumers who drink fewer CSDs do so due to worries about artificial sweeteners
                                                                                                                                                                                                                                          • Nearly one in six drink fewer CSDs because of health campaigns
                                                                                                                                                                                                                                          • The Consumer – Reasons for Drinking CSDs

                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                              • CSDs are primarily consumed to quench consumers’ thirst
                                                                                                                                                                                                                                                • Figure 43: Reasons for drinking carbonated soft drinks, March 2014
                                                                                                                                                                                                                                              • Treat status of CSDs is low compared to other categories
                                                                                                                                                                                                                                                • A quarter of adults drink CSDs as an alternative to an alcoholic drink in a pub/bar/restaurant
                                                                                                                                                                                                                                                • The Consumer – Attitudes Towards CSDs

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Three in five users would like CSDs to be more visible when drinking out
                                                                                                                                                                                                                                                      • Figure 44: Attitudes towards CSDs, March 2014
                                                                                                                                                                                                                                                    • Half of users think that CSDs with less sweet flavours would complement a meal better
                                                                                                                                                                                                                                                      • One in five users like to make their own CSDs at home
                                                                                                                                                                                                                                                      • The Consumer – Factors Which Encourage Users to Pay More for CSDs

                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                          • A quarter of users would pay more for a CSD made using only natural ingredients
                                                                                                                                                                                                                                                            • Figure 45: Factors which would encourage paying more for CSDs, March 2014
                                                                                                                                                                                                                                                          • British ingredients would be a reason to trade up for one in five users
                                                                                                                                                                                                                                                            • CSDs with functional benefits could add value to the category
                                                                                                                                                                                                                                                              • Functional food launches regain momentum
                                                                                                                                                                                                                                                                • EFSA regulation continues to limit claims
                                                                                                                                                                                                                                                                  • One in 10 users would pay more to customise the flavour of their CSDs
                                                                                                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                      • Figure 46: Best and worst case forecasts for the total UK carbonated soft drinks market, by value, 2014-19
                                                                                                                                                                                                                                                                      • Figure 47: Best and worst case forecasts for the total UK carbonated soft drinks market, by volume, 2014-19
                                                                                                                                                                                                                                                                      • Figure 48: Best and worst case forecasts for the UK take-home carbonated soft drinks market, by value, 2014-19
                                                                                                                                                                                                                                                                      • Figure 49: Forecast of UK take-home sales of carbonated soft drinks, by value, 2009-19
                                                                                                                                                                                                                                                                      • Figure 50: Best and worst case forecasts for the UK take-home carbonated soft drinks market, by volume, 2014-19
                                                                                                                                                                                                                                                                      • Figure 51: Forecast of UK take-home sales of carbonated soft drinks, by volume, 2009-19
                                                                                                                                                                                                                                                                      • Figure 52: Best and worst case forecasts for the UK on-premise carbonated soft drinks market, by value, 2014-19
                                                                                                                                                                                                                                                                      • Figure 53: Forecast of UK on-premise sales of carbonated soft drinks, by value 2009-19
                                                                                                                                                                                                                                                                      • Figure 54: Best and worst case forecasts for the UK on-premise carbonated soft drinks market, by volume, 2014-19
                                                                                                                                                                                                                                                                      • Figure 55: Forecast of UK on-premise sales of carbonated soft drinks, by volume, 2009-19
                                                                                                                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                                                                                                                      • Figure 56: Brand usage, March 2014
                                                                                                                                                                                                                                                                      • Figure 57: Brand commitment, March 2014
                                                                                                                                                                                                                                                                      • Figure 58: Brand momentum, March 2014
                                                                                                                                                                                                                                                                      • Figure 59: Brand diversity, March 2014
                                                                                                                                                                                                                                                                      • Figure 60: Brand satisfaction, March 2014
                                                                                                                                                                                                                                                                      • Figure 61: Brand recommendation, March 2014
                                                                                                                                                                                                                                                                      • Figure 62: Brand attitude, March 2014
                                                                                                                                                                                                                                                                      • Figure 63: Brand image – Macro image, March 2014
                                                                                                                                                                                                                                                                      • Figure 64: Brand image – Micro image, March 2014
                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Usage of CSDs

                                                                                                                                                                                                                                                                      • Figure 65: Usage of carbonated soft drinks, March 2014
                                                                                                                                                                                                                                                                      • Figure 66: Most popular usage of carbonated soft drinks – Any usage, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 67: Next most popular usage of carbonated soft drinks – Any usage, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 68: Other usage of carbonated soft drinks – Any usage, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 69: Least popular usage of carbonated soft drinks – Any usage, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 70: Usage of carbonated soft drinks – Standard cola, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 71: Usage of carbonated soft drinks – Low/no-calorie/diet cola, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 72: Usage of carbonated soft drinks – Standard lemonade, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 73: Usage of carbonated soft drinks – Other standard fruit-flavoured carbonated soft drinks, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 74: Usage of carbonated soft drinks – Low/no-calorie/diet lemonade, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 75: Usage of carbonated soft drinks – Carbonated fruit juice and juice drinks, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 76: Usage of carbonated soft drinks – Mixers, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 77: Usage of carbonated soft drinks – Other low/no-calorie/diet fruit-flavoured carbonated soft drinks, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 78: Usage of carbonated soft drinks – Ginger beer, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 79: Usage of carbonated soft drinks – Other carbonated soft drink, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 80: Repertoire of usage of carbonated soft drinks, by type, March 2014
                                                                                                                                                                                                                                                                      • Figure 81: Repertoire of usage of carbonated soft drinks, by type, by demographics, March 2014
                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Changes in Usage of CSDs and Reasons for Drinking Less

                                                                                                                                                                                                                                                                      • Figure 82: Change in usage of CSDs in the last six months, March 2014
                                                                                                                                                                                                                                                                      • Figure 83: Change in usage of CSDs in the last six months, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 84: Reasons for drinking fewer CSDs, March 2014
                                                                                                                                                                                                                                                                      • Figure 85: Most popular reasons for drinking fewer CSDs, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 86: Next most popular reasons for drinking fewer CSDs, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 87: Other reasons for drinking fewer CSDs, by demographics, March 2014
                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Reasons for Drinking CSDs

                                                                                                                                                                                                                                                                      • Figure 88: Reasons for drinking carbonated soft drinks, March 2014
                                                                                                                                                                                                                                                                      • Figure 89: Most popular reasons for drinking carbonated soft drinks, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 90: Next most popular reasons for drinking carbonated soft drinks, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 91: Next most popular reasons for drinking carbonated soft drinks, by demographics, March 2014 (continued)
                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Attitudes Towards CSDs

                                                                                                                                                                                                                                                                      • Figure 92: Attitudes towards CSDs, March 2014
                                                                                                                                                                                                                                                                      • Figure 93: Agreement with the statement ‘Bars/pubs/restaurants should make carbonated soft drinks more visible to customers’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 94: Agreement with the statement ‘I would be interested in buying carbonated soft drinks that aid digestion’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 95: Agreement with the statement ‘I like to check the ingredients on the packaging of carbonated soft drinks’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 96: Agreement with the statement ‘Carbonated soft drinks with less sweet flavours would complement a meal better’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 97: Agreement with the statement ‘Carbonated soft drinks which are less fizzy appeal to me’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 98: Agreement with the statement ‘I’d be interested in buying carbonated soft drinks containing botanical extracts’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 99: Agreement with the statement ‘Recommendations from friends/family encourage me to try new types of carbonated soft drinks’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 100: Agreement with the statement ‘I would be interested in buying high-quality mixers to go with spirits in bars/restaurants^’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 101: Agreement with the statement ‘Most carbonated soft drinks taste too overpowering to drink with a meal’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 102: Agreement with the statement ‘There are not enough carbonated soft drinks available that use British ingredients’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 103: Agreement with the statement ‘I would be interested in trying a carbonated soft drink with a thicker texture’, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 104: Agreement with the statement ‘I like to make my own carbonated soft drinks at home’, by demographics, March 2014
                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Factors Which Would Encourage Paying More for CSDs

                                                                                                                                                                                                                                                                      • Figure 105: Factors which would encourage paying more for CSDs, March 2014
                                                                                                                                                                                                                                                                      • Figure 106: Most popular factors which would encourage paying more for CSDs, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 107: Next most popular factors which would encourage paying more for CSDs, by demographics, March 2014
                                                                                                                                                                                                                                                                      • Figure 108: Other factors which would encourage paying more for CSDs, by demographics, March 2014

                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                  Carbonated Soft Drinks - UK - June 2014

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