Carbonated Soft Drinks - UK - June 2017
“While the Sugar Levy is likely to impact heavily on CSD sales, sugary variants in particular, there is marked opportunity to move sugary CSD drinkers over to diet/light variants. Low price and proving the flavour credentials of these variants are key to encouraging switching.”
– Alyson Parkes, Research Analyst
This Report discusses the following key topics:
- Improving health credentials of L/N/R sugar variants could build trust amongst consumers
- Marked potential to move sugary CSD drinkers to L/N/R sugar variants
- Opportunity for premium CSDs to appeal to adults looking for alternatives to alcohol
For the purpose of this Report, Mintel defines the carbonated soft drinks (CSD) market as covering all carbonated soft drinks sold through the retail and non-retail channels. Data includes sales through the following outlets:
Retail: This includes grocery retail outlets where CSDs are purchased for the purpose of consumption off-premise, comprising supermarkets, convenience stores and petrol forecourts among others.
On-premise: This includes anywhere where CSDs are bought to consume on-site, eg leisure centres, hotels, restaurants, fast food venues, cafes, education establishments, the workplace and in the on-trade (ie pubs, bars, clubs).
All mainstream carbonated soft drinks are included in the market size. Diet carbonates are included. Mixers (including tonic water, ginger ale, soda water and bitter lemon) are included. Soda water differs from fizzy water because of the addition of sodium and its status as a mixer rather than a drink to be consumed on its own.
Throughout this Report, the term ‘standard’ CSD is used interchangeably with non-diet to refer to the non-diet (sugary) CSDs, whereby sugar levels have not been reduced so as to be exempt from the Soft Drinks Industry Sugar Levy when invoked in March 2018.
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