Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Carbonated Soft Drinks - US - June 2013

“Carbonated soft drink manufacturers are faced with a challenging marketplace in which they are battling not only to retain current users who are being encouraged to make healthy choices, but also to regain consumers who have already sought out alternatives. Companies are hedging bets on multiple packaging sizes, flavor innovations, and reduced-calorie formats to give consumers the variety that fits their personal preferences and lifestyles.”

– Jennifer Zegler, Beverage Analyst

Some questions answered in this report include:

  • What can the industry do to improve its image in difficult times?
  • What new occasions or opportunities are available for soft drinks?
  • Can slumping sales of diet soft drinks be reversed?
  • What is the next emerging soft drink alternative segment?

The carbonated soft drink category continues to enjoy 92.2% household penetration rate, according to Information Resources Inc. Builders Panel data. Yet, consumers are drinking less of the sparkling beverages. Still, due to price increases, category sales were $44 billion in 2012, which is a decline of just shy of 1%, according to Mintel research. In particular, consumer cutbacks have most drastically affected the diet soft drink segment, which experienced a 2.8% decline in dollar sales from 2010-12, while benefiting the seltzer, tonic water, and club soda segment. The sparkling carbonated soft drink alternative segment increased 9.6% in sales from 2010-12, benefiting from new consumers who want carbonation, without the high calories.

Meanwhile, manufacturers continue to develop strategies to stave off market stagnation, including a range of packaging sizes, flavor innovations, and innovative marketing that reminds consumers of the refreshment and fun embodied by their brands. The industry will need more than social media engagement to retain a place in the shopping carts of increasingly health-conscious consumers.

For the purposes of this report, Mintel has used the following definition: Carbonated soft drinks are nonalcoholic beverages that have added carbonation. This includes beverages that do not contain additives, such as seltzer water, or they may include a range of flavors, sweeteners, and colors. Colas and non-colas are combined in the regular and diet segments.

This report divides the market into three segments:

  • Regular or full-calorie (non-diet) carbonated drinks
  • Diet, including sugar- or calorie-reduced, carbonated soft drinks
  • Seltzer, tonic water, and club soda

Excluded from this report are sparkling water brands, carbonated energy drinks, and all alcoholic beverages. Sales of carbonated beverages through fountains and restaurants also will not be covered in this report, but were featured in Mintel’s Non-alcoholic Beverages at Restaurants – U.S., May 2013. Value figures throughout this report are at retail selling prices (rsp) excluding sales tax unless otherwise stated.

Take a look inside a sample report to see what you will receive: Download now.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Overview
                        • The market
                          • Price increases help to avoid flat carbonated soft drink sales
                            • Figure 1: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17
                          • Diet soft drinks suffering from worst volume declines, seltzer a bright spot
                            • Figure 2: Total U.S. retail sales of packaged carbonated soft drinks, by segment, at current prices, 2010 and 2012
                          • Market factors
                            • Soda bans place fresh pressure on an industry already under fire
                              • Population growth among racial, ethnic groups could boost industry
                                • Households with children decline at the same time as volume consumption drops
                                  • Figure 3: Net purchase of carbonated soft drinks, by intended audience, March 2013
                                • Retail channels
                                  • Price, convenience drive retail channel choice for carbonated soft drinks
                                    • Key players
                                      • Three major CSD manufacturers continue to dominate market, despite declining sales
                                        • Figure 4: MULO sales of carbonated soft drinks, by leading companies, rolling 52 weeks, 2012-13
                                      • The consumer
                                        • Younger men most likely to purchase regular soft drinks
                                          • Figure 5: Purchase of carbonated soft drinks, by calorie level, by gender and age, March 2013
                                        • Name brand, flavor more important attributes for purchase than low price
                                          • Figure 6: Top three product qualities influencing carbonated soft drink purchases, by race and Hispanic origin, March 2013
                                        • Soft drinks losing their place as a favorite beverage, more apt to be a treat
                                          • Figure 7: Reasons for personal consumption of carbonated soft drinks, by favorite vs. treat, by generation, March 2013
                                        • What we think
                                        • Issues and Insights

                                            • What can the industry do to improve its image in difficult times?
                                              • Insight: Continue education and outreach
                                                • What new occasions or opportunities are available for soft drinks?
                                                  • Insight: Emphasize the possibility of pairing
                                                    • Can slumping sales of diet soft drinks be reversed?
                                                      • Insight: Continue to market to middle-aged consumers, especially men
                                                        • What is the next emerging soft drink alternative segment?
                                                          • Insight: Continue to push natural, yet bubbly options
                                                          • Trend Applications

                                                              • Trend: Collective Intelligence
                                                                • Trend: Extend My Brand
                                                                  • Mintel Futures: Brand Intervention
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • CSDs continually losing sparkle with future sales slated to be flat
                                                                        • Figure 8: Total U.S. retail sales and forecast of carbonated soft drinks, at current and inflation-adjusted prices, 2007-17
                                                                        • Figure 9: Total U.S. retail sales of carbonated soft drinks, at current prices, 2007-17
                                                                        • Figure 10: Total U.S. retail sales and forecast of carbonated soft drinks, at inflation-adjusted prices, 2007-17
                                                                      • Fan chart forecast
                                                                          • Figure 11: Total U.S. sales and fan chart forecast of carbonated soft drinks, at current prices, 2007-17
                                                                      • Market Drivers

                                                                        • Key points
                                                                          • Soda bans place fresh pressure on an industry already under fire
                                                                            • Sweetener sensitivities create hurdles for manufacturers
                                                                              • Figure 12: Agreement with attitudes toward sweeteners in carbonated soft drinks, by purchase of carbonated soft drinks, March 2013
                                                                              • Figure 13: Sweetener qualities influencing carbonated soft drink purchases, by purchase of carbonated soft drinks, March 2013
                                                                            • Population growth among racial, ethnic groups could boost industry
                                                                              • Figure 14: Purchase of carbonated soft drinks by calorie level, by race and Hispanic origin, March 2013
                                                                            • Drop in households with children detrimental for soft drink makers
                                                                              • Figure 15: Purchase of carbonated soft drinks, by presence of children in household, March 2013
                                                                              • Figure 16: Product qualities influencing carbonated soft drink purchases, by presence of children in household, March 2013
                                                                              • Figure 17: Any personal consumption of soft drinks, by type, by presence of children in household, March 2013
                                                                            • Soft drink volume consumption declining among kids, teens
                                                                              • Figure 18: Teen consumption of soft drinks, October 2007-November 2012
                                                                              • Figure 19: Purchase of carbonated soft drinks, by audience, March 2013
                                                                              • Figure 20: Kid consumption of regular cola and other regular soft drinks, October 2007-November 2012
                                                                          • Competitive Context

                                                                            • Key points
                                                                              • Water showcases growth as consumers cut back on sweetened drinks
                                                                                • Figure 21: Change in personal non-alcoholic drinking habits, by category, November 2012
                                                                              • Sparkling water offers particular advantages as a CSD alternative
                                                                                • Ready-to-drink teas, energy drinks also suffer from sugar concerns
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Diet suffers declines as consumers trade away, while seltzer shines
                                                                                      • Figure 22: Total U.S. retail sales of packaged carbonated soft drinks, by segment, at current prices, 2010 and 2012
                                                                                  • Segment Performance – Regular Soft Drinks

                                                                                    • Key points
                                                                                      • At current prices, regular soft drinks fall flat; with inflation, they decline
                                                                                        • Figure 23: Sales and forecast of regular soft drinks, at current prices, 2007-17
                                                                                        • Figure 24: Total U.S. retail sales and forecast of regular soft drinks, at inflation-adjusted prices, 2007-17
                                                                                      • Volume consumption falling across both full-calorie cola, flavors
                                                                                        • Figure 25: Adult consumption of regular carbonated cola and non-cola drinks, October 2007-November 2012
                                                                                      • Younger blacks, Hispanics lead volume consumption of full-calorie cola
                                                                                        • Figure 26: Adult consumption of regular carbonated cola drinks, by race and age, October 2011-November 2012
                                                                                        • Figure 27: Adult consumption of regular carbonated cola drinks, by Hispanic origin and age, October 2011-November 2012
                                                                                      • Volume consumption of flavored full-calorie soft drinks exceeds colas
                                                                                        • Figure 28: Adult consumption of other regular carbonated non-cola soft drinks, by race and hispanic origin, October 2011-November 2012
                                                                                      • Despite cutbacks, black teens continue to report high volume use
                                                                                        • Figure 29: Teen consumption of regular cola drinks, by race/Hispanic origin, October 2011-November 2012
                                                                                        • Figure 30: Teen consumption of other regular carbonated non-cola soft drinks, by race/Hispanic origin, October 2011-November 2012
                                                                                      • Kids aged 9-11 report high rates of consumption, but volume is falling
                                                                                        • Figure 31: Kid consumption of regular cola drinks, by race/Hispanic origin, October 2011-November 2012
                                                                                        • Figure 32: Kid consumption of regular other soft drinks, by race/Hispanic origin, October 2011-November 2012
                                                                                    • Segment Performance – Diet Soft Drinks

                                                                                      • Key points
                                                                                        • Diet segment suffering, but forecast not so bleak as loyalists remain
                                                                                          • Figure 33: Sales and forecast of diet soft drinks, at current prices, 2007-17
                                                                                          • Figure 34: Total U.S. retail sales and forecast of diet soft drinks, at inflation-adjusted prices, 2007-17
                                                                                        • Usage, volume consumption falling across diet soft drink segments
                                                                                          • Figure 35: Adult consumption of diet or sugar-free carbonated cola and non-cola soft drinks, October 2007-November 2012
                                                                                        • Middle-aged respondents report higher volume consumption of diet cola
                                                                                          • Figure 36: Adult consumption of diet or sugar-free carbonated cola soft drinks, by gender and age, October 2011-November 2012
                                                                                        • Men of all ages are most likely to reach for flavored diet soft drinks
                                                                                          • Figure 37: Adult consumption of diet or sugar-free carbonated other soft drinks, by gender and age, October 2011-November 2012
                                                                                        • Teen girls grasp onto diet, although volume consumption dropping
                                                                                        • Segment Performance – Seltzer Water

                                                                                          • Key points
                                                                                            • Seltzer, tonic water, club soda surge among new beverage seekers
                                                                                              • Figure 38: Sales and forecast of seltzer/tonic water/club soda, at current prices, 2007-17
                                                                                              • Figure 39: Total U.S. retail sales and forecast of seltzer water/tonic water/club soda, at inflation-adjusted prices, 2007-17
                                                                                            • Most seltzer water brands see growth between 2012 and 2013
                                                                                              • Figure 40: MULO sales of seltzer/tonic water/club soda, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                            • Lack of artificial sweeteners, new flavors drive seltzer water purchase
                                                                                              • Figure 41: Product qualities influencing carbonated soft drink purchases, by purchase of seltzer water, March 2013
                                                                                            • Single-serving packaging, increased marketing influential for seltzer
                                                                                              • Figure 42: Packaging and promotions influencing carbonated soft drink purchases, by purchase of seltzer water, March 2013
                                                                                            • Refreshment main motivator for seltzer water consumption
                                                                                              • Figure 43: Reasons for personal consumption of carbonated soft drinks, by purchase for personal consumption of seltzer water, March 2013
                                                                                          • Retail Channels

                                                                                            • Key points
                                                                                              • Other retail channel maintains dominance, drug stores see growth
                                                                                                • Figure 44: Total U.S. retail sales of carbonated soft drinks, by channel, at current prices, 2007-12
                                                                                                • Figure 45: U.S. retail sales of carbonated soft drinks, by channel, 2010 and 2012
                                                                                            • Leading Companies

                                                                                              • Key points
                                                                                                • Three major CSD manufacturers, private label all see drop in sales
                                                                                                  • Figure 46: MULO sales of carbonated soft drinks, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                • Coca-Cola pushes online interaction, expands package size options
                                                                                                  • PepsiCo places spotlight on core brands Pepsi, Mtn Dew, Sierra Mist
                                                                                                    • Dr Pepper Snapple Group hedges bets on low-calorie lineup
                                                                                                    • Brand Share – Regular Soft Drinks

                                                                                                      • Key points
                                                                                                        • Flavored regular soft drinks outgrow colas, Pepsi Next makes entrance
                                                                                                          • Figure 47: MULO sales of regular carbonated soft drinks, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                        • The cola wars return as Pepsi Next takes aim at Coca-Cola in viral video
                                                                                                          • Fanta expands animated campaign to promote play to global teens
                                                                                                            • Emphasis on natural elevates sales of Canada Dry Ginger Ale
                                                                                                              • Figure 48: Seagram’s ginger ale coupon flier, May 19, 2013
                                                                                                            • Black consumers should be a target for cherry flavored colas
                                                                                                              • Figure 49: Adult consumption of regular carbonated cola drinks, by race and age, October 2011-November 2012
                                                                                                            • Citrus flavored brands attract most multicultural users
                                                                                                              • Figure 50: Adult consumption of other regular carbonated non-cola soft drinks, by race and age, October 2011-November 2012
                                                                                                              • Figure 51: Adult consumption of other regular carbonated non-cola soft drinks, by Hispanic origin and age, October 2011-November 2012
                                                                                                          • Brand Share – Diet Soft Drinks

                                                                                                            • Key points
                                                                                                              • Masculine edge helps Dr Pepper Ten, Coke Zero outperform Diet brands
                                                                                                                  • Figure 52: MULO sales of diet carbonated soft drinks, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                • Expansion of Ten lineup forgoes man-centric focus
                                                                                                                  • Figure 53: 7 UP Ten, television ad, 2013
                                                                                                                • Coke Zero, Pepsi Max connect with younger men, women stick to diet
                                                                                                                  • Figure 54: Adult consumption of diet or sugar-free carbonated cola soft drinks, by gender and age, October 2011-November 2012
                                                                                                                • Flavored diet brands could capitalize on desire for variety
                                                                                                                  • Figure 55: Adult consumption of diet or sugar-free carbonated other soft drinks, by gender and age, October 2011-November 2012
                                                                                                                  • Figure 56: Adult consumption of diet or sugar-free carbonated other soft drinks, by Hispanic origin and age, October 2011-November 2012
                                                                                                                • Diet cola carves a niche with teen girls, while teen boys favor flavors
                                                                                                                  • Figure 57: Teen consumption of top 10 carbonated diet or sugar-free cola drinks, by gender, October 2011-November 2012
                                                                                                                  • Figure 58: Teen consumption of other carbonated diet or sugar-free soft drinks, by gender, October 2011-November 2012
                                                                                                              • Innovations and Innovators

                                                                                                                • Packaging changes emphasize portion control, limited editions
                                                                                                                  • Figure 59: Carbonated soft drink launches, by launch type, April 2012-April 2013
                                                                                                                • Flavor experimentation could bring in curious consumers
                                                                                                                  • Figure 60: Top 20 carbonated soft drink flavor introductions, April 2012-April 2013
                                                                                                                • Due to consumer skepticism, sweeteners the focus for some products
                                                                                                                  • Packaging, flavor ideas provided by international innovations
                                                                                                                    • Packaging
                                                                                                                      • Flavors
                                                                                                                        • Products
                                                                                                                        • Marketing Strategies

                                                                                                                          • Overview
                                                                                                                            • Brand analysis: Coca-Cola
                                                                                                                              • Online initiatives
                                                                                                                                • TV presence
                                                                                                                                  • Figure 61: Coca-Cola, television ad, 2013
                                                                                                                                  • Figure 62: Coca-Cola, television ad, 2013
                                                                                                                                  • Figure 63: Coca-Cola coupon ad, May 19, 2013
                                                                                                                                • Brand analysis: Diet Pepsi
                                                                                                                                  • Print and other
                                                                                                                                    • Figure 64: Diet Pepsi, print ad, April 2013
                                                                                                                                  • TV presence
                                                                                                                                    • Figure 65: Diet Pepsi, television ad, 2012
                                                                                                                                  • Brand analysis: Mountain Dew
                                                                                                                                    • Brand analysis: Dr Pepper
                                                                                                                                      • Figure 66: Dr Pepper, television ad, 2013
                                                                                                                                    • Brand analysis: Sprite
                                                                                                                                      • Figure 67: Sprite, television ad, 2012
                                                                                                                                    • Brand analysis: Zevia
                                                                                                                                      • Print and other
                                                                                                                                        • Figure 68: Zevia Pro-Soda Ban Ad, 2012
                                                                                                                                    • Social Media – Carbonated Soft Drinks

                                                                                                                                      • Key points
                                                                                                                                        • Social media metrics
                                                                                                                                          • Figure 69: Key performance indicators of selected carbonated soft drink brands, May 2013
                                                                                                                                        • Market overview
                                                                                                                                          • Brand usage and awareness
                                                                                                                                            • Figure 70: Usage and awareness of selected carbonated soft drink brands, March 2013
                                                                                                                                          • Interaction with carbonated soft drink brands
                                                                                                                                            • Figure 71: Interaction with carbonated soft drink brands, March 2013
                                                                                                                                          • Online conversations
                                                                                                                                              • Figure 72: Online conversations on selected carbonated soft drink brands, April 14-May 13, 2013
                                                                                                                                              • Figure 73: Online conversations on selected carbonated soft drink brands, by day, April 14-May 13, 2013
                                                                                                                                            • Where are people talking about carbonated beverages?
                                                                                                                                              • Figure 74: Online conversations on selected carbonated soft drink brands, by page type, April 14-May 13, 2013
                                                                                                                                            • What are people talking about?
                                                                                                                                                • Figure 75: Types of conversations around selected carbonated soft drink brands, April 14-May 13, 2013
                                                                                                                                                • Figure 76: Types of conversations around selected carbonated soft drink brands, by page type, April 14-May 13, 2013
                                                                                                                                              • Analysis by brand
                                                                                                                                                • Coca-Cola
                                                                                                                                                  • Figure 77: Coca-Cola – key social media indicators, May 2013
                                                                                                                                                • Key online campaigns
                                                                                                                                                  • What we think
                                                                                                                                                    • Sprite
                                                                                                                                                      • Figure 78: Sprite – key social media indicators, May 2013
                                                                                                                                                    • Key online campaigns
                                                                                                                                                      • What we think
                                                                                                                                                        • Dr Pepper
                                                                                                                                                          • Figure 79: Dr Pepper – key social media indicators, May 2013
                                                                                                                                                        • Key online campaigns
                                                                                                                                                          • What we think
                                                                                                                                                            • Mountain Dew
                                                                                                                                                              • Figure 80: Mountain Dew – key social media indicators, May 2013
                                                                                                                                                            • Key online campaigns
                                                                                                                                                              • What we think
                                                                                                                                                                • Diet Pepsi
                                                                                                                                                                  • Figure 81: Diet Pepsi – key social media indicators, May 2013
                                                                                                                                                                • Key online campaigns
                                                                                                                                                                  • What we think
                                                                                                                                                                    • Zevia
                                                                                                                                                                      • Figure 82: Zevia – key social media indicators, May 2013
                                                                                                                                                                    • Key campaigns
                                                                                                                                                                      • What we think
                                                                                                                                                                      • The Consumer – Purchase Preferences

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Younger men most likely to purchase regular soft drinks
                                                                                                                                                                              • Figure 83: Purchase of carbonated soft drinks by calorie level, by gender and age, March 2013
                                                                                                                                                                            • Higher-income whites more likely to purchase diet soft drinks
                                                                                                                                                                              • Figure 84: Purchase of carbonated soft drinks by calorie level, by race and income, March 2013
                                                                                                                                                                            • Matrix, Millennial soft drink buyers interested in emerging CSD segments
                                                                                                                                                                                • Figure 85: Purchase of carbonated soft drinks, by generation, March 2013
                                                                                                                                                                              • Flavors appeal to younger buyers, cola the standard for older ones
                                                                                                                                                                                • Figure 86: Purchase of carbonated soft drinks, by flavor, by generation, March 2013
                                                                                                                                                                              • Possible crossover opportunity between low-calorie, other CSDs
                                                                                                                                                                                  • Figure 87: Purchase of carbonated soft drinks, by net purchase of low- or mid-calorie soft drinks, March 2013
                                                                                                                                                                              • The Consumer – Purchase Motivations

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Soft drinks losing their place as favored beverage, more apt to be a treat
                                                                                                                                                                                      • Figure 88: Reasons for personal consumption of carbonated soft drinks, by generation, March 2013
                                                                                                                                                                                    • Older consumers drawn in by brand, younger consumers by flavor
                                                                                                                                                                                      • Figure 89: Product qualities influencing carbonated soft drink purchases, by generation, March 2013
                                                                                                                                                                                    • Younger men show preference for natural sweeteners
                                                                                                                                                                                      • Figure 90: Agreement with attitudes toward sweeteners used in carbonated soft drinks, by gender and age, March 2013
                                                                                                                                                                                    • Diet remains realm of older women, younger men open to low-calorie
                                                                                                                                                                                        • Figure 91: Agreement with attitudes toward calorie level of carbonated soft drinks, by gender and age, March 2013
                                                                                                                                                                                      • Single-serving, portion-controlled influential to young soft drink buyers
                                                                                                                                                                                          • Figure 92: Packaging and promotions influencing carbonated soft drink purchases, by age, March 2013
                                                                                                                                                                                        • New flavors start outreach with package then smartphone marketing
                                                                                                                                                                                        • The Consumer – Occasions for Personal Soft Drink Consumption

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • Anywhere, anytime the soft drink consumption motto for young men
                                                                                                                                                                                                • Figure 93: Any personal consumption of soft drinks, by type, by gender and age, March 2013
                                                                                                                                                                                              • Regular, diet show some variations in consumption time, place
                                                                                                                                                                                                • Figure 94: Personal consumption of soft drinks by time, occasion, and location, by calorie level, March 2013
                                                                                                                                                                                              • Consumption while socializing motivated by taste, refreshment
                                                                                                                                                                                                  • Figure 95: Reasons for personal consumption of carbonated soft drinks, by any personal consumption of soft drinks, by occasion, March 2013
                                                                                                                                                                                                • At work, on-the-go consumption presents opportunities for placement
                                                                                                                                                                                                    • Figure 96: Reasons for personal consumption of carbonated soft drinks, by location, March 2013
                                                                                                                                                                                                • Race and Hispanic Origin

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Hispanics explore soft drink options, blacks focus on full-calorie flavors
                                                                                                                                                                                                      • Figure 97: Purchase of carbonated soft drinks, by race and Hispanic origin, March 2013
                                                                                                                                                                                                    • Other race consumers sensitive on sweeteners, blacks look for sugar
                                                                                                                                                                                                      • Figure 98: Sweetener qualities influencing carbonated soft drink purchases, by race and Hispanic origin, March 2013
                                                                                                                                                                                                    • Lower-income other race respondents hard to break from regular habits
                                                                                                                                                                                                      • Figure 99: Agreement with attitudes toward sweeteners and calories in carbonated soft drinks, by race and income, March 2013
                                                                                                                                                                                                    • Calorie control is integral to lower-income Hispanics
                                                                                                                                                                                                      • Figure 100: Agreement with attitudes toward carbonated soft drinks, by Hispanic origin and income, March 2013
                                                                                                                                                                                                    • In-store promotions, coupons connect with other race soft drink buyers
                                                                                                                                                                                                      • Figure 101: Packaging and/or promotions influencing carbonated soft drink purchases, by race and Hispanic origin, March 2013
                                                                                                                                                                                                    • Blacks give soft drinks highest marks for refreshment, flavor
                                                                                                                                                                                                      • Figure 102: Reasons for personal consumption of carbonated soft drinks, by race and Hispanic origin, March 2013
                                                                                                                                                                                                    • Hispanics stick to at-home consumption, blacks pair soda with dinner
                                                                                                                                                                                                      • Figure 103: Any personal consumption of soft drinks, by type, by race/Hispanic origin, March 2013
                                                                                                                                                                                                  • Information Resources Inc. Builders Panel Data

                                                                                                                                                                                                    • Key household purchase measures
                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                        • Regular soft drinks
                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                            • Figure 104: Brand map, selected brands of regular soft drinks, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                              • Figure 105: Key purchase measures for the top brands of regular soft drinks, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                            • Diet soft drinks
                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                • Figure 106: Brand map, selected brands of low calorie soft drinks, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                  • Figure 107: Key purchase measures for the top brands of regular soft drinks, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                              • Appendix – Market Drivers

                                                                                                                                                                                                                • Obesity
                                                                                                                                                                                                                  • Figure 108: U.S. obesity, by age group, 2008 and 2012
                                                                                                                                                                                                                • Childhood and teen obesity – highest in decades
                                                                                                                                                                                                                  • Figure 109: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                • Racial, ethnic population growth
                                                                                                                                                                                                                  • Figure 110: Population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                  • Figure 111: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                                • Shifting U.S. demographics
                                                                                                                                                                                                                  • Figure 112: U.S. population, by age, 2008-18
                                                                                                                                                                                                                  • Figure 113: Households, by presence of own children, 2002-12
                                                                                                                                                                                                              • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                • Segment performance – Regular soft drinks
                                                                                                                                                                                                                  • Figure 114: Adult consumption of regular carbonated cola drinks, October 2007-November 2012
                                                                                                                                                                                                                  • Figure 115: Adult consumption of other regular carbonated non-cola soft drinks, October 2007-November 2012
                                                                                                                                                                                                                • Segment performance – Diet soft drinks
                                                                                                                                                                                                                  • Figure 116: Adult consumption of diet or sugar-free carbonated cola soft drinks, October 2007-November 2012
                                                                                                                                                                                                                  • Figure 117: Adult consumption of diet or sugar-free carbonated non-cola soft drinks, October 2007-November 2012
                                                                                                                                                                                                                  • Figure 118: Teen consumption of carbonated diet or sugar-free cola drinks, gender and age, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 119: Teen consumption of other carbonated diet or sugar-free soft drinks, by gender and age, October 2011-November 2012
                                                                                                                                                                                                                • Brand share – Regular soft drinks
                                                                                                                                                                                                                  • Figure 120: Adult consumption of regular carbonated cola drinks, by brand, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 121: Teen consumption of regular cola drinks, by brand, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 122: Kid consumption of regular cola drinks, by brand, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 123: Adult consumption of regular carbonated cola drinks, by brand, by Hispanic origin and age, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 124: Adult consumption of top 10 other regular carbonated non-cola soft drink brands, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 125: Teen consumption of top 10 other regular/carbonated non-cola soft drink brands, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 126: Kid consumption of top 10 other soft drink brands, October 2011-November 2012
                                                                                                                                                                                                                • Brand share – Diet soft drinks
                                                                                                                                                                                                                  • Figure 127: Adult consumption of diet or sugar-free carbonated cola soft drinks, by brand, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 128: Adult consumption of diet or sugar-free carbonated cola soft drinks, by brand, October 2007-November 2012
                                                                                                                                                                                                                  • Figure 129: Adult consumption of diet or sugar-free carbonated cola soft drinks, by brand, by Hispanic origin and age, October 2011-November 2012
                                                                                                                                                                                                                  • Figure 130: Adult consumption of diet or sugar-free carbonated other soft drinks, by brand, October 2011-November 2012
                                                                                                                                                                                                                • The consumer – Purchase preferences
                                                                                                                                                                                                                  • Figure 131: Purchase of carbonated soft drinks, by gender and age, March 2013
                                                                                                                                                                                                                  • Figure 132: Agreement with attitudes toward carbonated soft drinks, by any purchase (net) of carbonated soft drinks, March 2013
                                                                                                                                                                                                                • The consumer – Purchase motivations
                                                                                                                                                                                                                  • Figure 133: Reasons for personal consumption of carbonated soft drinks, by gender and age, March 2013
                                                                                                                                                                                                                  • Figure 134: Product qualities influencing carbonated soft drink purchases, by net purchase of carbonated soft drinks, by calorie level and flavor, March 2013
                                                                                                                                                                                                                  • Figure 135: Agreement with attitudes toward carbonated soft drinks, by presence of children in household, March 2013
                                                                                                                                                                                                                  • Figure 136: Agreement with attitudes toward carbonated soft drinks, by generation, March 2013
                                                                                                                                                                                                                  • Figure 137: Packaging and promotions influencing carbonated soft drink purchases, by gender, March 2013
                                                                                                                                                                                                                  • Figure 138: Packaging and promotions influencing carbonated soft drink purchases, by purchase of carbonated soft drinks by calorie level, March 2013
                                                                                                                                                                                                                • The Consumer – Occasions for personal soft drink consumption
                                                                                                                                                                                                                  • Figure 139: Any personal consumption of soft drinks, by type, by generation, March 2013
                                                                                                                                                                                                                • Race and Hispanic origin
                                                                                                                                                                                                                  • Figure 140: Product qualities influencing carbonated soft drink purchases, by race and Hispanic origin, March 2013
                                                                                                                                                                                                              • Appendix – Social Media

                                                                                                                                                                                                                • Online conversations
                                                                                                                                                                                                                  • Figure 141: Online conversations on selected carbonated soft drink brands, April 14-May 13, 2013
                                                                                                                                                                                                                  • Figure 142: Online conversations on selected carbonated soft drink brands, by day, April 14-May 13, 2013
                                                                                                                                                                                                                  • Figure 143: Online conversations on selected carbonated soft drink brands, by page type, April 14-May 13, 2013
                                                                                                                                                                                                                  • Figure 144: Types of conversations around selected carbonated soft drink brands, April 14-May 13, 2013
                                                                                                                                                                                                                  • Figure 145: Types of conversations around selected carbonated soft drink brands, by day, April 14-May 13, 2013
                                                                                                                                                                                                                  • Figure 146: Types of conversations around selected carbonated soft drink brands, by page type, April 14-May 13, 2013
                                                                                                                                                                                                                • Brand usage and awareness
                                                                                                                                                                                                                  • Figure 147: Brand usage and awareness, March 2013
                                                                                                                                                                                                                  • Figure 148: Coca-Cola usage or awareness, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 149: Diet Pepsi usage or awareness, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 150: Dr Pepper usage or awareness, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 151: Mountain Dew usage or awareness, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 152: Sprite usage or awareness, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 153: Zevia usage or awareness, by demographics, March 2013
                                                                                                                                                                                                                • Activities Done
                                                                                                                                                                                                                  • Figure 154: Interaction with carbonated soft drink brands, March 2013
                                                                                                                                                                                                                  • Figure 155: Coca-Cola – Activities done, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 156: Diet Pepsi – Activities done, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 157: Dr Pepper – Activities done, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 158: Mountain Dew – Activities done, by demographics, March 2013
                                                                                                                                                                                                                  • Figure 159: Sprite – Activities done, by demographics, March 2013
                                                                                                                                                                                                              • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                  • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                    • A&W All-American Food Restaurants
                                                                                                                                                                                                                    • Coca-Cola Company (The) (USA)
                                                                                                                                                                                                                    • Dr Pepper Snapple Group, Inc.
                                                                                                                                                                                                                    • Honest Tea Inc.
                                                                                                                                                                                                                    • National Association for Stock Car Auto Racing (NASCAR)
                                                                                                                                                                                                                    • Pepsi-Cola North America
                                                                                                                                                                                                                    • PepsiCo Inc
                                                                                                                                                                                                                    • Sunkist Growers, Inc.
                                                                                                                                                                                                                    • Walmart Stores (USA)

                                                                                                                                                                                                                    Carbonated Soft Drinks - US - June 2013

                                                                                                                                                                                                                    £3,199.84 (Excl.Tax)