Carpets and Floorcoverings - UK - May 2011
- The economic downturn, coupled with low levels of consumer confidence and the reticence of mortgage companies to lend led to a slowdown in housing transactions. During 2010 there were only 884,000 housing transactions, around half the level of 2006, but 4.4% ahead of 2009.
- In the research for this report, three in ten consumers agreed that they would only replace the carpet or flooring if they redecorated the rest of the room, but at the same time the hassle of replacing the floorcoverings is a factor which puts off almost a quarter of respondents. And redecorating is an activity which is often done within a short time from moving house. So the downturn in the housing market has played a big part in reducing demand for carpets.
- This report examines the market for carpets and floorcoverings and looks at the key factors that shape demand. Some of the factors discussed include:
Has the reduced level of housing transactions in the UK had a direct impact on demand for carpets and floorcoverings?
Raw material prices are rising, along with other operating costs, but are consumers resistant to paying higher prices?
Is online browsing and buying having an impact on sales of carpets and floorcoverings?
Are environmental concerns shaping consumer choice of carpets and floorcoverings?
As more people buy flats and apartments how will this affect demand for carpets and floorcoverings?
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