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Casino and Casino-style Gambling - US - August 2016

"The US casino gaming market has been growing steadily, and is forecast to continue on a stable trajectory, as a consistent stream of visitors come through casino doors each year. The long-time staple of casino floors, slot machines, are the game of choice, but tech-savvy Millennials’ interest in more social and digitally-centered games is driving the industry to develop new options. Due to curiosity about online gaming (iGaming) and interest in non-gaming pursuits, operators will be challenged to compete with other leisure activities that offer similar exciting and social elements. "
-Gina Cavato, Lifestyles and Leisure Analyst

This report discusses the following key topics:

  • Casino visitation rate has been nearly flat for the past decade
  • Balancing new game interests with traditional ones
  • Older adults may feel excluded from the casino scene

For the purposes of this Report, Mintel has used the following definitions:

  • The “casino industry” includes commercial casinos, tribal casinos, and racetrack casinos (sometimes referred to as “racinos”). This includes table games like poker, as well as electronic gaming devices (EGDs); Class II games such as bingo; and Class III games such as slot machines, blackjack, craps, and roulette. Card rooms are excluded from this Report.
  • This Report focuses on brick-and-mortar casinos and the companies that operate them. Although online gambling is discussed, this report does not provide extensive analysis of the online gambling industry. At the time of this writing, most forms of online gambling are illegal for operation in the US.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Figure 1: Total US casino gaming revenues and forecast, by segment, at current prices, 2011-21
        • The issues
          • Casino visitation rate has been nearly flat for the past decade
            • Figure 2: Casino Visitation, April 2016
          • Balancing new game interests with traditional ones
            • Figure 3: Casino games played, April 2016
          • Older adults may feel excluded from the casino scene
            • Figure 4: Visit motivation, by age, April 2016
          • The opportunities
            • Help Millennials learn the ropes through low-risk opportunities
              • Figure 5: What would increase casino visitation frequency – Select items, by generation, April 2016
            • Monitoring money while visiting to help ease overspending concerns
              • Figure 6: Perceptions of casinos – Any agree, April 2016
            • Hispanics express enthusiasm towards casinos
              • What it means
              • The Market – What You Need to Know

                • US casino gaming revenues estimated at $68.5 billion
                  • Gaming revenue plateaus – non-gaming revenues may provide a boost
                    • Gaming expands beyond casino walls
                      • Large, young population may help bolster revenue in coming years
                      • Market Size and Forecast

                        • Casino gaming revenues increasing, but trail overall spending growth
                          • Figure 7: Total US casino gaming revenues and fan chart forecast, at current prices, 2011-21
                          • Figure 8: Total US casino gaming revenues and forecast, at current prices, 2011-21
                      • Market Breakdown

                        • Commercial casinos account for greater share of the market
                          • Figure 9: Total US casino gaming revenues and market share, by segment, at current prices, 2016
                          • Figure 10: Total US casino gaming revenues and market share, by segment, at current prices, 2014 and 2016
                        • Commercial casino revenue growth is slow but steady
                          • Figure 11: Total US commercial casino gaming revenues and fan chart forecast, at current prices, 2011-21
                        • Midwest and South regions driving growth
                          • Figure 12: Annual change in US commercial casino gaming revenues, by region, at current prices, 2012-15
                        • Tribal casinos are solid industry contributors
                          • Figure 13: Total US tribal casino gaming revenues and fan chart forecast, at current prices, 2011-21
                      • Market Perspective

                        • Drawing in Millennials with social components
                          • Favorable climate for domestic travel can benefit casino industry
                            • Legal changes to impact industry
                              • Regional cannibalization contributing to declining state gaming revenues
                              • Market Factors

                                • Steadily increasing disposable personal income is good news for leisure
                                  • Figure 14: Disposable personal income change from previous period, January 2007-May 2016
                                • Reduced gas prices leaving Americans with more to spend
                                  • Figure 15: US gasoline and diesel retail prices, January 2007-May 2016
                                • Student loan debt may be limiting young adults’ non-essential spending
                                  • Figure 16: DPI, annually (billions) and student loan debt, Q1 2007- Q1 2016
                                • Travel taking off – may support casino visitation and spending
                                  • Figure 17: Total US domestic flight passengers, 2003-15
                              • Key Players – What You Need to Know

                                • Six major brands control half of the US commercial casino market
                                  • Rethinking the traditional casino
                                    • No longer betting against the house
                                      • The reality of daily fantasy sports
                                        • The blurring line between reality and virtual reality
                                          • Skills may be preferred over pressing their luck
                                          • Top US Commercial Casinos

                                            • Handful of operators account for bulk of commercial casino industry
                                              • Figure 18: US market share of selected commercial casino operators, US net revenues, 2015
                                            • MGM Resorts International
                                              • Caesars Entertainment Corporation
                                                • Gaming still the largest revenue generator
                                                  • Figure 19: US net revenue breakdown of casino and rooms, by select US commercial casino operators, 2015
                                                • Largest brands experience negative global returns
                                                  • Figure 20: Global net revenues of select US commercial casino operators, 2013-2015
                                              • Jackpot – What’s Working?

                                                • Enticing extras: Concerts, fights, and spas
                                                  • Special events attract visitors
                                                    • Health and wellness options
                                                      • Fine dining
                                                        • Daily fantasy sports’ success
                                                          • Prevalence of mobile and its impact
                                                            • Are casinos the new adult arcade? Skill-based games may win over luck
                                                            • Losing Hand – What’s Struggling?

                                                              • Daily fantasy sports’ gray market
                                                                • Money laundering causing unnecessary problems
                                                                  • Slot machines losing appeal
                                                                  • Taking a Risk – What’s Next?

                                                                    • iGaming (online casino gambling)
                                                                      • Gambling addiction initiatives
                                                                        • Meeting them where they’re at
                                                                          • Cash cab? More like casino cab
                                                                            • Virtual reality accessible to the common consumer
                                                                              • No (cigarette) butts about it
                                                                                • In a dynamic market, new locations open and unsuccessful ones close
                                                                                  • Atlantic City
                                                                                    • Las Vegas
                                                                                      • Massachusetts
                                                                                      • The Consumer – What You Need to Know

                                                                                        • Share of Americans who visit casinos year remains flat, about four in 10
                                                                                          • Slot machines are the most played casino game among visitors
                                                                                            • Visitors see value beyond gambling at casinos
                                                                                              • Visitors enjoy related activities outside of the casino
                                                                                                • Americans are concerned about their spending at casinos
                                                                                                  • There are many avenues to consider for increasing visits
                                                                                                  • Casino Visitation

                                                                                                      • Casino visitation remains generally consistent over the past decade
                                                                                                        • Figure 21: Change in casino visitation from the previous year, 2005-15
                                                                                                      • However, one third of all past visitors are “lapsed”
                                                                                                        • Figure 22: Casino Visitation, April 2016
                                                                                                      • Younger adults more likely than older to have visited in last year
                                                                                                        • Figure 23: Casino visitation, by generation, April 2016
                                                                                                      • Women less likely to frequent casinos
                                                                                                        • Figure 24: Casino visitation, by gender, April 2016
                                                                                                      • Younger men are core visitors
                                                                                                        • Figure 25: Men’s casino visitation, by age, April 2016
                                                                                                      • Casinos may be a child-free refuge for Millennial parents
                                                                                                        • Figure 26: Millennials’ casino visitation, by parent status, April 2016
                                                                                                      • Household income also determines likelihood of casino visitation
                                                                                                        • Figure 27: Casino visitation, by household income, April 2016
                                                                                                      • Hispanic casino lovers
                                                                                                        • Figure 28: Casino visitation, by Hispanic origin, April 2016
                                                                                                    • Games Played at Casinos

                                                                                                        • Loving on the lever: Slot machines still a casino favorite
                                                                                                          • Figure 29: Casino games, April 2016
                                                                                                        • Men love their games
                                                                                                          • Figure 30: Top six casino games played, by gender, April 2016
                                                                                                        • Most women aren’t interested in unfamiliar games
                                                                                                          • Figure 31: Casino games least likely to be played and no interest in playing, by gender, April 2016
                                                                                                        • Millennials show interest in most games
                                                                                                          • Figure 32: Interest in casino games, by generation, April 2016
                                                                                                        • Hispanics drawn to gambling
                                                                                                          • Figure 33: Interest in casino games, by Hispanic origin, April 2016
                                                                                                      • Motivations for Visiting Casinos

                                                                                                          • Casinos must include extras beyond gambling
                                                                                                            • Figure 34: Visit motivation, April 2016
                                                                                                          • Women prefer slots, men motivated by the atmosphere and gaming
                                                                                                            • Figure 35: Visit motivation – Select items, by gender, April 2016
                                                                                                          • Social elements draw a younger crowd, older adults enjoy dining
                                                                                                            • Figure 36: Visit motivation, by age, April 2016
                                                                                                          • Hispanics appreciate socializing
                                                                                                            • Figure 37: Visit motivation – Select items, by Hispanic origin, April 2016
                                                                                                        • Related Gaming and Casino Activities

                                                                                                            • Playing games for fun and a chance at a pay-off lead related activities
                                                                                                              • Figure 38: Related gaming and casino activities, April 2016
                                                                                                            • Casino visitors enjoy risk in other aspects of their lives
                                                                                                              • Figure 39: Related gaming and casino activities – Select items, by casino visitation, April 2016
                                                                                                            • Non-visitors disconnected from casino related activities
                                                                                                              • Figure 40: Related gaming activities – Select items, by casino visitation, April 2016
                                                                                                            • Women less interested in risk
                                                                                                              • Figure 41: Related gaming activities – Select items, by gender, April 2016
                                                                                                            • Millennials flock to digital
                                                                                                              • Figure 42: Related gaming activities – Select items, by generation, April 2016
                                                                                                            • Hispanics drawn to sports and digital
                                                                                                              • Figure 43: Related gaming activities – Select items, by Hispanic origin, April 2016
                                                                                                          • Perceptions of Casinos

                                                                                                              • The potential to overspend is cause for concern
                                                                                                                • Figure 44: Perceptions of casinos – Any agree, April 2016
                                                                                                              • To Millennials, casinos are more than just gambling
                                                                                                                • Figure 45: Perceptions of casinos – Select items – Any agree, by generation, April 2016
                                                                                                              • Regular casino visitors more strategic about gambling
                                                                                                                • Figure 46: Perceptions of casinos – Select items – Any agree, by visitation, April 2016
                                                                                                              • Regulars like to socialize but have issues with the crowds
                                                                                                                • Figure 47: Perceptions of casinos – Select items – Any agree, by visitation, April 2016
                                                                                                              • Uninterested non-visitors have awareness and perception issues
                                                                                                                • Older adults fail to see the allure of casinos
                                                                                                                  • Figure 48: Perceptions of casinos – Select items – Any agree, by age, April 2016
                                                                                                                • Hispanics see the fun in casinos
                                                                                                                  • Figure 49: Perceptions of casinos – Select items – Any agree, by Hispanic origin, April 2016
                                                                                                              • What Would Increase Casino Visitation Frequency

                                                                                                                  • Multiple gaming and non-gaming avenues to increase visits
                                                                                                                    • Non-gaming activities
                                                                                                                      • Gaming
                                                                                                                        • Figure 50: What would increase casino visitation frequency, April 2016
                                                                                                                      • One third of adults can’t be persuaded to visit more
                                                                                                                        • Figure 51: What would increase casino visitation frequency– Nothing, by casino visitation, April 2016
                                                                                                                      • Millennials want it all and more
                                                                                                                        • Figure 52: What would increase casino visitation frequency – Select items, by generation, April 2016
                                                                                                                      • Winning-over West and Northeast resident with non-gambling amenities
                                                                                                                        • Figure 53: What would increase casino visitation frequency – Select items, by region, April 2016
                                                                                                                      • Hispanics seek more from casinos
                                                                                                                        • Figure 54: What would increase casino visitation frequency, by race and Hispanic origin, April 2016
                                                                                                                    • Consumer Segmentation

                                                                                                                          • Figure 55: Casino segments, April 2016
                                                                                                                        • Casino Enthusiasts
                                                                                                                          • Demographics
                                                                                                                            • Figure 56: Profile of Casino Enthusiasts, April 2016
                                                                                                                          • Characteristics
                                                                                                                            • Opportunities
                                                                                                                              • Casino Traditionalists
                                                                                                                                • Demographics
                                                                                                                                  • Figure 57: Profile of Casino Traditionalists, April 2016
                                                                                                                                • Characteristics
                                                                                                                                  • Opportunities
                                                                                                                                    • Casino Indifferents
                                                                                                                                      • Demographics
                                                                                                                                        • Figure 58: Profile of Casino Indifferents, April 2016
                                                                                                                                      • Characteristics
                                                                                                                                        • Opportunities
                                                                                                                                          • Casino Rejectors
                                                                                                                                            • Demographics
                                                                                                                                              • Figure 59: Profile of Casino Rejectors, April 2016
                                                                                                                                            • Characteristics
                                                                                                                                              • Opportunities
                                                                                                                                              • Appendix – Data Sources and Abbreviations

                                                                                                                                                • Data sources
                                                                                                                                                  • Sales data
                                                                                                                                                    • Supporting data
                                                                                                                                                      • Fan chart forecast
                                                                                                                                                        • Consumer survey data
                                                                                                                                                          • Abbreviations and terms
                                                                                                                                                            • Abbreviations
                                                                                                                                                              • Terms
                                                                                                                                                              • Appendix – Market

                                                                                                                                                                  • Figure 60: Total US casino gaming revenues and forecast, at current prices, 2011-21
                                                                                                                                                                  • Figure 61: Total US commercial casino gaming revenues and forecast, at current prices, 2011-21
                                                                                                                                                                  • Figure 62: Total US commercial casino gaming revenues and forecast of commercial casinos, at inflation-adjusted prices, 2011-21
                                                                                                                                                                  • Figure 63: Total US tribal casino gaming revenues and forecast, at current prices, 2011-21
                                                                                                                                                                  • Figure 64: Total US tribal casino gaming revenues and forecast, at inflation-adjusted prices, 2011-21
                                                                                                                                                                  • Figure 65: Total US commercial casino gaming revenue, by region, at current prices, 2011-15
                                                                                                                                                                  • Figure 66: Household student loan debt, 2008-16

                                                                                                                                                              Companies Covered

                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                              Casino and Casino-style Gambling - US - August 2016

                                                                                                                                                              £3,174.67 (Excl.Tax)