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Casinos and Bingo - UK - June 2012

“The casino market is emerging from the recession in better health than the bingo sector, yet faces a number of challenges on a scale that is reflected by the level of sales and acquisitions activity currently seen among operators.

Chief among these are how the new venues opening under Gambling Act 2005 licences will change consumers’ and legislators’ views of casino gaming, how operators’ product mix will develop, and how the industry can maximise value from the occasional visitors who now dominate admissions.

The harder-pressed bingo sector faces an even tougher set of questions, ranging from the fundamentals of its future role in the local leisure economy and the main game’s continued viability as the focal point of the club offer to how best to update a blue-rinse image that continues to hold it back.”

– David Walmsley – Senior Leisure Analyst

Some questions answered in this report include:

  • What impact will newly-licensed venues have on the casino market?
  • How can bingo clubs update their old-fashioned image?
  • How can casinos raise occasional visitors’ spending?
  • What is the future of the bingo club as a community asset?
  • How important will gaming machines become for both sectors?
  • Should casinos and bingo clubs be investing in food and drink offers?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of consumer expenditure in casinos, 2006/07-16/17
            • Casinos challenged to extract more value from volume growth
              • Figure 2: Forecast of consumer expenditure in bingo clubs, 2006/07-16/17
            • A broader bingo base to insulate against external shocks
              • Market factors
                • New breed of casinos has potential to change the game
                  • Taking up bingo no longer part of the ageing process
                    • Market segmentation
                      • Figure 3: UK casino market size, by segment, 2010/11
                    • Machines to expand their slot in the casino market
                      • Figure 4: UK bingo market size, by segment, 2010/11
                    • Club balance moves away from bingo
                      • The consumer
                        • Figure 5: Attitudes towards casino visiting, May 2012
                      • New casinos seek a bigger spending variety of occasional customer
                        • Higher profile needed for casinos’ loss limiters
                          • Figure 6: Attitudes towards playing bingo, May 2012
                        • Bingo must get out more to dispel stuffy old image
                          • Slots offer not yet speaking to potential converts
                            • What we think
                            • Issues in the Market

                                • What impact will newly-licensed venues have on the casino market?
                                  • How can bingo clubs update their old-fashioned image?
                                    • How can casinos raise occasional visitors’ spending?
                                      • What is the future of the bingo club as a community asset?
                                        • How important will gaming machines become for both sectors?
                                          • Should casinos and bingo clubs be investing in food and drink offers?
                                          • Future Opportunities

                                              • Trend: Premiumisation and Indulgence
                                                • Trend: Play Ethic
                                                  • 2015: Old Gold
                                                  • Internal Market Environment

                                                    • Key points
                                                      • Engines of growth can make casinos’ case for expansion
                                                        • Figure 7: Progress of new casino licences, May 2012
                                                      • Machine changes boost slots for bingo...
                                                        • Figure 8: Permitted gaming machine numbers, by venue, November 2009
                                                      • ... but leave casinos wanting more
                                                        • Figure 9: Average number of gaming machines/terminals in casinos and bingo clubs, April 2008-March 2011
                                                      • Gambling law back under the microscope
                                                        • Bingo not banking on a much-needed tax break...
                                                          • Figure 10: Gambling taxation rates, 2009/10-2011/12
                                                        • ... while casinos press for platform neutrality
                                                          • Figure 11: Casino Gaming Duty rates, 2011/12-2012/13
                                                        • New machine duty to make operators pay out
                                                          • Figure 12: Amusement Machine Licence Duty rates, 2011/12-2012/13
                                                        • A lower profile for problem gambling
                                                          • Figure 13: Prevalence of problem gambling*, by activity, 2010
                                                        • Smoking ban lights up new lines of innovation
                                                          • Figure 14: Cigarette smoking, by participation in selected leisure activities, 2007-11
                                                      • Broader Market Environment

                                                        • Key points
                                                          • Economy’s losing streak rubs off on leisure sectors
                                                            • Figure 15: Trends in what extra money is spent on, 2009-11
                                                          • Ageing society makes bingo favourite – but casinos can cash in too
                                                            • Figure 16: Participation in selected gambling activities in the past year, by age, 2010
                                                          • Slots bridge gambling’s socio-economic divide
                                                            • Figure 17: Participation in selected gambling activities within the past year, by personal income, 2010
                                                          • Casinos seek an even (city) break
                                                            • Figure 18: Domestic and inbound tourism, 2008-12
                                                          • A helping handset for operators able to pay as they go
                                                            • Figure 19: Smartphone ownership, 2011-12
                                                        • Competitive Context

                                                          • Key points
                                                            • Bingo and casinos back in the gambling pack
                                                              • Figure 20: Participation in gambling activities, 1999-2010
                                                            • Online play still a remote second
                                                              • Figure 21: Mode of participation in selected gambling activities, 2010
                                                            • Leisure market more competitive than ever
                                                              • Figure 22: Value of the UK Leisure* industry by segment, 2006-11
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • Large casinos offer a new demand test
                                                                • It’s only Rock and Roll Bingo – but they like it
                                                                  • Mecca keeps taking the tablets
                                                                    • Tracking slots players on the cards
                                                                      • Mechanised bingo moves on up
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Casino spending heads back to black
                                                                            • Figure 23: Consumer expenditure in casinos, 2006/07-2016/17
                                                                          • More people visiting – but doing so less often
                                                                            • Figure 24: Casino admissions, April 2006-March 2011
                                                                          • Forecast
                                                                            • Figure 25: Forecast of consumer expenditure in casinos, 2006/07-2016/17
                                                                            • Figure 26: Forecast of casino admission numbers, 2006/07-2016/17
                                                                          • Forecast methodology
                                                                            • Bingo vulnerable to external attack
                                                                              • Figure 27: Consumer expenditure in bingo clubs, 2006/07-2016/17
                                                                            • Bingo playing base stuck in decline
                                                                              • Figure 28: Bingo club admissions, 2007-11
                                                                            • Forecast
                                                                              • Figure 29: Forecast of consumer expenditure in bingo clubs, 2006/07-2016/17
                                                                              • Figure 30: Forecast of bingo club admissions, 2006/07-2016/17
                                                                            • Forecast methodology
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Casino cash expected to migrate to machines
                                                                                  • Figure 31: Consumer expenditure in casinos, by segment, 2008/09-2010/11
                                                                                • Roulette remains on the ball
                                                                                  • Figure 32: Casino drop, by game, April 2009-March 2011
                                                                                • Bingo’s balance needs to change
                                                                                  • Figure 33: Consumer expenditure in bingo clubs, by segment, 2008/09-2010/11
                                                                                • A future of mechanisation
                                                                                  • Figure 34: Share of bingo participation fees, by game, April 2008-March 2011
                                                                              • Market Share

                                                                                • Key points
                                                                                  • Consolidation comes to the casino sector
                                                                                    • Figure 35: Leading land-based casino operators, by number of venues, May 2012
                                                                                  • Bingo club closures beginning to abate
                                                                                    • Figure 36: Leading land-based bingo club operators, by number of venues, May 2012
                                                                                • Companies and Products

                                                                                  • Key points
                                                                                    • Rank Group
                                                                                        • Figure 37: Rank Group financials, Grosvenor Casinos division, 2010-11
                                                                                        • Figure 38: Rank Group financials, Mecca Bingo division, 2010-11
                                                                                      • Promotion
                                                                                        • Figure 39: Rank Group advertising expenditure, casino and bingo brands, 2010-12
                                                                                      • Gala Coral Group
                                                                                          • Figure 40: Gala Coral financials, Gala Casino division, 2010-11
                                                                                          • Figure 41: Gala Coral financials, Gala Bingo division, 2010-11
                                                                                        • Genting UK
                                                                                            • Figure 42: Genting UK financials, 2009-10
                                                                                          • London Clubs International
                                                                                              • Figure 43: London Clubs International financials, 2009-10
                                                                                              • Figure 44: London Clubs International advertising expenditure, 2010-12
                                                                                            • Top Ten Bingo
                                                                                                • Figure 45: Top Ten Bingo financials, 2010-11
                                                                                              • Praesepe plc
                                                                                                  • Figure 46: Praesepe plc revenues, by sector, year to 2009-10
                                                                                                • Carlton Clubs
                                                                                                  • Figure 47: Carlton Clubs financials, 2009-10
                                                                                                  • Figure 48: Carlton Clubs advertising expenditure, 2010-12
                                                                                              • Brand Communication and Promotion

                                                                                                • Key points
                                                                                                  • Bingo the bigger (ad)spender
                                                                                                    • Figure 49: UK casino and bingo club operators’ adspend, by media type, 2011
                                                                                                • Casino Visiting Habits

                                                                                                  • Key points
                                                                                                    • Target market small, but perfectly formed...
                                                                                                      • Figure 50: Casino visiting habits, May 2012
                                                                                                    • ... and interested in more than gambling
                                                                                                      • Occasional visiting an easy habit to break
                                                                                                        • No filling the house with bingo players
                                                                                                        • Attitudes Towards Casinos

                                                                                                          • Key points
                                                                                                            • Can joining leisure forces capture more occasional spend?
                                                                                                              • Figure 51: Attitudes towards casino visiting, May 2012
                                                                                                            • Chipping away at fear of losses
                                                                                                              • Perceptions prolong lapsed visitors’ absences
                                                                                                              • Bingo Playing Habits

                                                                                                                • Key points
                                                                                                                  • Female territory – but with room for more men
                                                                                                                    • Figure 52: Bingo playing habits, May 2012
                                                                                                                  • Persuading the new generation to stick with bingo
                                                                                                                    • Clubs look for common ground on electronic gaming
                                                                                                                    • Attitudes Towards Bingo

                                                                                                                      • Key points
                                                                                                                        • New surroundings to update bingo’s image
                                                                                                                          • Figure 53: Attitudes towards bingo, May 2012
                                                                                                                        • Can club culture set up bingo’s slots segment?
                                                                                                                          • Social scene offers advantages over remote play
                                                                                                                          • Appendix – Internal Market Environment

                                                                                                                              • Figure 54: Operating UK casinos, by licensing area, March 2010 and March 2011
                                                                                                                              • Figure 55: Gaming machine categories, stakes and prizes, May 2012
                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                              • Figure 56: GDP, PDI, consumer expenditure and savings, at current prices, 2007-17
                                                                                                                              • Figure 57: Trends in the age structure of the UK population, by gender, 2007-17
                                                                                                                              • Figure 58: Forecast adult population trends, by socio-economic group, 2007-17
                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                              • Figure 59: Forecast of expenditure in casinos, 2011/12-2016/17
                                                                                                                              • Figure 60: Forecast of expenditure in bingo clubs, 2011/12-2016/17
                                                                                                                              • Figure 61: Forecast of casino admissions, 2011-16
                                                                                                                              • Figure 62: Forecast of bingo club admissions, 2011-16
                                                                                                                          • Appendix – Segment Performance

                                                                                                                              • Figure 63: Casino drop and house win, April 2008-March 2011
                                                                                                                              • Figure 64: Average industry table numbers, 2009-11
                                                                                                                              • Figure 65: Gross gaming yield of gaming machines in casinos, April 2008-March 2011
                                                                                                                              • Figure 66: Gross gaming yield of gaming machines in bingo clubs, April 2008-March 2011
                                                                                                                          • Appendix – Casino Visiting Habits

                                                                                                                              • Figure 67: Casino visiting habits, by demographics, May 2012
                                                                                                                              • Figure 68: Casino visiting habits, by bingo playing habits, May 2012
                                                                                                                          • Appendix – Attitudes Towards Casinos

                                                                                                                              • Figure 69: Attitudes towards casino visiting, by demographics, May 2012
                                                                                                                              • Figure 70: Attitudes towards casino visiting, by attitudes towards casino visiting, May 2012
                                                                                                                              • Figure 71: Attitudes towards casino visiting, by casino visiting habits, May 2012
                                                                                                                              • Figure 72: Attitudes towards casino visiting, by attitudes towards bingo, May 2012
                                                                                                                          • Appendix – Bingo Playing Habits

                                                                                                                              • Figure 73: Bingo playing habits, by demographics, May 2012
                                                                                                                              • Figure 74: Bingo playing habits, by casino visiting habits, May 2012
                                                                                                                          • Appendix – Attitudes Towards Bingo

                                                                                                                              • Figure 75: Attitudes towards bingo, by demographics, May 2012
                                                                                                                              • Figure 76: Attitudes towards bingo, by attitudes towards bingo, May 2012
                                                                                                                              • Figure 77: Attitudes towards bingo, by bingo playing habits, May 2012
                                                                                                                              • Figure 78: Attitudes towards bingo, by attitudes towards casino visiting, May 2012

                                                                                                                          Companies Covered

                                                                                                                          • Aston Villa Football Club
                                                                                                                          • Caesars Entertainment
                                                                                                                          • Carlton Clubs
                                                                                                                          • Fédération Internationale de Football Association
                                                                                                                          • Gala Bingo Limited
                                                                                                                          • Gala Coral Group Ltd
                                                                                                                          • Genting Stanley
                                                                                                                          • Grosvenor Casinos
                                                                                                                          • Guoco Leisure Ltd.
                                                                                                                          • Harrah's Entertainment Inc.
                                                                                                                          • London Clubs International
                                                                                                                          • Mecca Bingo Limited
                                                                                                                          • National Exhibition Centre
                                                                                                                          • Playboy Enterprises
                                                                                                                          • Praesepe Plc
                                                                                                                          • Rank Group
                                                                                                                          • The NEC Group
                                                                                                                          • Top Ten Bingo
                                                                                                                          • Top Ten Holdings Plc

                                                                                                                          Casinos and Bingo - UK - June 2012

                                                                                                                          US $2,583.33 (Excl.Tax)