Casinos and Bingo - UK - March 2015
“Bingo clubs can look to make their venues more versatile and take the game on the road to refresh their player base and increase visibility to younger potential customers.”
– David Walmsley, Senior Leisure Analyst
This report answers the following key questions:
- How quickly can bingo change the old guard?
- Do casinos need more than gaming on the table?
- Bingo versus pubs: Out-of-home leisure’s next big battle?
This report focuses on casinos and licensed bingo clubs.
Casinos are defined as clubs that are licensed by the Gambling Commission for the purposes of gambling, and which generally incorporate games such as roulette, blackjack, baccarat and casino poker. Gambling is defined by the Gambling Commission as being an “activity in which the only product that changes hands is money”.
Bingo clubs are defined as clubs that are licensed by the Gambling Commission for the purposes of playing cash bingo. Other ways of playing bingo (usually ‘prize bingo’ for prizes or lower cash returns) are also discussed, although they do not form part of the report’s core focus.
Traditionally, bingo has also been played in licensed social clubs, working men’s clubs and political clubs in addition to the licensed bingo clubs already mentioned. These venues are considered outside the scope of this report, as are online casinos and bingo games, although these may all be referenced for purposes of context where appropriate.
The term ‘drop’ as used in this report, refers to money exchanged for chips at casinos. Spend per head, as detailed in this report, relates to net expenditure rather than the ‘drop’ or money consumers have staked.
The casino and bingo club markets have seen volume and value trends moving in different directions for many years, but both now find themselves well-placed for growth in the medium term at least. Casinos have been hobbled for many years by restrictions on venue numbers, locations and machine allocations, but the success of the new premises that continue to open under the Gambling Act 2005 is making a strong case for applying its liberalisations more widely. Bingo clubs, meanwhile, have now received the cut in Bingo Duty they have long been seeking, and so finally have both the means and incentive to develop the new brands and formats that can take the game and its wider social offering to a new and more diverse audience.
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