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Casinos and Bingo - UK - March 2016

"New venue concepts in the casino and bingo club markets are set to play a key role in shaping the future of both."
– David Walmsley, Senior Leisure Analyst

This report covers the following issues:

  • Will convenience gaming change the shape of the bingo market?
  • Can the destination casino draw in a broader crowd?
  • Is there a place for mobile in the traditional venue mix?

The UK casino market is benefitting from a rising London segment and improving spend per head more widely, but has become increasingly reliant on its new breed of large venues for admissions growth.

In bingo, investment in product and facilities has not only helped the sector return to value growth but has also slowed its long-term volume decline to the point at which increasing admission numbers could soon become a realistic ambition once more.

New venue formats could be the biggest influence on the future shape of both markets, with resort casinos, the bingo ‘club-pub’ and a new high street ‘convenience bingo’ brand all holding strong potential to attract a bigger and more diverse crowd.

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • New venue effect drives casino market growth
            • Figure 1: Forecast of consumer expenditure in casinos, 2010/11-2020/21
          • Return of investment starts paying out for bingo
            • Figure 2: Forecast of consumer expenditure in bingo clubs, 2010-20
          • Table focus on gaming not dining
            • Figure 3: Consumer expenditure in casinos, by segment, 2014/15
          • Tax regime change stabilises bingo spend
            • Figure 4: Consumer expenditure in bingo clubs, by segment, 2015
          • New venue formats out to change the game
            • Figure 5: Active licensed casino and bingo club numbers, 2011-15
          • Casinos show more of their hand to play with a fuller deck
            • Figure 6: Casino visiting habits, January 2016
          • Personal service to take casino visitors beyond the table and the bar
            • Figure 7: Casino activities done, January 2016
          • Bingo’s past still key to its future
            • Figure 8: Bingo club visiting habits, January 2016
          • Main game focus keeps value for money centre stage
            • Figure 9: Bingo club activities done, January 2016
          • Spending and trust the big barriers to getting online
            • Figure 10: Barriers to online casino game or bingo play, January 2016
          • What we think
          • Issues and Insights

            • Will convenience gaming change the shape of the bingo market?
              • The facts
                • The implications
                  • Can the destination casino draw in a broader crowd?
                    • The facts
                      • The implications
                        • Is there a place for mobile in the traditional venue mix?
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • New class of venue helps up casino spend
                                • Established casinos stuck in slow lane of growth
                                  • Return of investment pays out for bingo
                                    • Bingo clubs prepare to turn the corner
                                    • Market Size and Forecast: Casinos

                                      • Another large casino – another revenue jump
                                        • Figure 11: Consumer expenditure* in casinos, 2010/11-2020/21
                                      • New venue effect moves the dial on admissions
                                        • Figure 12: Casino admissions, 2011/12-2014/15*
                                      • Forecast
                                        • Figure 13: Forecast of consumer expenditure* in casinos, 2010/11-2020/21**
                                    • Market Size and Forecast: Bingo

                                      • Bingo starts to feel benefit of duty cut
                                        • Figure 14: Consumer expenditure* in bingo clubs, 2010-20
                                      • Admission decline continues to level out
                                        • Figure 15: Bingo club admissions, 2012-15
                                      • Forecast
                                        • Figure 16: Forecast of consumer expenditure in bingo clubs*, 2010-20
                                    • Segment Performance

                                      • Casinos sharpen focus on food and drink
                                        • Figure 17: Consumer expenditure in casinos, by segment, 2012/13-2014/15
                                      • Bingo games first to win in tax regime change
                                        • Figure 18: Consumer expenditure in bingo clubs, by segment, 2013-15
                                    • Market Drivers

                                      • Capital investment turns towards innovation
                                        • Figure 19: Active licensed casino and bingo club numbers, 2011-15
                                      • Technology and experience to take remote players offline
                                          • Figure 20: Online casino and bingo revenues, 2013-15
                                        • Consumers start feeling freer to spend
                                          • Figure 21: Trends in how respondents would describe their financial situation, December 2014-December 2015
                                        • Bingo bulks up on gaming machines
                                            • Figure 22: Gaming machines in casinos and licensed bingo premises*, 2012/13-2014/15
                                          • Technology takes venues down mobile route
                                              • Figure 23: Plans to purchase or upgrade smartwatches in the next 12 months, by online activities performed in the last three months, September 2015
                                          • Key Players – What You Need to Know

                                            • Gala brand changes hands
                                              • Destination casino books new place in holiday market
                                                • Club-pub concept turns up the volume for bingo
                                                  • Bingo back on the high street with new Rank roll-out
                                                  • Market Share

                                                    • Casinos – a pair to beat
                                                      • Figure 24: Leading UK casino operators, by number of venues, February 2016
                                                    • ‘Big Two’ fill bingo’s house
                                                      • Figure 25: Leading UK bingo club operators, by number of venues, February 2016
                                                  • Launch Activity and Innovation: Casinos

                                                    • Destination casino offers a break from the old routine
                                                      • Progressive jackpots take a seat at the table
                                                        • Rewards partnerships can prove a winning pair
                                                          • Venues launch planning applications
                                                            • Casinos broadcast their offers
                                                            • Launch Activity and Innovation: Bingo Clubs

                                                              • Bingo club-pub seeks best of both worlds
                                                                • Convenience bingo to hit the high street
                                                                  • ‘Hipster bingo’ goes mainstream
                                                                  • Brand Communication and Promotion

                                                                    • Casinos up their adspend
                                                                      • Figure 26: Main monitored media advertising expenditure of UK casino operators, 2013-15
                                                                    • Bingo puts product ahead of promotion
                                                                      • Figure 27: Main monitored media advertising expenditure of UK bingo club operators, 2013-15
                                                                  • Companies, Brands and Products: Casinos

                                                                    • Grosvenor Casinos
                                                                      • Figure 28: Grosvenor Casinos KPIs, 2014-15
                                                                    • Genting UK
                                                                      • Figure 29: Genting UK KPIs, 2013-14
                                                                    • Caesar’s Entertainment UK
                                                                        • Figure 30: Caesar’s Entertainment UK KPIs, 2013-14
                                                                      • Aspers
                                                                          • Figure 31: Aspers Group KPIs, 2013-14
                                                                      • Companies, Brands and Products: Bingo Clubs

                                                                        • Gala Bingo
                                                                            • Figure 32: Gala Bingo KPIs, 2014-15
                                                                          • Mecca Bingo
                                                                            • Figure 33: Mecca Retail KPIs, 2014-15
                                                                          • Majestic Bingo
                                                                            • Figure 34: Majestic Bingo financials, 2014
                                                                          • Carlton Clubs
                                                                            • Figure 35: Carlton Clubs financials, 2014-15
                                                                        • The Consumer – What You Need to Know

                                                                          • Stalled casinos need to show their full hand
                                                                            • Casino visitors stick to gaming tables and the bar
                                                                              • Bingo’s past still a key part of its future
                                                                                • Value focus puts main stage game on top
                                                                                  • Trust and spending fears keep land-based players offline
                                                                                  • Casino Visiting

                                                                                    • Casinos playing with the same deck
                                                                                        • Figure 36: Casino visiting habits, September 2013-January 2016
                                                                                      • Out with the old, in with the youth
                                                                                          • Figure 37: Casino visiting, by age, January 2016
                                                                                      • Casino Activities

                                                                                        • Table. Bar. Table. Repeat
                                                                                            • Figure 38: Casino activities done, January 2016
                                                                                        • Bingo Club Visiting

                                                                                          • Moving from managed decline to targeted growth?
                                                                                              • Figure 39: Bingo club visiting habits, September 2013-January 2016
                                                                                            • Millennials need a human, as well as a digital, touch
                                                                                                • Figure 40: Agreement with the statement “I have never been to bingo but might go in future”, by gender and age, January 2016
                                                                                            • Bingo Club Activities

                                                                                              • Main stage stalwarts keep focus on value
                                                                                                  • Figure 41: Bingo club activities done, January 2016
                                                                                                • Main stage still principal attraction
                                                                                                    • Figure 42: Bingo club activities done, by participation in main hall bingo, January 2016
                                                                                                • Online Play

                                                                                                  • It’s hall or nothing for bingo club and casino players
                                                                                                      • Figure 43: Experience of online gambling among casino and bingo club visitors, January 2016
                                                                                                  • Barriers to Online Play

                                                                                                    • Money and trust keep retail players offline
                                                                                                        • Figure 44: Barriers to online casino game or bingo play, January 2016
                                                                                                      • Seeing is believing
                                                                                                        • Figure 45: Barriers to online casino game or bingo play, by past-year experience of casino or bingo club visiting, January 2016
                                                                                                    • Appendix

                                                                                                      • Data sources
                                                                                                        • Abbreviations
                                                                                                          • Fan chart forecast
                                                                                                              • Figure 46: Forecast of consumer expenditure in casinos, 2015/16-2020/21
                                                                                                              • Figure 47: Forecast of consumer expenditure in bingo clubs, 2015-20

                                                                                                          Companies Covered

                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                          Casinos and Bingo - UK - March 2016

                                                                                                          US $2,478.79 (Excl.Tax)