Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Casual Dining Restaurants - US - August 2013

“The budget-conscious consumer is still searching for deals, and casual dining operators are battling the perception that fast casual and fast food restaurants can do a better job of delivering on this. To become more competitive, casual dining operators realize they must highlight their own brand of full-meal deals, as well as their extensive menu.”

– Julia Gallo-Torres, Category Manager, U.S. Foodservice Reports

Some questions answered in this report include:

  • What impact has a slow recovering economy had on consumers spending habits whilst eating out?
  • How do consumers perceive casual dining in association with health or fast service?
  • How can you appeal to both Millennials and families?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

    • Scope and Themes
      • What you need to know
        • Definition
          • Data sources
            • Mintel Menu Insights
              • Consumer survey data
                • Advertising creative
                  • Abbreviations and terms
                    • Abbreviations
                      • Terms
                      • Executive Summary

                          • The market
                            • Figure 1: U.S. casual dining sales and fan chart forecast of market, at current prices, 2008-18
                          • Market drivers
                            • Opportunities
                              • Menu strategies
                                • Figure 2: Top 10 appetizers in casual dining, by number of incidences, Q1 2010-13
                                • Figure 3: Top 10 menu items in casual dining, by number of incidences, Q1 2010-13
                              • The consumer
                                • Figure 4: Reasons why consumers visit casual dining restaurants, by percentage, May 2013
                                • Figure 5: Types of services consumers want to see at casual dining restaurants, by percentage, May 2013
                              • What we think
                              • Issues and Insights

                                  • In a slowly recovering economy, consumers are still budget-conscious when eating out
                                    • The issues
                                      • The insights
                                        • Consumers do not associate casual dining with health or fast service
                                          • The issues
                                            • The insights
                                              • It’s hard to appeal to both Millennials and families
                                                • The issues
                                                  • The insights
                                                  • Innovators and Innovations

                                                      • Competing with fast casual
                                                        • Focusing on lunch
                                                          • Late evenings offer new opportunities
                                                            • Renovating to compete in new spaces
                                                              • Health concerns
                                                                • Luring in consumers with specials
                                                                  • Alcoholic drinks
                                                                    • Fare goes upscale
                                                                    • Trend Application

                                                                        • Trend: Minimize Me
                                                                          • Trend: Help Me Help Myself
                                                                            • Mintel Futures: Human
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Casual dining restaurants sales and the market forecast
                                                                                  • Figure 6: Total U.S. casual dining sales and forecast of market, at current prices, 2008-18
                                                                                  • Figure 7: Total U.S. casual dining sales and forecast of market, at inflation-adjusted prices, 2008-18
                                                                                • Fan chart forecast
                                                                                    • Figure 8: U.S. casual dining sales and fan chart forecast of market, at current prices, 2008-18
                                                                                • Market Drivers

                                                                                    • Economic indicators
                                                                                      • The Patient Protection and Affordable Care Act
                                                                                        • Overweight and weight-related diseases
                                                                                          • Chicken takes the spotlight
                                                                                          • Competitive Context

                                                                                              • Preparing food at home
                                                                                                • The lure of fast food
                                                                                                  • Learning from fast casual
                                                                                                    • Experimenting with new dayparts
                                                                                                      • Leveraging alcoholic drinks
                                                                                                      • A Look at Casual Dining Menus

                                                                                                        • Key points
                                                                                                          • Top 10 casual dining menu items: Steak is tops
                                                                                                            • Figure 9: Top 10 casual dining menu items, by number of incidences, Q1 2010-13
                                                                                                          • Top 10 menu claims: Gluten-free growth
                                                                                                            • Figure 10: Top 10 casual dining menu claims, by number of incidences, Q1 2010-13
                                                                                                          • Top 10 appetizers: Sharing comes on strong
                                                                                                            • Figure 11: Top 10 casual dining appetizers, by number of incidences, Q1 2010-13
                                                                                                          • Top 10 cocktails: Latin libations lead
                                                                                                            • Figure 12: Top 10 cocktails in casual dining, by number of incidences, Q1 2010-13
                                                                                                          • Mocktails: More mixing could be in order
                                                                                                          • Competition: Consumers Eating at Home and Trading Down to Fast Food

                                                                                                            • Key points
                                                                                                              • Eating at home is an option for almost a quarter of casual dining patrons
                                                                                                                  • Figure 13: Type of casual dining restaurant visited in the past month, by those eating more than last year at casual dining restaurants, May 2013
                                                                                                              • Consumer Considerations in Choosing Casual Dining Restaurants

                                                                                                                • Key points
                                                                                                                  • In the end, consistently good food brings them in
                                                                                                                      • Figure 14: Reasons consumers choose to go to casual dining restaurants, May 2013
                                                                                                                    • Hispanics support social and environmental causes
                                                                                                                        • Figure 15: Reasons consumers choose to go to casual dining restaurants, by Hispanic origin, May 2013
                                                                                                                      • Those with children lean on online reviews and look for social and environmental causes
                                                                                                                        • Figure 16: Reasons consumers choose to go to casual dining restaurants, by presence of children in household, May 2013
                                                                                                                    • Types of Casual Dining Restaurants Consumers Visit

                                                                                                                      • Key points
                                                                                                                        • American cuisine is the type of restaurant most frequented
                                                                                                                            • Figure 17: Types of casual dining restaurants frequented in the past month, May 2013
                                                                                                                          • Those with children more likely to use casual dining
                                                                                                                            • Figure 18: Type of casual dining restaurant visited in the past month, by presence of children in household, May 2013
                                                                                                                          • Men are more likely than women to visit casual dining restaurants
                                                                                                                              • Figure 19: Type of casual dining restaurant visited in the past month, by gender, May 2013
                                                                                                                            • A younger demographic enjoys eating at casual dining restaurants the most
                                                                                                                              • Figure 20: Type of casual dining restaurant visited in the past month, by age, May 2013
                                                                                                                            • Millennials average almost five visits a month
                                                                                                                              • Figure 21: Frequency of visiting casual dining restaurants, by age, per month, January 2012-March 2013
                                                                                                                            • Only the top half can afford to eat out
                                                                                                                              • Figure 22: Type of casual dining restaurant visited in the past month, by household income, May 2013
                                                                                                                          • Lunch Tendencies in Casual Dining

                                                                                                                            • Key points
                                                                                                                              • Those aged 18-36 are the most frequent visitors
                                                                                                                                • Figure 23: Type of casual dining restaurant visited in the past month for lunch, by generations, May 2013
                                                                                                                              • Surprisingly, casual diners with kids frequent sports bars
                                                                                                                                • Figure 24: Type of casual dining restaurant visited in the past month for lunch, by presence of children in household, May 2013
                                                                                                                              • Men drawn to sports bars and burgers at lunch
                                                                                                                                • Figure 25: Type of casual dining restaurant visited in the past month for lunch, by gender, May 2013
                                                                                                                            • Dinner Daypart in Casual Dining

                                                                                                                              • Key points
                                                                                                                                • Men like barbecue, sports, seafood, and steakhouses more than do women
                                                                                                                                  • Figure 26: Type of casual dining restaurant visited in the past month for dinner, by gender, May 2013
                                                                                                                                • The younger crowd likes going out to dinner, too
                                                                                                                                  • Figure 27: Type of casual dining restaurant visited in the past month for dinner, by age, May 2013
                                                                                                                                • Hispanics look for restaurants with family-friendly atmosphere
                                                                                                                                  • Figure 28: Type of casual dining restaurant visited in the past month for dinner, by race/Hispanic origin, May 2013
                                                                                                                                • Those with children more likely to visit casual dining concepts
                                                                                                                                  • Figure 29: Type of casual dining restaurant visited in the past month for dinner, by presence of children in household, May 2013
                                                                                                                              • Usage of Casual Dining Restaurants

                                                                                                                                • Key points
                                                                                                                                  • Restaurant visits are a treat and women visit more than men
                                                                                                                                    • Figure 30: Occasions consumers visit casual dining restaurants, by gender, May 2013
                                                                                                                                  • Appealing to an older crowd
                                                                                                                                    • Figure 31: Occasions consumers visit casual dining restaurants, by age, May 2013
                                                                                                                                  • More casual diners eating at home
                                                                                                                                    • Hispanics seek variety in ethnic cuisines ordered and “meal deals”
                                                                                                                                      • Figure 32: Usage of casual dining restaurants more often compared to previous year, by Hispanic origin, May 2013
                                                                                                                                    • Those aged 18-24 more likely to try new menu items
                                                                                                                                      • Figure 33: Usage of casual dining restaurants more often compared to previous year, by age, May 2013
                                                                                                                                  • What Consumers Want in Casual Dining

                                                                                                                                    • Key points
                                                                                                                                      • Loyalty programs interesting to women, while men want free Wi-Fi access
                                                                                                                                          • Figure 34: Types of services consumers want to see at casual dining restaurants, by gender, May 2013
                                                                                                                                        • Marketers should focus on older demographic, in addition to Millennials
                                                                                                                                            • Figure 35: Types of services consumers want to see at casual dining restaurants, by age, May 2013
                                                                                                                                        • Restaurant Characteristics that Appeal to Consumers

                                                                                                                                          • Key points
                                                                                                                                            • Healthier preparation methods
                                                                                                                                                • Figure 36: What consumers want more of in casual dining restaurants, May 2013
                                                                                                                                              • Women are more focused on health
                                                                                                                                                • Figure 37: What consumers want more of in casual dining restaurants, by gender, May 2013
                                                                                                                                              • Hispanics interested in healthier children’s meals
                                                                                                                                                • Figure 38: What consumers want more of in casual dining restaurants, by Hispanic origin, May 2013
                                                                                                                                              • Those without children want reduced-sodium meals and discounts for seniors
                                                                                                                                                • Figure 39: What consumers want more of in casual dining restaurants, by presence of children in household, May 2013
                                                                                                                                            • Marketing Strategies

                                                                                                                                              • Overview of the brand landscape
                                                                                                                                                • Strategy: Attracting the lunch crowd
                                                                                                                                                  • Figure 40: Olive Garden, “New Lunch,” TV AD, 2013
                                                                                                                                                • Strategy: Boosting bar sales
                                                                                                                                                  • Figure 41: Red Robin, “Multitasking Cocktail,” TV AD, 2013
                                                                                                                                                • Strategy: Late-night hours
                                                                                                                                                  • Figure 42: Hooters, “I’m Going,” TV AD, 2013
                                                                                                                                                • Strategy: Healthier, fresher fare
                                                                                                                                                  • Figure 43: Applebee’s, “Field of Beans,” TV AD, 2013
                                                                                                                                                • Strategy: Two-meal combo
                                                                                                                                                  • Figure 44: Chili’s, “Eat Lighter,” TV AD, 2013
                                                                                                                                                  • Figure 45: Red Lobster, “Share a Feast,” TV AD, 2013
                                                                                                                                              • Appendix – Additional Tables

                                                                                                                                                  • Figure 46: Type of casual dining restaurant visited in the past month for lunch, by race/Hispanic origin, May 2013
                                                                                                                                                  • Figure 47: Type of casual dining restaurant visited in the past month for lunch, by presence of children in household, May 2013
                                                                                                                                                  • Figure 48: Type of casual dining restaurant visited in the past month for dinner, by household income, May 2013
                                                                                                                                                  • Figure 49: Types of services consumers want to see at casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 50: Types of services consumers want to see at casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 51: Occasions consumers visit casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 52: Occasions consumers visit casual dining restaurants, by type of casual dining restaurant visited in the past month, May 2013
                                                                                                                                                  • Figure 53: Reasons consumers choose to go to casual dining restaurants, by household income, May 2013
                                                                                                                                                  • Figure 54: Occasions consumers visit casual dining restaurants, by household income, May 2013
                                                                                                                                                  • Figure 55: Frequency of visiting casual dining restaurants, by race/Hispanic origin, in the past month, January 2012-March 2013
                                                                                                                                                  • Figure 56: Frequency of visiting casual dining restaurants, by household income, in the past month, January 2012-March 2013
                                                                                                                                                  • Figure 57: Demographics, January 2012-March 2013
                                                                                                                                                  • Figure 58: Demographics, January 2012-March 2013
                                                                                                                                              • Appendix – Market Drivers

                                                                                                                                                • Consumer confidence
                                                                                                                                                  • Figure 59: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                • Unemployment
                                                                                                                                                  • Figure 60: U.S. Unemployment Rate, by month, 2002-13
                                                                                                                                                  • Figure 61: U.S. unemployment and underemployment rates, 2007-13
                                                                                                                                                  • Figure 62: Number of employed civilians in U.S., in thousands, 2007-13
                                                                                                                                                • Food cost pressures
                                                                                                                                                  • Figure 63: Changes in USDA Food Price Indexes, 2011 through June 25, 2013
                                                                                                                                                • Obesity
                                                                                                                                                  • Figure 64: American adults, by weight category as determined by body mass index (BMI), 2008-June 20, 2013
                                                                                                                                                • Childhood and teen obesity – highest in decades
                                                                                                                                                    • Figure 65: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                  • Racial, ethnic population growth
                                                                                                                                                      • Figure 66: U.S. population, by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                      • Figure 67: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                    • Shifting U.S. demographics
                                                                                                                                                      • Figure 68: U.S. population, by age, 2008-18
                                                                                                                                                      • Figure 69: U.S. households, by presence of own children, 2002-12
                                                                                                                                                  • Appendix – Trade Associations

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Applebee's International Inc.
                                                                                                                                                    • Bacardi & Company Limited
                                                                                                                                                    • Coca-Cola Company (The)
                                                                                                                                                    • Coca-Cola Company (The) (USA)
                                                                                                                                                    • Diageo Plc
                                                                                                                                                    • Fuddruckers, Inc.
                                                                                                                                                    • Starbucks Corporation
                                                                                                                                                    • The Cheesecake Factory Incorporated

                                                                                                                                                    Casual Dining Restaurants - US - August 2013

                                                                                                                                                    £3,199.84 (Excl.Tax)