Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Casual Dining - US - August 2011

This report builds on the analysis presented in Mintel’s Casual Dining—U.S., October 2010, Casual Dining—U.S., November 2009, Casual Dining—U.S., October 2008, Casual Dining—U.S., October 2007, and Family/Midscale and Casual Dining—U.S., October 2006.

Casual dining restaurants are typically full-service restaurant chains with average checks between $8-20 per entrée. These restaurants frequently carry beer and wine licenses. With an appetizer, beverage and dessert, checks frequently come to $20 per person, though lunch specials of less than $10 for an entire meal are also common.

While Mintel’s market size incorporates a more exhaustive list, the custom consumer survey featured 16 restaurant chains to represent each of the three market segments. For the purpose of segmenting this market, casual dining chains can be divided into the following segments:

  • Contemporary American and Seafood (e.g., Applebee’s, Chili’s, Red Lobster)
  • Italian and Ethnic (e.g., Carrabba’s Italian Grill, Olive Garden, P.F. Chang’s)
  • Steakhouse (e.g., Logan’s Roadhouse, Outback Steakhouse, Texas Roadhouse)

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Mintel Menu Insights
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Casual dining market overview
                        • Market attracts high-income households, but recession stifles growth
                          • Age and presence of kids are influential demographics
                            • Competition for consumers’ dining-out dollar remains intense
                              • Segment performance
                                • Breaking down the casual dining menu
                                  • Utilizing an integrated marketing approach
                                    • Casual dining restaurants have strong reach
                                      • Olive Garden is the most widely used casual dining chain
                                        • Consumers spend significantly more during dinner
                                          • Value is a topmost factor in selecting a casual restaurant
                                            • Healthy food ranks top improvement for casual restaurants
                                            • Insights and Opportunities

                                              • Key points
                                                • The healthy food “opportunity”
                                                  • Casual dining players jumping on the small plate bandwagon
                                                    • Applebee’s—Casual dining “health” success story
                                                      • Underutilized dayparts
                                                        • Breakfast
                                                          • Snack time
                                                              • Figure 1: Time periods for snacking at restaurants, February 2011
                                                              • Figure 2: Incidence of snack items,* by restaurant segment, Q1 2011
                                                          • Inspire Insights

                                                              • Trend: “Experience Is All”
                                                              • Market Size

                                                                • Challenging economic conditions continue to plague market
                                                                  • Figure 3: Total U.S. sales at casual dining restaurants, at current prices, 2006-16
                                                                  • Figure 4: Total U.S. sales of casual dining restaurants, at inflation-adjusted prices, 2006-16
                                                                • Fan chart forecast
                                                                    • Figure 5: Fan chart of market value for casual dining restaurants, at current prices, 2006-16
                                                                    • Figure 6: Best and worst case forecast for casual dining restaurants, at current prices, 2011-2016
                                                                • Market Drivers

                                                                  • Restaurant industry trying to forge ahead, but challenges remain
                                                                      • Figure 7: NRA performance indices, January 2009-May 2011
                                                                    • Restaurant sales trending upward
                                                                      • Figure 8: Adjusted foodservice and drinking places sales, January 2008–May 2011
                                                                    • Challenges exist as unemployment and underemployment remain high
                                                                      • Figure 9: Unemployment and underemployment rates, January 2007–June 2011
                                                                    • Little change in personal income reason for weak consumer confidence
                                                                      • Figure 10: Real personal disposable income, January 2007–May 2011
                                                                      • Figure 11: Consumer Sentiment Index, March 2007–June 2011
                                                                    • Catering to both old and young restaurant-goers
                                                                        • Figure 12: Population, by age, 2006-16
                                                                      • The importance of families
                                                                        • Figure 13: Households by presence of children, 2000-10
                                                                        • Figure 14: Average annual expenditures for food away from home, all consumer units vs. parents, 2005-09
                                                                    • Competitive Context

                                                                      • Key point
                                                                        • Casual dining players are just one option in a highly competitive market
                                                                          • Family midscale—Advantage breakfast
                                                                            • QSRs—Advantage convenience/value nexus
                                                                              • Fast casual—Advantage quality
                                                                                • Pizza—Advantage takeout
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Contemporary American and Seafood
                                                                                      • The Cheesecake Factory and Chili’s produce steady growth
                                                                                        • Figure 15: System-wide U.S. restaurant sales of leading contemporary American and seafood casual dining chains, 2008 and 2010
                                                                                      • Italian and Ethnic
                                                                                        • Olive Garden remains untouchable
                                                                                          • Figure 16: System-wide U.S. restaurant sales of leading Italian and ethnic casual dining chains, 2008 and 2010
                                                                                        • Steakhouse
                                                                                          • Outback suffering from steep sales loss and unit decline
                                                                                            • Figure 17: System-wide U.S. restaurant sales of leading steakhouse casual dining chains, 2008 and 2010
                                                                                        • Restaurant Analysis—Applebee’s

                                                                                          • Overview
                                                                                            • Rebound in recent sales
                                                                                              • Figure 18: Applebee’s system-wide comparable restaurant sales growth, percentage increase, 2006-Q1 2011*
                                                                                            • Brand revitalization in progress
                                                                                              • Menu development
                                                                                                  • Figure 19: Applebee’s menu, Q1 2011
                                                                                                • Applebee’s has universal appeal
                                                                                                    • Figure 20: Applebee’s usage, October 2009-December 2010
                                                                                                • Restaurant Analysis—Chili’s

                                                                                                  • Overview
                                                                                                    • Chili’s seeking brand transformation to fuel growth
                                                                                                        • Figure 21: Chili’s system-wide comparable restaurant sales growth, percentage increase, 2006-Q3 11*
                                                                                                      • Menu transformation
                                                                                                          • Figure 22: Chili’s menu, Q1 2011
                                                                                                        • Balancing value and innovation
                                                                                                          • Figure 23: Chili’s E-mail club coupon, June 2011
                                                                                                          • Figure 24: Incidence of online activity, by Chili’s users, October 2009-December 2010
                                                                                                      • Restaurant Analysis—Olive Garden

                                                                                                        • Overview
                                                                                                          • Flat performance
                                                                                                              • Figure 25: Olive Garden’s system-wide comparable restaurant sales growth, percentage increase, 2006-Q3 2011*
                                                                                                            • Distinct lunch and dinner menus
                                                                                                              • Figure 26: Olive Garden menu, Q1 2011
                                                                                                            • Sustainable approach to value pricing
                                                                                                              • Under-35s and affluent are core demographics for Olive Garden
                                                                                                                • Figure 27: Olive Garden usage, October 2009-December 2010
                                                                                                            • Restaurant Analysis—Outback Steakhouse

                                                                                                              • Overview
                                                                                                                • Solid start in sales growth for 2011
                                                                                                                  • Figure 28: Outback Steakhouse system-wide comparable restaurant sales growth, percentage increase, 2006-Q1 2011*
                                                                                                                • Limited, high-quality menu
                                                                                                                    • Figure 29: Outback Steakhouse menu, Q1 2011
                                                                                                                  • Affluent restaurant-goers are Outback’s core user
                                                                                                                    • Figure 30: Outback Steakhouse usage, October 2009-December 2010
                                                                                                                • Menu Analysis—The Casual Dining Menu

                                                                                                                  • Key points
                                                                                                                    • Most casual dining chains serve Traditional American menu items
                                                                                                                        • Figure 31: Top 10 casual dining menu item cuisine, by incidence, Q1 2009-Q1 2011
                                                                                                                      • Italian dishes are the most expensive menu items
                                                                                                                          • Figure 32: Top 10 casual dining menu items, by incidence and average price, Q1 2009-Q1 2011
                                                                                                                        • Steak is a differentiating menu item for casual operators
                                                                                                                            • Figure 33: Top 10 casual dining menu items, by incidence, Q1 2009-Q1 2011
                                                                                                                          • The premium price point of steaks helps to drive ticket sales
                                                                                                                            • Figure 34: Top 10 casual dining menu items, by incidence and average price, Q1 2009- Q1 2011
                                                                                                                        • Menu Analysis—Marketing the Casual Dining Menu

                                                                                                                          • Key points
                                                                                                                            • Freshness is topmost marketing claim used on the menu
                                                                                                                                • Figure 35: Top 10 ingredient marketing claims on casual dining menus, by incidence, Q1 2009-Q1 2011
                                                                                                                              • Marketing claims that speak to the senses command highest prices
                                                                                                                                • Figure 36: Top 10 ingredient marketing claims on casual dining menus, by incidence and average price, Q1 2009-Q1 2011
                                                                                                                              • Wellness nutritional claims appeal to larger audience
                                                                                                                                  • Figure 37: Top 10 ingredient nutritional claims on casual dining menus, by incidence, Q1 2009- Q1 2011
                                                                                                                                • Higher prices are associated with menu items featuring wellness nutritional claims
                                                                                                                                  • Figure 38: Top 10 ingredient nutritional claims on casual dining menus, by incidence and average price, Q1 2009- Q1 2011
                                                                                                                              • Menu Analysis—The Casual Dining Beverage Menu

                                                                                                                                • Key points
                                                                                                                                  • Alcoholic beverages: cocktails are a hot trend at casual dining
                                                                                                                                      • Figure 39: Top 10 alcoholic beverages on casual dining menus, by incidence, Q1 2009-Q1 2011
                                                                                                                                    • Nonalcoholic beverages: milk is becoming more common on menus
                                                                                                                                        • Figure 40: Top 10 nonalcoholic beverages on casual dining menus, by incidence, Q1 2009-Q1 2011
                                                                                                                                    • Menu Analysis—The Casual Dining Kids’ Menu

                                                                                                                                      • Key points
                                                                                                                                        • Chicken fingers lead kids’ menu offerings
                                                                                                                                            • Figure 41: Top 10 kids’ menu items on casual dining menus, by incidence, Q1 2009-Q1 2011
                                                                                                                                          • High cost of beef makes kids’ steaks an expensive item
                                                                                                                                              • Figure 42: Top 10 kids’ menu items on casual dining menus, by incidence and average price, Q1 2009-Q1 2011
                                                                                                                                          • Marketing Strategies

                                                                                                                                            • Overview
                                                                                                                                              • TV ads
                                                                                                                                                • Promoting value and discount prices
                                                                                                                                                  • Figure 43: Carrabba’s Italian Grill TV ad, April 2011
                                                                                                                                                  • Figure 44: Red Lobster TV ad, November 2010
                                                                                                                                                  • Figure 45: O’Charley’s Restaurant TV ad, March 2011
                                                                                                                                                  • Figure 46: Red Robin TV ad, February 2011
                                                                                                                                                • Food quality and unique flavors
                                                                                                                                                  • Figure 47: Olive Garden TV ad, March 2011
                                                                                                                                                  • Figure 48: Chili’s TV ad, January 2011
                                                                                                                                                • The social experience
                                                                                                                                                  • Figure 49: Hooters TV ad, September 2010
                                                                                                                                                • California Pizza Kitchen—Integrated marketing strategy
                                                                                                                                                    • Figure 50: CPK email adventure club coupon, 2011
                                                                                                                                                    • Figure 51: CPK.com monthly people, December 2010-May 2011
                                                                                                                                                    • Figure 52: Ziosk tabletop technology, 2011
                                                                                                                                                  • Ad spend
                                                                                                                                                    • Figure 53: Select casual dining restaurant advertisers, 2008 and 2009
                                                                                                                                                • Casual Dining Restaurant Usage and Usage Frequency

                                                                                                                                                  • Key points
                                                                                                                                                    • Casual dining restaurants more likely to be used for dinner
                                                                                                                                                        • Figure 54: Casual dining restaurant usage, by age, April 2011
                                                                                                                                                      • Affluent households more likely to use casual restaurants for lunch and dinner
                                                                                                                                                        • Figure 55: Casual dining restaurant usage, by household income, April 2011
                                                                                                                                                      • Families more likely to dine at casual restaurants
                                                                                                                                                        • Figure 56: Casual dining restaurant usage, by presence of children in household, April 2011
                                                                                                                                                      • Casual restaurants are perceived as too expensive for lunch
                                                                                                                                                        • Figure 57: Reasons for not dining at casual restuarants for lunch, by age, April 2011
                                                                                                                                                      • Wealthier households can afford casual dining at lunch, but they say it takes too long
                                                                                                                                                        • Figure 58: Reasons for not dining at casual restaurants for lunch, by household income, April 2011
                                                                                                                                                      • Frequency of use
                                                                                                                                                        • Figure 59: Frequency of casual dining restaurant use, by age, April 2011
                                                                                                                                                      • High-income earners dine at casual restaurants most frequently
                                                                                                                                                        • Figure 60: Frequency of casual dining restaurant use, by household income, April 2011
                                                                                                                                                      • Households with children dine at casual restaurants more often
                                                                                                                                                        • Figure 61: Frequency of casual dining restaurant use, by presence of children in household, April 2011
                                                                                                                                                    • Casual Dining Restaurant Chain Usage

                                                                                                                                                      • Key points
                                                                                                                                                        • Olive Garden is the leading casual dining chain used
                                                                                                                                                          • Figure 62: Casual dining restaurants used for lunch and dinner, April 2011
                                                                                                                                                        • Dinner
                                                                                                                                                          • Chili’s attracts under-35s for dinner
                                                                                                                                                            • Figure 63: Casual dining restaurants used for dinner, by age, April 2011
                                                                                                                                                          • Affluent households skew higher in usage of Chili’s and Outback for dinner
                                                                                                                                                            • Figure 64: Casual dining restaurants used for dinner, by household income, April 2011
                                                                                                                                                          • Families have strong acceptance for several leading casual dining chains for dinner
                                                                                                                                                            • Figure 65: Casual dining restaurants used for dinner, by presence of children in household, April 2011
                                                                                                                                                          • Lunch
                                                                                                                                                            • Under-25s show uptick in usage of Olive Garden for lunch
                                                                                                                                                              • Figure 66: Casual dining restaurants used for lunch, by age, April 2011
                                                                                                                                                            • High-income households seek out other casual dining restaurants
                                                                                                                                                              • Figure 67: Casual dining restaurants used for lunch, by household income, April 2011
                                                                                                                                                            • Families are more likely to use a variety of casual dining chains at lunch
                                                                                                                                                              • Figure 68: Casual dining restaurants used for lunch, by presence of children in household, April 2011
                                                                                                                                                          • Spending at Casual Dining Restaurants

                                                                                                                                                            • Key points
                                                                                                                                                              • Check average at dinner is a third higher than lunch tickets
                                                                                                                                                                • Figure 69: Casual dining check average and party size, by daypart, April 2011
                                                                                                                                                              • Dinner
                                                                                                                                                                • Affluent restaurant-goers spend more at dinner
                                                                                                                                                                  • Figure 70: Casual dining check average and party size for dinner, by household income, April 2011
                                                                                                                                                                • Families spend less per person at casual restaurants for dinner
                                                                                                                                                                  • Figure 71: Casual dining check average and party size for dinner, by presence of children in household, April 2011
                                                                                                                                                                • Lunch
                                                                                                                                                                  • Adults aged 25-34 have highest check average at lunch
                                                                                                                                                                    • Figure 72: Casual dining check average and party size for lunch, by household income, April 2011
                                                                                                                                                                • Casual Dining Selection Factors

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Value and menu equally influential in restaurant selection
                                                                                                                                                                      • Figure 73: Important factors in selecting a casual dining restaurant, April 2011
                                                                                                                                                                    • Women want a good variety of food choices
                                                                                                                                                                      • Figure 74: Important factors in selecting a casual dining restaurant, by gender, April 2011
                                                                                                                                                                    • Older restaurant-goers most influenced by value, menu items, and location
                                                                                                                                                                      • Figure 75: Important factors in selecting a casual dining restaurant, by age, April 2011
                                                                                                                                                                    • Alcoholic beverage options and promotions aren’t highly influential
                                                                                                                                                                      • Figure 76: Important factors in selecting a casual dining restaurant, by age, April 2011
                                                                                                                                                                    • Restaurant performance in meeting demand of important attributes
                                                                                                                                                                      • Figure 77: Casual dining restaurant performance on important attributes, April 2011
                                                                                                                                                                    • Men give restaurant higher rank for doing a good job in fresh, natural/organic foods
                                                                                                                                                                      • Figure 78: Casual dining restaurant performance on important attributes, by gender, April 2011
                                                                                                                                                                    • Older restaurant-goers give restaurants higher score for value, menu items, and location
                                                                                                                                                                      • Figure 79: Casual dining restaurant performance on important attributes, by age, April 2011
                                                                                                                                                                    • Under-35s are satisfied with casual dining efforts in alcoholic drink promotion
                                                                                                                                                                      • Figure 80: Casual dining restaurant performance on important attributes, by age, April 2011
                                                                                                                                                                  • Consumer Demands for Casual Dining Restaurants

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Healthier menu options and seafood top list of demands
                                                                                                                                                                          • Figure 81: Improvements for casual dining, April 2011
                                                                                                                                                                        • Women want healthier food choices
                                                                                                                                                                            • Figure 82: Improvements for casual dining, by gender, April 2011
                                                                                                                                                                          • Over-65s looking for smaller portions, seafood, fruits, and veggies
                                                                                                                                                                              • Figure 83: Improvements for casual dining, by age, April 2011
                                                                                                                                                                          • Attitudes Toward Casual Dining Experience

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Full-service experience remains cornerstone of casual dining
                                                                                                                                                                                • Figure 84: Attitudes toward casual dining experience, April 2011
                                                                                                                                                                              • Healthier options could attract women to casual dining more often
                                                                                                                                                                                • Figure 85: Attitudes toward casual dining experience, by gender, April 2011
                                                                                                                                                                              • Younger restaurant-goers perceive casual dining as expensive
                                                                                                                                                                                • Figure 86: Attitudes toward casual dining experience, by age, April 2011
                                                                                                                                                                            • Cluster Analysis

                                                                                                                                                                                • Fresh, Healthy Sitters
                                                                                                                                                                                  • Demographics
                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                        • Unimpressed and Optionless
                                                                                                                                                                                          • Demographics
                                                                                                                                                                                            • Characteristics
                                                                                                                                                                                              • Opportunity
                                                                                                                                                                                                • Casually Satisfied
                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                        • Cluster characteristic tables
                                                                                                                                                                                                          • Figure 87: Casual dining clusters, April 2011
                                                                                                                                                                                                          • Figure 88: Important factors in selecting a casual dining restaurant, by casual dining clusters, April 2011
                                                                                                                                                                                                          • Figure 89: Improvements for casual dining, by casual dining clusters, April 2011
                                                                                                                                                                                                          • Figure 90: Casual dining restaurant performance on important attributes, by casual dining clusters, April 2011
                                                                                                                                                                                                          • Figure 91: Attitudes toward casual dining experience, by casual dining clusters, April 2011
                                                                                                                                                                                                        • Cluster demographic tables
                                                                                                                                                                                                          • Figure 92: Casual dining clusters, by gender, April 2011
                                                                                                                                                                                                          • Figure 93: Casual dining clusters, by age, April 2011
                                                                                                                                                                                                          • Figure 94: Casual dining clusters, by household income, April 2011
                                                                                                                                                                                                          • Figure 95: Casual dining clusters, by race, April 2011
                                                                                                                                                                                                          • Figure 96: Casual dining clusters, by Hispanic origin, April 2011
                                                                                                                                                                                                        • Cluster methodology
                                                                                                                                                                                                        • Custom Groups—Average Spend Percentiles

                                                                                                                                                                                                            • Lunch selection factors by average spend group
                                                                                                                                                                                                              • Figure 97: Important factors in selecting a casual dining restaurant, by average spend groups for lunch, April 2011
                                                                                                                                                                                                            • Dinner selection factors by average spend group
                                                                                                                                                                                                              • Figure 98: Important factors in selecting a casual dining restaurant, by average spend groups for dinner, April 2011
                                                                                                                                                                                                            • Lunch demands by average spend groups
                                                                                                                                                                                                              • Figure 99: Improvements for casual dining, by average spend groups for lunch, April 2011
                                                                                                                                                                                                            • Dinner demands by average spend groups
                                                                                                                                                                                                              • Figure 100: Improvements for casual dining, by average spend groups for dinner, April 2011
                                                                                                                                                                                                          • Appendix—Trade Associations

                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                            • American Heart Association, Inc.
                                                                                                                                                                                                            • Applebee's International Inc.
                                                                                                                                                                                                            • Brinker International Inc.
                                                                                                                                                                                                            • Bureau of Economic Analysis
                                                                                                                                                                                                            • California Pizza Kitchen Inc.
                                                                                                                                                                                                            • Chipotle Mexican Grill Inc.
                                                                                                                                                                                                            • Culinary Institute of America (CIA)
                                                                                                                                                                                                            • Darden Restaurants Inc.
                                                                                                                                                                                                            • Dave & Buster's
                                                                                                                                                                                                            • Denny's Corporation
                                                                                                                                                                                                            • DineEquity Inc.
                                                                                                                                                                                                            • Domino's Pizza LLB
                                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                                            • Food and Drug Administration
                                                                                                                                                                                                            • Food Distributors International
                                                                                                                                                                                                            • Food Marketing Institute
                                                                                                                                                                                                            • Foursquare
                                                                                                                                                                                                            • GE Capital
                                                                                                                                                                                                            • Giordano's Enterprises, Inc.
                                                                                                                                                                                                            • Hooters of America, Inc.
                                                                                                                                                                                                            • International Food Information Council Foundation (IFIC)
                                                                                                                                                                                                            • International Food Service Executives Association (IFSEA)
                                                                                                                                                                                                            • International Foodservice Distributors Association (IFDA)
                                                                                                                                                                                                            • International Foodservice Manufacturers Association (IFMA)
                                                                                                                                                                                                            • International Franchise Association (IFA)
                                                                                                                                                                                                            • Legal Sea Foods Inc.
                                                                                                                                                                                                            • Logan's Roadhouse, Inc.
                                                                                                                                                                                                            • McCormick & Schmick's Seafood Restaurants, Inc.
                                                                                                                                                                                                            • McDonald's U.S.A.
                                                                                                                                                                                                            • Moe's Southwest Grill, LLC
                                                                                                                                                                                                            • National Council of Chain Restaurants (NCCR)
                                                                                                                                                                                                            • National Nutritional Foods Association
                                                                                                                                                                                                            • National Restaurant Association (NRA)
                                                                                                                                                                                                            • National Retail Federation (NRF)
                                                                                                                                                                                                            • Neiman Marcus (retail stores)
                                                                                                                                                                                                            • O'Charley's Inc.
                                                                                                                                                                                                            • OSI Restaurant Partners, Inc.
                                                                                                                                                                                                            • P.F. Chang's China Bistro Inc.
                                                                                                                                                                                                            • Pizza Hut Inc
                                                                                                                                                                                                            • Red Robin Gourmet Burgers Inc.
                                                                                                                                                                                                            • Ruby Tuesday Inc.
                                                                                                                                                                                                            • Skyy Spirits LLC
                                                                                                                                                                                                            • Subway
                                                                                                                                                                                                            • TGI Friday's
                                                                                                                                                                                                            • The Cheesecake Factory Incorporated
                                                                                                                                                                                                            • Twitter, Inc.
                                                                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                            • U.S. Bureau of the Census
                                                                                                                                                                                                            • U.S. Department of Agriculture
                                                                                                                                                                                                            • University of Michigan, The
                                                                                                                                                                                                            • Uno Restaurant Holdings Corp.
                                                                                                                                                                                                            • US Department of Commerce
                                                                                                                                                                                                            • USA Today
                                                                                                                                                                                                            • Weight Watchers International Inc.

                                                                                                                                                                                                            Casual Dining - US - August 2011

                                                                                                                                                                                                            £3,199.84 (Excl.Tax)