Casual Dining - US - October 2016
"Consumers are increasingly seeking the opportunity to customize their meals, through build-your-own meal options, but they also crave dishes that can’t be replicated at home. When it comes to technology, diners are more interested in having their basic needs met, such as free WiFi and electronic chargers, before restaurants offer more advanced offerings."
- Diana Kelter, Foodservice Analyst
This report will cover the following areas:
- Casual dining cuisine types facing blurred lines
- Technology offerings are a nice to have
- Classic dishes still important to diners
The purpose of this Report is to analyze consumers’ attitudes, behaviors, and perceptions surrounding casual dining restaurants. Casual dining restaurants for the purpose of this report are defined as full service restaurants that serve alcohol. The report will also examine how interest in casual dining varies across demographics, generations, regions, and by race.
For the purposes of this Report, Mintel has used the following restaurant definitions:
- QSRs (quick service restaurants) – Used interchangeably with “fast food,” QSRs specialize in inexpensive, convenient meals. There is no waiter service, no alcoholic beverages, and low price point. Examples include: McDonald’s, KFC, Taco Bell, Wendy’s, and Pizza Hut.
- Fast casual restaurants – These establishments are characterized by a higher price point than QSRs though not as high as full service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples include: Chipotle, Panera Bread, Shake Shack, and Blaze Pizza.
- LSRs (limited service restaurants ) – These establishments provide food services where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout, or delivered to the customer’s location. These may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants.
- FSRs (full service restaurants) – These establishments have waiter/waitress service in which customers order and are served while seated. These may also sell alcoholic beverages and offer carryout services and include the restaurant segments: midscale, casual dining, and fine dining.
- C-stores (convenience stores) – Convenience stores are establishments that retail a limited line of goods, primarily groceries and ready-to-consume beverages and snacks, in easily accessible locations. The majority of convenience stores also sell motor fuel.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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