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Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources....

This report looks at clothing retailing in Europe. As in previous years, the focus of the European clothing report is the clothing specialists, because these are the dominant players in the sector. Nevertheless, for each country in this report we provide total consumer spending data for clothing – which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for each European country (Poland excepted), which indicates how this spending is distributed by type of retailer....

With the UK market an exception, European sun care sales were somewhat sluggish in 2010, although increased consumer awareness regarding the damaging effects of sun exposure is a major positive market driver. The launch of value-added products combining cosmetic and protective benefits has also been a supportive factor. France remains by far the most valuable, with sales expected to reach some €401million in 2011.

New product development increasingly incorporates more skincare benefits, with many recent launches incorporating anti-ageing, antioxidant and nourishing ingredients, thus positioning sun care skus as beauty products. The general naturals trend is apparent also within sun care, with increasing focus on the development of products with botanical and herbal components and non-chemical filters....

The austere economic setting had an adverse effect on European value sales of hair colours, with France, Germany and Italy all posting a decline in 2010. Spain managed only modest growth, but the UK market bucked the downward trend and posted dynamic growth of 7%. Germany remains by far the largest of the Big 5, with sales valued at €413.5 million.

Performance remains the main arena for product innovation, with a focus on long-lasting results and ease/speed of use. Foam products represent an innovation breakthrough in a market where revisions to existing formulations and extended shade ranges are typically the ‘news’....

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). Many of these developing countries plus Russia and Turkey are to be covered in the Mintel report "Retailing in Emerging Markets – Europe, June 2011".

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of electricals retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

The focus of the report is the electricals specialists, and they are generally the dominant players in the market.

But the electricals sector faces some major challenges:

• The lingering economic hangover.
• Wavering consumer confidence and a slow recovery in discretionary spending.
• Competition from non-specialists and in particular internet pure players and supermarkets.
• Continuing pressure on prices and sales volumes.
• Product convergence, which could put further pressure on sales volumes.
• Multi-channel development, which is fast becoming the option of choice for consumers but is costly for retailers to implement.
• Customer service, which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.

European sales of oral care products have had mixed fortunes of late, with the recent economic recession making consumers increasingly price-conscious, and resulting in some lacklustre performances in the Big 5 European markets. However, growing demand for specialist and value-added products is supporting sales, as is improved consumer awareness of the importance of a daily dental health routine. Backed by its larger population size, Germany is clearly the most valuable market, with sales expected to reach €1.5 billion in 2011....

“While many beauty and personal care sectors have benefited from the recession, as they offer a relatively inexpensive way for women to treat themselves, hair styling products do not fall within this category and sales have struggled. Innovation in products that can repair and protect the hair from environmental damage may be one way to move products from being a non-essential into a ‘must-have’ area of spend.”

Some key points covered in the report include:...

The gastro-intestinal (GI) remedies market in the big five European countries combined, ie GB, France, Spain, Italy and Germany, was valued at €1.9 billion in 2010.

Since 2008, the digestive remedies market in the big five countries combined has remained flat. Stagnating sales is as a result of the economic recession, with consumers either turning to cheaper own-label OTC products or using home-made herbal remedies, to cut costs. Cutting back on eating out and alcoholic drinks due to the economic crisis has also impacted demand for digestive remedies....

“Celebrity endorsed perfumes and fragrances are most popular among younger women with interest falling steadily with age. Older women by contrast tend to prefer designer or classic scents. This suggests that they remain best aimed at younger consumers, even if it is becoming more popular to use 40- and 50+ spokeswomen (such as Jane Fonda, Sharon Stone, Monica Belluci and so on) to engage with older women in sectors such as make-up and skincare.”

– Michelle Strutton, Senior Consumer Analyst

This report looks at the Women’s perfume market in Europe and provides a unique insight into the current companies brands and innovation. It also examines the strengths and weaknesses in the fragrance market and looks at consumer behaviours and trends set to impact.

Some of the key findings from the report include:

The vitamins and supplements market has traditionally benefited from consumers’ growing interest in self- diagnosis and self-medication of ailments and in looking after their health to prevent illness. This includes taking dietary supplements to ensure they are getting all the nutrients they need.

The widening of distribution has benefited sales through grocers and drugstores at the expense of chemists. Supermarkets are benefiting thanks to their typically lower prices and bundle offers (eg buy two, get one free), which are particularly attractive in the current poor economic climate. Internet sales have also risen thanks to the increasing number of websites available to purchase health products and medicines at significant discounts....

The European DIY market is largely a tale of two halves, with mature Northwest European markets showing little potential for significant growth:

• Declining or stagnating property markets in Ireland, Spain and the UK.
• An ageing population is less willing and less able to undertake DIY.

However, there are opportunities elsewhere:

• Major retailers are moving beyond mature and declining markets to stimulate demand in underdeveloped markets in Eastern/Southeastern Europe. ...

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

This report looks at the Colour Cosmetics market in Europe and covers facial products. In addition to looking at the colour cosmetics market size and market share, it also provides an in-depth analysis of consumer behaviours and trends affecting the industry, in addition to a market forecast and awareness of current opportunities.

"Make-up with skincare benefits, such as anti-ageing and pore-minimising, has seen good growth in demand in recent years, as women look for products to give them a luminous, blemish-free complexion. Four in ten women now look for added-benefit make-up, particularly more affluent buyers and 45-54-year-olds, which means particular potential for prestige brands to launch specific anti-ageing make-up based on their top-selling anti-ageing brands."

– Michelle Strutton, Head of Beauty Research

Some key factors from the report include:

Thanks to fashion trends, the so-called ‘lipstick effect’ and new product development, which has concentrated on brightening and illuminating make-up and products that offer ease of use and long-lasting results, value sales of eye, lip and nail colour cosmetics grew in all five leading European markets in 2010, with France the largest at €946 million, just ahead of Germany. Nail make-up was the best-performing sector across the board, thanks greatly to recent fashion trends that have favoured bright colours. The outlook for 2011 is of further growth in the big 5 European markets.

Some of the key findings, among others, from the report are:

• Product innovation and the ‘lipstick effect’ ensured value growth in the big 5 European markets in 2010, with nail make-up the most dynamic, thanks greatly to fashion trends.
• New product development focuses on ease of use and long-lasting results, with brightening and illuminating make-up also featuring strongly.
• When it comes to niche products, lip colour with moisturising ingredients currently enjoys the largest consumer base, reflecting the growing demand for make-up with skincare benefits. Anti-ageing lip colour has substantial potential to grow in the coming years.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK....

"Currently it is the youngest women (ie under-25s and students) who are prepared to pay the most for conditioners (products costing €/£10 or more). This is because they are most likely to need extra nourishing products to care for heat-damaged hair, thanks to their use of hair straighteners. But this age group is also the most likely to reject the type of hair treatments that offer deep conditioning because they find them time-consuming and inconvenient to use. Hair treatments are unlikely to see increased popularity among this time-pressed younger age group unless they can be formulated to work even more quickly, or left to work (mess-free) overnight."

– Michelle Strutton, Senior Consumer Analyst

Some noteworthy points in the European Conditioners and Hair Treatment report include:

In 2011, the wine market exhibited small growth of 0.9%. The market has experienced a slowdown in growth since 2006, which could be attributed to the recession where wine has suffered in on-premise channels. In contrast, domestic wine has fared well as the “buy local” trend becomes more popular due to budget constraints, as well as low-carbon footprints of the product. This report provides an up-close look at these factors and other issues in the wine market, including:...

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

Supported by active new product development and sustained value growth, the UK baby care market remains the largest of the ‘Big 5’, equalling some £375 million (or €447 million) in 2010. Recent European product innovation has generally focused on baby care for sensitive skin and botanical/herbal products, with parents increasingly concerned about the ingredients used in children’s personal care.

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

Facial skincare has weathered the stormy economic climate well, delivering growth – albeit modest – across the Big 5 European markets in 2010. Anti-ageing products are a major skincare work horse, accounting for the highest grossing segment in France, the UK, Italy and Spain, and weighing in at €2.6 billion in 2010.

This report examines consumer behaviour with respect to anti-ageing facial skincare products, the category’s recent performance and opportunities for growth....

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources....

"With the European population rapidly greying, anti-ageing shampoos possess significant opportunities and the baby boomer generation represents untapped potential for many suppliers. Research for this report shows that only one in seven European women aged over-55 consider their hair to be their best feature, compared to three in ten under-25s, yet over two thirds get a confidence boost from their hair looking at its best. Women in this age group are also more prepared than some of their younger counterparts to buy higher-priced brands products costing €/£10 or more. Clearly, more can be done to target this older age group with premium brands that keep their hair in peak condition."

– Michelle Strutton, Senior Consumer Analyst

This report looks at the European shampoo market. In addition to providing an overview of the market size and market share, it also looks at the key consumer attitudes and trends set to impact. Some of the factors discussed include: