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Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources....

The gastro-intestinal (GI) remedies market in the big five European countries combined, ie GB, France, Spain, Italy and Germany, was valued at €1.9 billion in 2010.

Since 2008, the digestive remedies market in the big five countries combined has remained flat. Stagnating sales is as a result of the economic recession, with consumers either turning to cheaper own-label OTC products or using home-made herbal remedies, to cut costs. Cutting back on eating out and alcoholic drinks due to the economic crisis has also impacted demand for digestive remedies....

This report looks at clothing retailing in Europe. As in previous years, the focus of the European clothing report is the clothing specialists, because these are the dominant players in the sector. Nevertheless, for each country in this report we provide total consumer spending data for clothing – which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for each European country (Poland excepted), which indicates how this spending is distributed by type of retailer....

European sales of oral care products have had mixed fortunes of late, with the recent economic recession making consumers increasingly price-conscious, and resulting in some lacklustre performances in the Big 5 European markets. However, growing demand for specialist and value-added products is supporting sales, as is improved consumer awareness of the importance of a daily dental health routine. Backed by its larger population size, Germany is clearly the most valuable market, with sales expected to reach €1.5 billion in 2011....

The vitamins and supplements market has traditionally benefited from consumers’ growing interest in self- diagnosis and self-medication of ailments and in looking after their health to prevent illness. This includes taking dietary supplements to ensure they are getting all the nutrients they need.

The widening of distribution has benefited sales through grocers and drugstores at the expense of chemists. Supermarkets are benefiting thanks to their typically lower prices and bundle offers (eg buy two, get one free), which are particularly attractive in the current poor economic climate. Internet sales have also risen thanks to the increasing number of websites available to purchase health products and medicines at significant discounts....

“While many beauty and personal care sectors have benefited from the recession, as they offer a relatively inexpensive way for women to treat themselves, hair styling products do not fall within this category and sales have struggled. Innovation in products that can repair and protect the hair from environmental damage may be one way to move products from being a non-essential into a ‘must-have’ area of spend.”

Some key points covered in the report include:...

With the UK market an exception, European sun care sales were somewhat sluggish in 2010, although increased consumer awareness regarding the damaging effects of sun exposure is a major positive market driver. The launch of value-added products combining cosmetic and protective benefits has also been a supportive factor. France remains by far the most valuable, with sales expected to reach some €401million in 2011.

New product development increasingly incorporates more skincare benefits, with many recent launches incorporating anti-ageing, antioxidant and nourishing ingredients, thus positioning sun care skus as beauty products. The general naturals trend is apparent also within sun care, with increasing focus on the development of products with botanical and herbal components and non-chemical filters....

The austere economic setting had an adverse effect on European value sales of hair colours, with France, Germany and Italy all posting a decline in 2010. Spain managed only modest growth, but the UK market bucked the downward trend and posted dynamic growth of 7%. Germany remains by far the largest of the Big 5, with sales valued at €413.5 million.

Performance remains the main arena for product innovation, with a focus on long-lasting results and ease/speed of use. Foam products represent an innovation breakthrough in a market where revisions to existing formulations and extended shade ranges are typically the ‘news’....

“Men are increasingly taking an interest in their personal appearance and image. As Europe’s male population grows, demand will continue to increase for grooming products and toiletries, some of which are often seen as everyday commodities, for example shampoo. Face creams and lotions play a smaller role in the male grooming market and are still seen as feminine wares by one in seven European men on average. However, as men place a greater importance on looking young, the men’s facial skincare category will grow, benefitting from NPD which focuses on combating signs of ageing.”

– Ricky Lakhani, Personal Care Analyst

This report looks at the men’s grooming market in Europe. Some of the factors covered include:

This report looks at the European Men’s fragrances market and provides a comprehensive overview of the market size and forecast, companies, brands and industry innovations. In addition, it also looks at consumer trends affecting the men’s fragrance market.

Seasonal and limited editions have featured strongly in recent product launches, with scents based on spicy, wood notes also important. Many classic fragrances have been given a more modern touch, with suppliers also paying more attention to the teen market.

Fragrances enjoy wide appeal among men from all socio-demographic backgrounds, but the core consumer base in terms of product penetration is formed of under-45s, higher earners and full-time workers. Greatest volume use, however, tends to be geared towards men aged 55-64, a large percentage of whom are daily users, although the affluent bias remains.

“Celebrity endorsed perfumes and fragrances are most popular among younger women with interest falling steadily with age. Older women by contrast tend to prefer designer or classic scents. This suggests that they remain best aimed at younger consumers, even if it is becoming more popular to use 40- and 50+ spokeswomen (such as Jane Fonda, Sharon Stone, Monica Belluci and so on) to engage with older women in sectors such as make-up and skincare.”

– Michelle Strutton, Senior Consumer Analyst

This report looks at the Women’s perfume market in Europe and provides a unique insight into the current companies brands and innovation. It also examines the strengths and weaknesses in the fragrance market and looks at consumer behaviours and trends set to impact.

Some of the key findings from the report include:

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

Facial skincare has weathered the stormy economic climate well, delivering growth – albeit modest – across the Big 5 European markets in 2010. Anti-ageing products are a major skincare work horse, accounting for the highest grossing segment in France, the UK, Italy and Spain, and weighing in at €2.6 billion in 2010.

This report examines consumer behaviour with respect to anti-ageing facial skincare products, the category’s recent performance and opportunities for growth....

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). Many of these developing countries plus Russia and Turkey are to be covered in the Mintel report "Retailing in Emerging Markets – Europe, June 2011".

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of electricals retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

The focus of the report is the electricals specialists, and they are generally the dominant players in the market.

But the electricals sector faces some major challenges:

• The lingering economic hangover.
• Wavering consumer confidence and a slow recovery in discretionary spending.
• Competition from non-specialists and in particular internet pure players and supermarkets.
• Continuing pressure on prices and sales volumes.
• Product convergence, which could put further pressure on sales volumes.
• Multi-channel development, which is fast becoming the option of choice for consumers but is costly for retailers to implement.
• Customer service, which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

The European Big 5 facial skincare markets weighed in at €6.6 billion in 2010, representing an increase of 2% year on year. Young European women are enthusiastic users of facial skincare products, spending €662 million on the category in 2010.

This report looks at young consumers’ behaviour with respect to facial skincare, the factors contributing to market growth.

This report looks at the OTC painkiillers market in Europe and provides a unique insight into the current market size and market share, in addition to providing a forecast of the market over the coming years. It also identifies weaknesses and opportunities in the market.

Some of the factors discussed include:

• During 2005-10, Germany has experienced the greatest decline in value sales of OTC analgesics. Sales have been suffering as German consumers are the least likely to take OTC medication when suffering from ailments, with almost two thirds preferring to wait for symptoms to go on their own.
• In the UK, the market for OTC analgesics grew by 10% in current terms (0.3% in real value terms, excluding inflation) between 2006-10 to reach an estimated £617 million. However in the three years to 2010, the market has actually slowed in real terms, with value sales declining by 4%.
• Europe accounted for just under a quarter of global analgesics new product launches during January 2010 to May 2011 (with Mintel GNPD recording 190 new products). The UK led for NPD within the ‘Big 5’ European countries.
• With a focus on topical rather than ingested products, botanical/ herbal ingredients that can be applied at the point of pain are becoming more widely available. Some of the ingredients that are being developed into pain relief products include ginger, rosemary, white willow, capsicum, and devil’s claw.

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

"Menstruation is not fun, but that doesn’t mean that sanpro products have to be dull. The U by Kotex brand is demonstrating how thinking out of the box can invigorate even the most humdrum categories. The brand launched a competition inviting women to submit towel designs with the opportunity for winners to work with stylist Patricia Field on their creations. Launched on April 4, the competition had drawn 1,600 submissions by April 14, according to The New York Times. Encouraging women – and marketers – to think about the items they use to deal with menstrual flow is one tool available to brands looking to turn around stagnant sanpro sales in Europe."

– Bríd Costello, Senior Beauty Analyst

Some of the questions explored in the report include:

• How big is the European sanpro market and what are its prospects for future growth?
• What are the emerging trends in the biggest sectors?
• What are the preferred sanpro formats?
• Are usage habits changing?
• How are demographics impacting sanpro sales?

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

Sales of soap, bath and shower products have put in a varied performance in the Big 5, partly due to the economic recession. While demand for bath additives is generally declining, growth in shower gels and liquid soap has supported sales. Backed by its bigger population, Germany is the largest market in Europe, with sales of €1.1 billion in 2010.

The European DIY market is largely a tale of two halves, with mature Northwest European markets showing little potential for significant growth:

• Declining or stagnating property markets in Ireland, Spain and the UK.
• An ageing population is less willing and less able to undertake DIY.

However, there are opportunities elsewhere:

• Major retailers are moving beyond mature and declining markets to stimulate demand in underdeveloped markets in Eastern/Southeastern Europe. ...

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK....

"Currently it is the youngest women (ie under-25s and students) who are prepared to pay the most for conditioners (products costing €/£10 or more). This is because they are most likely to need extra nourishing products to care for heat-damaged hair, thanks to their use of hair straighteners. But this age group is also the most likely to reject the type of hair treatments that offer deep conditioning because they find them time-consuming and inconvenient to use. Hair treatments are unlikely to see increased popularity among this time-pressed younger age group unless they can be formulated to work even more quickly, or left to work (mess-free) overnight."

– Michelle Strutton, Senior Consumer Analyst

Some noteworthy points in the European Conditioners and Hair Treatment report include: