Our Market Research Categories

“The difficulties the London 2012 Olympic Games have encountered in achieving pre-event targets for increasing sports participation rates, the change in the economic climate that has taken place since the city was awarded its hosting rights in 2005 and the threat of legal action against ambush ...

The financial crisis has seen many firms shifting their focus. In the boom years, there was an emphasis on customer acquisition, often using aggressive pricing in order to bring in new business. The crisis, though, prompted firms to look again at their tactics.

• When consumers were asked which kind ...

The Irish insurance market is operating in a very different environment compared to that last examined in 2008. The market has had to contend with the challenges of increasing regulation, tightening liquidity, weak consumer confidence and a barrage of natural disasters that have conspired, along ...

Recent years have seen a shift in video game users—the Wii hearkened a new vision of what a “gamer” looks like—often older than previously envisioned, and female to boot. This new gamer seeks games that are easier to learn, less time-consuming, and that allow them to interact with friends ...

Click here to find out how Mintel Beauty & Personal Care (BPC) - our premium service for beauty brands and retailers - can help you make the beauty products of tomorrow

The beauty and personal care consumer is beset by a number of challenges in 2010, including the ongoing US recession, a multitude ...

The key fuel segments examined in this report are:

• Oil and petroleum products

• Natural gas

• Coal

• Peat

• Alternatives/renewables – eg wind power, hydro-power, solar power, biomass and geo-thermal heat.

Oil and petroleum products

Natural gas

Coal

Peat

Alternatives/renewables – eg wind power, hydro-power, ...

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key ...

The recession has accelerated ‘the move indoors’ by Irish consumers, however it is by no means an overnight phenomenon. The in-home entertainment trend has also been buoyed by innovation in technology, competitive pricing strategies and ‘newer’ technology becoming more mainstream and ...

A comprehensive and efficient transport system is the foundations of a competitive economy. The rapid economic development enjoyed by the island of Ireland in the past decade has highlighted the need for major investment in the transport infrastructure to support and facilitate future economic ...

Irrespective of the measure used, the over-50s demographic is one that no sector, company, brand or marketer can afford to ignore. Not only are there more over-50s in Ireland now than at any point in recent history, it is the one demographic that is projected to grow significantly in number over ...

This report looks in detail at the retail savings market, analysing the key factors that influence the market, both at a macro level as well as the more inward-looking dynamics of how the markets have been operating during the credit crunch. Competing products like cash ISAs and equity-based ...

• The growth of financial forums mean that a relatively small number of people are having a major impact on brands' reputation for customer service. Just 4% of those who have been let down by a financial firm say they went online to complain about it, but their complaints can now reach a huge ...

The Irish alcohol industry is seeing a major move towards premiumisation. With consumers less willing to spend money on alcohol outside of the home, alcohol manufacturers are increasingly looking at ways to add value to their products. Manufacturers have increasingly been looking at ways to ...

Tea is increasingly popular across Europe due to its healthy image. Its appeal has increased among young people as well as older age groups. All types of tea are benefiting from strong NPD and more sophisticated segmentation, which has stimulated value-added growth.

However, in recent years tea has ...

Despite the tougher economic climate, health remains high on the agenda for the majority of consumers. Today, more than two-thirds of consumers have mainly positive attitudes towards their diet and health.

The battle to lose weight continues for many consumers: six in ten consumers consider ...

This report explores today’s stressed-out consumer. It investigates the biggest triggers of stress and identifies ways to respond to this through new product development, marketing campaigns or corporate initiatives.

• ‘Unwind’ positioning claims have plenty of scope to be developed further. An ...

As the UK population ages, this report takes an in-depth look at the media consumption and attitudes towards media of over-55s, covering their use of TV, radio, newspapers, magazines and the internet. It aims to show how the media preferences and habits of over-55s differ from the general ...

This report covers the UK consumer market for cold and flu remedies, cough remedies and decongestants (for ease of writing, sometimes referred to as winter remedied)

• Consumer spend on OTC winter remdies has been sluggish in the last two years, not even benefiting from the threat of swine flu in ...

2009 was a much better one for the investment management industry. Demand for unit trust and OEICs picked up strongly during the second half, with gross retail sales for the whole year up by nearly a quarter. Funds under management rose by a third during 2009, reflecting an improvement in global ...

• Despite the severity of the recession only 3% of the population are really struggling to meet their financial commitments and may have missed at least one payment recently, equivalent to around 1.5 million adults. Younger adults and those on lower incomes are more likely to fall into this group.