Center of the Store - US - January 2016
Mintel has defined the center of the store in terms of two segments – shelf-stable grocery and frozen foods. Sales in the category as a whole have managed fairly strong growth – 10% since 2010, largely the result of the shelf-stable grocery segment, where introductions have succeeded by catering to consumer health and wellness demands. Those demands, however, are leading consumers to seek more freshly prepared foods, and the processed reputation surrounding most center-of-the-store foods is proving a challenge to manufacturers.
- Shelf-stable grocery fueling center-store sales growth
- Restaurant usage rising with increasing discretionary income
- Food deserts point to potential for center-store foods
The center of the store, as defined for this report, includes food categories typically found along the interior aisles of supermarkets, grocery stores, and most supercenters. All retail sales of the specified items are included even though differences in store layout may mean that not all stores (particularly food retailers that are not traditional grocers) position these items in the store center. The following segments are used in this report:
- Shelf-stable grocery: including processed meats, meat products, and meats included in processed food; packaged loaf breads, rolls, refrigerated bread dough, and cakes/pies/desserts; canned produce; shelf-stable snacks; and cereal
- Frozen foods: including produce, frozen/prepared meals, and frozen snacks
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