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Ceramic Tiles - UK - June 2015

“The underlying market conditions are now strongly favourable for ceramic tiles, but substitute materials continue to offset some growth. Ultimately, long-term fashion trends, such as laminate flooring and splash boards, are only partially offsetting the more positive influences of en-suite bathrooms, conservatories and the overall market drivers of house building growth and investment in home improvements encouraged by house price inflation.”

– Terry Leggett, Senior B2B Analyst

This report addresses the following key questions:

  • What are the colour, shape and texture trends in ceramic tiles?
  • What are the driving forces for market change?
  • What impact are competing materials, such as splash boards and laminates, having on the market?
  • How do consumers perceive ceramic tiles and what are their expectations for future use?
  • Is the UK changing its use of ceramic tiles?

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Table of contents

  1. Executive Summary

      • The market
        • Figure 1: The UK ceramic tiles market, 2010-14 actual and 2015-19 forecast
        • Figure 2: Segmentation of the UK ceramic tiles market, by type of tile, 2010-14 actual and 2015-19 forecast
        • Figure 3: Distribution of glazed ceramic wall tile sales, 2014
      • Market factors
        • Figure 4: The UK house building market, 2010-14 actual and 2015-19 forecast
        • Figure 5: The UK house repair & maintenance market, 2010-14 actual and 2015-19 forecast
      • Companies
        • Figure 6: Analysis of the changes in the structure of the ceramic tiles and flags industry, 2010-14
      • What we think
      • Key Insights

          • Are there any signs of a greater similarity in use between the UK and mainland Europe?
            • What are the major threats to the market?
              • What are the fashion trends of 2015?
                • What are consumers saying about their potential use of ceramic tiles?
                • Introduction

                  • Definitions
                    • Methodology
                      • Abbreviations
                        • Market positioning
                        • UK Economy

                          • Overview
                            • Figure 7: UK GDP quarterly development, 2003-15
                            • Figure 8: UK GDP in economic downturns and recoveries since 1979
                          • Inflation
                            • Interest rates
                              • House prices
                                • Consumer spending
                                  • Manufacturing
                                    • Business investment
                                      • Figure 9: UK GFCF 2003-15
                                    • Imports
                                      • Exports
                                      • Market Factors

                                          • Figure 10: UK households, 1996-2014
                                          • Figure 11: Government predictions of the number of households in the UK, 2018-33
                                      • Market Size and Trends

                                        • Key points
                                          • Market size
                                            • Figure 12: The UK ceramic tiles market, 2010-14
                                          • Market trends
                                            • Formats
                                              • Colours
                                                • Wood and metal effect
                                                  • Texture
                                                    • Patchwork
                                                        • Figure 13: Residential property transactions in the UK, 2010-14
                                                      • Seasonality of sales
                                                        • Figure 14: Seasonality of public housing output, 2010-14
                                                        • Figure 15: Seasonality of private housing output, 2010-14
                                                        • Figure 16: Seasonality of public housing repair & maintenance output, 2010-14
                                                        • Figure 17: Seasonality of private housing repair & maintenance output, 2010-14
                                                      • Regional sales
                                                        • Figure 18: Regional public housing construction output, 2010-14
                                                        • Figure 19: Regional private housing construction output, 2010-14
                                                        • Figure 20: Regional housing repair & maintenance output, 2010-14
                                                    • Market Segmentation

                                                      • Key points
                                                        • Market segmentation
                                                          • Glazed tiles
                                                            • Figure 21: The UK glazed tile market, 2010-14
                                                            • Figure 22: Segmentation of the UK ceramic tiles market, by type of tile, 2010-14
                                                            • Figure 23: Analysis of the average price of glazed ceramic tiles by source, 2010-14
                                                            • Figure 24: Analysis of glazed ceramic wall tile sales, 2010-14
                                                            • Figure 25: Analysis of glazed ceramic floor tile sales, 2010-14
                                                          • Unglazed tiles
                                                            • Figure 26: The UK unglazed ceramic tile market, 2010-14
                                                            • Figure 27: Analysis of the average price of unglazed ceramic tiles, by source, 2010-14
                                                        • Supply Sources

                                                          • Key points
                                                            • Production
                                                              • Overview
                                                                • Figure 28: Production of ceramic tiles in the UK, 2009-13
                                                              • Glazed tiles
                                                                  • Figure 29: Production of glazed ceramic tiles in the UK, 2009-13
                                                                • Unglazed tiles
                                                                  • Figure 30: Production of unglazed ceramic tiles in the UK, 2009-13
                                                                • Imports
                                                                  • Overview
                                                                    • Figure 31: Imports of ceramic tiles in the UK, 2009-13
                                                                  • Glazed tiles
                                                                    • Figure 32: Imports of glazed ceramic tiles in the UK, 2009-13
                                                                  • Unglazed tiles
                                                                    • Figure 33: Imports of unglazed ceramic tiles in the UK, 2009-13
                                                                  • Exports
                                                                    • Overview
                                                                      • Figure 34: Exports of ceramic tiles from the UK, 2009-13
                                                                    • Glazed tiles
                                                                      • Figure 35: Exports of glazed ceramic tiles from the UK, 2009-13
                                                                    • Unglazed tiles
                                                                      • Figure 36: Exports of unglazed ceramic tiles from the UK, 2009-13
                                                                    • Trade deficit
                                                                      • Overview
                                                                        • Glazed tiles
                                                                          • Unglazed tiles
                                                                          • Distribution

                                                                            • Key points
                                                                              • Introduction
                                                                                • Sector structure
                                                                                    • Figure 37: Distribution of glazed ceramic wall tile sales, 2014
                                                                                • Industry Structure

                                                                                  • Key points
                                                                                    • Industry development
                                                                                        • Figure 38: Analysis of the changes in the structure of the ceramic tiles and flags industry, 2010-14
                                                                                      • Structure by employment
                                                                                        • Figure 39: Analysis of the employment structure of the ceramic tiles and flags industry, 2013-14
                                                                                      • Structure by turnover
                                                                                        • Figure 40: Analysis of the financial structure of the ceramic tiles and flags industry, 2013-14
                                                                                    • Company Profiles

                                                                                      • British Ceramic Tile (BCT)

                                                                                            • Figure 41: Financial analysis of British Ceramic Tile, 2009-13
                                                                                          • Company strategy
                                                                                          • Capitol Tile Supplies

                                                                                                • Figure 42: Financial analysis of Capitol Tile Supplies, 2010-14
                                                                                              • Company strategy
                                                                                              • Johnson Tiles

                                                                                                  • Figure 43: Financial analysis of Norcros Group (Holdings), 2010-14
                                                                                                • Company strategy
                                                                                                • Pilkington’s Tiles/Pilkington’s

                                                                                                    • Company strategy
                                                                                                    • TileCo Group (2007)

                                                                                                        • Figure 44: Financial analysis of TileCo Group (2007), 2009-13
                                                                                                      • Company strategy
                                                                                                      • Topps Tiles

                                                                                                          • Figure 45: Financial analysis of Topps Tiles, 2010-14
                                                                                                        • Company strategy
                                                                                                        • Demand Structure

                                                                                                          • Key points
                                                                                                            • Contract
                                                                                                              • Figure 46: Analysis of private housing construction output in Great Britain, 2010-14
                                                                                                              • Figure 47: Private new housing starts and completions in England, 2010-14
                                                                                                              • Figure 48: Analysis of new public housing construction output in Great Britain, 2010-14
                                                                                                              • Figure 49: Public housing starts and completions in England, 2010-14
                                                                                                              • Figure 50: Trends in the gross supply of affordable housing in England, by tenure 2010-14
                                                                                                              • Figure 51: The UK bathroom equipment market, 2010-14
                                                                                                              • Figure 52: The UK fitted kitchen furniture market, 2010-14
                                                                                                              • Figure 53: Long term trend in private commercial construction output in Great Britain, 1970-2014
                                                                                                              • Figure 54: Analysis of private commercial construction in Great Britain, by type, 2010-14
                                                                                                            • DIY
                                                                                                                • Figure 55: DIY retail sales in the UK, 2010-14
                                                                                                            • The Consumer

                                                                                                              • Key points
                                                                                                                • Past behaviour
                                                                                                                    • Figure 56: Which materials have you used on walls in kitchens, bathrooms and other rooms in the past five years
                                                                                                                    • Figure 57: Which materials have you used on floors in kitchens, bathrooms and other rooms in the past five years
                                                                                                                    • Figure 58: Use of ceramic tiles on floors, by use of ceramic tiles on walls in the past 5 years, April 2015
                                                                                                                  • Bathroom plans
                                                                                                                    • Figure 59: Which flooring materials would you expect to use if refurbishing your main bathroom?
                                                                                                                    • Figure 60: Which wall materials would you expect to use if refurbishing your main bathroom?
                                                                                                                    • Figure 61: Anticipated use of ceramic tiles on floors, by anticipated use of ceramic tiles on walls in main bathrooms, April 2015
                                                                                                                  • Kitchen plans
                                                                                                                    • Figure 62: Which flooring materials would you expect to use if refurbishing your kitchen?
                                                                                                                    • Figure 63: Which wall materials would you expect to use if refurbishing your kitchen?
                                                                                                                    • Figure 64: Anticipated use of ceramic tiles on floors, by anticipated use of ceramic tiles on walls in kitchens, April 2015
                                                                                                                  • Consumer opinions on ceramic tiles
                                                                                                                    • Figure 65: Consumer attitudes to ceramic tiles
                                                                                                                • Forecast

                                                                                                                  • Key points
                                                                                                                    • The market
                                                                                                                      • Figure 66: The UK ceramic tiles market, 2015-19 forecast
                                                                                                                    • Overview
                                                                                                                        • Figure 67: Forecast private housing output in Great Britain, 2015-19
                                                                                                                        • Figure 68: Forecast public housing output in Great Britain, 2015-19
                                                                                                                        • Figure 69: Forecast private commercial construction output in Great Britain, 2015-19
                                                                                                                        • Figure 70: Forecast of private commercial construction in Great Britain, by sector, 2015-19
                                                                                                                      • Segmentation
                                                                                                                          • Figure 71: Forecast segmentation of the UK market for ceramic tiles, by type of tile, 2015-19
                                                                                                                          • Figure 72: Forecast segmentation of the UK market for glazed ceramic tiles, by wall and floor applications, 2015-19
                                                                                                                          • Figure 73: Forecast segmentation of the UK market for ceramic tiles, by distribution route, 2015-19
                                                                                                                      • Further Sources & Contacts

                                                                                                                        • Trade associations
                                                                                                                          • The Tile Association
                                                                                                                            • Trade magazines
                                                                                                                              • Bathroom Journal
                                                                                                                                • Bathroom & Kitchen Update
                                                                                                                                  • The Designer
                                                                                                                                    • Kitchen, Bedroom & Bathroom Review
                                                                                                                                      • Local Government News
                                                                                                                                        • Tile & Stone Journal
                                                                                                                                          • Tile UK
                                                                                                                                            • Trade exhibitions
                                                                                                                                              • BBC Good Homes Live
                                                                                                                                                • Interiors Birmingham
                                                                                                                                                  • EXPOTILE
                                                                                                                                                    • INTERBUILD
                                                                                                                                                      • KBB

                                                                                                                                                      Companies Covered

                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                      Ceramic Tiles - UK - June 2015

                                                                                                                                                      US $1,935.88 (Excl.Tax)