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Cereal and Snack Bars - US - March 2012

Despite minimal growth in 2011, the cereal/snack bar category generated $3.7 billion in total U.S. sales. Of the two segments—granola bars, and breakfast/cereal/snack bars—granola bars accounted for the largest share of the market with $2.1 billion in sales for 2011. Breakfast/cereal/snack bars accounted for the remaining $1.5 billion.

While the market overall grew 4.9% from 2009-11, sales were essentially flat during 2010-11. The lack of growth is of some concern, as it may indicate that consumers are seeking out other breakfast and snacking options. There are certainly a lot of food categories (e.g., fruit, bagels) that target the same on-the-go consumer who may be interested in convenient and portable food solutions. Taking this competitive environment into account, Mintel provides an in-depth look at the factors that have the greatest potential to shape the category’s fortunes for both the near and long–term, and these include:

  • In terms of developing the category, what are some of the opportunities that make sense for manufacturers and retailers to consider in order to ensure that they are in sync with the marketplace?
  • What are manufacturers doing in terms of product development to ensure that their new and existing products meet the criteria that consumers have when making purchase decisions?
  • How are macro level trends (e.g., economy, America’s obesity problem) impacting the cereal/snack bar category?
  • How have the different cereal/snack bar segments been performing in recent years, and how are they expected to perform in the near-term? Also, what impact do the segments have on each other’s sales performance?
  • Given the country’s ongoing economic struggles, have retailers been able to translate private label’s lower price point into more sales in the cereal and snack bar arena?
  • What marketing strategies make the most sense given the various target audiences that manufacturers are trying to connect with to maximize sales opportunities?
  • How do various socio-economic, gender, race/ethnicity and other demographic factors impact the cereal/snack bar category?
  • What matters most to consumers in terms of product attributes when making buying decisions in this category? What are their primary reasons for buying cereal/snack bars?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Advertising creative
                • Acronyms and terms
                  • Acronyms
                    • Terms
                    • Executive Summary

                      • Cereal/snack bar category reaches total U.S. sales of $3.7 billion
                        • Snacking behavior drives category
                          • Category seeing competition from new and existing segments
                            • Growth in granola bar sales lifting overall category’s fortunes
                              • Supermarkets see slight market share gain of cereal/snack bar sales
                                • More than 2,000 product launches between 2007-11
                                  • Social media/websites provide a way to connect with younger consumers
                                    • Today’s cereal/snack bar consumer
                                    • Insights and Opportunities

                                      • Develop more nut/seed-based granola bars
                                        • Merchandise products beyond cereal aisle
                                          • Promote breakfast bars as a dessert option among younger consumers
                                            • Develop private label opportunities
                                              • Develop more fitness-oriented breakfast and granola bars
                                                • Pursue “seal of approval” deals with health associations
                                                  • Promote granola bars as a breakfast option
                                                  • Inspire Insights

                                                      • Trend 1: Extend My Brand
                                                        • Trend 2: Transumers
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Cereal/snack bars market posts new high in 2011
                                                              • Figure 1: Total U.S. retail sales of cereal and snack bars, at current prices, 2006-16
                                                              • Figure 2: Total U.S. retail sales of cereal and snack bars, at inflation-adjusted prices, 2006-16
                                                            • Fan-chart forecast
                                                              • Figure 3: Fan chart forecast of cereal and snack bars, 2006-16
                                                            • Walmart sales
                                                            • Market Drivers

                                                              • Key points
                                                                • Americans have an appetite for snacks
                                                                  • Figure 4: Attitudes/opinions about food by gender, July 2010-September 2011
                                                                  • Figure 5: Attitudes/opinions about food by age, July 2010-September 2011
                                                                • Cereal and bakery products pricing expected to increase the most in 2012
                                                                  • Figure 6: Changes in food price indexes, 2009-12
                                                                  • Figure 7: Real disposable income, 2007-11*
                                                                • New guidelines includes emphasis on whole-grain products
                                                                  • Americans’ obesity problem a growing concern
                                                                    • Figure 8: Percentage of population aged 20+ who are overweight, obese, or extremely obese, 1988-2008
                                                                  • Declining number of households with children may become an issue
                                                                    • Figure 9: Households, by presence of children, 1999-2009
                                                                • Competitive Context

                                                                  • Key points
                                                                    • Breakfast time attracting new segments
                                                                      • Cold cereal connects with households with children
                                                                        • Snack bars not top of mind with healthy snackers
                                                                          • Figure 10: Snacks considered healthy
                                                                        • Taste perception favors cereal/snack bars over nutrition/energy bars
                                                                        • Segment Performance

                                                                          • Key points
                                                                            • Granola bars’ growth driving category sales higher
                                                                              • Total U.S. sales of cereal and snack bars
                                                                                • Figure 11: Total U.S. sales of cereal and snack bars, by segment, 2009-11
                                                                            • Segment Performance—Granola Bars

                                                                              • Key points
                                                                                • Sales growth continuing, but at a slower pace
                                                                                  • Figure 12: Total U.S. sales of granola bars, 2006-16
                                                                              • Segment Performance—Breakfast/Cereal/Snack Bars

                                                                                • Key points
                                                                                  • Significant sales growth remains elusive
                                                                                    • Figure 13: Total U.S. sales and forecast of breakfast/cereal/snack bars, at current prices, 2006-16
                                                                                • Retail Channels

                                                                                  • Key points
                                                                                    • Supermarkets post slight gain in share of cereal/snack bar sales
                                                                                      • Total U.S. sales of cereal and snack bars, by channel
                                                                                        • Figure 14: Total U.S. sales of cereal and snack bars, by channel, 2009 and 2011
                                                                                      • Supermarket sales growth far off 2007 levels
                                                                                        • Figure 15: Supermarket/food stores’ sales of cereal and snack bars, at current prices, 2006-11
                                                                                      • “Other” retailers consistently posting annual sales gains
                                                                                        • Figure 16: Other retailers’ sales of cereal and snack bars, at current prices, 2006-11
                                                                                      • Supermarkets outlet of choice for cereal/snack bars
                                                                                        • Figure 17: Outlets where consumers buy cereal and snack bars, December 2011
                                                                                    • Retail Channels—Natural Supermarkets

                                                                                      • Key points
                                                                                        • Insights
                                                                                          • Sales of cereal and snack bars in the natural channel
                                                                                            • Figure 18: Natural supermarket sales of cereal and snack bars at current prices, 2009-11*
                                                                                            • Figure 19: Natural supermarket sales of cereal and snack bars, at inflation-adjusted prices, 2009-11*
                                                                                          • Brands of significance
                                                                                            • Natural channel sales of cereal and snack bars by organic
                                                                                              • Figure 20: Natural supermarket sales of cereal and snack bars, by organic, 2009 and 2011*
                                                                                            • Natural channel sales of cereal and snack bars by gluten-free
                                                                                              • Figure 21: Natural supermarket sales of cereal and snack bars, by gluten-free, 2009 and 2011*
                                                                                          • Leading Companies

                                                                                            • Key points
                                                                                              • General Mills the strongest performer
                                                                                                • FDMx sales of cereal and snack bars by manufacturer
                                                                                                  • Figure 22: Manufacturer FDMx sales of cereal and snack bars in the U.S., 2010 and 2011
                                                                                              • Brand Share—Granola Bars

                                                                                                • Key points
                                                                                                  • General Mills’ Nature Valley driving company’s sales growth
                                                                                                      • Figure 23: Selected FDMx brand sales of granola bars, 2010 and 2011
                                                                                                  • Brand Share—Breakfast/Cereal/Snack Bars

                                                                                                    • Key points
                                                                                                      • Kellogg continues segment dominance despite flat sales
                                                                                                          • Figure 24: Selected FDMx brand sales of breakfast/cereal/snack bars, 2010 and 2011
                                                                                                      • Innovations and Innovators

                                                                                                        • Key points
                                                                                                          • More than 2,100 snack/cereal/energy bar launches from 2007-11
                                                                                                            • Figure 25: Snack, cereal, and energy bars product launches, by top 10 claims, 2007-11
                                                                                                          • Chocolate and fruit top new flavors
                                                                                                            • Figure 26: Snack, cereal, and energy bars product launches, by top 10 flavors, 2007-11
                                                                                                          • Product launches concentrated among major manufacturers
                                                                                                            • Figure 27: Snack, cereal, and energy bars product launches, by top 15 companies, 2007-11
                                                                                                          • Quaker Chewy top name brand for product launches
                                                                                                            • Figure 28: Snack, cereal, and energy bars product launches, by top 15 brands, 2007-11
                                                                                                          • Name brands dominate product launches
                                                                                                            • Figure 29: Snack, cereal, and energy bars product launches, by private label share, 2007-11
                                                                                                          • Product innovations—BFY
                                                                                                            • Fitness-oriented bars
                                                                                                              • Private label
                                                                                                                • Cereal-based products
                                                                                                                • Marketing Strategies

                                                                                                                  • Key points
                                                                                                                    • General Mills’ YouTube channel promotes Nature Valley brand
                                                                                                                      • Special K website promotes its products as a weight loss tool
                                                                                                                        • Kashi looks to connect with households with children
                                                                                                                          • TV advertising
                                                                                                                            • General Mills Fiber One Brownies
                                                                                                                              • Figure 30: General Mills/Fiber One Brownies, July 2011
                                                                                                                            • Kellogg’s Nutri-Grain Bars
                                                                                                                              • Figure 31: Kellogg/Nutri-Grain Bars, May 2011
                                                                                                                            • Quaker Oats Chewy Smashbar
                                                                                                                              • Figure 32: Quaker Oats/Chewy Smashbar, July 2011
                                                                                                                            • Quaker Café Squares
                                                                                                                              • Figure 33: Quaker Oats/Quaker Café Squares April 2011
                                                                                                                          • Usage

                                                                                                                            • Key points
                                                                                                                              • Nutritional snack bar usage posting slight annual gains
                                                                                                                                • Figure 34: Nutritional snacks (granola, fruit, etc.), July 2007-September 2011
                                                                                                                                • Figure 35: Nutritional snacks (granola, fruit, etc.), by age, July 2010-September 2011
                                                                                                                                • Figure 36: Nutritional snacks (granola, fruit, etc.), by household income, July 2010-September 2011
                                                                                                                                • Figure 37: Nutritional snacks (granola, fruit, etc.), by presence of children, July 2010-September 2011
                                                                                                                              • Quaker leading company and Nature Valley top brand in terms of usage
                                                                                                                                • Figure 38: Brand preferences—nutritional snacks (granola, fruit, etc.), by age, July 2010-September 2011
                                                                                                                                • Figure 39: Brand preferences—nutritional snacks (granola, fruit, etc.), by household income, July 2010-September 2011
                                                                                                                                • Figure 40: Brand preferences—nutritional snacks (granola, fruit, etc.), by presence of children, July 2010-September 2011
                                                                                                                              • Usage frequency by gender or presence of children
                                                                                                                                • Figure 41: Part 1 of 2: Number of packs eaten in last 30 days (by brand/product), by gender or presence of children, July 2010-September 2011
                                                                                                                                • Figure 42: Part 2 of 2: Number of packs eaten in last 30 days (by brand/product), by gender or presence of children, July 2010-September 2011
                                                                                                                              • Teens’ and kids’ cereal/snack bar usage
                                                                                                                                • Teens
                                                                                                                                  • Figure 43: Nutritional snacks (granola, fruit, etc.), by gender and age, April 2010-June 2011
                                                                                                                                  • Figure 44: Nutritional snacks (granola, fruit, etc.), by gender and age, April 2010-June 2011
                                                                                                                                • Kids
                                                                                                                                  • Figure 45: Nutritional snacks (granola, fruit, etc.), by gender and age, April 2010-June 2011
                                                                                                                                  • Figure 46: Nutritional snacks (granola, fruit, etc.), by gender and age, April 2010-June 2011
                                                                                                                              • Usage Occasions

                                                                                                                                • Key points
                                                                                                                                  • Cereal/breakfast bars favored as a meal replacement
                                                                                                                                    • Figure 47: Usage occasions, by bar type, December 2011
                                                                                                                                  • Women more likely than men to snack on cereal/breakfast bars
                                                                                                                                    • Figure 48: Usage occasions—cereal or breakfast bars, by gender, December 2011
                                                                                                                                    • Figure 49: Usage occasions—cereal or breakfast bars, by age, December 2011
                                                                                                                                    • Figure 50: Usage occasions—cereal or breakfast bars, by presence of children, December 2011
                                                                                                                                  • 18-24s potential target audience for growing chewy granola bar occasions
                                                                                                                                    • Figure 51: Usage occasions—chewy granola bars, by age, December 2011
                                                                                                                                    • Figure 52: Usage occasions—chewy granola bars, by presence of children, December 2011
                                                                                                                                  • Crunchy and chewy granola bars generate similar usage by age groups
                                                                                                                                    • Figure 53: Usage occasions—crunchy granola bars, by age, December 2011
                                                                                                                                    • Figure 54: Usage occasions—crunchy granola bars, by presence of children, December 2011
                                                                                                                                • Usage Reasoning

                                                                                                                                  • Key points
                                                                                                                                    • Consumers seek energy boosts from cereal/snack bars
                                                                                                                                      • Figure 55: Usage reasoning, December 2011
                                                                                                                                    • Men seek functional benefits from cereal/breakfast bars
                                                                                                                                      • Figure 56: Usage reasoning—cereal or breakfast bars, by gender, December 2011
                                                                                                                                      • Figure 57: Usage reasoning—cereal or breakfast bars, by age, December 2011
                                                                                                                                      • Figure 58: Usage reasoning—cereal or breakfast bars, by household income, December 2011
                                                                                                                                    • Functional benefits also appealing to male chewy granola bar user
                                                                                                                                      • Figure 59: Usage reasoning—chewy granola bars, by gender, December 2011
                                                                                                                                      • Figure 60: Usage reasoning—chewy granola bars, by age, December 2011
                                                                                                                                      • Figure 61: Usage reasoning—chewy granola bars, by household income, December 2011
                                                                                                                                    • Women interested in “other” reasons for crunchy granola bar usage
                                                                                                                                      • Figure 62: Usage reasoning—crunchy granola bars, by gender, December 2011
                                                                                                                                      • Figure 63: Usage reasoning—crunchy granola bars, by age, December 2011
                                                                                                                                  • Claims that Matter to Cereal/Snack Bar Users

                                                                                                                                    • Key points
                                                                                                                                      • Older cereal/snack bar users interested in BFY attributes
                                                                                                                                        • Figure 64: Nutritional claims that matter, by age, December 2011
                                                                                                                                        • Figure 65: Positioning claims that matter, by age, December 2011
                                                                                                                                        • Figure 66: Other characteristics of importance, by age, December 2011
                                                                                                                                        • Figure 67: Nutritional claims that matter, by household income, December 2011
                                                                                                                                        • Figure 68: Positioning claims that matter, by household income, December 2011
                                                                                                                                        • Figure 69: Other characteristics of importance, by household income, December 2011
                                                                                                                                    • Preferences and Attitudes

                                                                                                                                      • Key points
                                                                                                                                        • Collectively, fruit flavors most popular among cereal/snack bar users
                                                                                                                                          • Figure 70: Favorite flavors, by gender, December 2011
                                                                                                                                          • Figure 71: Favorite flavors, by age, December 2011
                                                                                                                                          • Figure 72: Favorite flavors, by household income, December 2011
                                                                                                                                        • Cereal/snack bars enjoy positive perception among users
                                                                                                                                          • Figure 73: Attitudes toward bars, by gender, December 2011
                                                                                                                                          • Figure 74: Attitudes toward bars, by age, December 2011
                                                                                                                                          • Figure 75: Attitudes toward bars, by household income, December 2011
                                                                                                                                      • Impact of Race and Hispanic Origin

                                                                                                                                        • Key points
                                                                                                                                          • Nutritional snack usage prevalent among races/ethnicities
                                                                                                                                            • Figure 76: Nutritional snacks (granola, fruit, etc.), by race/Hispanic origin, July 2010-September 2011
                                                                                                                                          • Asians health conscious regarding snacking
                                                                                                                                            • Figure 77: Attitudes/opinions about food, by race/Hispanic origin, July 2010-September 2011
                                                                                                                                          • Blacks strong supporters of individual brands
                                                                                                                                            • Figure 78: Brand preferences—nutritional snacks (granola, fruit, etc.), by race/Hispanic origin, July 2010-September 2011
                                                                                                                                          • Asians most likely to be interested in nutritional attributes
                                                                                                                                            • Figure 79: Nutritional claims that matter, by race/Hispanic origin, December 2011
                                                                                                                                          • Asians in tune with product claims
                                                                                                                                            • Figure 80: Positioning claims that matter, by race/Hispanic origin, December 2011
                                                                                                                                          • Asians tend to generate largest responses regarding cereal/snack bars
                                                                                                                                            • Figure 81: Attitudes toward bars, by race/Hispanic origin, December 2011
                                                                                                                                        • Cluster Analysis

                                                                                                                                            • Loaded’s
                                                                                                                                              • Demographics
                                                                                                                                                • Characteristics
                                                                                                                                                  • Opportunity
                                                                                                                                                    • Below-the-Radar’s
                                                                                                                                                      • Demographics
                                                                                                                                                        • Characteristics
                                                                                                                                                          • Opportunity
                                                                                                                                                            • Snackers
                                                                                                                                                              • Demographics
                                                                                                                                                                • Characteristics
                                                                                                                                                                  • Opportunity
                                                                                                                                                                    • Bar Explorers
                                                                                                                                                                      • Demographics
                                                                                                                                                                        • Characteristics
                                                                                                                                                                          • Opportunity
                                                                                                                                                                            • Cluster characteristic tables
                                                                                                                                                                              • Figure 82: Household consumption by target groups, December 2011
                                                                                                                                                                              • Figure 83: Usage occasions – Cereal or breakfast bars by target groups, December 2011
                                                                                                                                                                              • Figure 84: Usage occasions – Chewy granola bars by target groups, December 2011
                                                                                                                                                                              • Figure 85: Usage occasions – Crunchy granola bars by target groups, December 2011
                                                                                                                                                                              • Figure 86: Reasons for consumption – Cereal or breakfast bars by target groups, December 2011
                                                                                                                                                                              • Figure 87: Reasons for consumption – Chewy granola bars by target groups, December 2011
                                                                                                                                                                              • Figure 88: Reasons for consumption – Crunchy granola bars by target groups, December 2011
                                                                                                                                                                              • Figure 89: Nutritional claims that matter by target groups, December 2011
                                                                                                                                                                              • Figure 90: Positioning claims that matter by target groups, December 2011
                                                                                                                                                                              • Figure 91: Other qualities that matter by target groups, December 2011
                                                                                                                                                                              • Figure 92: Flavor favorites by target groups, December 2011
                                                                                                                                                                              • Figure 93: Outlets where consumers buy cereal/snack bars – Most often by target groups, December 2011
                                                                                                                                                                              • Figure 94: Attitudes toward cereal/snack bars by target groups, December 2011
                                                                                                                                                                            • Cluster demographic tables
                                                                                                                                                                              • Figure 95: Target groups, December 2011
                                                                                                                                                                              • Figure 96: Target groups, by gender, December 2011
                                                                                                                                                                              • Figure 97: Target groups, by age, December 2011
                                                                                                                                                                              • Figure 98: Target groups, by household income, December 2011
                                                                                                                                                                              • Figure 99: Target groups, by race, December 2011
                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                            • SymphonyIRI/Builders—Key Household Purchase Measures

                                                                                                                                                                              • Snack bars/granola bars—U.S.
                                                                                                                                                                                • Overview of snack bars/granola bars
                                                                                                                                                                                  • Granola bars
                                                                                                                                                                                    • Consumer insights on key purchase measures—granola bars
                                                                                                                                                                                      • Brand map
                                                                                                                                                                                        • Figure 100: Brand map, selected brands of granola bars, by household penetration, 2011*
                                                                                                                                                                                      • Brand leader characteristics
                                                                                                                                                                                        • Key purchase measures
                                                                                                                                                                                          • Figure 101: Key purchase measures for the top brands of granola bars, by household penetration, 2011*
                                                                                                                                                                                        • Breakfast/cereal/snack bars
                                                                                                                                                                                          • Consumer insights on key purchase measures—breakfast/cereal/snack bars
                                                                                                                                                                                            • Brand map
                                                                                                                                                                                              • Figure 102: Brand map, selected brands of breakfast/cereal/snack bars, by household penetration, 2011*
                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                • Figure 103: Key purchase measures for the top brands of breakfast/cereal/snack bars, 2011*
                                                                                                                                                                                            • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                • Figure 104: Nutritional snacks (granola, fruit, etc.), by gender, July 2010-September 2011
                                                                                                                                                                                                • Figure 105: Nutritional snacks (granola, fruit, etc.), by gender and age, April 2010-June 2011
                                                                                                                                                                                                • Figure 106: Brand preferences—nutritional snacks (granola, fruit, etc.), by gender, July 2010-September 2011
                                                                                                                                                                                                • Figure 107: Nutritional snacks (granola, fruit, etc.), by gender and age, April 2010-June 2011
                                                                                                                                                                                                • Figure 108: Attitudes/opinions about food, by household income, July 2010-September 2011
                                                                                                                                                                                                • Figure 109: Attitudes/opinions about food, by presence of children, July 2010-September 2011
                                                                                                                                                                                                • Figure 110: Other characteristics of importance, by race/Hispanic origin, December 2011
                                                                                                                                                                                                • Figure 111: Favorite flavors, by household income, December 2011
                                                                                                                                                                                                • Figure 112: Favorite flavors, by race/Hispanic origin, December 2011
                                                                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                              • Abbott Laboratories
                                                                                                                                                                                              • Aldi (USA)
                                                                                                                                                                                              • American Association of Candy Technologists (AACT)
                                                                                                                                                                                              • American Diabetes Association
                                                                                                                                                                                              • American Nutraceutical Association (ANA)
                                                                                                                                                                                              • Annie's Homegrown Inc.
                                                                                                                                                                                              • Atkins Nutritionals, Inc.
                                                                                                                                                                                              • Blue Diamond Growers
                                                                                                                                                                                              • Caribou Coffee Company Inc.
                                                                                                                                                                                              • Centers for Disease Control and Prevention
                                                                                                                                                                                              • Chocolate Manufacturers Association
                                                                                                                                                                                              • Clif Bar Inc.
                                                                                                                                                                                              • Costco Wholesale Corporation
                                                                                                                                                                                              • Del Monte Foods
                                                                                                                                                                                              • Expedia Inc.
                                                                                                                                                                                              • Facebook, Inc.
                                                                                                                                                                                              • Food and Drug Administration
                                                                                                                                                                                              • General Mills Inc
                                                                                                                                                                                              • H. E. Butt Grocery Company
                                                                                                                                                                                              • Jenny Craig Inc.
                                                                                                                                                                                              • Kashi Co. Inc.
                                                                                                                                                                                              • Kellogg Company
                                                                                                                                                                                              • Kraft Foods Inc.
                                                                                                                                                                                              • Mars Incorporated
                                                                                                                                                                                              • McKee Foods Corporation
                                                                                                                                                                                              • Meijer
                                                                                                                                                                                              • National Confectionery Sales Association (NCSA)
                                                                                                                                                                                              • Nature Valley
                                                                                                                                                                                              • Nature's Path Foods Inc
                                                                                                                                                                                              • Nordstrom
                                                                                                                                                                                              • Ocean Spray Cranberries, Inc
                                                                                                                                                                                              • PepsiCo Inc
                                                                                                                                                                                              • PMCA
                                                                                                                                                                                              • PowerBar Inc.
                                                                                                                                                                                              • Quaker
                                                                                                                                                                                              • Retail Confectioners International
                                                                                                                                                                                              • SAM's Club
                                                                                                                                                                                              • Slim-Fast Foods Company
                                                                                                                                                                                              • Small Planet Foods Inc. (Cascadian Farms)
                                                                                                                                                                                              • Sun-Maid Growers
                                                                                                                                                                                              • Sunkist Growers, Inc.
                                                                                                                                                                                              • Target Corporation
                                                                                                                                                                                              • The National Confectioners Association of the U.S. (NCA)
                                                                                                                                                                                              • The New York Times Company
                                                                                                                                                                                              • Trader Joe's Company Inc
                                                                                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                                                                                              • U.S. Bureau of the Census
                                                                                                                                                                                              • U.S. Department of Agriculture
                                                                                                                                                                                              • US Department of Commerce
                                                                                                                                                                                              • Walgreen Co
                                                                                                                                                                                              • Walmart Stores (USA)
                                                                                                                                                                                              • Weight Watchers International Inc.
                                                                                                                                                                                              • Whole Foods Market Inc
                                                                                                                                                                                              • YouTube, Inc.

                                                                                                                                                                                              Cereal and Snack Bars - US - March 2012

                                                                                                                                                                                              £2,684.63 (Excl.Tax)