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Cereal, Energy and Snack Bars - Europe - July 2011

As healthy items – which can also function, in a smaller way, as a treat – bars do have more potential eating occasions. However, an association with snacking can be detrimental even for healthy cereal bars. Still, snack bars are at least a convenient breakfast item, and remain an essential feature in a school lunchbox; they satisfy parents’ concern about the diet of their child, and the child’s desire to indulge in snacks.

Market differences:

France: This market covers packaged family, adult and single snack bars which can be eaten without accompaniment (eg milk) anywhere (such as on street) usually between meals. It includes [fruit, nut/seed and cereal and other] snack bars. Market size comprises sales through all retail channels including direct to consumer.

Germany: This market covers packaged fruit, nut/seed, cereal/granola and other snack bars which can be eaten without accompaniment (eg milk) anywhere (such as on street) usually between meals. Market size comprises sales through all retail channels including direct to consumer.

Italy: This market covers adults and kids snack bars, which can be eaten without accompaniment (eg milk) anywhere (such as on street) usually between meals. The family snack bars segment is insignificant. Market size comprises sales through all retail channels including direct to consumer.

Spain: This market covers packaged snack bars, which can be eaten without accompaniment, anywhere, usually between meals. Market size comprises sales through all retail channels, including direct to consumer.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Strong growth in the dominant UK market masks poor performance elsewhere
                    • Figure 1: Snack bars: spend per capita (population), 2005-15
                  • Adult attributes vie with more youthful and fun selling points
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovations
                            • Many suppliers have extended from breakfast cereals, but are now competing against confectionery and health food specialists
                              • Figure 2: New product activity in cereal, energy and snack bars, Europe, % share by country, 2010
                            • Kellogg and chocolate leads
                              • The consumer
                                • Britons, Germans, and women are the main consumers; snacking is less developed in the other countries
                                  • Figure 3: Frequency of eating cereal bars, France, Germany, Spain, GB, 2010
                              • European Market Size and Forecast

                                • Key points
                                  • Value
                                    • Figure 4: Snack bars, value in local currency, 2004-15
                                  • Volume
                                    • Figure 5: Snack bars, by volume, 2004-15
                                  • Spend per capita
                                    • Figure 6: Snack bars, spend per capita (population), 2004-15
                                • Market Segmentation

                                  • Key points
                                    • France
                                      • Figure 7: France – Snack bars: Market segmentation, by volume, 2010
                                      • Figure 8: France – Snack bars: Market segmentation, by value, 2010
                                    • Germany
                                      • Figure 9: Germany – Snack bars: Market segmentation, by volume, 2010
                                      • Figure 10: Germany – Snack bars: Market segmentation, by value, 2010
                                    • Italy
                                      • Figure 11: Italy – Snack bars: Market segmentation, by volume, 2010
                                      • Figure 12: Italy – Snack bars: Market segmentation, by value, 2010
                                    • Spain
                                      • Figure 13: Spain – Snack bars: Market segmentation, by volume, 2010
                                      • Figure 14: Spain – Snack bars: Market segmentation, by value, 2010
                                    • UK
                                      • Figure 15: UK – Snack bars: Market segmentation, by value, 2010
                                  • Companies and Product Innovation

                                    • Key points
                                      • Figure 16: New product activity in cereal, energy and snack bars, % share of global region, 2010
                                      • Figure 17: New product activity in cereal, energy and snack bars, Europe, % share by country, 2010
                                      • Figure 18: New product activity in cereal, energy and snack bars, % share, by country, by top 10 flavours, 2010
                                      • Figure 19: New product activity in cereal, energy and snack bars, % share by top five claims in the Big 5 European countries, 2010
                                    • France
                                      • Figure 20: New product activity in cereal, energy and snack bars, % share of new product launches, France, 2007-10
                                      • Figure 21: New product activity in cereal, energy and snack bars, % share by claim, France, top five, 2007-10
                                    • Most innovative products
                                      • Germany
                                        • Figure 22: New product activity in cereal, energy and snack bars, % share of new product launches, Germany, 2007-10
                                        • Figure 23: New product activity in cereal, energy and snack bars, % share by claim, Germany, top five, 2007-10
                                      • Most innovative products
                                        • Italy
                                          • Figure 24: New product activity in cereal, energy and snack bars, % share of new product launches, Italy, 2007-10
                                          • Figure 25: New product activity in cereal, energy and snack bars, % share by claim, Italy, top five, 2007-10
                                        • Most innovative products
                                          • Spain
                                            • Figure 26: New product activity in cereal, energy and snack bars, % share of new product launches, Spain, 2007-10
                                            • Figure 27: New product activity in cereal, energy and snack bars, % share by claim, Spain, top five, 2007-10
                                          • Most innovative products
                                            • UK
                                              • Figure 28: New product activity in cereal, energy and snack bars, % share of new product launches, UK, 2007-10
                                              • Figure 29: New product activity in cereal, energy and snack bars, % share by claim, UK, top five, 2007-10
                                            • Most innovative products
                                            • The Consumer – Cereal, Energy and Snack Bars

                                              • Key points
                                                • France
                                                  • Figure 30: Frequency of eating cereal bars, France, 2010
                                                • Germany
                                                  • Figure 31: Frequency of eating cereal bars, Germany, 2010
                                                • Spain
                                                  • Figure 32: Frequency of eating cereal bars, Spain, 2010
                                                • GB
                                                  • Figure 33: Frequency of eating cereal bars, GB, 2010
                                                • Consumer Attitudes
                                                  • Figure 34: Trends in agreement with statements: I don't normally eat between meals, 2006-10
                                                  • Figure 35: Trends in agreement with statement: “I am prepared to pay more for foods that don't contain artificial additives”, 2006-10
                                                  • Figure 36: Trends in agreement with statement: “I always think of the calories in what I eat”, 2006-10
                                              • The Consumer – Snacking in Britain and Germany

                                                • Key points
                                                  • Snacking
                                                    • Figure 37: Eating snacks, by country, 2010
                                                  • Reasons for snacking
                                                    • During the week
                                                      • Figure 38: Reasons for eating snacks in weekdays, by country, 2010
                                                    • On weekends
                                                      • Figure 39: Reasons for eating snacks in weekends, by country, 2010
                                                    • Snacking locations
                                                      • Figure 40: Frequency of eating snacks in-home, by country, 2010
                                                      • Figure 41: Frequency of eating snacks elsewhere, by country, 2010
                                                  • Appendix – Demographic Data

                                                      • Figure 42: Frequency of eating cereal bars, by demographics, France, 2010
                                                      • Figure 43: Frequency of eating cereal bars, by demographics, Germany, 2010
                                                      • Figure 44: Frequency of eating cereal bars, by demographics, Spain, 2010
                                                      • Figure 45: Frequency of eating cereal bars, by demographics, GB, 2010
                                                      • Figure 46: Eating snacks, by demographics, GB, 2010
                                                      • Figure 47: Eating snacks, by demographics, Germany, 2010
                                                      • Figure 48: Reasons for eating snacks in weekdays, by demographics, GB, 2010
                                                      • Figure 49: Reasons for eating snacks in weekdays, by demographics, GB, 2010
                                                      • Figure 50: Reasons for eating snacks in weekdays, by demographics, Germany, 2010
                                                      • Figure 51: Reasons for eating snacks in weekdays, by demographics, Germany, 2010
                                                      • Figure 52: Reasons for eating snacks in weekends, by demographics, GB, 2010
                                                      • Figure 53: Reasons for eating snacks in weekends, by demographics, GB, 2010
                                                      • Figure 54: Reasons for eating snacks in weekends, by demographics, Germany, 2010
                                                      • Figure 55: Reasons for eating snacks in weekends, by demographics, Germany, 2010
                                                      • Figure 56: Frequency of eating snacks in-home, by demographics, GB, 2010
                                                      • Figure 57: Frequency of eating snacks in-home, by demographics, GB, 2010
                                                      • Figure 58: Frequency of eating snacks in-home, by demographics, Germany, 2010
                                                      • Figure 59: Frequency of eating snacks in-home, by demographics, Germany, 2010
                                                      • Figure 60: Frequency of eating snacks elsewhere, by demographics, GB, 2010
                                                      • Figure 61: Frequency of eating snacks elsewhere, by demographics, GB, 2010
                                                      • Figure 62: Frequency of eating snacks elsewhere, by demographics, Germany, 2010
                                                      • Figure 63: Frequency of eating snacks elsewhere, by demographics, Germany, 2010
                                                      • Figure 64: Cakes and biscuits having during the day, by demographics, GB, 2010
                                                      • Figure 65: Crackers and bread having during the day, by demographics, GB, 2010
                                                      • Figure 66: Cakes and biscuits having during the day, by demographics, Germany, 2010
                                                      • Figure 67: Crackers and bread having during the day, by demographics, Germany, 2010

                                                  Companies Covered

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                                                  Cereal, Energy and Snack Bars - Europe - July 2011

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