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Cereal, Energy and Snack Bars - Europe - November 2010

Value sales of cereal, energy and snack bars reported double-digit growth in the review countries between 2005 and 2009, with the exception of Germany. However, growth slowed down in recent years and is expected to remain as such during the forecast period (2010-14).

Healthy snacks targeted at young adults have been the main driver of sales, with Special K by Kellogg’s the leading brand. The market seems to have reached maturity though, and snack bars are suffering from their own positioning as not indulgent enough and not healthy enough.

The market felt the pressure of the recession as cereal, energy & snack bars are generally sweet products with a healthy positioning, but compete with confectionery and biscuits; and during the recession the healthy eating trend waded away. In addition, higher prices hampered sales.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Growth continue but pace slow down
              • Health is the key driver
                • Health and naturalness shape NPD
                  • Low penetration
                  • European Market Size and Forecast

                    • Key points
                      • Figure 1: Snack bars, value in local currency, 2005-14
                      • Figure 2: Snack bars, annual growth in value, 2005-14
                      • Figure 3: Snack bars, by spend per capita, 2005-14
                      • Figure 4: Snack bars, by volume, 2005-14
                      • Figure 5: Snack bars, annual growth, by volume, 2005-14
                  • Market Segmentation

                    • Key points
                      • France
                        • Figure 6: Market segmentation, by volume and value, France, 2009
                      • Germany
                        • Figure 7: Market segmentation, by volume and value, Germany, 2009
                      • Italy
                        • Figure 8: Market segmentation, by volume and value, Italy, 2008
                      • Russia
                        • Figure 9: Market segmentation, by volume and value, Russia, 2009
                      • Spain
                        • Figure 10: Market segmentation, by value, Spain, 2008
                      • UK
                        • Figure 11: Market segmentation, by value, Spain, 2008
                    • Companies and Product Innovation

                      • Key points
                        • Worldwide NPD – Europe leads
                          • Figure 12: Percentage of new product launches, by region, 2009
                        • Germany and the UK most prominent in NPD
                          • Figure 13: Percentage of new product launches, by European country, 2009
                        • Latest NPD trend
                          • Figure 14: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
                        • Health claims well established
                          • Consumers shift to added benefits
                            • Adapting to specialist dietary needs
                              • Chocolate is the most important flavour
                                • Figure 15: Percentage of new product launches by top five flavours by the ‘Big 5’ European countries 2009
                              • France
                                • Figure 16: Top five claims on new product development, France, 2006-09
                                • Figure 17: Top five flavours in new product development, France, 2006-09
                              • Most innovative products in France
                                • Germany
                                  • Figure 18: Top five claims on new product development, Germany, 2006-09
                                  • Figure 19: Top five flavours on new product development, Germany, 2006-09
                                • Most innovative products in Germany
                                  • Italy
                                    • Figure 20: Top five claims on new product development, Italy, 2006-09
                                    • Figure 21: Top five flavours on new product development, Italy, 2006-09
                                  • Most innovative products in Italy
                                    • Spain
                                      • Figure 22: Top five claims on new product development, Spain, 2006-09
                                      • Figure 23: Top five flavours on new product development, Spain, 2006-09
                                    • Most innovative products in Spain
                                      • UK
                                        • Figure 24: Top five claims on new product development, UK, 2006-09
                                        • Figure 25: Top five flavours on new product development, UK, 2006-09
                                      • Most innovative products in the UK
                                      • The Consumer

                                        • Key points
                                            • Figure 26: Use of cereal bars, by country, 2009
                                            • Figure 27: Trends in use of cereal bars, by country, 2006-09
                                          • Demographics
                                          • Appendix – Demographics

                                              • Figure 28: Frequency of use of cereal bars, by demographics, France, 2009
                                              • Figure 29: Frequency of use of cereal bars, by demographics, Germany, 2009
                                              • Figure 30: Frequency of use of cereal bars, by demographics, Spain, 2009
                                              • Figure 31: Frequency of use of cereal bars, by demographics, GB, 2009
                                          • Appendix – Market Size and Forecast Data

                                              • Figure 32: Snack bars, value in local currency, 2005-14
                                              • Figure 33: Snack bars, annual growth in value, 2005-14
                                              • Figure 34: Snack bars, by spend per capita, 2005-14
                                              • Figure 35: Snack bars, by volume, 2005-14
                                              • Figure 36: Snack bars, annual growth, by volume, 2005-14

                                          Cereal, Energy and Snack Bars - Europe - November 2010

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