Champagne and Sparkling Wine - UK - July 2012
“Champagne now faces the very real risk of losing its strongest USP and association, with improvements in quality and the favourable price comparison of sparkling wine posing additional problems for Champagne brands.”
– Chris Wisson, Senior Drinks Analyst
Some questions answered in this report include:
- Can sparkling wine boost its associations with celebrations further to drive growth?
- Does English sparkling wine need to forge a unique identity?
- How can Champagne fight back?
- Are discount Champagnes a longer term threat to the market…?
- …and should sparkling wines follow this discounting template?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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