Changing Face of the Web - A Ten Year Review - UK - July 2010
This report will look at the changing nature of the web and device ownership in general. However, it does include specific market sizes for a number of sectors, including the music and video industries as well as detailing the number of e-shoppers and the amount spent online between 1998 and 2009. In addition, Mintel provides data on the amount spent on internet advertising between 2002 and 2009, as well as breaking down the amount spent online by type of online media in 2009.
- In 2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002. Growth reflects the increased reach of the internet, but also the increasing creative freedom of broadband to deliver rich media campaigns, such as online video ads.
- Social networks have grown in popularity because they are compelling places to connect and socialise online. However, for some, social networks are also research tools - with 15% of respondents saying they use them to ask for information and advice from friends.
- Gadgets such as the Apple iPod have been lauded as examples of technology that anyone can use. However, only 29% of internet users feel gadgets are easier to use compared to five years ago, a reflection of the rapid rate of change and innovation in the market today.
- Between 1998 and 2009, the number of e-shoppers rose by 23 million, the amount spent in the last six months increasing from £195 to £589. This is a mark of the increased quality and range of e-commerce sites, not to mention growing trust when it comes to shopping online.
- Despite the trend towards convergence in new technology, only 16% of respondents say they require fewer gadgets as a result. This is because multifunctionality comes at a price premium - as is the case with the latest smartphones - making converged devices less accessible to the mass market.
- The importance of technology in consumers everyday lives is reflected in research which found only 13% of internet users claimed to know ‘nothing’ about the latest gadgets. By comparison, the majority of respondents (70%) knew a little bit to an average amount.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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