Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Charitable Giving - Ireland - September 2015

“Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through ‘liking’ their social networking pages, signing online petitions and posting pictures and videos of fundraisers. Thus further integrating these platforms into their promotional activities and encouraging consumers to interact with them can help charities to raise the profile of their causes in a quicker and more cost-effective manner.”
James Wilson, Research Analyst

This report looks at the following areas:

  • How are Irish consumers donating to money to charities?
  • Why are Irish consumers donating money to or volunteering at charitable causes?
  • Which types of charitable causes are Irish consumers donating to?
  • How are Irish consumers interacting with charities?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Key themes of the report
        • Data sources
          • Definition
            • Abbreviations
            • Executive Summary

                • Market factors
                  • NI charity sector dominated by small charities
                    • NI consumers donating an average of £1-10 per month, RoI consumers donate €1-15
                      • Pressures on Irish consumers’ finances continue
                        • Social networks helping charities increase awareness
                          • High smartphone and tablet ownership enables charities to reach consumers on-the-go
                            • Executive pay and payoffs and fraud a concern for the charity sector
                              • Companies, brands and innovation
                                • The consumer
                                  • Collection boxes and street collections main ways Irish consumers donate to charity
                                    • Figure 1: Methods used by consumers to donate money to charities in the last 12 months, NI and RoI, June 2015
                                  • Donating clothing the primary non-monetary way consumers support charities
                                    • Figure 2: Non-monetary methods used by consumers to aid charities in the last 12 months, NI and RoI, June 2015
                                  • Irish consumers ‘slacktivists’
                                    • Figure 3: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, NI and RoI, June 2015
                                  • Medical charities favoured in NI, family and children in RoI
                                    • Figure 4: Types of charities that consumers have donated to in the last 12 months, NI and RoI, June 2015
                                  • Helping others the top reason Irish consumers donate to charity
                                    • Figure 5: Reasons why consumers donated to charity, NI and RoI, June 2015
                                  • Irish consumers worry not enough donations are passed on to intended recipients
                                    • Figure 6: Agreement with statements relating to charitable giving, NI, June 2015
                                    • Figure 7: Agreement with statements relating to charitable giving, RoI, June 2015
                                  • What we think
                                  • Issues and Insights

                                      • How are Irish consumers donating to money to charities?
                                        • The facts
                                          • The implications
                                            • Why are Irish consumers donating money to or volunteering at charitable causes?
                                              • The facts
                                                • The implications
                                                  • Which types of charitable causes are Irish consumers donating to?
                                                    • The facts
                                                      • The implications
                                                        • How are Irish consumers interacting with charities?
                                                          • The facts
                                                            • The implications
                                                            • Market Overview

                                                              • Key points
                                                                • Small charities dominating the sector in NI
                                                                  • Figure 8: Number of charities, average income and total income, by annual income band, NI, March 2015
                                                                • Average monthly donations £1-10 in NI and €1-15 in RoI
                                                                  • Figure 9: Average amount of money that consumers donated to charity on a monthly basis, NI, June 2015
                                                                  • Figure 10: Average amount of money that consumers donated to charity on a monthly basis, RoI, June 2015
                                                                • Irish consumers with money left at the end of the month in decline
                                                                  • Figure 11: Financial health of Irish consumers, RoI, July 2014-June 2015
                                                                  • Figure 12: Financial health of Irish consumers, NI, July 2014-June 2015
                                                                • Food bank usage growing exponentially
                                                                  • Figure 13: Total usage of food banks, NI, 2011/12-2014/15
                                                                • Facebook most used social network in Ireland, Twitter and Google+ also popular
                                                                  • Figure 14: Social networks used by consumers at least once per week, NI and RoI, March 2015
                                                                • Charities using social networks to gain exposure
                                                                  • Internet-enabled mobile devices offer charities opportunity to reach consumers on-the-go
                                                                    • Figure 15: Consumers who own, or have access to, mobile technology devices, NI and RoI, July 2014-June 2015
                                                                  • Executive salaries and payoffs issue negatively impacting Irish charity sector
                                                                  • Strengths and Weaknesses

                                                                    • Strengths
                                                                      • Weaknesses
                                                                      • Companies and Innovations

                                                                        • Key points
                                                                          • Examples of innovation
                                                                            • Cancer Research UK facilitates contactless donations
                                                                              • Trócaire launch collection ‘Box’ app
                                                                                • Givey to encourage social fundraising
                                                                                  • Charity profiles
                                                                                    • Cancer Research UK
                                                                                      • Key facts
                                                                                        • Ways to donate
                                                                                          • Recent developments
                                                                                            • The Irish Society for the Prevention of Cruelty to Animals (ISPCA)
                                                                                              • Key facts
                                                                                                • Ways of donating
                                                                                                  • Recent developments
                                                                                                    • The Irish Society for the Prevention and Cruelty of Children (ISPCC)
                                                                                                      • Key facts
                                                                                                        • Ways to donate
                                                                                                          • Recent Developments
                                                                                                            • National Society for the Prevention of Cruelty to Children (NSPCC)
                                                                                                              • Key facts
                                                                                                                • Ways of donating
                                                                                                                  • Recent Developments
                                                                                                                    • Oxfam
                                                                                                                      • Key facts
                                                                                                                        • Ways to donate
                                                                                                                          • Recent Developments
                                                                                                                            • Praxis Care
                                                                                                                              • Key facts
                                                                                                                                • Ways of donating
                                                                                                                                  • Recent Developments
                                                                                                                                    • The Royal Society for the Protection and Cruelty to Animals (RSPCA)
                                                                                                                                      • Key facts
                                                                                                                                        • Ways of donating
                                                                                                                                          • Recent Developments
                                                                                                                                            • St. Vincent de Paul
                                                                                                                                              • Key facts
                                                                                                                                                • Ways to donate
                                                                                                                                                  • Recent Developments
                                                                                                                                                    • Trócaire
                                                                                                                                                      • Key facts
                                                                                                                                                        • Ways of donating
                                                                                                                                                          • Recent Developments
                                                                                                                                                            • Unicef
                                                                                                                                                              • Key facts
                                                                                                                                                                • Ways of donating
                                                                                                                                                                  • Recent Developments
                                                                                                                                                                    • Online donation websites
                                                                                                                                                                      • Givey
                                                                                                                                                                        • Key facts
                                                                                                                                                                          • Recent Developments
                                                                                                                                                                            • Give as you Live
                                                                                                                                                                              • Key facts
                                                                                                                                                                                • Recent Developments
                                                                                                                                                                                  • IDonate.ie
                                                                                                                                                                                    • Key Facts
                                                                                                                                                                                      • Recent Developments
                                                                                                                                                                                        • JustGiving
                                                                                                                                                                                          • Key facts
                                                                                                                                                                                            • Recent Developments
                                                                                                                                                                                              • Mycharity.ie / Everydayhero
                                                                                                                                                                                                • Key facts
                                                                                                                                                                                                  • Recent Developments
                                                                                                                                                                                                    • Virgin Money Giving
                                                                                                                                                                                                      • Key facts
                                                                                                                                                                                                        • Recent Developments
                                                                                                                                                                                                        • The Consumer – Methods Used to Donate Money to Charities

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Collection boxes in shops and street collections the main methods of donating to charity
                                                                                                                                                                                                              • Figure 16: Methods used by consumers to donate money to charities in the last 12 months, NI and RoI, June 2015
                                                                                                                                                                                                            • Gen Xers and Boomers in RoI most receptive to collection boxes, street canvassers and sponsoring
                                                                                                                                                                                                              • Figure 17: Methods used by consumers to donate money to charities in the last 12 months, by age, NI ad RoI, June 2015
                                                                                                                                                                                                            • Young NI consumers most likely to donate via collection boxes in shops
                                                                                                                                                                                                              • Figure 18: Methods used by consumers to donate money to charities in the last 12 months, by age, NI, June 2015
                                                                                                                                                                                                            • Irish women most likely to visit charity shops
                                                                                                                                                                                                              • Figure 19: Consumers shopping at charity shops (eg Cancer Research, Oxfam) in the last 12 months, by gender and social class, NI and RoI, June 2015
                                                                                                                                                                                                            • RoI Boomers most likely to donate money at religious services
                                                                                                                                                                                                              • Figure 20: Consumers donating money to charities during religious services in the last 12 months, by gender age, NI and RoI, June 2015
                                                                                                                                                                                                            • Online donations appeal to working consumers
                                                                                                                                                                                                              • Figure 21: Consumers making a one-time donation online (eg via JustGiving) in the last 12 months, NI and RoI, NI and RoI, June 2015
                                                                                                                                                                                                          • The Consumer – Non-monetary Methods Used to Aid Charities

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Donating clothing the preferred non-monetary method of aiding charities
                                                                                                                                                                                                                • Figure 22: Non-monetary methods used by consumers to aid charities in the last 12 months, NI and RoI, June 2015
                                                                                                                                                                                                              • Irish women the main donators of clothing
                                                                                                                                                                                                                • Figure 23: Consumers that have donated clothing to aid charities in the last 12 months, NI and RoI, by gender and age, June 2015
                                                                                                                                                                                                              • Affluent consumers most likely to donate food, but only marginally
                                                                                                                                                                                                                • Figure 24: Consumers that have donated food (eg to a food bank) to aid charities in the last 12 months, NI and RoI, by age and social class, June 2015
                                                                                                                                                                                                            • The Consumer – How Consumers Interact with Charities

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Slacktivism popular in Ireland
                                                                                                                                                                                                                  • Figure 25: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, NI and RoI, June 2015
                                                                                                                                                                                                                • Young Irish consumers the main slacktivists
                                                                                                                                                                                                                  • Figure 26: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by age, NI, June 2015
                                                                                                                                                                                                                  • Figure 27: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by age, RoI, June 2015
                                                                                                                                                                                                                • Irish women most inclined to buy from a charity
                                                                                                                                                                                                                  • Figure 28: Consumers that have bought products from a charity (eg clothes, cards, books etc) in the last 12 months, by gender, age and social class, NI and RoI, June 2015
                                                                                                                                                                                                              • The Consumer – Charitable Causes Supported by Irish Consumers

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Diverse range of charities supported in Ireland
                                                                                                                                                                                                                    • Figure 29: Types of charities that consumers have donated to in the last 12 months, NI and RoI, June 2015
                                                                                                                                                                                                                  • Medical charities most popular among Irish women
                                                                                                                                                                                                                    • Figure 30: Consumers that have donated to medical research/health/hospitals in the last 12 months, by gender and age, NI and RoI, June 2015
                                                                                                                                                                                                                  • Consumers with children donating to family and children’s charities
                                                                                                                                                                                                                    • Figure 31: Consumers that have donated to family/children's charities in the last 12 months, by gender and presence of children in the house hold, NI and RoI, June 2015
                                                                                                                                                                                                                  • Singletons and women the main donators to animal welfare charities
                                                                                                                                                                                                                    • Figure 32: Consumers that have donated to animal welfare charities in the last 12 months, by gender and marital status, NI and RoI, June 2015
                                                                                                                                                                                                                  • Men donating more to disability charities, Millennials and Gen Xers to natural disaster and war relief efforts in RoI
                                                                                                                                                                                                                    • Figure 33: Types of charities that consumers have donated to in the last 12 months, by gender and age NI, June 2015
                                                                                                                                                                                                                • The Consumer – Reasons Irish Consumers Donated to Charity

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Altruism driving charitable giving
                                                                                                                                                                                                                      • Figure 34: Reasons why consumers donated to charity, NI and RoI, June 2015
                                                                                                                                                                                                                    • Making a difference driving donations from NI women and 16-24s
                                                                                                                                                                                                                      • Figure 35: Reasons why consumers donated to charity in the last 12 months, by gender, age and social class, NI, June 2015
                                                                                                                                                                                                                    • Affluent and mature consumers in RoI feel more able to give
                                                                                                                                                                                                                      • Figure 36: Reasons why consumers donated to charity in the last 12 months, by gender, age and social class, RoI, June 2015
                                                                                                                                                                                                                    • Relating to causes key motivator for NI women
                                                                                                                                                                                                                      • Figure 37: Reasons why consumers donated to charity in the last 12 months, by gender and age, NI, June 2015
                                                                                                                                                                                                                      • Figure 38: Reasons why consumers donated to charity in the last 12 months, by gender and age, RoI, June 2015
                                                                                                                                                                                                                  • The Consumer – Attitudes towards Charitable Giving

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Irish consumers worry that not enough donations are being passed on to intended recipients
                                                                                                                                                                                                                          • Figure 39: Agreement with statements relating to charitable giving, NI, June 2015
                                                                                                                                                                                                                          • Figure 40: Agreement with statements relating to charitable giving, RoI, June 2015
                                                                                                                                                                                                                        • Irish women most concerned that charities are not passing on enough donations
                                                                                                                                                                                                                          • Figure 41: Consumers that agree with statements relating to charitable giving, by gender and age, NI, June 2015
                                                                                                                                                                                                                          • Figure 42: Consumers that agree with statements relating to charitable giving, by gender and age, RoI, June 2015
                                                                                                                                                                                                                        • Street canvassers not well received by women and ABC1s
                                                                                                                                                                                                                          • Figure 43: Consumers that agree with the statement ‘I don’t like being stopped on the street by charity canvassers’, by gender, age and social class, NI and RoI, June 2015
                                                                                                                                                                                                                        • Millennials influenced by and willing to pay more for brands making charitable donations
                                                                                                                                                                                                                          • Figure 44: Agreement with statements relating to charitable giving, by gender and age, NI and RoI, June 2015
                                                                                                                                                                                                                          • Figure 45: Agreement with statements relating to charitable giving, by gender and age, NI and RoI, June 2015
                                                                                                                                                                                                                      • Appendix

                                                                                                                                                                                                                        • NI Toluna
                                                                                                                                                                                                                          • Figure 46: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 47: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 48: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 49: Methods used by consumers to donate money to charities in the last 12 months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 50: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 51: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, NI, June 2015 (Continued)
                                                                                                                                                                                                                          • Figure 52: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 53: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 54: Types of charities that consumers have donated to in the last 12 months, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 55: Types of charities that consumers have donated to in the last 12 months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 56: Types of charities that consumers have donated to in the last 12 months, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 57: Average amount of money that consumers donated to charity on a monthly basis, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 58: Reasons why consumers donated to charity, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 59: Reasons why consumers donated to charity, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 60: Reasons why consumers donated to charity, by demographics, NI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 61: Agreement with the statement ‘I prefer to donate to charities that benefit causes in the UK and Ireland, rather than charities for overseas causes’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 62: Agreement with the statement ‘I don’t like being stopped in the street by charity canvassers’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 63: Agreement with the statement ‘I worry that some charities do not pass on enough donations to the intended recipient’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 64: Agreement with the statement ‘I have already/would be happy to leave something in my will to charity’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 65: Agreement with the statement ‘I am more likely to buy a brand if I know it makes charitable donations’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 66: Agreement with the statement ‘I am willing to pay more for brands which make a donation to charity’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 67: Agreement with the statement ‘I will only donate to charities that I recognise/trust’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 68: Agreement with the statement ‘I think I would contribute more if it were possible to donate via an app/ phone’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 69: Agreement with the statement ‘I prefer to make one-off payments as opposed to regular contributions’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 70: Agreement with the statement ‘I would like more information about how charities spend the money they collect’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 71: Agreement with the statement ‘There are some charities that I would not support for personal/ethical reasons’, by demographics, NI, June 2015
                                                                                                                                                                                                                          • Figure 72: Agreement with the statement ‘I like the idea of charitable donations in place of wedding gifts, baby shower gifts, etc’, by demographics, NI, June 2015
                                                                                                                                                                                                                        • RoI Toluna
                                                                                                                                                                                                                          • Figure 73: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 74: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015 (Continued)
                                                                                                                                                                                                                          • Figure 75: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015 (Continued)
                                                                                                                                                                                                                          • Figure 76: Methods used by consumers to donate money to charities in the last 12 months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 77: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 78: Non-monetary methods used by consumers to aid charities in the last 12 months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 79: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 80: Ways that consumers have interacted with charities/performed charitable actions in the last 12 months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 81: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 82: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015 (Continued)
                                                                                                                                                                                                                          • Figure 83: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 84: Types of charities that consumers have donated to in the last 12 months, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 85: Average amount of money that consumers donated to charity on a monthly basis, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 86: Reasons why consumers donated to charity, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 87: Reasons why consumers donated to charity, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 88: Reasons why consumers donated to charity, by demographics, RoI, June 2015 (continued)
                                                                                                                                                                                                                          • Figure 89: Agreement with the statement ‘I prefer to donate to charities that benefit causes in the UK and Ireland, rather than charities for overseas causes’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 90: Agreement with the statement ‘I don’t like being stopped in the street by charity canvassers’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 91: Agreement with the statement ‘I worry that some charities do not pass on enough donations to the intended recipient’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 92: Agreement with the statement ‘I have already/would be happy to leave something in my will to charity’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 93: Agreement with the statement ‘I am more likely to buy a brand if I know it makes charitable donations’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 94: Agreement with the statement ‘I am willing to pay more for brands which make a donation to charity’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 95: Agreement with the statement ‘I will only donate to charities that I recognise/ trust’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 96: Agreement with the statement ‘I think I would contribute more if it were possible to donate via an app/phone’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 97: Agreement with the statement ‘I prefer to make one-off payments as opposed to regular contributions’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 98: Agreement with the statement ‘I would like more information about how charities spend the money they collect’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 99: Agreement with the statement ‘There are some charities that I would not support for personal/ ethical reasons’, by demographics, RoI, June 2015
                                                                                                                                                                                                                          • Figure 100: Agreement with the statement ‘I like the idea of charitable donations in place of wedding gifts, baby shower gifts, etc’, by demographics, RoI, June 2015

                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                      Charitable Giving - Ireland - September 2015

                                                                                                                                                                                                                      US $1,417.92 (Excl.Tax)