Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cheese - Brazil - October 2017

“The market of cheese is maturing in Brazil. In recent years, it has felt the impact of the economic recession and the high production costs, with a drop in retail sales in volume, so in this scenario is important to educate consumers, showing them new possibilities of consumption. Products with extra benefits, such as healthy attributes, practicality and convenience, combined with texture and flavor, can enhance the category’s value perception, increasing their presence in the consumers’ shopping list and becoming less susceptible to price.”
– Ana Paula Gilsogamo, Food and Drink Analyst

This Report looks at the following areas:

  • Recession and high prices affect cheese consumption 
  • High fat content can be a consumption barrier
  • Lack of knowledge about products is a challenge for the category

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
        • Terms
        • Executive Summary

            • Challenges
              • Recession and high prices affect cheese consumption
                • Figure 1: Forecast for the cheese retail market, by value, 2012-22
              • High fat content can be a consumption barrier
                • Lack of knowledge about products is a challenge for the category
                  • Opportunities
                    • More healthful products can stand out
                      • New types of cheese and how to pair them with meals/food
                        • What we think
                        • The Market – What You Need to Know

                          • High prices push market value up, but sales go down in volume
                            • Consumption habit and price challenge the category
                            • Market Size and Forecast

                              • High prices push market value up, but sales go down in volume
                                • Figure 2: Cheese retail market, by value and volume, 2012-22
                              • Consumption habit and price challenge the category
                                • Figure 3: Forecast for the cheese retail market, by value, 2012-22
                                • Figure 4: Forecast for the cheese retail market, by volume, tonnes (000s) 2012-22
                            • Market Drivers

                              • Inflation rate reduction
                                • High cost of milk production
                                  • Labeling law for foods with lactose
                                    • High unemployment rate
                                      • Aging population
                                        • 60% of Brazil’s adult population is overweight
                                        • Key Players – What You Need to Know

                                          • Polenghi leads market share in value and Groupe Lactalis in volume
                                            • Brands invest in harmonization and recipe with cheese
                                              • Soft texture and smooth taste appeal to consumers
                                              • Market Share

                                                • Polenghi leads market share in value and Groupe Lactalis in volume
                                                  • Figure 5: Cheese retail market share, by value – Brazil, 2015-16
                                                  • Figure 6: Cheese retail market share, by volume – Brazil, 2015-16
                                                • Vigor Alimentos is acquired by the Mexican group Lala
                                                • Marketing Campaigns and Actions

                                                  • Brands invest in actions with famous chefs
                                                    • Figure 7: Polenghi “Não só pode, como deve” campaign, August 2017
                                                    • Figure 8: Danúbio “Desafio do Chef” campaign, June 2016
                                                  • Faixa Azul creates web series about cheese production and pairings
                                                    • Figure 9: Faixa Azul “Certificado Faixa Azul” campaign, October 2016
                                                  • Polenghi launches lactose-free line with on-line and off-line actions
                                                    • Figure 10: Polenguinho “Querer é poder” campaign, November 2016
                                                  • Tirolez changes its visual identity
                                                    • Président launches products for the Brazilian market
                                                      • Figure 11: Président “Le queijo” campaign, October 2016
                                                  • Who’s Innovating?

                                                    • Soft and semi-soft cheese can attract consumers to new segments
                                                      • Figure 12: Global launches of cheese, by subcategory and country, Jan 2014-Sep 2017
                                                    • Brazilians are interested in trying flavored cheese
                                                      • Figure 13: Launches of flavored cheese, by type of taste and country, January 2014-September 2017
                                                  • The Consumer – What You Need to Know

                                                    • Cheaper cheese dominate the consumers' preference
                                                      • Supermarkets are the ideal place to promote experimentation
                                                        • New formats and promotions can boost consumption
                                                          • Soft texture can encourage cheese consumption in sandwiches
                                                            • Educating consumers can boost the cheese market growth
                                                            • Types of Cheese Bought

                                                              • Cheaper cheese dominate the consumers’ preference
                                                                • Figure 14: Types of cheese bought, September 2017
                                                              • Flavored Cheddar can appeal to men
                                                                • Figure 15: Types of cheese bought, by demography, September 2017
                                                              • Products with less salt can appeal to Brazilian women
                                                                • Figure 16: Types of cheese bought, by demography, September 2017
                                                            • Purchase Locations

                                                              • Supermarkets are the ideal place to promote experimentation
                                                                • Figure 17: Purchase locations, September 2017
                                                              • Lactose-free cheese can appeal to those who shopping in natural supermarkets
                                                                • Figure 18: Purchase locations, by demography, September 2017
                                                              • Presence in specialty stores can be a strategy to keep AB consumers
                                                                • Figure 19: Purchase locations, by demography, September 2017
                                                            • Factors Influencing Purchasing Decision

                                                              • New formats and promotions can boost consumption
                                                                • Figure 20: Factors influencing purchasing decision, September 2017
                                                              • Low fat products with additional benefits can appeal to those aged 55+
                                                                • Figure 21: Factors influencing purchasing decision, by demography, September 2017
                                                              • Flavored cheese can be a healthy snack option for those aged 16-34
                                                                • Figure 22: Factors influencing purchasing decision, by demography, September 2017
                                                            • Ways of Eating

                                                              • Soft texture can encourage cheese consumption in sandwiches
                                                                • Figure 23: Ways of eating, September 2017
                                                              • Promoting cheese as an ingredient can attract those aged 25-34
                                                                • Figure 24: Ways to consume cheese, by demography, September 2017
                                                              • Salty snacks with taste of cheese can appeal to young consumers
                                                                • Figure 25: Ways of eating, by demography, September 2017
                                                            • Attitudes

                                                              • Educating consumers can boost the cheese market growth
                                                                • Figure 26: Attitudes, September 2017
                                                              • Cheese with benefits related to sports can appeal to men
                                                                • Figure 27: Attitudes, September 2017
                                                              • Private labels have space to enhance quality perception
                                                                • Figure 28: Attitudes, September 2017
                                                            • Appendix – Abbreviations

                                                              • Abbreviations
                                                              • Appendix – Market Size and Forecast

                                                                • Market size and forecast
                                                                  • Figure 29: Cheese retail market, by value and volume, 2012-22
                                                                  • Figure 30: Forecast for the cheese retail market, by value, 2012-22
                                                                  • Figure 31: Forecast for the cheese retail market, by volume, 2012-22
                                                                  • Figure 32: Cheese retail market share, by value – Brazil, 2015-16
                                                                  • Figure 33: Cheese retail market share, by volume – Brazil, 2015-16

                                                              Companies Covered

                                                              To learn more about the companies covered in this report please contact us.

                                                              Cheese - Brazil - October 2017

                                                              US $3,995.00 (Excl.Tax)