Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cheese - Brazil - September 2013

“The cheese category in Brazil enjoys high penetration. However, this is mainly more traditional types of cheese, such as mozzarella. In addition to price this difference in consumption is due to the lack of awareness among consumers of special types of cheese; however, this situation can be overturned with tasting strategies at points of sale.”

– Jean Manuel Gonçalves da Silva, Senior Food Analyst

In this report we will discuss the following issues:

  • How can the cheese category increase demand for special types of cheese?
  • How can the cheese category position itself as a healthy category?
  • What consumption opportunities can the cheese category still tap into?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Terms
        • Executive Summary

          • The market
            • Figure 1: Retail value sales of cheese, Brazil, 2008-13
          • Forecast
            • Figure 2: Retail value sales of cheese in Brazil, 2008-18
            • Figure 3: Per capita consumption of cheese in Brazil and in selected countries, 2008-13
          • Companies
            • Figure 4: Leading manufacturers in the cheese category, Brazil, sales volume, 2012
          • The consumer
            • Figure 5: Consumption of cheese, by type of cheese, January 2013
          • The issues
            • Consumption of cheese is extensive
              • Figure 6: Consumption of cheese, by type, January 2013
            • Promoting consumption of cheese at meals could diversify consumption occasions
              • Figure 7: Agreement with the statement “I usually incorporate cheese into my dishes and recipes”, by socioeconomic group, January 2013
            • Health innovations could use existing cheese attributes
              • Figure 8: Agreement with statement “Eating cheese is good for the health”, by socioeconomic group, January 2013
            • What we think
            • The Market

              • Key points
                • Cheese sales on track to reach a million tonnes
                  • Figure 9: Total volume sales of cheese in Brazil, 2008-13
                  • Figure 10: Per capita consumption of cheese in Brazil and in selected countries, 2008-13
                  • Figure 11: Volume sales of cheese in Brazil, by channel, 2008-13
                  • Figure 12: Number of stores in the foodservice segment of Brazil, coffee shops, restaurants and fast foods, 2008-13
                  • Figure 13: Value sales of cheese in Brazil and average price per kg, retail only, 2008-13
              • Companies

                • Key points
                  • The cheese market in Brazil is highly fragmented
                    • Figure 14: Leading companies’ market share in retail sales of cheese in Brazil, by volume, 2012
                • The Consumer

                  • Key points
                    • Consumption
                        • Figure 15: Consumption of cheese, by type of cheese, January 2013
                      • Purchasing channels
                        • Figure 16: Place where cheese is bought, January 2013
                      • Cheese buying behavior
                          • Figure 17: Cheese buying behavior, January 2013
                        • Attitudes toward eating cheese
                          • Figure 18: Attitudes toward eating cheese, January 2013
                      • Consumption of Cheese is Extensive, but Opportunities Exist for Specialty Cheeses

                        • Key points
                          • Cheese is widely consumed, except special types
                            • Figure 19: Consumption of cheese, by cheese type, January 2013
                            • Figure 20: Agreement with the statement “I have been eating more specialty cheese than a year ago”, January 2013
                            • Figure 21: Agreement with the statement “would buy more specialty cheese if it was less expensive”, January 2013
                          • Usage of specialty cheese can potentially be boosted through wider coverage across sales channels
                            • Figure 22: Outlets used to purchase cheese, January 2013
                            • Figure 23: Sales channels used to buy any cheese by consumers who have bought specialty cheese and Camembert or Brie, January 2013
                            • Figure 24: Agreement with the statement “I usually eat cheese with bread/toast”, January 2013
                            • Figure 25: Agreement with the statement “I usually have my cheese with bread/toast,” by places where cheese is bought, January 2013
                            • Figure 26: Agreement with the statement “I prefer to buy cheese ready-sliced”, January 2013
                          • Consumers must be made aware of specialty cheeses for them to become more popular
                            • Figure 27: Non-users and those unaware of the cheese type, by type of cheese, January 2013
                            • Figure 28: Consumers who are not aware of some types of cheese, by type of cheese and socioeconomic group
                            • Figure 29: Agreement with the statement “Cheese brands' advertisements influence my choices”, January 2013
                          • What it means
                          • Promoting Consumption of Cheese at Meals Could Diversify Consumption Occasions

                            • Key points
                              • The foodservice sector can serve as inspiration for ways to use cheese at home
                                • Figure 30: Agreement with the statement “I normally have my cheese with bread/toast”, by region, January 2013
                              • Encouraging consumption of cheese in cooking can increase frequency of use
                                • Figure 31: Agreement with the statement “I usually include cheese in my meals and recipes”, January 2013
                                • Figure 32: Types of cheese consumed by consumers who agree with the statement “I usually eat cheese with bread/toast”, by type of cheese consumed, January 2013
                              • What it means
                              • Innovation in Cheese Could be Driven by Links to Health

                                • Key points
                                  • Two fifths of Brazilian cheese users consider cheese to be healthy
                                    • Figure 33: Agreement with the statement “Eating cheese is good for the health”, January 2013
                                  • Innovations in health must not affect indulgent appeal
                                    • Figure 34: Agreement with the statement “I prefer to enjoy life rather than being constantly worried about my health”, June 2012
                                    • Figure 35: Agreement with the statement “I am not prepared to change my lifestyle to be healthy”, June 2012
                                    • Figure 36: Usage of low-fat cheese, January 2013
                                    • Figure 37: New product launches in the cheese market in Brazil, 2008-12
                                  • The variety of cheese snacks could be expanded
                                    • What it means
                                    • Appendix – The Market

                                        • Figure 38: Retail value sales of cheese in Brazil, 2008-18
                                        • Figure 39: Forecast of value retail sales revenues in the cheese category in Brazil, 2013-18
                                        • Figure 40: Retail volume sales of cheese in Brazil, 2008-18
                                        • Figure 41: Forecast of retail volume sales of cheese in Brazil, 2013-18
                                        • Figure 42: Sales of cheese in HoReCa channels and supplies to industry, in Brazil, 2008-18
                                        • Figure 43: Forecast of volume sales of cheese in HoReCa channels and supplies to industry, 2013-18
                                        • Figure 44: Leading companies’ market shares in retail sales of cheese in Brazil, 2012
                                    • Appendix – Frequency of Eating Cheese

                                        • Figure 45: Frequency of eating cheese, January 2013
                                        • Figure 46: Frequency of eating cheese, January 2013 (continued)
                                        • Figure 47: Frequency of eating mozzarella cheese, by demographics, January 2013
                                        • Figure 48: Frequency of eating mozzarella cheese, by demographics, January 2013 (continued)
                                        • Figure 49: Frequency of eating colby cheese (“Prato”), by demographics, January 2013
                                        • Figure 50: Frequency of eating colby cheese (“Prato”), by demographics, January 2013 (continued)
                                        • Figure 51: Frequency of eating Cheddar cheese, by demographics, January 2013
                                        • Figure 52: Frequency of eating Cheddar cheese, by demographics, January 2013 (continued)
                                        • Figure 53: Frequency of eating provolone cheese, by demographics, January 2013
                                        • Figure 54: Frequency of eating provolone cheese, by demographics, January 2013 (continued)
                                        • Figure 55: Frequency of eating Parmesan cheese, by demographics, January 2013
                                        • Figure 56: Frequency of eating Parmesan cheese, by demographics, January 2013(continued)
                                        • Figure 57: Frequency of eating white cheese, by demographics, January 2013
                                        • Figure 58: Frequency of eating white cheese, by demographics, January 2013 (continued)
                                        • Figure 59: Frequency of eating ricotta cheese, by demographics, January 2013
                                        • Figure 60: Frequency of eating ricotta cheese, by demographics, January 2013 (continued)
                                        • Figure 61: Frequency of eating Camembert or Brie cheese, by demographics, January 2013
                                        • Figure 62: Frequency of eating Camembert or Brie cheese, by demographics, January 2013 (continued)
                                        • Figure 63: Frequency of eating cream cheese, by demographics, January 2013
                                        • Figure 64: Frequency of eating cream cheese, by demographics, January 2013 (continued)
                                        • Figure 65: Frequency of eating other specialty cheese, by demographics, January 2013
                                        • Figure 66: Frequency of eating other specialty cheese, by demographics, January 2013 (continued)
                                        • Figure 67: Frequency of eating coalho cheese, by demographics, January 2013
                                        • Figure 68: Frequency of eating coalho cheese, by demographics, January 2013 (continued)
                                        • Figure 69: Frequency of eating Requeijão (local cream cheese), by demographics, January 2013
                                        • Figure 70: Frequency of eating Requeijão (local cream cheese), by demographics, January 2013 (continued)
                                        • Figure 71: Frequency of eating cheese, by most popular behaviors regarding cheese, January 2013
                                        • Figure 72: Frequency of eating cheese, by next most popular behaviors regarding cheese, January 2013
                                        • Figure 73: Frequency of eating cheese, by place where cheese is bought, January 2013
                                        • Figure 74: Frequency of eating cheese, by most popular behaviors when buying cheese, January 2013
                                        • Figure 75: Frequency of eating cheese, by next most popular behaviors when buying cheese, January 2013
                                    • Appendix – Buying Behavior Related to Cheese

                                        • Figure 76: Buying behavior related to cheese, January 2013
                                        • Figure 77: Most popular buying behavior related to buying cheese, by demographics, January 2013
                                        • Figure 78: Next most popular buying behavior regarding buying cheese, by demographics, January 2013
                                    • Appendix – Purchase Channels of Cheese

                                        • Figure 79: Outlets where cheese is bought, January 2013
                                        • Figure 80: Outlets where cheese is bought, by demographics, January 2013
                                        • Figure 81: Outlets where cheese is bought, by most popular behaviors regarding eating cheese, January 2013
                                        • Figure 82: Outlets where cheese is bought, by next most popular behaviors regarding eating cheese, January 2013
                                        • Figure 83: Outlets where cheese is bought, by most popular behaviors when buying cheese, January 2013
                                        • Figure 84: Outlets where cheese is bought, by next most popular behaviors when buying cheese, January 2013
                                    • Appendix – Attitudes toward Cheese Consumption

                                        • Figure 85: Attitude toward cheese consumption, January 2013
                                        • Figure 86: Most popular attitude toward cheese consumption, by demographics, January 2013
                                        • Figure 87: Next most popular behaviors when eating cheese, by demographics, January 2013

                                    Companies Covered

                                    To learn more about the companies covered in this report please contact us.

                                    Cheese - Brazil - September 2013

                                    £3,174.67 (Excl.Tax)