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Cheese - Europe - December 2010

Europe has some of the world’s largest cheese markets and producers in the world, with France ranking number-one in value terms and Germany taking the top spot by volume. New product innovation has been maintained at a high level, with additive- and preservative-free products taking centre stage. Consumers are increasingly concerned about what goes into the food they eat and are looking for healthier, more natural alternatives.

One of the recent key trends in the cheese market is the positioning and marketing of cheese as a snack alternative; typically aimed at children. This is reflected in packaging innovation, for example in the form of individually-wrapped products and cheeses sold with biscuits or breadsticks.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • France leads by value, Germany by volume
                • Economic recession hits market value
                  • Local cheese-making traditions shape consumer demand
                    • Additive- and preservative-free products in focus of product innovation
                      • Convenient packaging
                        • Snacking it
                        • European Market Size and Forecast

                          • Key points
                            • By value
                              • Figure 1: Cheese: Value in local currency, 2004-14
                            • By volume
                              • Figure 2: Cheese, by volume, 2004-14
                            • Spend per capita
                              • Figure 3: Cheese: Spend per capita (population), 2004-14
                            • Other European countries
                              • By value
                                • Figure 4: Cheese: Value in local currency, 2004-14
                                • Figure 5: Cheese: Value in local currency, 2004-14
                                • Figure 6: Cheese: Value in local currency, 2004-14
                              • By volume
                                • Figure 7: Cheese, by volume, 2004-14
                                • Figure 8: Cheese, by volume, 2004-14
                                • Figure 9: Cheese, by volume, 2004-14
                              • Per capita spend
                                • Figure 10: Cheese: Spend per capita (population), 2004-14
                                • Figure 11: Cheese: Spend per capita (population), 2004-14
                                • Figure 12: Cheese: Spend per capita (population), 2004-14
                            • Market Segmentation

                              • Key points
                                • Figure 13: France: Cheese: Market segmentation, by volume, 2009
                                • Figure 14: France: Cheese: Market segmentation, by value, 2009
                                • Figure 15: Germany: Cheese: Market segmentation, by volume, 2009
                                • Figure 16: Germany: Cheese: Market segmentation, by value, 2009
                                • Figure 17: Italy: Cheese: Market segmentation, by volume, 2009
                                • Figure 18: Italy: Cheese: Market segmentation, by value, 2009
                                • Figure 19: Spain: Cheese: Market segmentation, by volume, 2009
                                • Figure 20: Spain: Cheese: Market segmentation, by value, 2009
                                • Figure 21: UK: Cheese: Market segmentation by volume, 2009
                                • Figure 22: UK: Cheese: Market segmentation, by value, 2009
                              • Other European countries
                                • Western Europe and Portugal
                                  • Figure 23: Belgium: Cheese: Market segmentation, by volume, 2009
                                  • Figure 24: Belgium: Cheese: Market segmentation, by value, 2009
                                  • Figure 25: Netherlands: Cheese: Market segmentation, by volume, 2008
                                  • Figure 26: Netherlands: Cheese: Company market share, by value, 2008
                                  • Figure 27: Portugal: Cheese: Market segmentation, by volume, 2009
                                  • Figure 28: Portugal: Cheese: Market segmentation, by value, 2009
                                • Central Europe
                                  • Figure 29: Austria: Cheese: Market segmentation, by volume, 2009
                                  • Figure 30: Austria: Cheese: Market segmentation, by value, 2009
                                  • Figure 31: Switzerland: Cheese: Market segmentation, by volume, 2009
                                  • Figure 32: Switzerland: Cheese: Market segmentation, by value, 2009
                                  • Figure 33: Hungary: Cheese: Market segmentation, by volume, 2009
                                  • Figure 34: Hungary: Cheese: Market segmentation, by value, 2009
                                  • Figure 35: Poland: Cheese: Market segmentation, by volume, 2009
                                  • Figure 36: Poland: Cheese: Market segmentation, by value, 2009
                                  • Figure 37: Slovak Republic: Cheese: Market segmentation, by volume, 2009
                                  • Figure 38: Slovak Republic: Cheese: Market segmentation, by value, 2009
                                  • Figure 39: Czech Republic: Cheese: Market segmentation, by volume, 2009
                                  • Figure 40: Czech Republic: Cheese: Market segmentation, by value, 2009
                                • Scandinavia
                                  • Figure 41: Denmark: Cheese: Market segmentation, by volume, 2009
                                  • Figure 42: Denmark: Cheese: Market segmentation, by value, 2009
                                  • Figure 43: Finland: Cheese: Market segmentation, by volume, 2009
                                  • Figure 44: Finland: Cheese: Market segmentation by value, 2009
                                  • Figure 45: Norway: Cheese: Market segmentation, by volume, 2009
                                  • Figure 46: Norway: Cheese: Market segmentation, by value, 2009
                                  • Figure 47: Sweden: Cheese: Market segmentation, by volume, 2009
                                  • Figure 48: Sweden: Cheese: Market segmentation, by value, 2009
                                • Eastern Europe
                                  • Figure 49: Russia: Cheese: Market segmentation, by volume, 2009
                                  • Figure 50: Russia: Cheese: Market segmentation by value, 2009
                                  • Figure 51: Ukraine: Cheese: Market segmentation, by volume, 2009
                                  • Figure 52: Ukraine: Cheese: Market segmentation, by value, 2009
                                • Greece and Turkey
                                  • Figure 53: Greece: Cheese: Market segmentation, by volume, 2009
                                  • Figure 54: Greece: Cheese: Company market share, by volume, 2008
                                  • Figure 55: Turkey: Cheese: Market segmentation, by volume, 2008
                                  • Figure 56: Turkey: Cheese: Market segmentation, by value, 2008
                              • Companies and Product Innovation

                                • Key points
                                  • Global region
                                    • Figure 57: Percentage of new product launches, by region, Year Ending August 2010
                                  • European region
                                    • Figure 58: Percentage of new product launches, by top ten European countries, Year Ending August 2010
                                    • Figure 59: Percentage of new product launches, by category, by the ‘Big 5’ countries, Year Ending August 2010
                                    • Figure 60: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2009
                                  • France
                                    • Figure 61: Percentage of new product launches, France, Years Ending August 2006-10
                                    • Figure 62: Top five claims on new product development, France, Years Ending August 2006-10
                                  • Organic boom
                                    • Convenience counts
                                      • Products for kids
                                        • Germany
                                          • Figure 63: Percentage of new product launches, Germany, Years Ending August 2006-10
                                          • Figure 64: Top five claims on new product development, Germany, Years Ending August 2006-10
                                        • Power of the own-label
                                          • Organic offering
                                            • Cheese assortments
                                              • Sporty inspiration
                                                • Italy
                                                  • Figure 65: Percentage of new product launches, Italy, Years Ending August 2006-10
                                                  • Figure 66: Top five claims on new product development, Italy, Years Ending August 2006-10
                                                • More natural alternatives
                                                  • Sealing in freshness
                                                    • Strong bones
                                                      • Italy’s DOP cheeses
                                                        • Spain
                                                          • Figure 67: Percentage of new product launches, Spain, Years Ending August 2006-10
                                                          • Figure 68: Top five claims on new product development, Spain, Years Ending August 2006-10
                                                        • Fighting food allergies
                                                          • Snacking it
                                                            • Cheese with a twist
                                                              • UK
                                                                • Figure 69: Percentage of new product launches, UK, Years Ending August 2006-10
                                                                • Figure 70: Top five claims on new product development, UK, Years Ending August 2006-10
                                                              • Vegetarian cheese
                                                                • Flavoured varieties
                                                                  • Snack formats
                                                                  • The Consumer

                                                                    • Key points
                                                                      • Cheese spreads in France and Germany
                                                                        • Figure 71: Trends in eating cheese spreads, France and Germany, 2005-09
                                                                        • Figure 72: Trends in frequency of eating cheese spreads, France and Germany, 2005-09
                                                                      • Cheese in Portions in France and Germany
                                                                        • Figure 73: Trends in eating cheese in portions, France and Germany, 2005-09
                                                                        • Figure 74: Trends in frequency of eating cheese in portions, France and Germany, 2005-09
                                                                      • Packet cheese in France and Germany
                                                                        • Figure 75: Trends in eating packet cheese, France and Germany, 2005-09
                                                                        • Figure 76: Trends in frequency of eating packet cheese, France and Germany, 2005-09
                                                                      • Cheese in blocks, France, Germany, Spain and Great Britain
                                                                        • Figure 77: Trends in eating cheese in blocks, France, Germany, Spain and GB, 2005-09
                                                                        • Figure 78: Trends in frequency of eating cheese in blocks, France, Germany, Spain and GB, 2005-09
                                                                        • Figure 79: Trends in types of cheese in blocks eaten most often, France, 2005-09
                                                                        • Figure 80: Trends in types of cheese in blocks eaten most often, Germany, 2005-09
                                                                        • Figure 81: Trends in types of cheese in blocks eaten most often, Spain, 2005-09
                                                                        • Figure 82: Trends in types of cheese in blocks eaten most often, GB, 2005-09
                                                                      • Speciality Cheeses in Spain and Great Britain
                                                                        • Figure 83: Trends in eating speciality cheeses, Spain and GB, 2008-09
                                                                        • Figure 84: Trends in frequency of eating speciality cheeses, Spain and GB, 2005-09
                                                                        • Figure 85: Trends in types of specialty cheeses eaten, Spain, 2008-09
                                                                        • Figure 86: Trends in types of speciality cheeses eaten, GB, 2005-09
                                                                      • Attitudinal statements for cheese
                                                                        • Figure 87: Trends in agreement with selected lifestyle statements, France, 2005-09
                                                                        • Figure 88: Trends in agreement with selected lifestyle statements, Germany, 2005-09
                                                                        • Figure 89: Trends in agreement with selected lifestyle statements, Spain, 2005-09
                                                                        • Figure 90: Trends in agreement with selected lifestyle statements, GB, 2005-09
                                                                    • Appendix – Demographic Data

                                                                        • Figure 91: Frequency and use of eating cheese spreads, by demographics, France, 2009
                                                                        • Figure 92: Frequency and use of eating cheese spreads, by demographics, Germany, 2009
                                                                        • Figure 93: Frequency and use of eating cheese in portions, by demographics, France, 2009
                                                                        • Figure 94: Frequency and use of eating cheese in portions, by demographics, Germany, 2009
                                                                        • Figure 95: Frequency and use of eating packet cheese, by demographics, France, 2009
                                                                        • Figure 96: Frequency and use of eating packet cheese, by demographics, Germany, 2009
                                                                        • Figure 97: Frequency and use of eating cheese in blocks, by demographics, France, 2009
                                                                        • Figure 98: Frequency and use of eating cheese in blocks, by demographics, Germany, 2009
                                                                        • Figure 99: Frequency and use of eating cheese in blocks, by demographics, Spain, 2009
                                                                        • Figure 100: Figure 48: Frequency and use of eating cheese in blocks, by demographics, GB, 2009
                                                                        • Figure 101: Frequency and use of eating speciality cheeses, by demographics, Spain, 2009
                                                                        • Figure 102: Frequency and use of eating speciality cheeses, by demographics, GB, 2009
                                                                        • Figure 103: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                                        • Figure 104: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                                        • Figure 105: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                                        • Figure 106: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                                        • Figure 107: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                                        • Figure 108: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                                        • Figure 109: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                                        • Figure 110: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                                        • Figure 111: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                                        • Figure 112: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                                        • Figure 113: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                                        • Figure 114: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                                        • Figure 115: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                                        • Figure 116: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                                        • Figure 117: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                                        • Figure 118: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                                    • Appendix – Market Size and Forecast Data

                                                                        • Figure 119: Cheese: Value in local currency, 2004-14
                                                                        • Figure 120: Cheese, by volume, 2004-14
                                                                        • Figure 121: Cheese: Spend per capita (population), 2004-14
                                                                        • Figure 122: Cheese: Value in local currency, 2004-14
                                                                        • Figure 123: Cheese: Value in local currency, 2004-14
                                                                        • Figure 124: Cheese: Value in local currency, 2004-14
                                                                        • Figure 125: Cheese, by volume, 2004-14
                                                                        • Figure 126: Cheese, by volume, 2004-14
                                                                        • Figure 127: Cheese, by volume
                                                                        • Figure 128: Cheese: Spend per capita (population), 2004-14
                                                                        • Figure 129: Cheese: Spend per capita (population), 2004-14
                                                                        • Figure 130: Cheese: Spend per capita (population), 2004-14

                                                                    Cheese - Europe - December 2010

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