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Cheese - Europe - June 2011

This report includes the following types of cheese:

Fresh cheese and cream cheese – refers to cheese that has not been ripened or aged but may be slightly cured. These cheeses have high moisture content and a soft texture. Fromage frais, fromage blanc, queso blanco, mascarpone and cream cheese are all examples of fresh cheese.

Hard cheese and semi-hard cheese – this sub-category includes all plain and flavoured hard and semi-hard cheeses. These cheeses may also be referred to as firm. Gouda, cheddar, emmental and parmesan are all examples of hard and semi-hard cheeses.

Processed cheese – processed cheese consists of natural cheese(s) with additives such as salt, emulsifiers, stabilizers, flavour enhancers and food colourings. These products feature a consistent texture. This sub-category includes all plain and flavoured processed cheese. Processed cheese is often available in single serve slices or triangular portions, but is also available in blocks.

Soft cheese and semi-soft cheese – soft and semi-soft cheeses are aged for a short time and feature a very soft texture. This sub-category includes all plain and flavoured soft and semi-soft cheeses. Brie and camembert are types of soft cheese. Blue cheeses are semi-soft. Also included in this sub-category are soft and semi-soft pasta filata cheeses, such as mozzarella. Pasta filata cheeses are cooked and kneaded, or "spun".

Specific GMN definitions are included below. Please note that for individual countries, the scope in terms of segmentation or distribution may differ depending on which source data are available.

  • France: This report covers Semi hard/hard and extra hard cheese, soft, spreads processed and cheese. It excludes cottage cheese, fromage frais/quark/curd and cheese dips. Market size comprises retail packaged sales
  • Germany: This report covers hard, semi-hard, soft, processed and spreads cheese. It excludes cottage cheese, fromage frais/quark/curd and cheese dips. Market size comprises packaged and unpackaged sales through all retail channels including direct to consumer.
  • Italy: This report covers hard/extra hard, semi-hard, soft, spreadable/processed cheese. It excludes cottage cheese, fromage frais/quark/curd/paneer and cheese dips. Market size comprises packaged and unpackaged sales through all retail channels including direct to consumer.
  • Portugal: This report covers hard/extra hard, semi-hard, soft, spreadable/processed cheese. It excludes cottage cheese, fromage frais/quark/curd/paneer and cheese dips. Market size comprises packaged and unpackaged sales through all retail channels including direct to consumer.
  • Spain: This market covers total block, sliced, grated and cream cheese. It excludes fromage frais/quark/curd/paneer and cheese dips. Market size comprises packaged and unpackaged sales through all retail channels including direct to consumer.
  • UK: This market covers total block, sliced, grated and cream cheese. It excludes fromage frais/quark/curd/paneer and cheese dips. Market size comprises packaged and unpackaged sales through all retail channels including direct to consumer.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Growth still respectable, especially in the less developed UK
                    • Figure 1: Cheese (retail): Volume, 000 tonnes, 2005-15
                  • Strength and weaknesses in brief
                    • Strengths
                      • Weaknesses
                        • Companies, brands and innovation
                          • Germany leads for NPD focussing on organic products
                            • Figure 2: New product activity in cheese, Europe, % share by country, 2010
                          • The consumer
                            • Germans are the most health conscious after all
                              • Figure 3: Frequency of using cheese in blocks the household in the last 12 months, Germany, Spain and GB, 2010
                          • European Market Size and Forecast

                            • Key points
                              • Value
                                • Figure 4: Cheese (retail): Value in local currency, 2004-15
                              • Volume
                                • Figure 5: Cheese (retail): Volume, 2004-15
                              • Spend per capita
                                • Figure 6: Cheese (retail): Spend per capita (population), 2004-15
                            • Market Segmentation

                              • Key points
                                • France
                                  • Figure 7: France – Cheese (retail): Market segmentation, by volume, 2010
                                  • Figure 8: France – Cheese (retail): Market segmentation, by value, 2010
                                • Germany
                                  • Figure 9: Germany – Cheese (retail): Market segmentation, by volume, 2010
                                  • Figure 10: Germany – Cheese (retail): Market segmentation, by value, 2010
                                • Italy
                                  • Figure 11: Italy – Cheese (retail): Market segmentation, by volume, 2010
                                  • Figure 12: Italy – Cheese (retail): Market segmentation, by value, 2010
                                • Portugal
                                  • Figure 13: Portugal – Cheese (retail): Market segmentation, by volume, 2010
                                  • Figure 14: Portugal – Cheese (retail): Market segmentation, by value, 2010
                                • Spain
                                  • Figure 15: Spain – Cheese (retail): Market segmentation, by volume, 2010
                                  • Figure 16: Spain – Cheese (retail): Market segmentation, by value, 2010
                                • UK
                                  • Figure 17: UK – Cheese (retail): Market segmentation, by volume, 2009, 2010
                                  • Figure 18: UK – Cheese (retail): Market segmentation, by value, 2009, 2010
                              • Companies and Product Innovation

                                • Key points
                                  • Figure 19: New product activity in cheese, % share of global region, 2010
                                  • Figure 20: New product activity in cheese, Europe, % share by country, 2010
                                  • Figure 21: New product activity in cheese, % Share by category, by country, Big 5, 2010
                                  • Figure 22: New product activity in cheese, % share by top five claims in the Big 5 European countries, 2010
                                • France
                                  • Figure 23: New product activity in cheese, % share of new product launches, France, 2007-10
                                  • Figure 24: New product activity in cheese, % share by claim, France, top five, 2007-10
                                • Most innovative products
                                  • Germany
                                    • Figure 25: New product activity in cheese, % share of new product launches, Germany, 2007-2010
                                    • Figure 26: New product activity in cheese, % share by claim, Germany, top five, 2007-10
                                  • Most innovative products
                                    • Italy
                                      • Figure 27: New product activity in cheese, % share of new product launches, Italy, 2007-10
                                      • Figure 28: New product activity in cheese, % share by claim, Italy, top five, 2007-10
                                    • Most innovative products
                                      • Spain
                                        • Figure 29: New product activity in cheese, % share of new product launches, Spain, 2007-10
                                        • Figure 30: New product activity in cheese, % share by claim, Spain, top five, 2007-10
                                      • Most innovative products
                                        • UK
                                          • Figure 31: New product activity in cheese, % share of new product launches, UK, 2007-10
                                          • Figure 32: New product activity in cheese, % share by claim, UK, top five, 2007-10
                                        • Most innovative products
                                        • The Consumer

                                          • Key points
                                            • Frequency analysis
                                              • France
                                                • Figure 33: Frequency of using cheese in the last 12 months, France, 2010
                                              • Germany
                                                • Figure 34: Frequency of using cheese in the household in the last 12 months, Germany, 2010
                                              • Spain
                                                • Figure 35: Trends in frequency of eating cheese in the last 12 months, Spain, 2006-10
                                              • Great Britain
                                                • Figure 36: Frequency of using cheese in the household in the last 12 months, GB, 2010
                                              • Type analysis
                                                • France
                                                  • Kind of cheese
                                                    • Figure 37: Kinds of camembert, coulommiers, brie eaten, France, 2010
                                                    • Figure 38: Kinds of emmental, gruyère, comté, parmesan eaten most often, France, 2010
                                                    • Figure 39: Kinds of other cheese eaten most often, France, 2010
                                                  • Type of cheese
                                                    • Figure 40: Types of cheese eaten, France, 2010
                                                  • Format of cheese
                                                    • Figure 41: Formats of cheese eaten, France, 2010
                                                  • Germany
                                                    • Figure 42: Types of packeted cheese used most often, Germany, 2010
                                                    • Figure 43: Varieties of cheese in blocks used most often, Germany, 2010
                                                  • Spain
                                                    • Figure 44: Types of cheese in blocks eaten most often, Spain, 2010
                                                    • Figure 45: Trends in types of speciality cheese eaten most often, Spain, 2010
                                                  • GB
                                                    • Figure 46: Varieties of cheese in blocks used most often, GB, 2010
                                                    • Figure 47: Types of speciality cheese used most often, GB, 2010
                                                  • Attitudes
                                                    • Figure 48: Trends in agreement with statement: “I am prepared to pay more for foods that don't contain artificial additives”, 2010
                                                    • Figure 49: Trends in agreement with statement: “It's worth paying more for organic food”, 2010
                                                • Appendix – Demographic Data

                                                    • Figure 50: Frequency of using petit suisses cheese in the last 12 months, by demographics, France, 2010
                                                    • Figure 51: Frequency of using camembert, coulommiers, brie in the last 12 months, by demographics, France, 2010
                                                    • Figure 52: Frequency of using emmental, gruyère, comté, parmesan in the last 12 months, by demographics, France, 2010
                                                    • Figure 53: Frequency of using other cheeses in the last 12 months, by demographics, France, 2010
                                                    • Figure 54: Frequency of using cheese spreads in the household in the last 12 months, by demographics, Germany, 2010
                                                    • Figure 55: Frequency of using mini cheese portions in the household in the last 12 months, by demographics, Germany, 2010
                                                    • Figure 56: Frequency of using packeted cheese in the household in the last 12 months, by demographics, Germany, 2010
                                                    • Figure 57: Frequency of using cheese in blocks in the household in the last 12 months, by demographics, Germany, 2010
                                                    • Figure 58: Frequency of eating cheese in blocks in the last 12 months, by demographics, Spain, 2010
                                                    • Figure 59: Frequency of using cheese in blocks in the household in the last 12 months, by demographics, GB, 2010
                                                    • Figure 60: Frequency of eating speciality cheese in the last 12 months, by demographics, Spain, 2010
                                                    • Figure 61: Frequency of using speciality cheese in the household in the last 12 months, by demographics, GB, 2010

                                                Companies Covered

                                                To learn more about the companies covered in this report please contact us.

                                                Cheese - Europe - June 2011

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