Cheese - UK - April 2009
This report focuses on the UK market for cheese, which Mintel last examined in July 2007. The period since the last report has seen major challenges for the industry. Initially these came from the impact of rising prices, which, added to what were already falling milk volumes, led to a dramatic increase in the price of cheese on the supermarket shelf.
The cheese market is valued at £2.1 billion in 2008 with continued price rises and modest increases in volumes set to raise its value to nearer £2.2 billion in 2009.
Yet, as consumers increasingly examine their diets in light of healthy eating campaigns, this could impact on how cheese is viewed. Health concerns in particular have already prompted many to seek out low- or reduced-fat alternatives. Equally, a growing number of consumers are seeking greater quality and innovation when purchasing cheese. This has helped stimulate demand for mature styles as well as UK territorial and continental cheeses.
What do consumers really think of cheese and how can suppliers capitalise on their perceptions?
Should manufacturers focus more on region and provenance?
When do people eat cheese and how can increased consumption be encouraged?
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