Cheese - UK - October 2013
“Innovation in terms of formats tailored for snacking and convenient packaging will be key to drive cheese’s appeal as a snack and encourage impulse consumption.”
Heidi Lanschützer, Food and Drink Analyst
- Some questions answered in this report include:
- How can cheese capitalise on its inherent health benefits?
- How can manufacturers mine variety to maintain users’ engagement with the market?
- What further steps can help to drive usage of cheese as a snack?
- How can brands capitalise on younger consumers’ high usage frequency?
Cheese enjoys almost universal appeal among Brits: penetration stands at 92% and 43% of users eat cheese at least most days, demonstrating its role as a household staple. Given the maturity of the market, product innovation is rife, making this a dynamic and highly competitive market.
This report examines the UK retail market for cheese. Mintel’s definition includes products sold through the grocery retail channel and direct to consumers including:
Fresh cheese and cream cheese
Hard cheese and semi-hard cheese
Soft cheese and semi-soft cheese.
While excluded from the definition of this report, the market size includes sales of cottage cheese (which falls under the curd and quark category). Sales via catering or foodservice establishments are excluded, although references and comparisons to these sectors may be made where relevant.
Value figures throughout this report are at retail selling prices (rsp) unless stated otherwise. Market sizes at constant 2013 prices are devised using Mintel’s food deflator.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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