Cheese - UK - October 2015
“On the whole, the cheese category is expected to see only slight volume growth in 2015, largely due to the largest segment, cheddar’s, lacklustre performance. In contrast, strong volume performance from recipe and territorial cheeses suggests consumers may be seeking greater variety in their cheese purchases.”
- Richard Ford, Senior Food and Drink Analyst
This report looks at the following areas:
- Cheddar sales are in value decline
- Greater scope for brands to capitalise on the use of cheese in cooking
- Under-35s are less likely to buy cheddar
The UK retail cheese market is expected to see a lacklustre sales performance in 2015, with flat value sales and marginal volume growth as falling raw material prices for dairy in the UK filter through to retail.
Cheddar, which accounts for almost half of the market by value sales, is set to register a value sales decline and only marginal volume growth. Other cheeses are faring better, with recipe and territorial cheeses in particular registering volume growth of more than 5%.
Increasing real wages offer opportunities for trading consumers up to more premium cheeses but operators can’t be complacent, and must also seek to boost volume sales by encouraging greater use of cheese in cooking and increased purchase by the young.
This report examines the UK retail market for cheese. Mintel’s definition includes products sold through the grocery retail channel and direct to consumers including:
- Fresh cheese and cream cheese
- Hard cheese and semi-hard cheese
- Processed cheese
- Soft cheese and semi-soft cheese
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