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Chicken and Burger Bars (and Takeaway) - UK - March 2010

The fast food sector has performed particularly well during the recession. Ongoing demand for convenience continues to drive this market, whilst the wide menu ranges of these outlets also meant that they were well placed to cope with and capitalise on consumers’ changing purchasing behaviour during the recession. The gourmet burger bar sector, however, has suffered more from the reduction of family out-of-home dining during the recession and both sectors have felt the effects of consumers cutting back, eg downgrading from premium to core menu ranges and cutting back on extras, eg desserts.

Whilst additional factors such as continued government focus on nutritional concerns and rising competition from other fast food/fast casual cuisine types (eg sushi, Mexican, salads) continue to add pressure to current market conditions, growth opportunities are still clearly evident, eg focus on breakfast and snacks food and in-house design options and new product launches.

The report looks at current patterns of usage for both eating in and takeaway, identifies current trends, assesses how the chicken and burger market has changed and outlines prospective future developments within the sector. It explores consumer behaviour and attitudes towards chicken and burger bars and identifies key consumer groups within the market.

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Table of contents

  1. Issues in the Market

      • Definition
        • Abbreviations
        • Future Opportunities

            • ‘You had me at burger and fries’
              • Back to the essence
                • Give it some soul
                • Market in Brief

                    • Blurring channels
                      • Reimaging
                        • Consumer usage of and attitudes towards chicken/burger bars
                        • Internal Market Environment

                          • Key points
                            • Eat-in versus takeaway – trends in fast food
                              • Figure 1: Trends in eating take aways and eating in at fast food restaurants in the last 12 months, 200509
                            • Frequency of eating takeaways/eating in fast food restaurants
                              • Figure 2: Trends in frequency of eating take aways and eating-in at fast food restaurants in the last 12 months, 2005-09
                            • Attitudes towards fast food
                              • Figure 3: Attitudes towards fast food, 2005-09
                              • Figure 4: Trends in attitude towards bread consumption, June 2009-December 2009
                            • Attitudes towards food habits
                              • Figure 5: Healthy lifestyle trends, December 2008-December 2009
                              • Figure 6: Trends in attitudes towards food habits, 2005-09
                            • Youth TGI tables
                              • Figure 7: Attitudes towards food habits, 2005-09
                              • Figure 8: Trends in food places where 7-19-year-olds go to eat-in and takeaway, 2008-09
                              • Figure 9: Trends in frequency of eating in at food places, 2008-09
                            • Government concerns on healthy eating
                              • Food Standards Agency (FSA)
                                • Figure 10: Selection of fast food brands’ strategies regarding nutritional content, 2009
                              • Consumer attitudes towards nutritional labelling
                                • ‘Health by stealth’
                                • Broader Market Environment

                                  • Key points
                                    • Price promotion may just be a bandage hiding a flawed pricing structure
                                      • Figure 11: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
                                    • Menu innovation to distract consumers from discounting
                                      • Figure 12: Trends in personal concerns, June-December 2009
                                      • Figure 13: Trends in consumer sentiment for the coming year, January 2009-December 2009
                                    • Can chicken/burger bars appeal to an aging population?
                                      • Figure 14: Forecast adult population trends, by lifestage, 2004-14
                                    • Both menu and venue flexibility key in attracting various household sizes
                                      • Figure 15: UK households, by size, 2004-14
                                  • Competitive Context

                                    • Key points
                                      • Dining out is a priority for consumers
                                        • Figure 16: Consumer spending priorities, March 2009
                                        • Figure 17: UK eating out market size and forecast, 2004-14
                                        • Figure 18: Eating habit trends, June-December 2009
                                        • Figure 19: Eating out market*, by sector, 2004-08
                                      • Pub as the hub
                                        • Fast casual dining (FCD) & premium economy venues
                                        • Strengths and Weaknesses in the Market

                                          • Strengths
                                            • Weaknesses
                                            • Who’s Innovating?

                                              • Key points
                                                • KFC tentatively joining the healthy eating bandwagon
                                                  • Are premium economy venues trying to tap into the idea of tiered pricing structures?
                                                    • While you wait
                                                      • New menu additions
                                                        • Websites
                                                          • Innovations from over the US
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Figure 20: UK chicken and burger market, 2004-14
                                                          • Segment Performance

                                                            • Key points
                                                              • Burger bars
                                                                • Figure 21: UK burger bar market, 2004-14
                                                              • Chicken bars
                                                                • Figure 22: UK chicken bar market, 2004-14
                                                              • Factors used in the forecast
                                                              • Market Share

                                                                • Key points
                                                                  • Mixed bag in terms of outlet growth
                                                                    • Figure 23: Leading chicken and burger chain operators, by number of outlets, 2005 and 2008-09
                                                                • Companies and Products

                                                                  • Key points
                                                                    • Burger King
                                                                        • Figure 24: Burger King Ltd, financial performance, 2007 and 2008
                                                                      • Kentucky Fried Chicken
                                                                          • Figure 25: KFC (Great Britain) Ltd*, financial performance, 2007 and 2008
                                                                        • McDonald’s Restaurants Ltd
                                                                          • Figure 26: McDonald’s Restaurants Ltd*, financial performance, 2007 and 2008
                                                                        • Nando’s Chicken Restaurants Ltd
                                                                            • Figure 27: Nando’s Chickenland Ltd, financial performance, 2008 and 2009
                                                                          • Premium economy/niche brands
                                                                            • Gourmet burger bars: Overview
                                                                              • Byron Hamburgers
                                                                                • Clapham House Group PLC (Gourmet Burger Kitchen)
                                                                                    • Figure 28: Gourmet Burger Kitchen*, financial performance, 2008 and 2009
                                                                                    • Figure 29: Examples of GBK price promotions, 2009-10
                                                                                  • Ed’s Easy Diner
                                                                                    • Fine Burger Co (FBC)
                                                                                      • Haché
                                                                                        • The Ultimate Burger
                                                                                        • Brand Elements

                                                                                            • Key points
                                                                                              • Brand map
                                                                                                  • Figure 30: Attitudes towards and visitation of chicken and burger bar brands, December 2009
                                                                                                • Brand qualities of chicken and burger bar brands
                                                                                                  • McDonald’s top brand, but Nando’s healthiest
                                                                                                    • Figure 31: Personalities of various chicken and burger bar brands, December 2009
                                                                                                  • Experience of chicken and burger bar brands
                                                                                                    • McDonald’s most popular, GBK lacks awareness
                                                                                                      • Figure 32: Consumer usage of various chicken and burger bar brands, December 2009
                                                                                                    • Brand consideration for chicken and burger bar brands
                                                                                                      • Sit-in restaurants most considered
                                                                                                        • Figure 33: Consideration of various chicken and burger bar brands, December 2009
                                                                                                      • Brand satisfaction for chicken and burger bar brands
                                                                                                        • Healthy brands most satisfying
                                                                                                          • Figure 34: Satisfaction with various chicken and burger bar brands, December 2009
                                                                                                        • Brand commitment to chicken and burger bar brands
                                                                                                          • McDonald’s guiltily irresistible
                                                                                                            • Figure 35: Commitment to various chicken and burger bar brands, December 2009
                                                                                                          • Brand intentions for chicken and burger bar brands
                                                                                                            • Nando’s has best retention
                                                                                                              • Figure 36: Future usage intentions for various chicken and burger bar brands, December 2009
                                                                                                            • Brand recommendation for chicken and burger bar brands
                                                                                                              • Health and authenticity most likely to be recommended
                                                                                                                • Figure 37: Recommendation of various chicken and burger bar brands, December 2009
                                                                                                              • Burger King
                                                                                                                • What the consumer thinks
                                                                                                                  • Figure 38: Attitudes towards the Burger King brand, December 2009
                                                                                                                • KFC
                                                                                                                  • What the consumer thinks
                                                                                                                    • Figure 39: Attitudes towards the KFC brand, December 2009
                                                                                                                  • McDonald’s
                                                                                                                    • What the consumer thinks
                                                                                                                      • Figure 40: Attitudes towards the McDonald’s brand, December 2009
                                                                                                                  • Brand Communication and Promotion

                                                                                                                    • Key points
                                                                                                                      • Figure 41: Advertising expenditure, by selected chicken and burger bar operators, November 2008-October 2009
                                                                                                                  • Who Visits Chicken/Burger Bars?

                                                                                                                    • Key points
                                                                                                                        • Figure 42: Fried chicken or burger restaurants eaten in or bought takeaway in the last three months, December 2009
                                                                                                                      • Demographic profiles
                                                                                                                        • Gender wars
                                                                                                                          • Socio-economic influences
                                                                                                                          • Frequency of Visiting Chicken/Burger Bars

                                                                                                                            • Key points
                                                                                                                              • Figure 43: Frequency of visiting chicken/burger bars, December 2009
                                                                                                                            • Demographic profiles
                                                                                                                            • Attitudes towards Chicken/Burger Bars

                                                                                                                              • Key points
                                                                                                                                  • Figure 44: Attitudes towards chicken/burger bars, December 2009
                                                                                                                                • Demographic profiles
                                                                                                                                  • Gender differences
                                                                                                                                    • Socio-economic influences
                                                                                                                                      • Brands
                                                                                                                                        • Frequency of use
                                                                                                                                        • Chicken/Burger Bars Targeting Opportunities

                                                                                                                                          • Key points
                                                                                                                                            • Figure 45: Chicken/burger bars target groups, December 2009
                                                                                                                                          • Real Foodies (49% of respondents)
                                                                                                                                            • Unsuitable (20% of respondents)
                                                                                                                                              • Burger Devotees (16% of respondents)
                                                                                                                                                • Last Resorters (15% of respondents)
                                                                                                                                                • Appendix – Internal Market Environment

                                                                                                                                                    • Figure 46: Trends in eating take aways and eating-in at fast food restaurants in the last 12 months, by demographics, 2009
                                                                                                                                                    • Figure 47: Frequency of eating takeaways, by detailed demographics, 2009
                                                                                                                                                    • Figure 48: Frequency of eating-in at fast food restaurant, by detailed demographics, 2009
                                                                                                                                                    • Figure 49: Attitudes towards food habits, by detailed demographics, 2009
                                                                                                                                                    • Figure 50: Attitudes towards food habits, by detailed demographics, 2009
                                                                                                                                                    • Figure 51: Attitudes towards food habits, by detailed demographics, 2009
                                                                                                                                                    • Figure 52: Attitudes towards food habits, by detailed demographics, 2009
                                                                                                                                                    • Figure 53: Food places where 7-19-year-olds go to eat-in, by detailed demographics, 2009
                                                                                                                                                    • Figure 54: Food places where 7-19-year-olds go to eat-in, by detailed demographics, 2009
                                                                                                                                                    • Figure 55: Food places 7-19-year-olds go to for take aways, by detailed demographics, 2009
                                                                                                                                                    • Figure 56: Food places 7-19-year-olds go to for take aways, by detailed demographics, 2009
                                                                                                                                                    • Figure 57: Trends in frequency of eating in at food places, by detailed demographics, 2009
                                                                                                                                                    • Figure 58: Trends in frequency of having take aways from food places, by detailed demographics, 2009
                                                                                                                                                • Appendix – Who Visits Chicken/Burger Bars?

                                                                                                                                                    • Figure 59: Most popular chicken/burger visited, by detailed demographics, December 2009
                                                                                                                                                    • Figure 60: Next most popular chicken/burger visited, by detailed demographics, December 2009
                                                                                                                                                    • Figure 61: Most popular chicken/burger visited, by chicken/burger visited, December 2009
                                                                                                                                                    • Figure 62: Next most popular chicken/burger visited, by chicken/burger visited, December 2009
                                                                                                                                                • Appendix – Frequency of Visiting Chicken/Burger Bars

                                                                                                                                                    • Figure 63: Frequency of visiting chicken/burger bars, by detailed demographics, December 2009
                                                                                                                                                    • Figure 64: Frequency of visiting chicken/burger bars, by chicken/burger bars visited, December 2009
                                                                                                                                                    • Figure 65: Most popular chicken/burger bars visited, by frequency of visitng chicken/burger bars, December 2009
                                                                                                                                                    • Figure 66: Next most popular chicken/burger bars visited, by frequency of visitng chicken/burger bars, December 2009
                                                                                                                                                • Appendix – Attitudes towards Chicken/Burger Bars

                                                                                                                                                    • Figure 67: Most popular attitudes towards chicken/burger bars, by detailed demographics, December 2009
                                                                                                                                                    • Figure 68: Next most popular attitudes towards chicken/burger bars, by detailed demographics, December 2009
                                                                                                                                                    • Figure 69: Most popular attitudes towards chicken/burger bars, by chicken/burger bars visited, December 2009
                                                                                                                                                    • Figure 70: Next most popular attitudes towards chicken/burger bars, by chicken/burger bars visited, December 2009
                                                                                                                                                    • Figure 71: Most popular chicken/burger bars visited, by attitudes towards chicken/burger bars, December 2009
                                                                                                                                                    • Figure 72: Next most popular chicken/burger bars visited, by attitudes towards chicken/burger bars, December 2009
                                                                                                                                                    • Figure 73: Frequency of visiting chicken/burger bars, by attitudes towards chicken/burger bars, December 2009
                                                                                                                                                    • Figure 74: Most popular attitudes towards chicken/burger bars, by frequency of visiting chicken/burger bars, December 2009
                                                                                                                                                    • Figure 75: Next most popular attitudes towards chicken/burger bars, by frequency of visiting chicken/burger bars, December 2009
                                                                                                                                                    • Figure 76: Most popular attitudes towards chicken/burger bars, by attitudes towards chicken/burger bars, December 2009
                                                                                                                                                    • Figure 77: Next most popular attitudes towards chicken/burger bars, by attitudes towards chicken/burger bars, December 2009
                                                                                                                                                • Appendix – Chicken/Burger Bars Targeting Opportunities

                                                                                                                                                    • Figure 78: Chicken/burger bar target groups, by detailed demographics, December 2009
                                                                                                                                                    • Figure 79: Chicken/burger bar target groups, by chicken/burger bars visited, December 2009
                                                                                                                                                    • Figure 80: Chicken/burger bar target groups, by frequency of visiting chicken/burger bars, December 2009
                                                                                                                                                    • Figure 81: Chicken/burger bar target groups, by attitudes towards chicken/burger bars, December 2009

                                                                                                                                                Companies Covered

                                                                                                                                                • A&W All-American Food Restaurants
                                                                                                                                                • Asda Group Ltd
                                                                                                                                                • Ben & Jerry's (UK)
                                                                                                                                                • Bluewater Shopping Centre
                                                                                                                                                • Burger King UK Ltd
                                                                                                                                                • Cadbury Schweppes Plc
                                                                                                                                                • Channel 4
                                                                                                                                                • Clapham House Group Plc
                                                                                                                                                • Co-operative Group
                                                                                                                                                • Crispin Porter + Bogusky
                                                                                                                                                • Department of Health
                                                                                                                                                • Domino's Pizza UK & IRL, plc
                                                                                                                                                • Facebook, Inc.
                                                                                                                                                • Favorite Fried Chicken Ltd
                                                                                                                                                • Fine Burger Company
                                                                                                                                                • Food Standards Agency
                                                                                                                                                • Glastonbury Festivals Ltd
                                                                                                                                                • Google UK
                                                                                                                                                • Gourmet Burger Kitchen
                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                • Haché Burger Connoiseurs Ltd
                                                                                                                                                • Hamburger Union
                                                                                                                                                • Itsu
                                                                                                                                                • J. Sainsbury
                                                                                                                                                • JD Wetherspoon
                                                                                                                                                • KFC Ltd (UK)
                                                                                                                                                • Kodak UK
                                                                                                                                                • Leon
                                                                                                                                                • London Trocadero
                                                                                                                                                • Long John Silver's Inc.
                                                                                                                                                • Market & Opinion Research International (MORI)
                                                                                                                                                • Marks & Spencer
                                                                                                                                                • McDonald's Restaurants Limited (UK)
                                                                                                                                                • MySpace.com
                                                                                                                                                • Nandos UK
                                                                                                                                                • Papa John's International, Inc.
                                                                                                                                                • Pepsi-Cola UK
                                                                                                                                                • Pizza Hut
                                                                                                                                                • Prezzo PLC
                                                                                                                                                • Real Greek Food Company (The)
                                                                                                                                                • STA Travel
                                                                                                                                                • Starbucks Coffee Company UK Ltd
                                                                                                                                                • Subway
                                                                                                                                                • Taco Bell Corp.
                                                                                                                                                • Tesco Plc
                                                                                                                                                • Tootsies Restaurants Ltd
                                                                                                                                                • Tropicana UK
                                                                                                                                                • Twitter, Inc.
                                                                                                                                                • Wagamama Ltd
                                                                                                                                                • Waitrose
                                                                                                                                                • WH Smith PLC
                                                                                                                                                • Wimpy International
                                                                                                                                                • Wm Morrison Supermarkets
                                                                                                                                                • Yum! Brands Inc.

                                                                                                                                                Chicken and Burger Bars (and Takeaway) - UK - March 2010

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