Children's Drinks - China - April 2016
“Many current CD products have overemphasized the kids-friendly taste and package design and have overlooked that parents are the ultimate decision makers, with all-natural ingredients the element that matters most for them. Excessive food additives and high sugar content are currently parents’ biggest concern and should be removed to keep the category sustainable against the rising competition from non-children specific products.”
– Ching Yang, Research Analyst
This report looks at the following issues:
- Provide true goodness for the kids
- Marketing to the parents
- Beyond a drink
This report examines the China retail market for children’s drinks that are meant for use by children aged 4-12 years old, based on the products’ claim. Mintel’s definition of children’s drink includes milk, flavoured milk, plain drinking yogurt, flavoured drinking yogurt, juice, plant protein drinks (PPD), bottled water, and all other beverages that have claims clearly targeting children. Product package format includes family packs, individual portion packs, and in multipacks in the form of bottles, cartons, pouches, tetra packs, and cartons. The market size covers sales through retail channels only, and excludes unpackaged items.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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