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Children's Eating Habits - UK - November 2009

Food and drink manufacturers looking to target their products at children are increasingly using internet advertising. Internet ad is less regulated than other media and children are already responding positively to it: thirty percent of 8-16 year-olds say that they try food or drinks after seeing them online.

Children appear to be making the effort to eat more healthily. Girls and the children of better off groups are avoiding sweets whereas confectionery and crisps remain the most popular snacks with most kids.

Parents tend to let children have a say when it comes to choosing what goes in the shopping trolley. But, generally, children’s say is limited to choosing brands for treats and snacks. Meals remain the stronghold of parents.

Parents’ attitudes are rubbing off on their children when it comes to artificial additives. Nearly forty percent of 11-14-year-olds avoid these. Keen to respond to the preferences of parents and children, manufacturers are using fewer additives and preservatives: six in ten new launches targeting children now feature this positioning claim.

Teenagers are a forgotten generation as far as food manufacturers are concerned. As a demographic group, teenagers won’t increase in number between 2009 and 2014, yet they have more pocket money and more buying power than younger children.

Some snacks - cereal bars, cheese snacks and vegetables - lose popularity as teenagers get older. Others - sandwiches, rolls, baguettes - become more popular. Manufacturers could be looking to develop brands and products in these categories, specifically targeting teenagers.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
            • Advertising data
            • Future Opportunities

                • Harnessing the potential of online communication
                  • A captive audience
                    • Let’s do it as a family
                      • Spreading the word
                        • Building unexpected loyalties
                          • A lesson in health
                            • Make it fun
                            • Market in Brief

                              • Tackling childhood obesity
                                • Are children eating healthily?
                                  • Do children really decide what they eat?
                                    • Less additives, more on-the-go products
                                      • Teenagers are often forgotten
                                      • Internal Market Environment

                                        • Key points
                                          • Do children have a say when it comes to food shopping?
                                            • Figure 1: Lifestyle statements related to children’s influence on food shopping, 2005-09
                                            • Figure 2: Agreement with “I would not let children influence what I buy” based on selected demographics, 2009
                                            • Figure 3: Agreement with “I always buy the brands my children prefer”, by selected demographics, 2009
                                          • Time to cook food
                                            • Figure 4: Trends in preparing and cooking food, 2005-09
                                            • Figure 5: Agreement with “I don’t have time to spend preparing and cooking food”, by selected demographics, 2009
                                          • How do children feel about healthy eating?
                                            • Figure 6: Lifestyle statements on eating sweets and fast food, 2005-09
                                            • Figure 7: Agreement with “I try not to eat too many sweets”, by selected demographics, 2009
                                            • Figure 8: Lifestyle statements on eating healthily, 2005-09
                                          • Losing weight
                                            • Figure 9: Trends on losing weight and eating too much, 2005-09
                                          • Artificial additives? No thanks
                                              • Figure 10: Trends in avoiding artificial additives in food, 2005-09
                                              • Figure 11: Trends in food and drink items to avoid, 2008-09
                                              • Figure 12: Trends in food and drink items to avoid, 2008-09
                                          • Broader Market Environment

                                            • Key points
                                              • Children population changes
                                                • Figure 13: Children population changes, 2004-14
                                              • Childhood obesity
                                                • Figure 14: Current and projected levels of overweight and obese children, by age and gender, 2003-10
                                              • Nutrition in school – latest developments
                                                • Advertising restrictions
                                                • Strengths and Weaknesses in the Market

                                                  • Strengths
                                                    • Weaknesses
                                                    • Who’s Innovating?

                                                      • Key points
                                                        • Giving children healthier food and drinks
                                                          • Figure 15: Health-related positioning claims in NPD food and drink for children, 2007-09
                                                        • Avoiding chemicals becomes a priority in children’s food
                                                          • Figure 16: New food and drink products for children with natural-related positionings, 2006-09
                                                        • Fun and colourful food for kids
                                                          • Figure 17: New food and drinks for children with character/event merchandising, 2006-09
                                                        • Lunchbox needs stimulate on-the-go NPD
                                                          • Figure 18: New food and drink for children suitable on-the-go, 2007-09
                                                        • Confectionery category still one of the most active in terms of NPD
                                                          • Figure 19: Food and drink targeting children, by category, 2006-09
                                                        • International developments
                                                        • Companies and Products

                                                            • Bel UK
                                                              • Britvic Soft Drinks
                                                                • Innocent
                                                                  • Kraft Foods Inc
                                                                    • Müller
                                                                      • Nestlé
                                                                        • Organix
                                                                          • United Biscuits
                                                                            • Walkers
                                                                              • Whitworths
                                                                                • Yoplait
                                                                                • Brand Communication and Promotion

                                                                                  • Key points
                                                                                    • Breakfast cereals and yogurt brands among top advertisers
                                                                                      • Figure 20: Main monitored advertising expenditure on companies and brands relevant to children’s food and drinks, 2008-09
                                                                                    • Innocent is targeting children
                                                                                      • Advertising restrictions
                                                                                        • The future of advertising food and drink for children?
                                                                                        • Pocket Money

                                                                                          • Key points
                                                                                            • 7-10-year-olds
                                                                                              • Figure 21: Trends in pocket money spending for children, 2005-09
                                                                                            • 11-14-year-olds
                                                                                              • Figure 22: Pocket money spending on food, 2005-09
                                                                                            • 15-19-year-olds
                                                                                              • Figure 23: Pocket money spending on food, 2005-09
                                                                                          • Pester Power – Who Decides Which Food Brands to Buy?

                                                                                            • Key points
                                                                                              • What food do children decide on brands?
                                                                                                • Figure 24: Person who makes brand choice for specific food and drinks, 2009
                                                                                                • Figure 25: Food and drink brands decided by parents, by children age groups, 2009
                                                                                              • Children’s input limited to snacks and treats
                                                                                                • Figure 26: Trends in who decides which brands to buy when shopping, 2008-09
                                                                                              • Older girls have more of brand decision power
                                                                                              • Snacking and Eating On The Go

                                                                                                • Key points
                                                                                                  • 7-10-year-olds
                                                                                                    • Snacking down for young children
                                                                                                      • Figure 27: Snacks or nibbles children have between meals, 2006-09
                                                                                                    • Eating on the move more important for London children
                                                                                                      • Figure 28: Eating different snacks on the move/outside, 2005-09
                                                                                                      • Figure 29: Snacking on the move with fruit juice, bottled water, chewing gum, crisps and ice cream bars, by region, 2009
                                                                                                    • 11-14-year-olds
                                                                                                      • Figure 30: Attitudes towards snacking and eating, 2005-09
                                                                                                      • Figure 31: Snacks eaten by teenagers between meals, 2008-09
                                                                                                    • DEs often eat on the move
                                                                                                      • Figure 32: Snacks eaten by teenagers on the move/outside, 2005-09
                                                                                                    • 15-19-year-olds
                                                                                                      • Figure 33: Snacks eaten by teenagers between meals, 2008-09
                                                                                                      • Figure 34: Snacks eaten between meals, based on age groups, 2009
                                                                                                    • Eating on the move
                                                                                                      • Figure 35: Snacks eaten by teenagers on the move/outside, 2005-09
                                                                                                  • Sit-Down Meals

                                                                                                    • Key points
                                                                                                      • Breakfast
                                                                                                        • Positive attitudes towards breakfast in children
                                                                                                          • Cereals and toast remain breakfast staples
                                                                                                            • Figure 36: Food items eaten for breakfast, 2005-09
                                                                                                            • Figure 37: Food items eaten for breakfast, by teenagers, 2009
                                                                                                          • Lunch
                                                                                                            • Childhood favourites fade in teen years
                                                                                                              • Figure 38: Food items eaten for lunch, by teenagers, 2009
                                                                                                            • Dinner
                                                                                                              • Figure 39: Food items eaten for dinner by teenagers, 2009
                                                                                                          • The Consumer – Usage

                                                                                                            • Key points
                                                                                                              • 7-10-year-olds
                                                                                                                • Kids are increasingly buying confectionery themselves
                                                                                                                  • Figure 40: Trends in who buys food/snacks and drinks items, 2005-09
                                                                                                                • Are young children eating healthier?
                                                                                                                  • Figure 41: Food and drinks eaten by children, 2005-09
                                                                                                                • 11-14-year-olds
                                                                                                                  • Parents giving more cereal bars to teenagers
                                                                                                                    • Figure 42: Trends in who buys food/snacks and drinks items, 2005-09
                                                                                                                  • Are teenagers eating healthier food?
                                                                                                                    • Figure 43: Trends in what food and drink teenagers eat, 2005-09
                                                                                                                  • 15-19-year-olds
                                                                                                                    • Girls buy food for themselves more often than boys
                                                                                                                      • Figure 44: Trends in who buys food/snacks and drinks items, 2005-09
                                                                                                                      • Figure 45: Food/snack and drink items purchased by teenagers themselves, by gender, 2009
                                                                                                                    • Are older teenagers making efforts to eat healthily?
                                                                                                                      • Figure 46: Trends in what food teenagers eat, 2005-09
                                                                                                                  • Children’s Attitudes Towards Health and Food

                                                                                                                    • Key points
                                                                                                                      • Children know about healthy food but do not like to eat it
                                                                                                                        • Figure 47: Children’s favourite foods and foods considered to be healthy, September 2009
                                                                                                                        • Figure 48: Children who find porridge, fruit smoothies, vegetable soup and nuts healthy vs those who eat it as well, September 2009
                                                                                                                      • Girls and younger children more likely to act on their beliefs
                                                                                                                        • Figure 49: Foods that children currently eat and find healthy, by gender, September 2009
                                                                                                                      • Chicken nuggets and fizzy drinks are among the most banned items
                                                                                                                        • Do children know how to have a healthy diet?
                                                                                                                          • Figure 50: Attitudes towards healthy eating, September 2009
                                                                                                                          • Figure 51: Children who find cutting out all fats really or quite healthy, by age and socio-economic group, September 2009
                                                                                                                        • Opportunities on the web
                                                                                                                          • Figure 52: Attitudes towards eating habits, September 2009
                                                                                                                        • Getting children involved in meal preparation
                                                                                                                          • Figure 53: Children who agree or strongly agree with “I like to participate in preparing meals with my family”, by age and gender, September 2009
                                                                                                                        • Influence of friends
                                                                                                                          • Figure 54: Selected foods eaten or wanted, based on children who agree or strongly agree with “I like to eat the same things my friends eat”, September 2009
                                                                                                                        • Healthy family means healthy diet?
                                                                                                                          • Figure 55: Children who currently eat selected foods, based on agreement with “My family eats healthy food”, September 2009
                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                          • Figure 56: Lifestyle statements on children’s eating habits, by detailed demographics, 2009
                                                                                                                          • Figure 57: Lifestyle statements on food, by demographics, 2009
                                                                                                                          • Figure 58: Lifestyle statements on food, by demographics, 2009
                                                                                                                          • Figure 59: Lifestyle statements on food, by demographics, 2009
                                                                                                                      • Appendix – Pocket Money

                                                                                                                          • Figure 60: Pocket money spend, by detailed demographics, 2009
                                                                                                                          • Figure 61: Pocket money spend, by detailed demographics (continued), 2009
                                                                                                                          • Figure 62: Pocket money spend, by detailed demographics (continued), 2009
                                                                                                                          • Figure 63: Trends in how pocket money is spent by teenagers, 2005-09
                                                                                                                          • Figure 64: Pocket money spend, by detailed demographics, 2009
                                                                                                                          • Figure 65: Pocket money spend, by detailed demographics (continued), 2009
                                                                                                                          • Figure 66: Pocket money spend, by detailed demographics (continued), 2009
                                                                                                                          • Figure 67: Pocket money spending, 2005-09
                                                                                                                          • Figure 68: Pocket money spend, by detailed demographics, 2009
                                                                                                                          • Figure 69: Pocket money spend, by detailed demographics (continued), 2009
                                                                                                                      • Appendix – Pester Power

                                                                                                                          • Figure 70: Food categories where children themselves decide which brands to buy when shopping, by detailed demographics, 2009
                                                                                                                          • Figure 71: Food categories where children themselves decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 72: Food categories where children themselves decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 73: Food categories where children themselves decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 74: Food categories where someone else than children decide which brands to buy when shopping, by detailed demographics, 2009
                                                                                                                          • Figure 75: Food categories where someone else than children decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 76: Food categories where someone else than children decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 77: Food categories where someone else than children decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 78: Food categories where teenagers themselves decide which brands to buy when shopping, by detailed demographics, 2009
                                                                                                                          • Figure 79: Food categories where teenagers themselves decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 80: Food categories where teenagers themselves decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 81: Food categories where teenagers themselves decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 82: Food categories where someone else than teenagers decide which brands to buy when shopping, by detailed demographics, 2009
                                                                                                                          • Figure 83: Food categories where someone else than teenagers decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 84: Food categories where someone else than teenagers decide which brands to buy when shopping, by detailed demographics (continued), 2009
                                                                                                                          • Figure 85: Food categories where someone else than teenagers decide which brands to buy when shopping by detailed demographics (continued), 2009
                                                                                                                      • Appendix – Snacking and Eating On The Go

                                                                                                                          • Figure 86: Trends in snacking and eating, by detailed demographics, 2009
                                                                                                                          • Figure 87: Snack or nibbles eaten between meals, by detailed demographics, 2009
                                                                                                                          • Figure 88: Snack or nibbles eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 89: Snack or nibbles eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 90: Snacks eaten between meals, by detailed demographics, 2009
                                                                                                                          • Figure 91: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 92: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 93: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 94: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 95: Snacks eaten between meals, by detailed demographics, 2009
                                                                                                                          • Figure 96: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 97: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 98: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 99: Snacks eaten between meals, by detailed demographics (continued), 2009
                                                                                                                          • Figure 100: Snacks eaten on the move/outside by 7-10-year-olds, by detailed demographics, 2009
                                                                                                                          • Figure 101: Snacks eaten on the move/outside by 7-10-year-olds, by detailed demographics (continued), 2009
                                                                                                                          • Figure 102: Snacks eaten on the move/outside by 11-14-year-olds, by detailed demographics, 2009
                                                                                                                          • Figure 103: Snacks eaten on the move/outside by 11-14-year-olds, by detailed demographics (continued), 2009
                                                                                                                          • Figure 104: Snacks eaten on the move/outside by 11-14-year-olds, by detailed demographics (continued), 2009
                                                                                                                          • Figure 105: Snacks eaten on the move/outside by 15-19-year-olds, by detailed demographics, 2009
                                                                                                                          • Figure 106: Snacks eaten on the move/outside by 15-19-year-olds, by detailed demographics (continued), 2009
                                                                                                                          • Figure 107: Snacks eaten on the move/outside by 15-19-year-olds, by detailed demographics (continued), 2009
                                                                                                                          • Figure 108: Trends in who decides which brands to buy when shopping, 2008-09
                                                                                                                      • Appendix – Sit-Down Meals

                                                                                                                          • Figure 109: Agreement with “Breakfast is the most important meal of the day”, by detailed demographics, 2009
                                                                                                                          • Figure 110: Agreement with “Breakfast is the most important meal of the day”, by detailed demographics, 2009
                                                                                                                          • Figure 111: Foods eaten for breakfast, by detailed demographics, 2009
                                                                                                                          • Figure 112: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 113: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 114: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 115: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 116: Foods eaten for breakfast, by detailed demographics, 2009
                                                                                                                          • Figure 117: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 118: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 119: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 120: Foods eaten for breakfast, by detailed demographics (continued), 2009
                                                                                                                          • Figure 121: Foods eaten for lunch, by detailed demographics, 2009
                                                                                                                          • Figure 122: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 123: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 124: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 125: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 126: Foods eaten for lunch, by detailed demographics, 2009
                                                                                                                          • Figure 127: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 128: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 129: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 130: Foods eaten for lunch, by detailed demographics (continued), 2009
                                                                                                                          • Figure 131: Foods eaten for dinner, by detailed demographics, 2009
                                                                                                                          • Figure 132: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 133: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 134: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 135: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 136: Foods eaten for dinner, by detailed demographics, 2009
                                                                                                                          • Figure 137: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 138: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 139: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                          • Figure 140: Foods eaten for dinner, by detailed demographics (continued), 2009
                                                                                                                      • Appendix – The Consumer – Usage

                                                                                                                          • Figure 141: Food/snacks and drinks items bought by children themselves, by detailed demographics, 2009
                                                                                                                          • Figure 142: Food/snacks and drinks items bought by children themselves, by detailed demographics (continued), 2009
                                                                                                                          • Figure 143: Food/snacks and drinks items bought by children themselves, by detailed demographics, 2009
                                                                                                                          • Figure 144: Food/snacks and drinks items bought by children themselves, by detailed demographics (continued), 2009
                                                                                                                          • Figure 145: Food/snacks and drinks items bought by children themselves, by detailed demographics (continued), 2009
                                                                                                                          • Figure 146: Food/snacks and drinks items bought by teenagers themselves, by detailed demographics, 2009
                                                                                                                          • Figure 147: Food/snacks and drinks items bought by teenagers themselves, by detailed demographics (continued), 2009
                                                                                                                          • Figure 148: Trends in what food children eat and frequency, 2005-09
                                                                                                                          • Figure 149: Trends in what food teenagers eat and frequency, 2005-09
                                                                                                                          • Figure 150: Trends in what food teenagers eat and frequency, 2005-09
                                                                                                                      • Appendix – Children’s Attitudes Towards Health and Food

                                                                                                                          • Figure 151: Foods that children currently eat, by detailed demographics, September 2009
                                                                                                                          • Figure 152: Foods that children currently eat, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 153: Foods that children currently eat, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 154: Foods that children currently eat, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 155: Foods that children currently eat and find healthy, by detailed demographics, September 2009
                                                                                                                          • Figure 156: Foods that children currently eat and find healthy, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 157: Attitudes towards eating healthy, based on children who find these statements really healthy or quite healthy, by detailed demographics, September 2009
                                                                                                                          • Figure 158: Attitudes towards eating healthy, based on children who find these statements really healthy or quite healthy, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 159: Attitudes towards eating healthy, based on children who find these statements not that healthy or not at all healthy, by detailed demographics, September 2009
                                                                                                                          • Figure 160: Attitudes towards eating healthy, based on children who find these statements not that healthy or not at all healthy, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 161: Children who agree or strongly agree with the following statements, by detailed demographics, September 2009
                                                                                                                          • Figure 162: Children who agree or strongly agree with the following statements, by detailed demographics (continued), September 2009
                                                                                                                          • Figure 163: Children who disagree or strongly disagree with the following statements, by detailed demographics, September 2009
                                                                                                                          • Figure 164: Foods eaten and considered healthy, based on children who agree or strongly agree with statements, September 2009
                                                                                                                          • Figure 165: Attitudes towards healthy eating, based on children who agree/strongly agree with following statements, September 2009

                                                                                                                      Companies Covered

                                                                                                                      • Advertising Standards Authority
                                                                                                                      • Alliance Boots
                                                                                                                      • Annabel Karmel
                                                                                                                      • Asda Group Ltd
                                                                                                                      • Baby Organix
                                                                                                                      • Bahlsen Ltd
                                                                                                                      • Bel UK
                                                                                                                      • Bio-synergy
                                                                                                                      • Bon Bon Buddies UK
                                                                                                                      • Bottle Green Drinks
                                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                                      • British Nutrition Foundation
                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                      • Britvic Soft Drinks
                                                                                                                      • Burton's Biscuit Company
                                                                                                                      • Cadbury Trebor Bassett
                                                                                                                      • Coca-Cola GB
                                                                                                                      • Committee of Advertising Practice (CAP)
                                                                                                                      • Dairy Crest Group plc
                                                                                                                      • Danone UK Ltd
                                                                                                                      • Del Monte Foods
                                                                                                                      • Department for Education and Skills
                                                                                                                      • Department for Environment, Food & Rural Affairs
                                                                                                                      • Department of Health
                                                                                                                      • Dr Oetker
                                                                                                                      • Eat Natural Limited
                                                                                                                      • Ella's Kitchen Ltd
                                                                                                                      • Facebook, Inc.
                                                                                                                      • Ferrero UK Limited
                                                                                                                      • Fiddes Payne (Herbs and Spices) Ltd
                                                                                                                      • Food and Drink Federation
                                                                                                                      • Food Standards Agency
                                                                                                                      • Gerber Foods Soft Drinks Limited
                                                                                                                      • Haribo Dunhills Plc
                                                                                                                      • HJ Heinz Company UK
                                                                                                                      • Honey Monster Foods
                                                                                                                      • Innocent Drinks Ltd
                                                                                                                      • Intersnack UK
                                                                                                                      • J. Sainsbury
                                                                                                                      • Jamie Oliver
                                                                                                                      • Kellogg Company of GB Limited
                                                                                                                      • Kerry Foods
                                                                                                                      • KFC Ltd (UK)
                                                                                                                      • Kinnerton Confectionery
                                                                                                                      • Kraft Foods UK
                                                                                                                      • LEGO Company
                                                                                                                      • Lindt & Sprüngli (UK)
                                                                                                                      • Lyme Regis Fine Foods Ltd
                                                                                                                      • Marks & Spencer
                                                                                                                      • Marlow Foods Ltd (Quorn)
                                                                                                                      • Mars Incorporated
                                                                                                                      • McDonald's Restaurants Limited (UK)
                                                                                                                      • Muller Dairy UK Ltd
                                                                                                                      • Nestlé UK Ltd
                                                                                                                      • Northern Foods Plc
                                                                                                                      • Ofcom
                                                                                                                      • Outdoor Advertising Association of Great Britain
                                                                                                                      • Pepsi-Cola UK
                                                                                                                      • Perfetti Van Melle S.p.A.
                                                                                                                      • Premier Foods plc
                                                                                                                      • Quaker
                                                                                                                      • Rachel's Organic Dairy
                                                                                                                      • Rubicon Drinks Ltd
                                                                                                                      • Soil Association
                                                                                                                      • Sunny Delight Beverages Company
                                                                                                                      • Tesco Plc
                                                                                                                      • The Feel Good Drinks Company
                                                                                                                      • Topps Company, Inc., The
                                                                                                                      • Tropicana UK
                                                                                                                      • Unilever Bestfoods UK Ltd
                                                                                                                      • United Biscuits
                                                                                                                      • Walkers Snack Foods Limited
                                                                                                                      • Walt Disney Company, The
                                                                                                                      • Weetabix Ltd.
                                                                                                                      • Welch Foods Inc., A Cooperative
                                                                                                                      • Whitworths Limited
                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                      • Wyke Farms Limited
                                                                                                                      • Yeo Valley Farms (Production) Ltd
                                                                                                                      • Yoplait Dairy Crest
                                                                                                                      • YouTube, Inc.

                                                                                                                      Children's Eating Habits - UK - November 2009

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