Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Children's Media - UK - December 2013

“Access to a tablet - either through the child’s personal ownership or through shared ownership in a house - is steadily increasing, and access to video on demand streaming services will increase alongside. The ultimate success of the services will depend on how they are positioned to parents: positioning as a shared experience between parent and child, accessible anywhere, will put the services in the best possible light, and hasten their take up accordingly. Any suggestion though that the enormous wealth of programming available to the child could be used as a digital babysitter will likely harm long-term take up or retention.”

– Samuel Gee, Senior Technology Analyst

Some questions answered in this report include:

  • What is the likely future success of Video on Demand services with children’s content?
  • What is the future of children’s reading?
  • How can in-app purchases best be presented to parents?
  • Are children becoming more independent media users?

The possibilities for children’s media creators are ceaselessly growing. Children maturing into internet usage are now confronted with a plethora of digital entertainments. Parents are growing more comfortable with personal and shared mobile device ownership – including phones and tablets – and this will only increase with content libraries like the Apple App Store segmenting children’s content into its own area, to make it easier to find and review.

This report looks at the technology available in children’s homes, and how often they use it. It looks at the frequency with which parents watch, read, listen to or play media with their children, and then focuses on apps specifically to investigate parental attitudes to in-app purchases, alongside wider parental attitudes to media. Thoughts about streaming video are examined, and contextualised by an examination of children’s awareness of and thoughts on major kid’s TV broadcasting brands. Finally, the report looks at children’s personal technology ownership, the media they consume without their parents, and the media they would most prefer to watch, listen to, play or read if given the choice.

Throughout this report, “new media” is used to refer to applications, internet games, enhanced e-books and music or video streaming services.

“Old media” (or “traditional media”) is used to refer to TV, DVDs, books or board games.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • Market factors
              • Decreased number of sets in children’s bedrooms down to increasing portable device ownership
                • Radio use falls, though older children may be migrating
                  • Children’s magazine sector falls in line with wider market
                    • Book sales high, though usage is low
                      • Internet access growing
                        • Sector innovation
                          • The consumer
                            • The consumer - technology in children’s homes and their usage of it
                              • Figure 1: Technology in children’s homes, September 2013
                              • Figure 2: Children’s technology usage in the home, September 2013
                            • The consumer - frequency with which parents and children consume media together
                              • Figure 3: Media parents have read/watched/used with their children in the last three months, September 2013
                              • Figure 4: Length of time parents have spent reading, watching or listening to media with children in the last three months, September 2013
                            • The consumer - parents attitude to in-app purchases
                              • Figure 5: Parents' attitudes to in-app purchases, September 2013
                            • The consumer - parents attitude to media
                              • Figure 6: Parents' attitudes to media, September 2013
                            • The consumer - parents attitude to streaming video services
                              • Figure 7: Parents attitudes to video on demand services, September 2013
                            • The consumer - children’s awareness and feelings toward TV brands
                              • Figure 8: Children's awareness of TV brands, September 2013
                              • Figure 9: Children’s judgements of children’s television brands, September 2013
                            • The consumer – children’s technology ownership and preferred media use
                              • Figure 10: Children's ownership of technology, September 2013
                              • Figure 11: Children's use of media, September 2013
                              • Figure 12: Children's preferred media use, September 2013
                            • What we think
                            • Issues in the Market

                                • What is the likely future success of Video on Demand services with children’s content?
                                  • What is the future of children’s reading?
                                    • How can in-app purchases best be presented to parents?
                                      • Are children becoming more independent media users?
                                      • Trend Application

                                          • Trend: Life Hacking
                                            • Trend: Help me Help Myself
                                              • Mintel Futures: Generation Next
                                              • Market Background

                                                • Key points
                                                  • Television
                                                    • Fewer TVs in children’s bedrooms
                                                      • Figure 13: Presence of TVs in children's bedrooms, by age, 2007-13
                                                    • Total broadcast children’s TV mostly static, though first-run hours are decreasing
                                                      • Figure 14: Genre mix on BBC1, BBC2, ITV, Channel 4 and Channel 5 in pre-watershed broadcasting, 2002, 2009-12
                                                      • Figure 15: Total broadcast time by genre, all hours and first-run hours, 2011-12
                                                    • Children watching marginally less TV than in previous years
                                                      • Figure 16: Average hours of weekly TV viewing, by age of children, 2007-13
                                                      • Figure 17: Use of on-demand TV services, by age, gender and socio-economic group, 2011-13
                                                    • Radio
                                                      • Fewer radio sets in children’s bedrooms
                                                        • Figure 18: Presence of a radio set in a child’s bedroom, by age, 2007-13
                                                      • Youngest children also listening to less radio
                                                        • Figure 19: Radio listening at home, by age of child, 2011-13
                                                      • Magazines and books
                                                        • Drastic decline in kids’ magazine circulation
                                                          • Figure 20: Volume of UK magazines distributed, 2007-12
                                                        • Most popular magazine franchises are crossover media
                                                          • Figure 21: Top five individual children’s and teenage magazines, by circulation, January 2013-June 2013
                                                        • Children’s books mostly retain value
                                                          • Figure 22: UK total sales of physical books, by value, by segment, 2008-12
                                                        • Internet access and technology use
                                                          • Internet access mostly universal, usage migrating to bedrooms
                                                            • Figure 23: Internet access (PC/laptop/netbook-based) at home, by age of child and socio-economic group, 2009-13
                                                            • Figure 24: Where the child mostly uses the internet, by age, 2009-13
                                                          • Younger children mostly interactive
                                                            • Figure 25: Top ten internet activities carried out at least once a week, by age, May 2013
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • BBC Children’s division diversifies offering to meet new challenges
                                                              • Mr Men and Little Miss will appeal to nostalgic parents
                                                                • BBC CBeebies Theme Park
                                                                  • Apple creates Kids’ App Store
                                                                  • Companies and Products

                                                                      • British Broadcasting Company
                                                                        • Figure 26: Financial performance of BBC, 2012-13
                                                                        • Figure 27: BBC expenditure on content, by TV channel, 2012-13
                                                                        • Figure 28: BBC UK public service broadcast group expenditure, by channel, 2012-13
                                                                        • Figure 29: BBC Children’s genre network hours, by channel, 2012-13
                                                                        • Figure 30: BBC population reach, by TV channel, 2012-13
                                                                      • Recent activity
                                                                        • Disney Channel
                                                                            • Figure 31: Financial performance of Walt Disney Company Limited (The) UK Division, 2011-12
                                                                          • Recent activty
                                                                            • Egmont UK Ltd
                                                                                • Figure 32: Financial performance of Egmont UK Limited, 2011-12
                                                                                • Figure 33: Financial performance of Egmont Group/Egmont Kids Media, 2011-12
                                                                              • Recent activity
                                                                                • Fun Kids Radio
                                                                                  • ITV plc
                                                                                      • Figure 34: Financial performance of ITV plc, 2011-12
                                                                                    • Recent activity
                                                                                      • Mind Candy Ltd
                                                                                          • Figure 35: Financial performance of Mind Candy Limited, 2011-12
                                                                                        • Recent activity
                                                                                          • Penguin Books Ltd
                                                                                              • Figure 36: Financial performance of Penguin Books Limited, 2011-12
                                                                                            • Recent activity
                                                                                              • Random House Children’s Publishers UK
                                                                                                  • Figure 37: Financial performance of The Random House Group Limited, 2011-12
                                                                                                • Recent activity
                                                                                                  • Stardoll AB Ltd
                                                                                                  • The Consumer – Technology in Children’s Homes and their Usage of It

                                                                                                    • Key points
                                                                                                      • Topline data
                                                                                                        • Figure 38: Technology in children’s homes, September 2013
                                                                                                        • Figure 39: Children’s technology usage in the home, September 2013
                                                                                                      • Key highlights – Ownership
                                                                                                        • Key highlights – Usage
                                                                                                          • Key demographics – Ownership
                                                                                                            • Key demographics – Usage
                                                                                                              • Key analyses
                                                                                                                • Tablets are increasing their reach, but will not replace computers
                                                                                                                  • High smartphone incidence will habituate children to persistent content availability
                                                                                                                    • PMP usage very high, especially older children
                                                                                                                      • Charts
                                                                                                                        • Figure 40: Presence of technology in children’s homes, by age of child, September 2013
                                                                                                                        • Figure 41: Presence of technology in children’s homes, by socio-economic group, September 2013
                                                                                                                        • Figure 42: Presence of technology in children’s homes, by gross annual household income of parents, September 2013
                                                                                                                        • Figure 43: Presence of technology in children’s homes, by gender of child, September 2013
                                                                                                                        • Figure 44: Presence of technology in children’s homes, by number of child’s siblings, September 2013
                                                                                                                        • Figure 45: Use of technology in children’s homes by children, by age of child, September 2013
                                                                                                                        • Figure 46: Use of technology in children’s homes by children, by socio-economic group, September 2013
                                                                                                                        • Figure 47: Use of technology in children’s homes by children, by gross annual household income of parents, September 2013
                                                                                                                        • Figure 48: Use of technology in children’s homes by children, by gender of child, September 2013
                                                                                                                        • Figure 49: Use of technology in children’s homes by children, by number of child’s siblings, September 2013
                                                                                                                    • The Consumer – Frequency with which Parents and Children Consume Media Together

                                                                                                                      • Key points
                                                                                                                        • Traditional video much more popular than video on demand
                                                                                                                          • Figure 50: Media parents have read/watched/used with their children in the last three months, September 2013
                                                                                                                        • “Traditional Media” remains important for younger children
                                                                                                                            • Figure 51: Proportion of parents who have watched DVD/Blu-rays, play board games or read books with their children in the last three months, by age, September 2013
                                                                                                                          • Video games increase
                                                                                                                            • Subscription music has one of highest levels of exposure
                                                                                                                              • Figure 52: Length of time parents have spent reading, watching or listening to media with children in the last three months, September 2013
                                                                                                                            • e-books less frequently used, but for non-negligible periods at a time
                                                                                                                                • Figure 53: Amount of time each week, on average, parents spent reading print books and e-books with children their children in the last three months, September 2013
                                                                                                                            • The Consumer – Parents’ Attitude to In-app Purchases

                                                                                                                              • Key points
                                                                                                                                • Four in ten against in-app purchases
                                                                                                                                  • Figure 54: Parents' attitudes to in-app purchases, September 2013
                                                                                                                                • IAPs contextualised within the child’s progress may appeal to parents
                                                                                                                                  • Parents get less concerned as children age
                                                                                                                                    • Figure 55: Select parents’ attitudes to IAP, by age of the child, September 2013
                                                                                                                                  • Worthy apps do not negate need for oversight
                                                                                                                                      • Figure 56: Proportion of consumers who are happy for their children to make IAP as long as they authorise it, September 2013
                                                                                                                                  • The Consumer – Parents’ Attitude to Media

                                                                                                                                    • Key points
                                                                                                                                      • Traditional books preferred by parents
                                                                                                                                        • Figure 57: Parents' attitudes to media, September 2013
                                                                                                                                      • Cross-media brand purchases favoured by less affluent parents
                                                                                                                                          • Figure 58: Parents who try and find content across all platforms once their child discovers a brand or character they enjoy, September 2013
                                                                                                                                        • Less than a fifth think apps aren’t creative
                                                                                                                                            • Figure 59: Media parents use with children in the last three months, by belief that newer media does not allow children to be creative, September 2013
                                                                                                                                          • Parents that want customised TV also enjoy streaming services
                                                                                                                                          • The Consumer – Parents’ Attitude to Streaming Video Services

                                                                                                                                            • Key points
                                                                                                                                              • Over a third do not think streaming services are necessary alongside premium TV
                                                                                                                                                • Figure 60: Parents attitudes to video on demand services, September 2013
                                                                                                                                                • Figure 61: Parents attitude to streaming services, by presence of a pay-TV subscription in the house, September 2013
                                                                                                                                              • Wealthier parents view streaming as DVD replacement
                                                                                                                                                • Parents of girls want to vet content
                                                                                                                                                  • Time-controls would overcome “unlimited content” concerns
                                                                                                                                                    • Smartstick/Chromecast may encourage a fifth to purchase streaming services
                                                                                                                                                    • The Consumer – Children’s Awareness and Feelings Towards TV Brands

                                                                                                                                                      • Key points
                                                                                                                                                        • Children’s awareness of TV brands
                                                                                                                                                          • Figure 62: Children's awareness of TV brands, September 2013
                                                                                                                                                        • Demographic Differences
                                                                                                                                                          • CITV “boredom” rating may be due to lack of original content
                                                                                                                                                            • Figure 63: Children’s judgements of children’s television brands, September 2013
                                                                                                                                                          • CBBC retains “educational” crown…
                                                                                                                                                            • …and is also the most inclusive
                                                                                                                                                              • Disney more likely to attract girls
                                                                                                                                                                • Figure 64: Likelihood of children feeling that TV brands are for someone like them, by gender, September 2013
                                                                                                                                                              • BBC equally popular with older children
                                                                                                                                                                • Figure 65: Children who believe that TV brands are for “older kids” (aged over 11), by age, September 2013
                                                                                                                                                            • The Consumer – Children’s Technology Ownership and Preferred Media Use

                                                                                                                                                              • Key points
                                                                                                                                                                • Portable media consumption now easily facilitated
                                                                                                                                                                  • Figure 66: Children's ownership of technology, September 2013
                                                                                                                                                                  • Figure 67: Personal ownership of non-apple tablets and smartphones, by age, September 2013
                                                                                                                                                                  • Figure 68: Ownership of select technologies, by age, September 2013
                                                                                                                                                                • High crossover of Apple owning products
                                                                                                                                                                  • TV still omnipresent
                                                                                                                                                                    • Figure 69: Children's use of media, September 2013
                                                                                                                                                                  • “Old” media still dominant, bar in gaming
                                                                                                                                                                    • Figure 70: A selection of media children watch/play/listen to either alone or with contemporaries, September 2013
                                                                                                                                                                  • Children’s usage of streaming services without parents is not high
                                                                                                                                                                      • Figure 71: Consumption of video media, by age, September 2013
                                                                                                                                                                    • Boys prefer interactive media
                                                                                                                                                                      • Figure 72: Children's preferred media use, September 2013
                                                                                                                                                                      • Figure 73: Preferred media, by gender of child, September 2013
                                                                                                                                                                    • Space in the market for young teen radio could yield rewards
                                                                                                                                                                    • Appendix – The Consumer – Technology in Children’s Homes and their Usage of It

                                                                                                                                                                        • Figure 74: Technology that children have in their homes, September 2013
                                                                                                                                                                        • Figure 75: Technology that children have in their homes, by most popular technology that children have in their homes, September 2013
                                                                                                                                                                        • Figure 76: Technology that children have in their homes, by next most popular technology that children have in their homes, September 2013
                                                                                                                                                                        • Figure 77: Technology that children use in their homes, September 2013
                                                                                                                                                                        • Figure 78: Technology that children use in their homes, by most popular technology that children use in their homes, September 2013
                                                                                                                                                                        • Figure 79: Technology that children use in their homes, by next most popular technology that children use in their homes, September 2013
                                                                                                                                                                        • Figure 80: Most popular technology that children have in their homes, by demographics, September 2013
                                                                                                                                                                        • Figure 81: Next most popular technology that children have in their homes, by demographics, September 2013
                                                                                                                                                                        • Figure 82: Other technology that children have in their homes, by demographics, September 2013
                                                                                                                                                                        • Figure 83: Most popular technology that children use in their homes, by demographics, September 2013
                                                                                                                                                                        • Figure 84: Next most popular technology that children use in their homes, by demographics, September 2013
                                                                                                                                                                        • Figure 85: Other technology that children use in their homes, by demographics, September 2013
                                                                                                                                                                    • Appendix – The Consumer – Frequency with Which Parents and Children Consume Media Together

                                                                                                                                                                        • Figure 86: Media watched, read, listened to or played by parents with their children in the last three months, September 2013
                                                                                                                                                                        • Figure 87: Media watched, read, listened to or played by parents with their children in the last three months, by most popular technology that children have in their homes, September 2013
                                                                                                                                                                        • Figure 88: Media watched, read, listened to or played by parents with their children in the last three months, by next most popular technology that children have in their homes, September 2013
                                                                                                                                                                        • Figure 89: Media watched, read, listened to or played by parents with their children in the last three months, by most popular technology that children use in their homes, September 2013
                                                                                                                                                                        • Figure 90: Media watched, read, listened to or played by parents with their children in the last three months, by next most popular technology that children use in their homes, September 2013
                                                                                                                                                                        • Figure 91: Frequency with which parents use media with children, September 2013
                                                                                                                                                                        • Figure 92: Frequency with which parents use media with children, September 2013
                                                                                                                                                                        • Figure 93: Most popular media watched, read, listened to or played by parents with their children in the last three months, by demographics, September 2013
                                                                                                                                                                        • Figure 94: Next most popular media watched, read, listened to or played by parents with their children in the last three months, by demographics, September 2013
                                                                                                                                                                        • Figure 95: Other media watched, read, listened to or played by parents with their children in the last three months, by demographics, September 2013
                                                                                                                                                                    • Appendix – The Consumer – Parents’ Attitudes to In-app Purchases

                                                                                                                                                                        • Figure 96: Parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 97: Technology that children have in their homes, by most popular parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 98: Technology that children have in their homes, by next most popular parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 99: Media watched, read, listened to or played by parents with their children in the last three months, by most popular parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 100: Media watched, read, listened to or played by parents with their children in the last three months, by next most popular parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 101: Parents' attitudes towards in-app purchases, by most popular parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 102: Parents' attitudes towards in-app purchases, by next most popular parents' attitudes towards in-app purchases, September 2013
                                                                                                                                                                        • Figure 103: Most popular parents' attitudes towards in-app purchases, by demographics, September 2013
                                                                                                                                                                        • Figure 104: Next most popular parents' attitudes towards in-app purchases, by demographics, September 2013
                                                                                                                                                                    • Appendix – The Consumer – Parents’ Attitude to Media

                                                                                                                                                                        • Figure 105: Parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 106: Technology that children have in their homes, by most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 107: Technology that children have in their homes, by next most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 108: Technology that children use in their homes, by most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 109: Technology that children use in their homes, by next most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 110: Media watched, read, listened to or played by parents with their children in the last three months, by most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 111: Media watched, read, listened to or played by parents with their children in the last three months, by next most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 112: Parents’ attitudes towards children’s media, by most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 113: Parents’ attitudes towards children’s media, by next most popular parents’ attitudes towards children’s media, September 2013
                                                                                                                                                                        • Figure 114: Most popular parents’ attitudes towards children’s media, by demographics, September 2013
                                                                                                                                                                        • Figure 115: Next most popular parents’ attitudes towards children’s media, by demographics, September 2013
                                                                                                                                                                    • Appendix – The Consumer – Parents’ Attitude to Streaming Video Services

                                                                                                                                                                        • Figure 116: Parents' attitudes towards video-on-demand services, September 2013
                                                                                                                                                                        • Figure 117: Presence of a video streaming service in the household, by parents' attitudes towards video-on-demand services, September 2013
                                                                                                                                                                        • Figure 118: Most popular parents' attitudes towards video-on-demand services, by demographics, September 2013
                                                                                                                                                                        • Figure 119: Next most popular parents' attitudes towards video-on-demand services, by demographics, September 2013
                                                                                                                                                                    • Appendix – The Consumer – Children’s Awareness and Feelings Towards TV Brands

                                                                                                                                                                        • Figure 120: Children's awareness of TV broadcasters, September 2013
                                                                                                                                                                        • Figure 121: Children's awareness of TV broadcasters, by children's awareness of TV broadcasters, September 2013
                                                                                                                                                                        • Figure 122: Media children watch, play, read or listen to either by themselves or with friends, by children's awareness of TV broadcasters, September 2013
                                                                                                                                                                        • Figure 123: Children’s perceptions of TV broadcasters, September 2013
                                                                                                                                                                        • Figure 124: Children’s perceptions of Disney Channel TV broadcasters, September 2013
                                                                                                                                                                        • Figure 125: Children’s perceptions of Nickelodeon TV broadcasters, September 2013
                                                                                                                                                                        • Figure 126: Children’s perceptions of CBBC TV broadcasters, September 2013
                                                                                                                                                                        • Figure 127: Children’s perceptions of CITV TV broadcasters, September 2013
                                                                                                                                                                        • Figure 128: Children’s perceptions of Cartoon Network TV broadcasters, September 2013
                                                                                                                                                                        • Figure 129: Children's awareness of TV broadcasters, by demographics, September 2013
                                                                                                                                                                        • Figure 130: Most popular children’s perceptions of TV broadcasters – Disney Channel, by demographics, September 2013
                                                                                                                                                                        • Figure 131: Next most popular children’s perceptions of TV broadcasters – Disney Channel, by demographics, September 2013
                                                                                                                                                                        • Figure 132: Most popular children’s perceptions of TV broadcasters – Nickelodeon, by demographics, September 2013
                                                                                                                                                                        • Figure 133: Next most popular children’s perceptions of TV broadcasters – Nickelodeon, by demographics, September 2013
                                                                                                                                                                        • Figure 134: Most popular children’s perceptions of TV broadcasters – CBBC, by demographics, September 2013
                                                                                                                                                                        • Figure 135: Next most popular children’s perceptions of TV broadcasters – CBBC, by demographics, September 2013
                                                                                                                                                                        • Figure 136: Most popular children’s perceptions of TV broadcasters – CITV, by demographics, September 2013
                                                                                                                                                                        • Figure 137: Next most popular children’s perceptions of TV broadcasters – CITV, by demographics, September 2013
                                                                                                                                                                        • Figure 138: Most popular children’s perceptions of TV broadcasters – Cartoon Network, by demographics, September 2013
                                                                                                                                                                        • Figure 139: Next most popular children’s perceptions of TV broadcasters – Cartoon Network, by demographics, September 2013
                                                                                                                                                                    • Appendix – The Consumer – Children’s Technology Ownership and Preferred Media Use

                                                                                                                                                                        • Figure 140: Children's ownership of technology, September 2013
                                                                                                                                                                        • Figure 141: Children's ownership of technology, by most popular children's ownership of technology, September 2013
                                                                                                                                                                        • Figure 142: Children's ownership of technology, by next most popular children's ownership of technology, September 2013
                                                                                                                                                                        • Figure 143: Media children watch, play, read or listen to either by themselves or with friends, September 2013
                                                                                                                                                                        • Figure 144: Media children watch, play, read or listen to either by themselves or with friends, by most popular children's ownership of technology, September 2013
                                                                                                                                                                        • Figure 145: Media children watch, play, read or listen to either by themselves or with friends, by next most popular children's ownership of technology, September 2013
                                                                                                                                                                        • Figure 146: Children's ownership of technology, by most popular media children watch, play, read or listen to either by themselves or with friends, September 2013
                                                                                                                                                                        • Figure 147: Children's ownership of technology, by next most popular media children watch, play, read or listen to either by themselves or with friends, September 2013
                                                                                                                                                                        • Figure 148: Media children would prefer to interact with, if given the choice, September 2013
                                                                                                                                                                        • Figure 149: Children's ownership of technology, by media children would prefer to interact with, if given the choice, September 2013
                                                                                                                                                                        • Figure 150: Most popular children's ownership of technology, by demographics, September 2013
                                                                                                                                                                        • Figure 151: Next most popular children's ownership of technology, by demographics, September 2013
                                                                                                                                                                        • Figure 152: Most popular media children watch, play, read or listen to either by themselves or with friends, by demographics, September 2013
                                                                                                                                                                        • Figure 153: Next most popular media children watch, play, read or listen to either by themselves or with friends, by demographics, September 2013
                                                                                                                                                                        • Figure 154: Other media children watch, play, read or listen to either by themselves or with friends, by demographics, September 2013
                                                                                                                                                                        • Figure 155: Most popular media children would prefer to interact with, if given the choice, by demographics, September 2013
                                                                                                                                                                        • Figure 156: Next most popular media children would prefer to interact with, if given the choice, by demographics, September 2013

                                                                                                                                                                    Companies Covered

                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                    • Automotive News (Crain Custom Publishing)
                                                                                                                                                                    • Bertelsmann AG
                                                                                                                                                                    • British Broadcasting Corporation (BBC)
                                                                                                                                                                    • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                    • Google, Inc.
                                                                                                                                                                    • HMV Media Group (UK)
                                                                                                                                                                    • ITV plc
                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                    • Jamie Oliver
                                                                                                                                                                    • LOVEFiLM International Ltd
                                                                                                                                                                    • McDonald's Restaurants Limited (UK)
                                                                                                                                                                    • Netflix, Inc.
                                                                                                                                                                    • Nintendo UK Entertainment Ltd
                                                                                                                                                                    • Pearson plc
                                                                                                                                                                    • Random House, Inc.
                                                                                                                                                                    • The Penguin Group
                                                                                                                                                                    • Toys R Us
                                                                                                                                                                    • Walt Disney Company, The
                                                                                                                                                                    • WH Smith PLC
                                                                                                                                                                    • YouTube, Inc.

                                                                                                                                                                    Children's Media - UK - December 2013

                                                                                                                                                                    £1,995.00 (Excl.Tax)